Peter Guilford - Revision history

Barcin Uluisik at 10:46, 5 March 2010

2010-03-05T10:46:56Z

David: /* References */

2008-09-21T14:59:43Z

References

David: /* Working for the Kremlin */

2007-11-15T21:18:37Z

Working for the Kremlin

David at 21:17, 15 November 2007

2007-11-15T21:17:18Z

David at 11:08, 15 May 2007

2007-05-15T11:08:17Z

David: /* References */

2007-05-15T11:05:56Z

References

David: /* References */

2007-05-15T11:05:04Z

References

Paul: format fix

2007-05-14T11:37:18Z

format fix

Paul: porting from SW

2007-05-14T11:36:31Z

porting from SW

New page

'''Peter Guilford''' is a partner in [[GPlus Europe]], a Brussels based lobbying firm he established with former BBC journalist [[Nigel Gardner]] in 2000.

Guilford was a journalist with ''The Times'' from 1988-1991, after which he worked in a series of positions with the European Commission including as spokesman for the Commissioner for Competition, Sir [[Leon Brittan]], spokesman for the EU Commission President and now Italian Prime Minister [[Romano Prodi]].{{note|marriott}}

A biographical note states that since founding GPlus Guilford "has devised and run political and media strategies for major blue-chip companies in the technology, retail, media, transport, luxury goods and food sectors. He has been at the forefront of negotiations with the EU to resolve anti-trust and state aid investigations, anti-dumping inquiries, WTO disputes and customs problems. He is also closely involved in the growing public debate over food safety and nutrition and the way it impacts on EU regulation." {{note|gp}}

"He began his Commission career as Spokesman for Competition at the time when the EU acquired new rules to block big mergers. He then became Trade Spokesman in 1993, handling the Uruguay Round of world trade talks and subsequent global agreements on telecoms, financial services and information technology," it states.{{note|gp}}

He "joined the Commission's international trade department in 1997 as a negotiator on China's entry into the World Trade Organisation. He then joined Romano Prodi's transitional office to advise the new President on media strategy, recruit the Commission's new team of Spokespeople and help set up the new Press and Communication Service. When Prodi entered office in September 1999, Peter became Deputy Spokesman running strategy, taking the daily press briefing and managing the Commission's overall media coverage. In November 1999 he spearheaded the EU's media handling at the Seattle world trade talks." {{note|gp}}

==Its What You Know ... And Who You Know==

"Contrary to popular opinion, business here is not about address books. It does help to know people, but what is key is the insight gained from having worked with these people," he told ''PR Week'' in 2007. {{note|marriott}}

==Working for the Kremlin==

In 2006 the Kremlin hired GPlus as part of a [[Ketchum]]-led team during Vladimir Putin's one-year term as President of the G8. GPlus, Guilford said, was tasked with covering "Russia's G8 priorities - energy security, education and infectious diseases. In reality, the broader view of that brief was everything to do with Russia's integration into the broader world economy."{{note|marriott}}

"Russia is not perfect," he told ''PR Week''. "It doesn't have a perfect democracy, it doesn't have perfect human rights, but it has come a hell of a long way in the past 15 years".{{note|marriott}}

"Now there is a commitment to liberal economics, human rights and democracy. They're not always perfect, they're not always kept to, but the direction is right," he said. <ref> Hannah Marriott, " {{note|gp2}}

==References==
*{{ref|marriott}}Hannah Marriott, *{{ref|gp}}[http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.
*[http://www.gpluseurope.com/peter-guilford.html Peter Guilford Senior Partner]", accessed May 2007.
*{{ref|gp2}} [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.

