Henry Ashworth

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Henry Ashworth replaced David Poley as chief executive of The Portman Group in September 2011. [1] it is not known if Poley has another job, he agreed to stay on as chief executive until a replacement was found after he announced his resignation in June 2011. [2] Ashworth joined Portman Group from the Cabinet Office where he was part of the Behavioural Insights team according to Marketing Week the team's role was to "nudge" individuals towards making health choices rather than through regulation. [3] Before his stint with the Cabinet Office Ashworth worked on evaluating alcohol and obesity policy for two years as part of the Better Regulation Executive.[4] The timing of Ashworth's move from government to the Portman Group could prove useful to the alcohol industry who are currently working with the Department of Health on the Public Health Responsibility Deal as part of the Responsibility Deal Alcohol Network where the Portman Group are leading on labelling commitments made by the industry.[5] The pledges in this working group have been given by the alcohol industry since 1998 and have never been implemented despite governmental threats of formal regulation if commitments were not met. See Responsibility Deal Alcohol Network for more details.


References

  1. Marketing Week 19th September 2011 Portman Group hires public health expert as CEO accessed 19th September 2011
  2. Marketing Week 17th June 2011 Portman Group chief to leave accessed June 20th 2011
  3. Marketing Week 19th September 2011 Portman Group hires public health expert as CEO accessed 19th September 2011
  4. Marketing Week 19th September 2011 Portman Group hires public health expert as CEO accessed 19th September 2011
  5. Department of Health Core Commitments to Responsibility Alcohol Network accessed 8th September 2011