Mary Spowart at 09:17, 19 January 2009

2009-01-19T09:17:19Z

Mary Spowart at 15:03, 11 January 2009

2009-01-11T15:03:27Z

Mary Spowart at 15:02, 11 January 2009

2009-01-11T15:02:46Z

Mary Spowart at 15:01, 11 January 2009

2009-01-11T15:01:47Z

New page

==Background==

Sandy Bulmer is lecturer in Marketing at the Department of Commerce at the Massey University, Auckland, New Zealand.

==Biographical Information==
===History===

===Current activities===

Bulmer's research focusses on marketing communication particularly in consumer interpretation of advertising and global / cross-cultural advertising issues. Advertising and children, food advertising, ethics and advertising and the role of marketing communications in childhood obesity.

==Views==

==Affiliations==

==Publications, Contact, Resources and Notes==
===Publications===

* Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J. Advertising and Children: Issues and Policy Options. forthcoming in Journal of Promotion Management.
* Bulmer, S.L., Hawkins, J. and Eagle, L.C. (2005). Child Consumers of Advertising: Differences across Deciles. Massey University Department of Commerce Working Paper Series, No. 05.02, ISSN 1174-5320
* Eagle, L.C., Bulmer, S.L., Kitchen, P.J. & Hawkins, J. (2004). Complex and controversial causes for the 'obesity epidemic': The role of marketing communications. International Journal of Medical Marketing, Volume 4(3), pp 271-287.
* Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J.(2004). Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications , Volume 10(1), pp 49-67.
* Hawkins, J., Eagle, L.C. & Bulmer, S.L. (2004). Cross cultural Comparison of Food in the Children’s Media Environment in New Zealand and Japan. Massey University, Department of Commerce Working Paper Series 04.09. ISSN 1174-5320
* Eagle, L.C., Bulmer, S. L. & Hawkins, J. (2003). The 'Obesity Epidemic': Complex Causes, Controversial Cures - Implications for Marketing Communication. Massey University, Department of Commerce Technical Report 03.03.
* Eagle, L.C., de Bruin, A.M. & Bulmer, S.L.(2002). Violence, Values and the Electronic Media Environment. Corporate Communications: An International Journal, Volume 7(1), pp 25-33.
* Eagle, L.C., de Bruin, A. M. & Bulmer, S. L.(2002). The Children-Nutrition-Marketing Ethics Conundrum: Identifying the issue. Massey University, Department of Commerce Working Paper Series 02.16. ISSN 1174-5320
* Bulmer, S.L. (2001). Children's perceptions of advertising. Massey University, Department of Commerce Working Paper Series 01.05. ISSN 1174-5320

===Contact===

:Address:
:Phone:
:Email: s.l.bulmer@massey.ac.nz
:Website:

===Resources===

===Notes===
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 ==Affiliations==
+* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>
 ==Publications, Contact, Resources and Notes==

Sandy Bulmer - Revision history

Mary Spowart at 09:17, 19 January 2009

Mary Spowart at 15:03, 11 January 2009

Mary Spowart at 15:02, 11 January 2009

Mary Spowart at 15:01, 11 January 2009