Business for Sterling
Business for Sterling was a business lobby group formed in 1998 to resist British integration into the Euro. Nick Herbert was its Chief Executive between 1998 and 2000, before being succeeded by Alex Hickman. In September 2000, the organisation combined with another anti-euro campaign group New Europe to form the simply-titled “No” campaign. In 2001, Dominic Cummings took up a position as leader of the campaign, before leaving in January 2002 to become Head of Strategy for the Conservative Party. He was succeeded by George Eustice, who had previously stood as a UK Independence Party candidate in the 1999 European Parliamentary elections.
A list of its supporters can be found on an archived page of its website.<ref>Business for Sterling, Who We Are, July 2004 [accessed August 2014].