Powerbase:Search Engine Optimization of Articles - Revision history

Melissa Jones at 23:51, 5 March 2012

2012-03-05T23:51:03Z

Melissa Jones: updated powerbase refs

2010-08-05T15:52:52Z

updated powerbase refs

Claire Robinson at 15:05, 30 September 2009

2009-09-30T15:05:54Z

Lynn Hill at 16:04, 3 December 2008

2008-12-03T16:04:49Z

Claire Robinson: /* Use keywords early, often, and in section headings */

2008-11-15T13:16:32Z

Use keywords early, often, and in section headings

Lynn Hill: linking to help & guideline category pages

2007-10-03T15:56:37Z

linking to help & guideline category pages

Lynn Hill: new page

2007-10-02T09:37:59Z

new page

New page

So you've started a great new SpinProfiles article. Thousands of readers will flock to your page and discover, slackjawed, that the 'non-partisan' talking head they saw on the TV last night is a career flack. Journalists will experience a collective Damascene conversion and forswear their lazy reliance on the dubious experts you have so masterfully exposed. Fantastic.

Of course, this happy scenario supposes that readers can ''find'' your article.

==Optimizing a SpinProfiles article for search engines==

Here are a few simple tips for how you can improve the ranking of a SpinProfiles article in search engine results. This process is known as '''search engine optimization (SEO)'''.

===Ensure your article title contains your keywords===

There are two reasons that this is important:

* A feature of the wikipedia software that SpinProfiles uses is that the URL of an article contains the article title. Most search engines give an effective boost to keywords contained in a webpage's URL. The reason for this is that many inbound links to a URL feature that URL as the anchor text, and search engines give a boost to keywords in the anchor texts of inbound links to a page.[http://www.seo-guy.com/seo-tutorial/off-page-linking.html]
* The title of the article features as a top-level heading in the article's text. Most search engines give a boost to keywords that feature in headings.[http://www.seo-guy.com/seo-tutorial/visible-text.html]

===Use keywords early, often, and in section headings===

According to SEO consultant [[Morgan Carey]], "The H1, H2...H6 tags are given special relevancy weight, and by virtue of this logic, if something has an entire paragraph labeled and dedicated to it, it must be important... You should try to get your main keyword phrases as high up in your source code as possible. The higher up a word or phrase is in the body of a document, the more important it must be... Try to write a keyword-rich last paragraph as spiders pay particular attention to the beginning and then the end of the document." [http://www.seo-guy.com/seo-tutorial/visible-text.html] SpinProfiles, this simply means that if it is possible to include your keywords in section headings in the article without the result looking artificial, do so, and try to ensure that your keywords appear near the end of the article. They will of course appear at the beginning of the article since the article title is the H1 heading.

===Maximize linkage to the article from other SpinProfiles articles===

According to Carey, "a link from an internal page with 'X' amount of PR contributes exactly the same PR weight as a page from a different URL with 'X' amount of PR weight to distribute" (PR denotes Page Rank). [http://www.seo-guy.com/seo-tutorial/off-page-linking.html] In other words, links to a SpinProfiles article from other SpinProfiles articles are ''just as important'' as links from external websites. So take some time to search SpinProfiles (either using a search engine or the built-in site search) for existing articles to which you can add links to the new article. A suitable search engine query is '''keyword(s) site:SpinProfiles.org'''.

===Use keywords in the alternate text for images===

If your article contains a photo, make sure to provide alternate text that contains your keywords, as this text is also indexed by search engine spiders. [http://www.seo-guy.com/seo-tutorial/webpage-touchup.html] For example, instead of '''<nowiki>[[Image:AlanMilburn2004.jpg]]</nowiki>''', use '''<nowiki>[[Image:AlanMilburn2004.jpg|2004 photograph of Alan Milburn MP]]</nowiki>'''. However, remember that the purpose of the alternate text is to make the page comprehensible for visually impaired readers.

