The News Movement - Revision history

David: /* Directors */

2026-02-05T10:21:07Z

Directors

David at 10:20, 5 February 2026

2026-02-05T10:20:36Z

David: /* Directors */

2026-02-05T10:16:47Z

Directors

David: /* Activities and Controversies = */

2026-02-05T10:16:07Z

Activities and Controversies =

David at 10:15, 5 February 2026

2026-02-05T10:15:51Z

Show changes

David: Created page with "{{short description|Social-first news company targeting Generation Z audiences}} {{Infobox company | name = The News Movement | logo = | type..."

2026-02-05T10:13:21Z

Created page with "{{short description|Social-first news company targeting Generation Z audiences}} {{Infobox company | name = The News Movement | logo = | type..."

New page

{{short description|Social-first news company targeting Generation Z audiences}}
{{Infobox company
| name = The News Movement
| logo =
| type = Private
| founded = {{start date|2020|11|4|df=y}}
| founder = William Lewis Kamal Ahmed Ramin Beheshti Eleanor Breen Dion Bailey
| hq_location_city = New York City
| hq_location_country = United States
| area_served = Worldwide
| key_people = Ramin Beheshti (Chief Executive Officer) Rebecca Hutson (Editor-in-Chief) Lotte Jones (Chief Commercial Officer)
| industry = Media
| num_employees = 52
| num_employees_year = 2026
| parent = Caliber
| website = {{URL|www.thenewsmovement.com}}
}}

'''The News Movement''' (TNM) is a social-first media company that produces and distributes news content primarily targeted at Generation Z audiences through social media platforms such as TikTok, Instagram, and X. The organisation emphasises factual, unbiased reporting and original storytelling to combat misinformation and engage younger demographics who consume news incidentally rather than through traditional channels. TNM operates newsrooms in New York and London, and focuses on topics relevant to its audience, including politics, culture, technology, and social issues. As of 2026, it has reached over one million followers on TikTok and produces content that garners millions of views, such as investigative pieces on immigration enforcement and cultural trends.

Founded in 2020 amid a landscape of declining trust in traditional media, TNM was established to pioneer a new model of journalism that aligns with digital-native behaviours. The company has expanded its portfolio to include brands like The Recount for short-form video journalism and Capsule for lifestyle content. Despite rapid audience growth, TNM has faced financial challenges, including significant losses and staff reductions, highlighting the difficulties of sustaining digital media ventures in a competitive market. Reports suggest that the organisation's innovative approach has influenced broader discussions on media adaptation, though it has also drawn scrutiny over its business sustainability.

The News Movement's content strategy involves creator-led stories, lived experiences, and "sideways-in" angles that provide context and depth to underreported issues. For instance, its coverage of U.S. Immigration and Customs Enforcement (ICE) activities in cities like Minneapolis and Chicago has included exclusive footage and interviews, verified by external outlets such as the BBC. This approach aims to foster informed citizenship among young people, who, according to internal metrics, engage deeply with TNM's multimedia formats. The company's partnerships with brands for sponsored content further support

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 == Directors ==
-```wiki
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 | hq_location_country = United States
 | area_served      = Worldwide
-| key_people       = [[Ramin Beheshti]] (Chief Executive Officer)<br>[[Rebecca Hutson]] (Editor-in-Chief)<br>[[Lotte Jones]] (Chief Commercial Officer)
+| key_people       = [[Ramin Beheshti]] (Chief Executive Officer)<br>[[Rebecca Hutson]] (Editor-in-Chief)<br>[[Lotte Jones]] (Chief Commercial Officer)<br>[[Benjamin Wegg-Prosser]] (Board Member)
 | industry         = Media
 | num_employees    = 52
@@ Line 37: / Line 37: @@
 By October 2025, TNM announced its new parent company, Caliber, a media entity designed to reimagine journalism through a family of brands including TNM, [[The Recount]], and Capsule.<ref name="LinkedIn2026" /> This restructuring aimed to enhance production capabilities and commercial partnerships. In early 2026, TNM refreshed its branding with a new logo and layouts, emphasising deeper coverage and audience engagement.<ref name="LinkedIn2026" /> As of February 2026, the company achieved one million followers on TikTok, celebrating with commitments to original stories.<ref name="LinkedIn2026" />
-== Directors ==
+== Governance and Board ==
-The News Movement's directors are registered with Companies House in the UK for its limited company entity.
+The News Movement operates under a board structure that includes its founders and external advisers. [[Benjamin Wegg-Prosser]], CEO and co-founder of Global Counsel and former Director of Strategic Communications for Prime Minister [[Tony Blair]], serves as a board member.<ref>Global Counsel. "[https://www.global-counsel.com/about/our-people/benjamin-wegg-prosser Benjamin Wegg-Prosser]". Accessed 5 February 2026.</ref> His involvement brings expertise in strategic communications, media, and political advisory to the organisation's governance.
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 The News Movement's directors are registered with Companies House in the UK for its limited company entity.
-```wiki
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 |}
-= Activities and Controversies ==
+== Activities and Controversies ==
 TNM's activities centre on producing engaging, fact-based content for social platforms. Notable efforts include a series on ICE detentions in Minneapolis, where footage was verified by the BBC and gained 1.5 million TikTok views in 24 hours.<ref name="LinkedIn2026" /> Another project tracked teenage brothers monitoring ICE raids in Chicago, resulting in a short documentary with over six million views.<ref name="LinkedIn2026" /> The company has also covered global issues, such as Arab American voters' responses to U.S. policy on Gaza, and cultural trends like declining birth rates and pub extinctions in Britain.<ref>The News Movement. "[https://www.thenewsmovement.com/ TNM Official Website]". Accessed 5 February 2026.</ref>
 Controversies primarily revolve around financial sustainability. In 2023, TNM reported millions in losses despite raising $15 million in funding and employing around 50 staff.<ref name="NYT2024" /> This led to staff slashes and the non-renewal of its Associated Press partnership in 2024, raising questions about the viability of social-first models.<ref name="NYT2024" /> Critics, including reports in ''The New York Times'', have highlighted the company's ambitious pitch to become "the Amazon of News" as overly optimistic, with actual performance falling short amid broader digital media struggles.<ref name="NYT2024" /> Additionally, co-founder [[William Lewis]]'s undisclosed advisory role to former UK Prime Minister Boris Johnson in 2022, revealed in 2025, has indirectly spotlighted TNM, though no direct involvement was alleged. These issues underscore the challenges of innovating in journalism while maintaining fiscal health.