Ogilvy & Mather - Revision history

Melissa Jones: /* People */

2012-04-25T11:20:51Z

People

Melissa Jones: /* People */

2012-04-25T11:20:12Z

People

Dan Nemenyi: /* Opposing Australia's mining taxes */

2011-09-19T15:47:15Z

Opposing Australia's mining taxes

Dan Nemenyi: /* Current Trends */

2011-09-19T15:38:31Z

Current Trends

Lynn Hill: subsidiaries

2008-02-12T16:28:11Z

subsidiaries

Lynn Hill: people

2008-01-02T19:16:01Z

people

David: /* Expansion, Innovation and Diversification */

2007-09-15T10:09:33Z

Expansion, Innovation and Diversification

David: /* Diversification in the Digital Age */

2007-09-15T10:08:54Z

Diversification in the Digital Age

David: /* Ogilvy becomes part of the WPP Empire */

2007-09-15T10:08:11Z

Ogilvy becomes part of the WPP Empire

David: /* Expansion, Innovation and Diversification */

2007-09-15T10:06:45Z

Expansion, Innovation and Diversification

@@ Line 63: / Line 63: @@
 ==People==
-[[Steven Rabin]] is reported to be a former President of Ogilvy and Mather.<ref> Danya International Inc. [http://www.danya.com/news_pr20050419.asp MEDIA ADVISORY: Public Health Lecture Series To Explore Connections Between Consumer Marketing and Public Health] Accessed 2nd January 2008</ref>
+*[[Steven Rabin]] is reported to be a former President of Ogilvy and Mather Public Affairs.<ref> Danya International Inc. [http://www.danya.com/news_pr20050419.asp MEDIA ADVISORY: Public Health Lecture Series To Explore Connections Between Consumer Marketing and Public Health] Accessed 2nd January 2008</ref>
 *UK Minister [[Charles Hendry]] worked for Ogilvy & Mather PR.

@@ Line 63: / Line 63: @@
 ==People==
-[[Steven Rabin]] is reported to be a former President of Ogilvy and Mather<ref> Danya International Inc. [http://www.danya.com/news_pr20050419.asp MEDIA ADVISORY: Public Health Lecture Series To Explore Connections Between Consumer Marketing and Public Health] Accessed 2nd January 2008</ref>
+[[Steven Rabin]] is reported to be a former President of Ogilvy and Mather.<ref> Danya International Inc. [http://www.danya.com/news_pr20050419.asp MEDIA ADVISORY: Public Health Lecture Series To Explore Connections Between Consumer Marketing and Public Health] Accessed 2nd January 2008</ref>
 ==Clients==

@@ Line 60: / Line 60: @@
 ====Opposing Australia's mining taxes====
-The mining industry in Australia has benefited from a number of campaigns linked to O&M. The [[Australian Mining. This is our story]] website, [[Australian Trade and Industry Alliance|Australian Trade and Industry Alliance's]] anti-Carbon Tax website and the Australian Coal Association's [[NewGenCoal]] website are all registered to the OgilvyInteractive Worldwide company [[DTDigital]].
+The mining industry in Australia has benefited from a number of campaigns linked to O&M. The [[Australian Mining. This is our story]] website,<ref>[http://www.whoismind.com/whois/thisisourstory.com.au.html whois: thisisourstory.com.au]', accessed 19 September 2011</ref> [[Australian Trade and Industry Alliance|Australian Trade and Industry Alliance's]] anti-Carbon Tax website<ref>[http://www.whoismind.com/whois/getcarbonpolicyright.com.au.html whois: getcarbonpolicyright.com.au.]', accessed 19 September 2011</ref> and the [[Australian Coal Association|Australian Coal Association's]] [[NewGenCoal]] website<ref>[http://www.whoismind.com/whois/newgencoal.com.au.html whois: newgencoal.com.au]', accessed 19 September 2011</ref> are all registered to, copyrighted by and hosted on the servers of the OgilvyInteractive Worldwide company [[DTDigital]].
 ==People==

