Strategic Awareness - Revision history

Melissa Jones at 15:35, 22 June 2012

2012-06-22T15:35:32Z

Melissa Jones at 15:32, 22 June 2012

2012-06-22T15:32:03Z

Kyle McCallum at 17:17, 14 March 2009

2009-03-14T17:17:37Z

Kyle McCallum at 17:15, 14 March 2009

2009-03-14T17:15:30Z

Kyle McCallum at 17:13, 14 March 2009

2009-03-14T17:13:53Z

Kyle McCallum: footnote alterations

2009-03-14T17:11:11Z

footnote alterations

David: /* Background */

2006-06-21T14:51:31Z

Background

Andy: /* Ready to Deliver */

2006-06-21T13:40:51Z

Ready to Deliver

Andy: /* Clearing the Air */

2006-06-21T13:40:20Z

Clearing the Air

Andy: /* Clearing the Air */

2006-06-21T13:39:42Z

Clearing the Air

← Older revision		Revision as of 15:35, 22 June 2012
Line 172:		Line 172:

	Ironically this is exactly what [[Nirex]] has been thinking of doing.		Ironically this is exactly what [[Nirex]] has been thinking of doing.
		+
		+	==Contact==
		+	Website: http://www.strategicawareness.com/html/clients.htm

	==Notes==		==Notes==

@@ Line 1: / Line 1: @@
 {{Template:NuclearSpin}}
-[[Strategic Awareness]] is a PR company set up in 2001 by [[Simone Emmett]] and [[Tony Emmett]]. Both Simone Emmett and [[Philip Dewhurst]], from [[BNFL]] and chairman of the [[Nuclear Industry Association]] spoke at the same session at the fifth joint [[Nuclear Industry Association]]/[[BNES]] one day "Energy Choices" Conference in December 2005. The session was called "Beyond the Surface - Communicating nuclear energy." <ref>Nuclear Industry Association and British Nuclear Energy Society [http://www.niauk.org/energychoices2005/energychoices05.pdf Energy Choices Conference], 1 December, 2005.</ref>
+'''Strategic Awareness''' is a PR company set up in 2001 by [[Simone Emmett]] and [[Tony Emmett]].
-==Spreading the Message Via Third Parties==
+==Communicating nuclear energy==
-So how are Strategic Awareness and BNFL communicating nuclear energy? Interviewed by ''PR Week'' in February 2006, [[Dewhurst]], admitted they were utilising the classic PR technique of using a third party to push the nuclear message. "Now we use a company called Strategic Awareness, which uses in-depth research to help us develop our message. We spread that via third-party opinion because the public would be suspicious if we started ramming pro-nuclear messages down their throats". <ref>Alex Black, [http://www.prweek.com/uk/news/article/543965/ "Issues Management: How Nuclear Power got its Groove Back"], ''PR Week'', 2 March, 2006.</ref>
+==Spreading the message via third parties==
 == The Spin Doctors' Messages on Nuclear==
-Documents released under Freedom of Information show what kind of messages Stratgic Awareness has been developing for [[BNFL]]. Including:
+Documents released under Freedom of Information show what kind of messages Strategic Awareness has been developing for [[BNFL]]. Including:
 === The Nuclear Energy Racecards===
@@ Line 79: / Line 82: @@
 There are '''several options being considered for the''' ultimate disposal of the '''waste legacy''' and government needs to decide which of these options will be pursued" <ref>[http://www.spinprofiles.org/images/0/06/Bnfl15.PDF Nuclear Energy Racecards]</ref>
-== Can We Learn From the Atkins Diet ==
+== Can We Learn From the Atkins Diet? ==
 Strategic Awareness has also been brainstorming other ideas for BNFL. One is drawing parallels between the highly controversial Aktins Diet and nuclear. The Atkins Diet was seen as one of the diet fads of the 21st Century, but its critics called it dangerous. So could the nuclear industry learn anything from Atkins?

