Paul Jackson (marketing) - Revision history

David: David moved page Paul Jackson to Paul Jackson (marketing)

2014-12-27T11:36:28Z

David moved page Paul Jackson to Paul Jackson (marketing)

Melissa Jones: links

2011-04-28T03:32:00Z

links

Melissa Jones: links

2011-04-28T03:29:37Z

links

Melissa Jones: category

2011-04-28T03:26:54Z

Melissa Jones: /* Directorships */ typos

2010-10-21T12:56:32Z

Directorships: typos

Mary Spowart at 13:28, 20 November 2008

2008-11-20T13:28:10Z

Mary Spowart at 12:00, 20 November 2008

2008-11-20T12:00:59Z

Mary Spowart at 11:58, 20 November 2008

2008-11-20T11:58:00Z

Mary Spowart at 11:54, 20 November 2008

2008-11-20T11:54:18Z

Mary Spowart at 11:52, 20 November 2008

2008-11-20T11:52:39Z

@@ Line 3: / Line 3: @@
 The Financial Times reports:
-:[[Media Smart]] is chaired by Paul Jackson, previously [[Mars]]' European marketing director. Jackson, who continues to advise Mars on issues of "media literacy", has put together an executive working group comprising [[Mike Davies]], UK director, Masterfoods; Simon Gardner, president of Hasbro International; and a clutch of media executives including Hugh Burkitt, chairman of Hasbro's UK ad agency Burkitt DDB, which is developing creative for Media Smart's first TV campaign. Jackson has also enlisted the support of Peter Tomkins, president of the National Confederation of Parent and Teacher Associations, adding a critical element of credibility. He is now looking for a further 30 companies to subscribe to the project, ad agencies to provide free creative time, and media partners to donate advertising space.
+:[[Media Smart]] is chaired by Paul Jackson, previously [[Mars]]' European marketing director. Jackson, who continues to advise Mars on issues of "media literacy", has put together an executive working group comprising [[Mike Davies]], UK director, [[Masterfoods]]; [[Simon Gardner]], president of [[Hasbro International]]; and a clutch of media executives including [[Hugh Burkitt]], chairman of Hasbro's UK ad agency [[Burkitt DDB]], which is developing creative for Media Smart's first TV campaign. Jackson has also enlisted the support of [[Peter Tomkins]], president of the [[National Confederation of Parent and Teacher Associations]], adding a critical element of credibility. He is now looking for a further 30 companies to subscribe to the project, ad agencies to provide free creative time, and media partners to donate advertising space.
 :"I'm looking for a broad spectrum of support that commits the industry to actually doing something," says Jackson. "Unless we start being proactive, we'll be constantly on the back foot against attacks on our practices and initiatives from Brussels." <ref>

@@ Line 1: / Line 1: @@
-Paul Jackson is a marketing professional.
+'''Paul Jackson''' is a marketing professional.
 The Financial Times reports:
-:Media Smart is chaired by Paul Jackson, previously [[Mars]]' European marketing director. Jackson, who continues to advise Mars on issues of "media literacy", has put together an executive working group comprising [[Mike Davies]], UK director, Masterfoods; Simon Gardner, president of Hasbro International; and a clutch of media executives including Hugh Burkitt, chairman of Hasbro's UK ad agency Burkitt DDB, which is developing creative for Media Smart's first TV campaign. Jackson has also enlisted the support of Peter Tomkins, president of the National Confederation of Parent and Teacher Associations, adding a critical element of credibility. He is now looking for a further 30 companies to subscribe to the project, ad agencies to provide free creative time, and media partners to donate advertising space.
+:[[Media Smart]] is chaired by Paul Jackson, previously [[Mars]]' European marketing director. Jackson, who continues to advise Mars on issues of "media literacy", has put together an executive working group comprising [[Mike Davies]], UK director, Masterfoods; Simon Gardner, president of Hasbro International; and a clutch of media executives including Hugh Burkitt, chairman of Hasbro's UK ad agency Burkitt DDB, which is developing creative for Media Smart's first TV campaign. Jackson has also enlisted the support of Peter Tomkins, president of the National Confederation of Parent and Teacher Associations, adding a critical element of credibility. He is now looking for a further 30 companies to subscribe to the project, ad agencies to provide free creative time, and media partners to donate advertising space.
 :"I'm looking for a broad spectrum of support that commits the industry to actually doing something," says Jackson. "Unless we start being proactive, we'll be constantly on the back foot against attacks on our practices and initiatives from Brussels." <ref>
@@ Line 9: / Line 9: @@
 == Directorships ==
 * Jackson is on the Board of Directors for [[Vanguard Strategy]] a specialist brand strategy consultancy group based in London and New York.<ref> Vanguard Strategy
@@ Line 21: / Line 20: @@
 * Runs [[Silverfin]] a brand doctoring consultancy
 Previously
-* 25 years at Mars
+* 25 years at [[Mars]] - European Marketing Director for the Confectionery business <ref> Barbie Clarke [http://www.kidsandyouth.com/8.05.pdf/ Social Issues Interview],Young Consumers, 2005. Accessed November 2008 </ref>
 ==Affiliations==
-*[[Mediasmart]], Chair
+*[[Media Smart]], Chair
 *[[Responsible Advertising and Children]], chair