@@ Line 1: / Line 1: @@
 '''Peter Guilford''' is a partner in [[GPlus Europe]], a Brussels based lobbying firm he established with former BBC journalist [[Nigel Gardner]] in 2000.
-A biographical note states that since founding GPlus Guilford "has devised and run political and media strategies for major blue-chip companies in the technology, retail, media, transport, luxury goods and food sectors. He has been at the forefront of negotiations with the EU to resolve anti-trust and state aid investigations, anti-dumping inquiries, WTO disputes and customs problems. He is also closely involved in the growing public debate over food safety and nutrition and the way it impacts on EU regulation." <ref>[http://www.gpluseurope.com/peter-guilford.html Peter Guilford Senior Partner]", accessed May 2007.</ref>
+==Background==
-He "joined the Commission's international trade department in 1997 as a negotiator on China's entry into the World Trade Organisation. He then joined Romano Prodi's transitional office to advise the new President on media strategy, recruit the Commission's new team of Spokespeople and help set up the new Press and Communication Service. When Prodi entered office in September 1999, Peter became Deputy Spokesman running strategy, taking the daily press briefing and managing the Commission's overall media coverage. In November 1999 he spearheaded the EU's media handling at the Seattle world trade talks." <ref>[http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
+A biographical note states that since founding [[GPlus]], Guilford "has devised and run political and media strategies for major blue-chip companies in the technology, retail, media, transport, luxury goods and food sectors. He has been at the forefront of negotiations with the EU to resolve anti-trust and state aid investigations, anti-dumping inquiries, WTO disputes and customs problems. He is also closely involved in the growing public debate over food safety and nutrition and the way it impacts on EU regulation." <ref>GPlus Europe, [http://www.gpluseurope.com/peter-guilford.html Peter Guilford], accessed 05 March 2010.</ref>
-"Contrary to popular opinion, business here is not about address books. It does help to know people, but what is key is the insight gained from having worked with these people," he told ''PR Week'' in 2007. <ref>Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
+"He began his Commission career as Spokesman for Competition at the time when the EU acquired new rules to block big mergers. He then became Trade Spokesman in 1993, handling the Uruguay Round of world trade talks and subsequent global agreements on telecoms, financial services and information technology," it states.<ref>Marriott, Hannah, "[http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]," ''PR Week'', 16 March 2007.</ref>
-In 2006 the Kremlin hired GPlus as part of a [[Ketchum]]-led team during Vladimir Putin's one-year term as President of the G8. GPlus, Guilford said, was tasked with covering "Russia's G8 priorities - energy security, education and infectious diseases. In reality, the broader view of that brief was everything to do with Russia's integration into the broader world economy."<ref>Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
+He "joined the Commission's international trade department in 1997 as a negotiator on China's entry into the World Trade Organisation. He then joined [[Romano Prodi]]'s transitional office to advise the new President on media strategy, recruit the Commission's new team of Spokespeople and help set up the new Press and Communication Service. ... Peter became Deputy Spokesman under Prodi, running strategy, taking the daily press briefing and managing the Commission's overall media relations. In 1999 he spearheaded the EU's media handling at the controversial world trade talks in Seattle." <ref>GPlus Europe, [http://www.gpluseurope.com/peter-guilford.html Peter Guilford], accessed 05 March 2010.</ref>
 "Now there is a commitment to liberal economics, human rights and democracy. They're not always perfect, they're not always kept to, but the direction is right," he said. <ref>Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
 ==References==
 <references/>
 [[Category:Journalists|Guilford, Peter]]
 [[Category:PR people|Guilford, Peter]]

← Older revision		Revision as of 14:59, 21 September 2008
Line 23:		Line 23:
	==References==		==References==
	<references/>		<references/>
		+	[[Category:Journalists\|Guilford, Peter]]
		+	[[Category:PR people\|Guilford, Peter]]

@@ Line 19: / Line 19: @@
 "Russia is not perfect," he told ''PR Week''. "It doesn't have a perfect democracy, it doesn't have perfect human rights, but it has come a hell of a long way in the past 15 years".<ref>Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
-"Now there is a commitment to liberal economics, human rights and democracy. They're not always perfect, they're not always kept to, but the direction is right," he said. {{note|gp2-3}}
+"Now there is a commitment to liberal economics, human rights and democracy. They're not always perfect, they're not always kept to, but the direction is right," he said. <ref>Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
 ==References==
 <references/>

