Difference between revisions of "Ketchum"

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The firm's website and the [[Public Relations Society of America]]'s database of Silver Anvil Award Winners indicate that Ketchum has worked for the following federal agencies, in addition to its Education Department work:
 
The firm's website and the [[Public Relations Society of America]]'s database of Silver Anvil Award Winners indicate that Ketchum has worked for the following federal agencies, in addition to its Education Department work:
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*[[Internal Revenue Service]], to promote “Ten Minute Taxesâ€? with Telefile;  
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*[[Internal Revenue Service]], to promote 'Ten Minute Taxes' with Telefile;  
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*[[Department of Health and Human Services]], to “change the face of [[Medicare]],â€? promote long-term health care planning, encourage preventative care, and raise awareness of home health care information; and  
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*[[Department of Health and Human Services]], to 'change the face of [[Medicare]],' promote long-term health care planning, encourage preventative care, and raise awareness of home health care information; and  
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*[[U.S. Army]], to “reconnect the Army with the American people� and boost recruiting around its 225th birthday, in 2001.
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*[[U.S. Army]], to 'reconnect the Army with the American people' and boost recruiting around its 225th birthday, in 2001.
  
 
In May 2005, a ''PR Week'' story on the [[Centers for Medicare and Medicaid Services]] request for proposals on its outreach work over the next five years reported that, "Under the last umbrella contract ... Ketchum led a $25 million integrated marketing campaign to drive people to the Medicare (800) number and website." [http://prweek.com/news/news_story.cfm?ID=238286&site=3]
 
In May 2005, a ''PR Week'' story on the [[Centers for Medicare and Medicaid Services]] request for proposals on its outreach work over the next five years reported that, "Under the last umbrella contract ... Ketchum led a $25 million integrated marketing campaign to drive people to the Medicare (800) number and website." [http://prweek.com/news/news_story.cfm?ID=238286&site=3]
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*Beth Herskovits, "[http://www.prweek.com/news/news_worldwire.cfm?ID=238933&site=3 Novartis and Arthur Frommer publish restroom guide for OAB sufferers]", ''PR Week'', June 15, 2005. (Sub req'd). (A brief report on a campaign for [[Novartis]] by Ketchum).
 
*Beth Herskovits, "[http://www.prweek.com/news/news_worldwire.cfm?ID=238933&site=3 Novartis and Arthur Frommer publish restroom guide for OAB sufferers]", ''PR Week'', June 15, 2005. (Sub req'd). (A brief report on a campaign for [[Novartis]] by Ketchum).
 
*Christopher Lee, "[http://www.washingtonpost.com/wp-dyn/content/article/2005/10/09/AR2005100900959.html Medicare Drug Benefit Outlined in Campaign: As Enrollment Is Set to Begin, Ads and Other Outreach Seek to Educate Eligible Citizens]", ''Washington Post'', October 10, 2005.
 
*Christopher Lee, "[http://www.washingtonpost.com/wp-dyn/content/article/2005/10/09/AR2005100900959.html Medicare Drug Benefit Outlined in Campaign: As Enrollment Is Set to Begin, Ads and Other Outreach Seek to Educate Eligible Citizens]", ''Washington Post'', October 10, 2005.
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==Resources==
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*[[Ketchum PRCA Yearbook 2004]]
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[[Category:Public relations firms]]
 
[[Category:Public relations firms]]

Revision as of 10:40, 14 April 2006

Ketchum is one of the largest public relations agencies employing over 1100 people across 21 offices and with 35 affiliates around the world. [1] It is owned by Omnicom

History

In 1923 by George Ketchum formed Ketchum Communications as a Pittsburgh-based advertising company which later evolved to include a public relations practice.

In 1996 it became a subsidiary of the Omnicom Group with its work consolidated into five practice areas Brand Marketing, Corporate, Food & Nutrition, Healthcare and Technology.

In 1991 a leaked memo from Ketchum, hired by the Clorox Corporation to develop a crisis management plan, detailed proposed responses to a number of hypothetical scenarios, including a peaceful protest by Greenpeace at a Clorox factory. Among the recommended tactics was the launch of a "Stop Environmental Terrorism" public relations campaign. [2] [3] Download pdf extract from Ketchum's plan for Clorox

Ketchum and the Armstrong Williams scandal

In 2003, the U.S. Department of Education signed a $700,000 contract with Ketchum to do "rankings of newspaper coverage of the No Child Left Behind law" and to produce a video news release (VNR) touting the law, which featured Education Secretary Rod Paige and promoted a tutoring program offered under the new law. The VNR, narrated by faux reporter Karen Ryan (actually a PR pro), generated controversy since it "comes across as a news story but fails to make clear the reporter involved was paid with taxpayer money." A similar VNR promoting the Bush Medicare law was found by the Government Accountability Office to be covert propaganda in violation of federal law. [4]

Download Ketchum's contract with the U.S. Department of Education, to promote the No Child Left Behind Act (1.6 MB PDF file).

Download Ketchum's request for increased funding for their "Minority Outreach Campaign," featuring Armstrong Williams (132 kb PDF file).

Documents obtained on Ketchum contracts with the U.S. Department of Education through a FOIA request from the People for the American Way are available for download here.

U.S. Government PR Contracts

According to the U.S. House Committee on Government Reform Minority Office, Ketchum received the following amounts per year, for federal PR contracts: [5]

  • $1,692,000 in 1999
  • $2,552,000 in 2000
  • $3,657,000 in 2001
  • $2,563,000 in 2002
  • $31,163,457 in 2003
  • $58,895,846 in 2004

The firm's website and the Public Relations Society of America's database of Silver Anvil Award Winners indicate that Ketchum has worked for the following federal agencies, in addition to its Education Department work:

In May 2005, a PR Week story on the Centers for Medicare and Medicaid Services request for proposals on its outreach work over the next five years reported that, "Under the last umbrella contract ... Ketchum led a $25 million integrated marketing campaign to drive people to the Medicare (800) number and website." [6]

Despite the controversy over the Armstrong Williams contract, Ketchum won a a $25 million contract, including $2 million in fees, to manage the advertising campaign as part of a $300 million, three-year U.S. government effort encouraging seniors to sign up for the new Medicare prescription drug program.

Ketchum "produced a controversial series of prepackaged news stories," or video news releases (VNRs), for the Department of Health and Human Services (HHS). VNRs that Ketchum produced for the Department of Education were also recently found to be "covert propaganda."

The Washington Post reported, "HHS officials say Ketchum got the new work because it already had a multiyear contract to provide public relations services for the department. The firm promised the new ads will not cross the legal line." HHS's Kathleen Harrington said that seniors trust Medicare information more when it comes from the government, so "it's in the interest of our success ... to label everything appropriately." [7]

Clients

Ketchum's client list (most listings from O'Dwyers PR Daily) includes:

Personnel

Senior executives

Other Staff

Contact Information

711 Third Avenue
New York, NY 10017
Phone: 646/935-3900
Fax: 646/935-4499
Web: http://www.ketchum.com

Case Studies and internal documents

Material from PR Watch

External Links

Resources

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