@@ Line 166: / Line 166: @@
 Strategic Awareness provided input for a Director&#39;s speech that included the draft text:
-&#39;So how can we evolve the image of nuclear power? Well you might imagine that we could rebrand it, find a new name, can you imagine how we&#39;d be pilloried if we tried to rebrand it". <ref>
+&#39;So how can we evolve the image of nuclear power? Well you might imagine that we could rebrand it, find a new name, can you imagine how we&#39;d be pilloried if we tried to rebrand it". <ref>[http://www.spinprofiles.org/images/3/3c/Bnfl12.PDF Strategic Awareness Email], 11 May, 2005.</ref>
 Ironically this is exactly what [[Nirex]] has been thinking of doing.

@@ Line 170: / Line 170: @@
 Ironically this is exactly what [[Nirex]] has been thinking of doing.
-==Resources/Notes==
+==Notes==
-<references/>
+<References/>
 [[Category:Nuclear PR, lobbying and consultancy firms]]
 [[Category:Nuclear Spin]]

@@ Line 170: / Line 170: @@
 Ironically this is exactly what [[Nirex]] has been thinking of doing.
-==Notes==
+==Resources/Notes==
 <references/>
 [[Category:Nuclear PR, lobbying and consultancy firms]]
 [[Category:Nuclear Spin]]

