Chrissie Rucker

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Chrissie Rucker is the founder of The White Company.


Rucker founded The White Company after struggling to find high-quality but affordable bed linen and tableware for her boyfriend's new flat. Starting off with a small government grant and a £6,000 grant from her grandmother, the company earned £6.5 million in 2015 and Rucker and her husband are worth an estimated £295 million.[1]

Personal life

Support for the Conservatives

On 1 April 2015 Rucker was one of 103 business leaders who wrote to the Telegraph praising the British Conservative Party's economic policies and claiming a Labour government would 'threaten jobs and deter investment' in the UK.[3]


  1. Louise Eccles She's doing all white! Mum of four who's made £6.5m in a YEAR selling goods in only one colour Daily Mail, 11 January 2015, accessed 7 April 2015.
  2. Virgin Entrepreneur interview - Charles Tyrwhitt founder Nick Wheeler, accessed 7 April 2015.
  3. Peter Dominiczak, 100 business chiefs: Labour threatens Britain's recovery, Telegraph, 7 April 2015.