← Older revision		Revision as of 15:38, 19 September 2011
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	The new division, called [[Counter Threat]], is designed to help companies prepare for and cope with crisis scenarios, including the disruption caused by terrorist attack.<ref>'Ogilvy PR enters corporate war on terror', by Julia Day, The Guardian, 11 March 2002, The Guardian website: http://media.guardian.co.uk/attack/story/0,1301,665597,00.html accessed 10 June 2002</ref>		The new division, called [[Counter Threat]], is designed to help companies prepare for and cope with crisis scenarios, including the disruption caused by terrorist attack.<ref>'Ogilvy PR enters corporate war on terror', by Julia Day, The Guardian, 11 March 2002, The Guardian website: http://media.guardian.co.uk/attack/story/0,1301,665597,00.html accessed 10 June 2002</ref>
		+
		+	====Opposing Australia's mining taxes====
		+	The mining industry in Australia has benefited from a number of campaigns linked to O&M. The [[Australian Mining. This is our story]] website, [[Australian Trade and Industry Alliance\|Australian Trade and Industry Alliance's]] anti-Carbon Tax website and the Australian Coal Association's [[NewGenCoal]] website are all registered to the OgilvyInteractive Worldwide company [[DTDigital]].

	==People==		==People==

← Older revision		Revision as of 16:28, 12 February 2008
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	Ogilvy's clients include: [[BBC]], [[BP]], [[Coca-Cola]] Co., [[Glaxo SmithKline]], [[IBM]], [[MasterCard]] International, [[Merck & Co.]] [[Merrill Lynch]], [[Novartis]], [[Pfizer]], [[Unilever]], [[Xerox]], [[Argos]], Ariba (UK) Ltd., [[Deloitte & Touche]], [[Dubai World Cup]], [[Intelsat]], [[Kimberly-Clark Corp.]], [[Shell]], [[Nestle]], [[Pfizer]], and [[Sun]]. Ogilvy PR Worldwide's division B/W/R is dealing with media relations for celebrities such as Ben Affleck, Brat Pitt, Michael J. Fox, and Reese Witherspoon. Finally, several governmental bodies stand amongst Ogilvy's clients.		Ogilvy's clients include: [[BBC]], [[BP]], [[Coca-Cola]] Co., [[Glaxo SmithKline]], [[IBM]], [[MasterCard]] International, [[Merck & Co.]] [[Merrill Lynch]], [[Novartis]], [[Pfizer]], [[Unilever]], [[Xerox]], [[Argos]], Ariba (UK) Ltd., [[Deloitte & Touche]], [[Dubai World Cup]], [[Intelsat]], [[Kimberly-Clark Corp.]], [[Shell]], [[Nestle]], [[Pfizer]], and [[Sun]]. Ogilvy PR Worldwide's division B/W/R is dealing with media relations for celebrities such as Ben Affleck, Brat Pitt, Michael J. Fox, and Reese Witherspoon. Finally, several governmental bodies stand amongst Ogilvy's clients.
		+
		+	==Subsidiaries and Divisions==
		+	'direct response television agency' [[A Eicoff and Company]]<ref> Eicoff [http://www.eicoff.com/ Clients] Accessed 12th February 2008</ref> is a division of Ogilvy and Mather<ref> Doherty, P.H. (1981) [http://query.nytimes.com/gst/fullpage.html?res=9501EFDB1738F931A35751C1A967948260 Advertising; Ogilvy & Mather Acquires A. Eicoff] <i>New York Times</i>. 2nd December 1981. Accessed 12th February 2008</ref>