@@ Line 1: / Line 1: @@
-[[Strategic Awareness]] is a PR company set up in 2001 by [[Simone Emmett]] and [[Tony Emmett]]. Both Simone Emmett and [[Philip Dewhurst]], from [[BNFL]] and chairman of the [[Nuclear Industry Association]] spoke at the same session at the fifth joint [[Nuclear Industry Association]]/[[BNES]] one day "Energy Choices" Conference in December 2005. The session was called "Beyond the Surface - Communicating nuclear energy." {{ref|bnes}}
+{{Template:NuclearSpin}}
 ==Spreading the Message Via Third Parties==
-So how are Strategic Awareness and BNFL communicating nuclear energy? Interviewed by ''PR Week'' in February 2006, [[Dewhurst]], admitted they were utilising the classic PR technique of using a third party to push the nuclear message. "Now we use a company called Strategic Awareness, which uses in-depth research to help us develop our message. We spread that via third-party opinion because the public would be suspicious if we started ramming pro-nuclear messages down their throats". {{ref|pr}}
+So how are Strategic Awareness and BNFL communicating nuclear energy? Interviewed by ''PR Week'' in February 2006, [[Dewhurst]], admitted they were utilising the classic PR technique of using a third party to push the nuclear message. "Now we use a company called Strategic Awareness, which uses in-depth research to help us develop our message. We spread that via third-party opinion because the public would be suspicious if we started ramming pro-nuclear messages down their throats". <ref>Alex Black, [http://www.prweek.com/uk/news/article/543965/ "Issues Management: How Nuclear Power got its Groove Back"], ''PR Week'', 2 March, 2006.</ref>
 == The Spin Doctors' Messages on Nuclear==
@@ Line 76: / Line 77: @@
 The nuclear industry takes the management of nuclear waste very seriously. Technological breakthroughs means that '''modern reactors produce less waste''' than older ones and make-up of that waste means that it is comparatively simple to manage
-There are '''several options being considered for the''' ultimate disposal of the '''waste legacy''' and government needs to decide which of these options will be pursued" {{ref|bnfl15}}
+There are '''several options being considered for the''' ultimate disposal of the '''waste legacy''' and government needs to decide which of these options will be pursued" <ref>[http://www.spinprofiles.org/images/0/06/Bnfl15.PDF Nuclear Energy Racecards]</ref>
 == Can We Learn From the Atkins Diet ==
@@ Line 82: / Line 83: @@
 Strategic Awareness has also been brainstorming other ideas for BNFL. One is drawing parallels between the highly controversial Aktins Diet and nuclear. The Atkins Diet was seen as one of the diet fads of the 21st Century, but its critics called it dangerous. So could the nuclear industry learn anything from Atkins?
-Notes sent from the PR company to BNFL in August 2005, examined how Atkins &#39;got experts on his side&#39; and received &#39;celebrity endorsements&#39; which &#39;Appealed to men&#39;.  Challenges to the diet included &#39;disbelief&#39; as well as &#39;went against everything we&#39;d been told to believe&#39;. Was there &#39;a positive medical spin off from nuclear we can use?&#39; the document asks. {{ref|atkins}}
+Notes sent from the PR company to BNFL in August 2005, examined how Atkins &#39;got experts on his side&#39; and received &#39;celebrity endorsements&#39; which &#39;Appealed to men&#39;.  Challenges to the diet included &#39;disbelief&#39; as well as &#39;went against everything we&#39;d been told to believe&#39;. Was there &#39;a positive medical spin off from nuclear we can use?&#39; the document asks. <ref>[http://www.spinprofiles.org/images/b/be/Bnfl10.PDF Strategic Awareness Email] 20 October, 2005.</ref>
 ==Clearing the Air==
@@ Line 136: / Line 137: @@
 The last item examined how &#39;'''Nuclear protects of [sic] Quality of Life&#39;'''
-Q. &#39;Are we prepared to sacrifice Quality of Life for fear of the miniscule risk [of a nuclear accident]? {{ref|bnfl8}}
+Q. &#39;Are we prepared to sacrifice Quality of Life for fear of the miniscule risk [of a nuclear accident]? <ref>[http://www.spinprofiles.org/images/4/42/Bnfl8.PDF Attachments to Email], 21 October, 2005.</ref>
 ==Ready to Deliver==
@@ Line 147: / Line 148: @@
 * It is economically competitive with other energy sources;
-The document finishes by saying &#39;The UK Nuclear Industry is ready to deliver&#39;. {{ref|bnfl11}}
+The document finishes by saying &#39;The UK Nuclear Industry is ready to deliver&#39;. <ref>[http://www.spinprofiles.org/images/9/91/Bnfl11.PDF Attachment to Email], 14 June, 2005.</ref>
 == Don&#39;t Forget Global Warming and Don't Use the Word 'Power' ==
@@ Line 153: / Line 154: @@
 One email from Strategic Awareness to BNFL regarding the &#39;Waste Management Document&#39; says:
-&#39;Mentioning the words &#39;global warming&#39; in the context of carbon-emissions will remind readers of the consequences of carbon-emissions - this is important&#39;. {{ref|bnfl6}}
+&#39;Mentioning the words &#39;global warming&#39; in the context of carbon-emissions will remind readers of the consequences of carbon-emissions - this is important&#39;. <ref>[http://www.spinprofiles.org/images/b/bd/Bnfl6.6.PDF Strategic Awareness Email], 22 November, 2005.</ref>
-Another document from Strategic Awareness argues that &#39;new nuclear power stations&#39; should be replaced by &#39;new generation nuclear energy stations.&#39;  {{ref|bnfl3}}
+Another document from Strategic Awareness argues that &#39;new nuclear power stations&#39; should be replaced by &#39;new generation nuclear energy stations.&#39;  <ref>[http://www.spinprofiles.org/images/a/a5/Bnfl3.3.PDF Strategic Awareness Email], 22 April, 2005.</ref>
 ==Let's Celebrate==
-When a poll was published in ''The Times'' newspaper that showed that "public opinion" had swung in favour of nuclear, Strategic Awareness wrote to BNFL. &#39;great news  It&#39;s such a novelty for people in the nuclear business to get good news from public review that one would be tempted to say  celebrate, except that that would probably be considered to be bad form, and pre-empt a massive backlash. Early days, I know but I still think it really positive!" {{ref|bnfl1}}
+When a poll was published in ''The Times'' newspaper that showed that "public opinion" had swung in favour of nuclear, Strategic Awareness wrote to BNFL. &#39;great news  It&#39;s such a novelty for people in the nuclear business to get good news from public review that one would be tempted to say  celebrate, except that that would probably be considered to be bad form, and pre-empt a massive backlash. Early days, I know but I still think it really positive!" <ref>[http://www.spinprofiles.org/images/1/1d/Bnfl1.1.PDF Strategic Awareness Email], 18 January, 2005.</ref>
 == We Would be Pilloried if we Rebranded==
@@ Line 165: / Line 166: @@
 Strategic Awareness provided input for a Director&#39;s speech that included the draft text:
-&#39;So how can we evolve the image of nuclear power? Well you might imagine that we could rebrand it, find a new name, can you imagine how we&#39;d be pilloried if we tried to rebrand it". {{ref|bnfl12}}
+&#39;So how can we evolve the image of nuclear power? Well you might imagine that we could rebrand it, find a new name, can you imagine how we&#39;d be pilloried if we tried to rebrand it". <ref>
 Ironically this is exactly what [[Nirex]] has been thinking of doing.
 ==Notes==
+<references/>
 [[Category:Nuclear PR, lobbying and consultancy firms]]