===Don't go over the top===

The most important consideration is that SpinProfiles articles should be accurate, informative, and well-researched. Please don't allow any of the above advice to obscure this goal!

==External links==

* [http://www.seo-guy.com/tutorial.html Search engine optimization tutorial at www.seo-guy.com]

← Older revision		Revision as of 23:51, 5 March 2012
Line 33:		Line 33:

	* [http://www.seo-guy.com/tutorial.html Search engine optimization tutorial at www.seo-guy.com]		* [http://www.seo-guy.com/tutorial.html Search engine optimization tutorial at www.seo-guy.com]
		+
		+	==Notes==
		+	<references/>

	[[Category:Powerbase Help]]		[[Category:Powerbase Help]]

@@ Line 1: / Line 1: @@
-So you've started a great new SpinProfiles article. Thousands of readers will flock to your page and discover, slackjawed, that the 'non-partisan' talking head they saw on the TV last night is a career flack. Journalists will experience a collective Damascene conversion and forswear their lazy reliance on the dubious experts you have so masterfully exposed. Fantastic.
+So you've started a great new Powerbase article. Thousands of readers will flock to your page and discover, slackjawed, that the 'non-partisan' talking head they saw on the TV last night is a career flack. Journalists will experience a collective Damascene conversion and forswear their lazy reliance on the dubious experts you have so masterfully exposed. Fantastic.
 Of course, this happy scenario supposes that readers can ''find'' your article.
-==Optimizing a SpinProfiles article for search engines==
+==Optimizing a Powerbase article for search engines==
-Here are a few simple tips for how you can improve the ranking of a SpinProfiles article in search engine results. This process is known as '''search engine optimization (SEO)'''.
+Here are a few simple tips for how you can improve the ranking of a Powerbase article in search engine results. This process is known as '''search engine optimization (SEO)'''.
 ===Ensure your article title contains your keywords===
@@ Line 11: / Line 11: @@
 There are two reasons that this is important:
-* A feature of the software that SpinProfiles uses is that the URL of an article contains the article title. Most search engines give an effective boost to keywords contained in a webpage's URL. The reason for this is that many inbound links to a URL feature that URL as the anchor text, and search engines give a boost to keywords in the anchor texts of inbound links to a page.[http://www.seo-guy.com/seo-tutorial/off-page-linking.html]
+* A feature of the software that Powerbase uses is that the URL of an article contains the article title. Most search engines give an effective boost to keywords contained in a webpage's URL. The reason for this is that many inbound links to a URL feature that URL as the anchor text, and search engines give a boost to keywords in the anchor texts of inbound links to a page.[http://www.seo-guy.com/seo-tutorial/off-page-linking.html]
 * The title of the article features as a top-level heading in the article's text. Most search engines give a boost to keywords that feature in headings.[http://www.seo-guy.com/seo-tutorial/visible-text.html]
@@ Line 18: / Line 18: @@
 According to SEO consultant Morgan Carey, "The H1, H2...H6 tags are given special relevancy weight, and by virtue of this logic, if something has an entire paragraph labeled and dedicated to it, it must be important... You should try to get your main keyword phrases as high up in your source code as possible. The higher up a word or phrase is in the body of a document, the more important it must be... Try to write a keyword-rich last paragraph as spiders pay particular attention to the beginning and then the end of the document." [http://www.seo-guy.com/seo-tutorial/visible-text.html] This simply means that if it is possible to include your keywords in section headings in the article without the result looking artificial, do so, and try to ensure that your keywords appear near the end of the article. They will of course appear at the beginning of the article since the article title is the H1 heading.
-===Maximize linkage to the article from other SpinProfiles articles===
+===Maximize linkage to the article from other Powerbase articles===
-According to Carey, "a link from an internal page with 'X' amount of PR contributes exactly the same PR weight as a page from a different URL with 'X' amount of PR weight to distribute" (PR denotes Page Rank). [http://www.seo-guy.com/seo-tutorial/off-page-linking.html] In other words, links to a SpinProfiles article from other SpinProfiles articles are ''just as important'' as links from external websites. So take some time to search SpinProfiles (either using a search engine or the built-in site search) for existing articles to which you can add links to the new article. A suitable search engine query is '''keyword(s) site:SpinProfiles.org'''.
+According to Carey, "a link from an internal page with 'X' amount of PR contributes exactly the same PR weight as a page from a different URL with 'X' amount of PR weight to distribute" (PR denotes Page Rank). [http://www.seo-guy.com/seo-tutorial/off-page-linking.html] In other words, links to a Powerbase article from other Powerbase articles are ''just as important'' as links from external websites. So take some time to search Powerbase (either using a search engine or the built-in site search) for existing articles to which you can add links to the new article. A suitable search engine query is '''keyword(s) site:powerbase.info'''.
 ===Use keywords in the alternate text for images===
@@ Line 28: / Line 28: @@
 ===Don't go over the top===
-The most important consideration is that SpinProfiles articles should be accurate, informative, and well-researched. Please don't allow any of the above advice to obscure this goal!
+The most important consideration is that Powerbase articles should be accurate, informative, and well-researched. Please don't allow any of the above advice to obscure this goal!
 ==External links==
@@ Line 34: / Line 34: @@
 * [http://www.seo-guy.com/tutorial.html Search engine optimization tutorial at www.seo-guy.com]
-[[Category:SpinProfiles Help]]
+[[Category:Powerbase Help]]