	==Resources==		==Resources==

← Older revision		Revision as of 19:16, 2 January 2008
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	The new division, called [[Counter Threat]], is designed to help companies prepare for and cope with crisis scenarios, including the disruption caused by terrorist attack.<ref>'Ogilvy PR enters corporate war on terror', by Julia Day, The Guardian, 11 March 2002, The Guardian website: http://media.guardian.co.uk/attack/story/0,1301,665597,00.html accessed 10 June 2002</ref>		The new division, called [[Counter Threat]], is designed to help companies prepare for and cope with crisis scenarios, including the disruption caused by terrorist attack.<ref>'Ogilvy PR enters corporate war on terror', by Julia Day, The Guardian, 11 March 2002, The Guardian website: http://media.guardian.co.uk/attack/story/0,1301,665597,00.html accessed 10 June 2002</ref>
		+
		+	==People==
		+	[[Steven Rabin]] is reported to be a former President of Ogilvy and Mather<ref> Danya International Inc. [http://www.danya.com/news_pr20050419.asp MEDIA ADVISORY: Public Health Lecture Series To Explore Connections Between Consumer Marketing and Public Health] Accessed 2nd January 2008</ref>

	==Clients==		==Clients==

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 ====Expansion, Innovation and Diversification====
-In 1955 O&M helped launching Unilever's Dove as '1/4 moisturizing cream'. In 1960, Shell Oil started an account, increasing O&M's revenues by almost 50%. Later, accounts were also secured from General foods, Bristol-Myers, and Lever Brothers, to name just a few. By 1962 the agency's billings had increased dramatically, and Ogilvy had established himself as an innovator in the business. Indeed, the 1960's and early 1970's marked a period of expansion and innovation. In 1964 Ogilvy, Benson & Mather Inc. of New York merged with Mather & Crowther Ltd. of London to become Ogilvy & Mather International. In 1966 O&M became the first ad agency to go public on both the London and New York stock exchanges.<ref>'Ogilvy history, Ogilvy website: www.ogilvy.com/history/ accessed 15 May 2002
+In 1955 O&M helped launching Unilever's Dove as '1/4 moisturizing cream'. In 1960, Shell Oil started an account, increasing O&M's revenues by almost 50%. Later, accounts were also secured from General foods, Bristol-Myers, and Lever Brothers, to name just a few. By 1962 the agency's billings had increased dramatically, and Ogilvy had established himself as an innovator in the business. Indeed, the 1960's and early 1970's marked a period of expansion and innovation. In 1964 Ogilvy, Benson & Mather Inc. of New York merged with Mather & Crowther Ltd. of London to become Ogilvy & Mather International. In 1966 O&M became the first ad agency to go public on both the London and New York stock exchanges.<ref>'Ogilvy history, Ogilvy website: www.ogilvy.com/history/ accessed 15 May 2002</ref>
 During the same period O&M also became more diverse in its range of advertising. It developed campaigns for large corporations, non-profit organizations (e.g., the World Wildlife Fund), whole nations (Puerto Rico, Singapore, France), and international clients whose markets were primarily outside the US. By 1975 O&M had grown extensively. In addition to General Foods and its other base accounts the agency had established accounts with American Express, IBM, Merrill Lynch, Campbell's Soup, and Mercedes Benz. Branch offices were set up around the world to handle the large amount of international business the firm had developed and subsidiaries were consolidated under the umbrella of the parent company.

@@ Line 57: / Line 57: @@
 ====Diversification in the Digital Age====
-O&M keeps diversifying, although selectively. The agency is currently exploring new possibilities opened up by the Internet and digital TV. Both venues allow for more focused advertising, targeting specific audiences. Aim is to stimulate the shifting consumption habits, and to get consumers -not confined to conventional shopping hours- to buy more online. However, as Ogilvy PR CEO Mike Walsh explains, Ogilvy's priority is still old-economy brands [as opposed to the new economy brands] because "these are still the guys with the money, with the investments, the experience and the long-term vision."[9]
+O&M keeps diversifying, although selectively. The agency is currently exploring new possibilities opened up by the Internet and digital TV. Both venues allow for more focused advertising, targeting specific audiences. Aim is to stimulate the shifting consumption habits, and to get consumers -not confined to conventional shopping hours- to buy more online. However, as Ogilvy PR CEO Mike Walsh explains, Ogilvy's priority is still old-economy brands [as opposed to the new economy brands] because "these are still the guys with the money, with the investments, the experience and the long-term vision."<ref>'Making a 360-degree turn: Ogilvy chief describes the challenges of building a brand online', 23 June 2000, The EIU ebusiness forum, website: www.ebusinessforum.com/index.asp?layout=rich_story&doc_id=1137&title=Making+a+360%2Ddegree+turn&categoryid=11&channelid=2 accessed 10 June 2002</ref>
 ====Counter Threat====