← Older revision		Revision as of 14:51, 21 June 2006
Line 1:		Line 1:
−	~~==Background==~~	+	[[Strategic Awareness]] is a PR company set up in 2001 by [[Simone Emmett]] and [[Tony Emmett]]. Both Simone Emmett and [[Philip Dewhurst]], from [[BNFL]] and chairman of the [[Nuclear Industry Association]] spoke at the same session at the fifth joint [[Nuclear Industry Association]]/[[BNES]] one day "Energy Choices" Conference in December 2005. The session was called "Beyond the Surface - Communicating nuclear energy." {{ref\|bnes}}
−
−	A PR company set up in 2001 by [[Simone Emmett]] and [[Tony Emmett]]. Both Simone Emmett and [[Philip Dewhurst]], from [[BNFL]] and chairman of the [[Nuclear Industry Association]] spoke at the same session at the fifth joint [[Nuclear Industry Association]]/[[BNES]] one day "Energy Choices" Conference in December 2005. The session was called "Beyond the Surface - Communicating nuclear energy." {{ref\|bnes}}

	==Spreading the Message Via Third Parties==		==Spreading the Message Via Third Parties==

@@ Line 143: / Line 143: @@
 A document prepared for a website on Nuclear Waste by BNFL and Strategic Awareness shows the key messages that they are using to push nuclear:
-* Nuclear energy produces hardly any harmful greenhouse gases
+* Nuclear energy produces hardly any harmful greenhouse gases;
-* It is a safe source of energy. The UK Nuclear Industry has an excellent safety track record
+* It is a safe source of energy. The UK Nuclear Industry has an excellent safety track record;
+* It is reliable source of energy unlike many &#39;renewables&#39; which are weather dependent;
-* It is reliable source of energy unlike many &#39;renewables&#39; which are weather dependent
+* It offers security of supply. With the UK now becoming a net importer of gas, UK-produced nuclear energy reduces our exposure to the risks associated with dependency on supplier countries;
-* It offers security of supply. With the UK now becoming a net importer of gas, UK-produced nuclear energy reduces our exposure to the risks associated with dependency on supplier countries
+* It is economically competitive with other energy sources;
 The document finishes by saying &#39;The UK Nuclear Industry is ready to deliver&#39;. {{ref|bnfl11}}

@@ Line 100: / Line 100: @@
 '''How is Nuclear &#39;Unclean&#39;?'''
-* Radioactive emissions in the air and water (not actually &#39; unclean&#39;
+* Radioactive emissions in the air and water (not actually &#39; unclean&#39);
 Everyday emissions into the air are safe. More in a bottled of mineral water example - excellent.

@@ Line 94: / Line 94: @@
 * &#39;Unlike other fuels - the air remains clean (Clean Air)
 * No smoke / fumes / smog/ fog
 * There is a lot of bio-diversity around the stations -industry actively fostering them.
 * Wildlife haven