Difference between revisions of "Adrian Furnham"

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Adrian Furnham is Professor of Psychology at University College London.  
 
Adrian Furnham is Professor of Psychology at University College London.  
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In 1986 Furnham set up [[Applied Behavioural Research Awareness]] (ABRA)a management consultancy Company No. 01979999. The company specialised in research on corporate evaluation and design, performance appraisal, personnel and corporate assessment and selection, state-of-the art of literature reviews.<ref> City Speakers International
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[http://www.cityspeakersinternational.co.uk/speakers/speaker_adrian_furnham.php Adrian Furnham],accessed January 23 2009.</ref>
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Furnham also works as a business speaker via the agency [[City Speakers International]]. <ref> City Speakers International
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[http://www.cityspeakersinternational.co.uk/speakers/speaker_adrian_furnham.php Adrian Furnham],accessed January 23 2009.</ref>
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==Biographical Information==
 
==Biographical Information==
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==Views==
 
==Views==
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In November 2001, Furnham attended the [[Food Advertising Unit]]'s annual conference. The title of the conference was "Consumer Groups and Industry commit themselves to more and better dialogue". [[Brian Young]] a fellow member of the [[Advertising Education Forum]], academic forum also attended. During the debate Furnham highlighted the need for more and better quality research into the area of childhood obesity and television advertising. He argued that
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"Children’s preferences and understandings come from a number of sources but particularly peers, schools and parents. There is no literature to support the case that television advertising, or indeed any form of advertising, is a direct route to children’s
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preferences and eventual parental conflict." .<ref> Advertising Association
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[http://www.adassoc.org.uk/fau/release_2001conferencedetails.pdf 2001 Conference], accessed January 23 2009.</ref>
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<ref> Advertising Association
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[http://www.adassoc.org.uk/fau/081101_proceedings.pdf Conference proceedings], accessed January 23 2009.</ref>
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In 1996 Furnham attended the conference on Food and Drink Advertising to Children organised by the [[Food Advertising Unit]].
 +
During the conference Furnham stated that,
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"A child’s attention to food advertisements is necessary, but not
 +
sufficient, to influence a child’s demands. Parental behaviour and
 +
decisions are more influential. Banning advertisements to children has a negative educational effect about the real world.".<ref> Advertising Education Forum
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[http://www.aeforum.org/aeforum.nsf/88e10e9813be5a4780256c5100355eb1/01d1ac805ba0264d8025679300503a96/$FILE/Cfau0005.pdf Conference on Food and Drink Advertising to Children], accessed January 23 2009.</ref>
  
 
==Affiliations==
 
==Affiliations==
  
* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>
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* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed August 1 2007.</ref>
 
* Member of the [[Social Affairs Unit]]<ref>Social Affairs Unit
 
* Member of the [[Social Affairs Unit]]<ref>Social Affairs Unit
[http://www.socialaffairsunit.org.uk/about_us.php About us],accessed January 19 2009.</ref>  
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[http://www.socialaffairsunit.org.uk/about_us.php About us],accessed January 19 2009.</ref>
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* [[Risk of Freedom Briefing]] - contributor
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==Publications, Contact, Resources and Notes==
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===Publications===
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Furnham's university website list over 700 publications.<ref>University College London
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[http://www.psychol.ucl.ac.uk/people/profiles/furnham_adrian.htm Adrian Furnham], accessed January 19 2009.</ref>
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In addition Furnham has three publications listed on the [[Social Affairs Unit]] website.
  
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* 2002 Furnham published ''Growing up with Advertising''. In the publication Furnham argues that those who wish to introduce regulations to protect young people from the advertising of products do not have evidence that young people are at risk from advertising. Furnham states that learning how to handle advertisements is educative and a useful part of growing up.<ref> Social Affairs Unit
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[http://socialaffairsunit.org.uk/digipub/content/view/10/27/ Growing up with Advertising],accessed January 19 2009.</ref>
  
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* 2000 ''Children & Advertising: The allegations and the evidence''
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* 1993 ''Reaching for the Counter. The new child consumers: regulation or education?''
  
  
==Publications, Contact, Resources and Notes==
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===Contact===
===Publications===
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===Contact===
 
 
:Address:
 
:Address:
:Phone:
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:Phone:020 7679 5395
:Email:
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:Email:a.furnham@ucl.ac.uk
 
:Website:  
 
:Website:  
 +
 
===Resources===  
 
===Resources===  
  

Latest revision as of 10:34, 2 February 2015

Background

Adrian Furnham is Professor of Psychology at University College London. In 1986 Furnham set up Applied Behavioural Research Awareness (ABRA)a management consultancy Company No. 01979999. The company specialised in research on corporate evaluation and design, performance appraisal, personnel and corporate assessment and selection, state-of-the art of literature reviews.[1]

Furnham also works as a business speaker via the agency City Speakers International. [2]


Biographical Information

History

  • 1995 D.Litt Natal University
  • 1991 D.Sc London University
  • 1981 D.Phil Oxford University
  • 1977 M.Sc Strathclyde University
  • 1976 M.Sc Econ London University
  • 1974 B.A Hons,M.A Natal University


Current activities

Furnham's current interests include: organisational psychology; psychometrics, especially personality assessment; complementary medicine; cross-cultural psychology, especially mental health and migration; economic socialisation.[3]

Views

In November 2001, Furnham attended the Food Advertising Unit's annual conference. The title of the conference was "Consumer Groups and Industry commit themselves to more and better dialogue". Brian Young a fellow member of the Advertising Education Forum, academic forum also attended. During the debate Furnham highlighted the need for more and better quality research into the area of childhood obesity and television advertising. He argued that "Children’s preferences and understandings come from a number of sources but particularly peers, schools and parents. There is no literature to support the case that television advertising, or indeed any form of advertising, is a direct route to children’s preferences and eventual parental conflict." .[4] [5]

In 1996 Furnham attended the conference on Food and Drink Advertising to Children organised by the Food Advertising Unit. During the conference Furnham stated that, "A child’s attention to food advertisements is necessary, but not sufficient, to influence a child’s demands. Parental behaviour and decisions are more influential. Banning advertisements to children has a negative educational effect about the real world.".[6]

Affiliations

Publications, Contact, Resources and Notes

Publications

Furnham's university website list over 700 publications.[9]

In addition Furnham has three publications listed on the Social Affairs Unit website.

  • 2002 Furnham published Growing up with Advertising. In the publication Furnham argues that those who wish to introduce regulations to protect young people from the advertising of products do not have evidence that young people are at risk from advertising. Furnham states that learning how to handle advertisements is educative and a useful part of growing up.[10]
  • 2000 Children & Advertising: The allegations and the evidence
  • 1993 Reaching for the Counter. The new child consumers: regulation or education?


Contact

Address:
Phone:020 7679 5395
Email:a.furnham@ucl.ac.uk
Website:

Resources

Notes

  1. City Speakers International Adrian Furnham,accessed January 23 2009.
  2. City Speakers International Adrian Furnham,accessed January 23 2009.
  3. UCL Department of Psychology Adrian Furnhan, accessed January 6 2009.
  4. Advertising Association 2001 Conference, accessed January 23 2009.
  5. Advertising Association Conference proceedings, accessed January 23 2009.
  6. Advertising Education Forum Conference on Food and Drink Advertising to Children, accessed January 23 2009.
  7. Advertising Education Forum AEF Academic Network (AAN), accessed August 1 2007.
  8. Social Affairs Unit About us,accessed January 19 2009.
  9. University College London Adrian Furnham, accessed January 19 2009.
  10. Social Affairs Unit Growing up with Advertising,accessed January 19 2009.