Sorek began his career as a journalist and editor for newspapers and magazines in the United States before switching "to handle internal communications and political action committee activities for a large regional bank helping change national and international banking regulations."
- He then moved to Unisys where he helped set up its international public relations network. He was asked to join Ogilvy & Mather in 1987 where he headed offices in Taiwan and Singapore and helped develop the agency’s Asia-Pacific network. He then moved Cohn & Wolfe in New York to handle global clients.
- In 2001, joined the International Federation of Red Cross and Red Crescent Societies in Geneva as head of communications. He returned to the private sector to work for SAP AG in Germany, De Beers and the European Bank for Reconstruction and Development before joining Drinkaware in November 2008.
- Chris has a Masters Degree in international marketing and communications and has worked on public information and humanitarian issues in Europe, Africa, Asia, and Latin America.