← Older revision		Revision as of 15:05, 30 September 2009
Line 35:		Line 35:

	[[Category:SpinProfiles Help]]		[[Category:SpinProfiles Help]]
−	~~[[Category:SpinProfiles policy and guideline pages]]~~

← Older revision		Revision as of 15:56, 3 October 2007
Line 32:		Line 32:
	==External links==		==External links==

		+	* [http://www.seo-guy.com/tutorial.html Search engine optimization tutorial at www.seo-guy.com]

−	* [~~http~~:~~//www.seo-guy.com/tutorial.html Search engine optimization tutorial at www.seo-guy.com~~]	+	[[Category:SpinProfiles Help]]
		+	[[Category:SpinProfiles policy and guideline pages]]

@@ Line 16: / Line 16: @@
 ===Use keywords early, often, and in section headings===
-According to SEO consultant [[Morgan Carey]], "The H1, H2...H6 tags are given special relevancy weight, and by virtue of this logic, if something has an entire paragraph labeled and dedicated to it, it must be important... You should try to get your main keyword phrases as high up in your source code as possible. The higher up a word or phrase is in the body of a document, the more important it must be... Try to write a keyword-rich last paragraph as spiders pay particular attention to the beginning and then the end of the document." [http://www.seo-guy.com/seo-tutorial/visible-text.html] SpinProfiles, this simply means that if it is possible to include your keywords in section headings in the article without the result looking artificial, do so, and try to ensure that your keywords appear near the end of the article. They will of course appear at the beginning of the article since the article title is the H1 heading.
+According to SEO consultant Morgan Carey, "The H1, H2...H6 tags are given special relevancy weight, and by virtue of this logic, if something has an entire paragraph labeled and dedicated to it, it must be important... You should try to get your main keyword phrases as high up in your source code as possible. The higher up a word or phrase is in the body of a document, the more important it must be... Try to write a keyword-rich last paragraph as spiders pay particular attention to the beginning and then the end of the document." [http://www.seo-guy.com/seo-tutorial/visible-text.html] SpinProfiles, this simply means that if it is possible to include your keywords in section headings in the article without the result looking artificial, do so, and try to ensure that your keywords appear near the end of the article. They will of course appear at the beginning of the article since the article title is the H1 heading.
 ===Maximize linkage to the article from other SpinProfiles articles===