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 ====Ogilvy becomes part of the WPP Empire====
-In May of 1985 Ogilvy & Mather International Inc. became the Ogilvy Group.
+In May of 1985 Ogilvy & Mather International Inc. became the Ogilvy Group. In 1989, O&M was acquired by number 2 advertising conglomerate WPP Group. David Ogilvy wasn't at all pleased with the hostile takeover and called WPP CEO Sorrell "an odious little shit".<ref>
-In 1989, O&M was acquired by number 2 advertising conglomerate WPP Group. David Ogilvy wasn't at all pleased with the hostile takeover and called WPP CEO Sorrell "an odious little shit".[7]
+====Conflicts of Interests among Clients====
+From the eighties onward, companies in all industries have increasingly been focusing on building brands. Factors ranging from the rise of the global economy to the rise of the Internet have helped make brands more powerful than at any time in history. On the 5th of May 1994 IBM made marketing history by consolidating its entire $400 million global advertising account at one agency, Ogilvy & Mather.<ref>'Wielding a Mean Branding Iron', BusinessWeek News, 6 August 2001, BusinessWeek online: www.businessweek.com/magazine/content/01_32/b3744004.htm accessed 15 May 2002</ref>
 However, from the 1980's onwards O&M began to experience conflict of interest problems among clients and prospective clients, making it hard for the firm to expand. In other words, it became difficult for the firm to pursue additional clients in a particular industry when it was already doing the advertising for another company manufacturing the same type of product.

@@ Line 43: / Line 43: @@
 During the same period O&M also became more diverse in its range of advertising. It developed campaigns for large corporations, non-profit organizations (e.g., the World Wildlife Fund), whole nations (Puerto Rico, Singapore, France), and international clients whose markets were primarily outside the US. By 1975 O&M had grown extensively. In addition to General Foods and its other base accounts the agency had established accounts with American Express, IBM, Merrill Lynch, Campbell's Soup, and Mercedes Benz. Branch offices were set up around the world to handle the large amount of international business the firm had developed and subsidiaries were consolidated under the umbrella of the parent company.
-Growth on the scale experienced by O&M also resulted in adverse effects. O&M's creativity became stifled as the immensity of the operation created bureaucratic impediments. The agency became conservative, feeling an obligation to its shareholders to secure consistent dividends and minimize risks. The agency successfully produced conservative campaigns for large companies, but creatively speaking, had stagnated. David Ogilvy was aware of what was happening and, on the eve of his retirement, made some dramatic changes, taking new, creative people on board.[6] To avoid creativity problems in the future, O&M created a network of semi-autonomous subsidiaries that, while having access to the resources only a large company can provide, still work in a "small shop" environment.
+Growth on the scale experienced by O&M also resulted in adverse effects. O&M's creativity became stifled as the immensity of the operation created bureaucratic impediments. The agency became conservative, feeling an obligation to its shareholders to secure consistent dividends and minimize risks. The agency successfully produced conservative campaigns for large companies, but creatively speaking, had stagnated. David Ogilvy was aware of what was happening and, on the eve of his retirement, made some dramatic changes, taking new, creative people on board.<ref>'Advertising: The Ogilvy Group, Inc.', International Directory of Company Histories, Volume 1, St. James Press, Chicago, USA, page 25-27</ref> To avoid creativity problems in the future, O&M created a network of semi-autonomous subsidiaries that, while having access to the resources only a large company can provide, still work in a "small shop" environment.
 ====Ogilvy becomes part of the WPP Empire====