@@ Line 1: / Line 1: @@
 '''Peter Guilford''' is a partner in [[GPlus Europe]], a Brussels based lobbying firm he established with former BBC journalist [[Nigel Gardner]] in 2000.
-Guilford was a journalist with ''The Times'' from 1988-1991, after which he worked in a series of positions with the European Commission including as spokesman for the Commissioner for Competition, Sir [[Leon Brittan]], spokesman for the EU Commission President and now Italian Prime Minister [[Romano Prodi]].{{ref|marriott}}
+Guilford was a journalist with ''The Times'' from 1988-1991, after which he worked in a series of positions with the European Commission including as spokesman for the Commissioner for Competition, Sir [[Leon Brittan]], spokesman for the EU Commission President and now Italian Prime Minister [[Romano Prodi]].<ref>Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
-A biographical note states that since founding GPlus Guilford "has devised and run political and media strategies for major blue-chip companies in the technology, retail, media, transport, luxury goods and food sectors. He has been at the forefront of negotiations with the EU to resolve anti-trust and state aid investigations, anti-dumping inquiries, WTO disputes and customs problems. He is also closely involved in the growing public debate over food safety and nutrition and the way it impacts on EU regulation." {{ref|gp}}
+A biographical note states that since founding GPlus Guilford "has devised and run political and media strategies for major blue-chip companies in the technology, retail, media, transport, luxury goods and food sectors. He has been at the forefront of negotiations with the EU to resolve anti-trust and state aid investigations, anti-dumping inquiries, WTO disputes and customs problems. He is also closely involved in the growing public debate over food safety and nutrition and the way it impacts on EU regulation." <ref>[http://www.gpluseurope.com/peter-guilford.html Peter Guilford Senior Partner]", accessed May 2007.</ref>
-"He began his Commission career as Spokesman for Competition at the time when the EU acquired new rules to block big mergers. He then became Trade Spokesman in 1993, handling the Uruguay Round of world trade talks and subsequent global agreements on telecoms, financial services and information technology," it states.{{ref|gp2}}
+"He began his Commission career as Spokesman for Competition at the time when the EU acquired new rules to block big mergers. He then became Trade Spokesman in 1993, handling the Uruguay Round of world trade talks and subsequent global agreements on telecoms, financial services and information technology," it states.<ref>[http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
-He "joined the Commission's international trade department in 1997 as a negotiator on China's entry into the World Trade Organisation. He then joined Romano Prodi's transitional office to advise the new President on media strategy, recruit the Commission's new team of Spokespeople and help set up the new Press and Communication Service. When Prodi entered office in September 1999, Peter became Deputy Spokesman running strategy, taking the daily press briefing and managing the Commission's overall media coverage. In November 1999 he spearheaded the EU's media handling at the Seattle world trade talks." {{ref|gp2-2}}
+He "joined the Commission's international trade department in 1997 as a negotiator on China's entry into the World Trade Organisation. He then joined Romano Prodi's transitional office to advise the new President on media strategy, recruit the Commission's new team of Spokespeople and help set up the new Press and Communication Service. When Prodi entered office in September 1999, Peter became Deputy Spokesman running strategy, taking the daily press briefing and managing the Commission's overall media coverage. In November 1999 he spearheaded the EU's media handling at the Seattle world trade talks." <ref>[http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
 ==Its What You Know ... And Who You Know==
-"Contrary to popular opinion, business here is not about address books. It does help to know people, but what is key is the insight gained from having worked with these people," he told ''PR Week'' in 2007. {{ref|marriott2}}
+"Contrary to popular opinion, business here is not about address books. It does help to know people, but what is key is the insight gained from having worked with these people," he told ''PR Week'' in 2007. <ref>Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
 ==Working for the Kremlin==
-In 2006 the Kremlin hired GPlus as part of a [[Ketchum]]-led team during Vladimir Putin's one-year term as President of the G8. GPlus, Guilford said, was tasked with covering "Russia's G8 priorities - energy security, education and infectious diseases. In reality, the broader view of that brief was everything to do with Russia's integration into the broader world economy."{{ref|marriott3}}
+In 2006 the Kremlin hired GPlus as part of a [[Ketchum]]-led team during Vladimir Putin's one-year term as President of the G8. GPlus, Guilford said, was tasked with covering "Russia's G8 priorities - energy security, education and infectious diseases. In reality, the broader view of that brief was everything to do with Russia's integration into the broader world economy."<ref>Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
-"Russia is not perfect," he told ''PR Week''. "It doesn't have a perfect democracy, it doesn't have perfect human rights, but it has come a hell of a long way in the past 15 years".{{ref|marriott4}}
+"Russia is not perfect," he told ''PR Week''. "It doesn't have a perfect democracy, it doesn't have perfect human rights, but it has come a hell of a long way in the past 15 years".<ref>Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.</ref>
 "Now there is a commitment to liberal economics, human rights and democracy. They're not always perfect, they're not always kept to, but the direction is right," he said. {{note|gp2-3}}
 ==References==
-*{{note|marriott}}Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.
+<references/>

@@ Line 24: / Line 24: @@
 ==References==
-*{{note|marriott}}Hannah Marriott, *{{note|gp}}[http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.
+*{{note|marriott}}Hannah Marriott, [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.
-*[http://www.gpluseurope.com/peter-guilford.html Peter Guilford Senior Partner]", accessed May 2007.
+*{{note|gp}} [http://www.gpluseurope.com/peter-guilford.html Peter Guilford Senior Partner]", accessed May 2007.
 *{{note|gp2}} [http://www.gpluseurope.com/managed/File/GPlus%20in%20the%20Media/PRW_160307_015_260291.pdf  Brussels' Inside Man - Peter Guilford]", ''PR Week'', 16 March 2007.

@@ Line 21: / Line 21: @@
 "Russia is not perfect," he told ''PR Week''. "It doesn't have a perfect democracy, it doesn't have perfect human rights, but it has come a hell of a long way in the past 15 years".{{note|marriott}}
-"Now there is a commitment to liberal economics, human rights and democracy. They're not always perfect, they're not always kept to, but the direction is right," he said. <ref> Hannah Marriott, " {{note|gp2}}
+"Now there is a commitment to liberal economics, human rights and democracy. They're not always perfect, they're not always kept to, but the direction is right," he said. {{note|gp2}}
 ==References==