← Older revision		Revision as of 03:26, 28 April 2011
Line 32:		Line 32:

	<references/>		<references/>
		+	[[Category:Foodspin]]

@@ Line 11: / Line 11: @@
-* Jackson is on the Board of Directors for [[Vanguard Strategy]] a specialist brand strategy consultancy group based in London and new York.<ref> Vanguard Strategy
+* Jackson is on the Board of Directors for [[Vanguard Strategy]] a specialist brand strategy consultancy group based in London and New York.<ref> Vanguard Strategy
 [http://www.vanguardstrategy.com/board.html Board of Directors], accessed 20 November 2008</ref>
@@ Line 22: / Line 22: @@
 Previously
 * 25 years at Mars
-* European Marketing Director for the Confectionary business <ref> Barbie Clarke
+* European Marketing Director for the Confectionery business <ref> Barbie Clarke
 [http://www.kidsandyouth.com/8.05.pdf/ Social Issues Interview],Young Consumers, 2005. accessed November 2008 </ref>

@@ Line 23: / Line 23: @@
 * 25 years at Mars
 * European Marketing Director for the Confectionary business <ref> Barbie Clarke
-[http://www.kidsandyouth.com/8.05.pdf/Social Issues Interview],Young Consumers, 2005. accessed November 2008 </ref>
+[http://www.kidsandyouth.com/8.05.pdf/ Social Issues Interview],Young Consumers, 2005. accessed November 2008 </ref>
 ==Affiliations==

← Older revision	Revision as of 11:36, 27 December 2014
(No difference)

@@ Line 5: / Line 5: @@
 :Media Smart is chaired by Paul Jackson, previously [[Mars]]' European marketing director. Jackson, who continues to advise Mars on issues of "media literacy", has put together an executive working group comprising [[Mike Davies]], UK director, Masterfoods; Simon Gardner, president of Hasbro International; and a clutch of media executives including Hugh Burkitt, chairman of Hasbro's UK ad agency Burkitt DDB, which is developing creative for Media Smart's first TV campaign. Jackson has also enlisted the support of Peter Tomkins, president of the National Confederation of Parent and Teacher Associations, adding a critical element of credibility. He is now looking for a further 30 companies to subscribe to the project, ad agencies to provide free creative time, and media partners to donate advertising space.
-:"I'm looking for a broad spectrum of support that commits the industry to actually doing something," says Jackson. "Unless we start being proactive, we'll be constantly on the back foot against attacks on our practices and initiatives from Brussels." {{ref|1}}
+:"I'm looking for a broad spectrum of support that commits the industry to actually doing something," says Jackson. "Unless we start being proactive, we'll be constantly on the back foot against attacks on our practices and initiatives from Brussels." <ref>
+Daniel Rogers [http://specials.ft.com/creativebusiness/mar262002/FT3W6U7E8ZC.html Plans to keep the kids sweet] Published: March 25 2002 13:30GMT | Last Updated: March 25 2002 14:03GMT</ref>
 == Directorships ==
@@ Line 32: / Line 32: @@
 <references/>

@@ Line 24: / Line 24: @@
 * European Marketing Director for the Confectionary business <ref> Young Consumers
 [http://www.kidsandyouth.com/8.05.pdf/Social Issues Interview], accessed November 2008 </ref>
 ==Affiliations==
@@ Line 30: / Line 29: @@
 *[[Responsible Advertising and Children]], chair
-==Notes==
+==References==
 #{{note|1}} Daniel Rogers [http://specials.ft.com/creativebusiness/mar262002/FT3W6U7E8ZC.html Plans to keep the kids sweet] Published: March 25 2002 13:30GMT | Last Updated: March 25 2002 14:03GMT