David at 17:07, 19 February 2007

2007-02-19T17:07:31Z

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Nestlé lists its main areas of concern as: Childcare, Cooking, Petcare, Wellness

Nestlé's marketing strategy focuses on developing international and market-leading brands. It produces around 8,500 brands, the most important of which include:

Soluble coffee: Nescafé, Taster's Choice, Ricoré, Ricoffy

According to a brand study conducted by Interbrand, the Nescafé name is worth 16bn Swiss Francs (£7bn) and stands at no. 21 in the ranking of the world's most valuable brands - ahead of Rolex, Pepsi and Prada.

Roast & ground coffee: Nespresso, Bonka, Zoégas, Loumidis
Water: Nestlé Pure Life, Nestlé Aquarel, Perrier, Vittel, Contrex, S. Pellegrino, Acqua Panna, Buxton mineral water, Levissima, Vera, Arrowhead, Poland Spring, Zephyrhills, San Bernardo, Ice Mountain, Hépar, Deer Park, Al Manhal, Ozarka, Quézac.
Other beverages: Nestea, Nesquik, Nescau, Milo, Carnation, Libby's, Caro
Dairy products (shelf stable): Nestlé, Nido, Nespray, Ninho, Carnation, Milkmaid, La Lechera, Moça, Klim, Gloria, Svelty, Molico, Nestlé Omega Plus, Bear Brand, Cofee-mate / (chilled): Nestlé, LC1, Chiquitín, La Lechera, La Laitière, Sveltesse, Yoco, Svelty, Molico, Ski
Breakfast cereals: Nestlé
Infant foods: Nestlé, Nan, Lactogen, Beba, Nestogen, Cérélac, Neslac, Nestum, Guigoz, Good Start
Performance nutrition: PowerBar, Nesvita, Neston
Healthcare: Nutren, Peptamen, Modulen
Culinary products: (bouillons, soups, seasonings, prepared dishes, canned food, pasta, sauces): Maggi, Buitoni, Libby's, Thomy, Winiary,
Frozen foods: Maggi, Buitoni, Stouffer's, Lean Cuisine, Hot Pockets
Ice cream: Nestlé, Frisco, Motta, Camy, Savory, Peters, Häagen Dasz, Mövenpick, Schöller, Dreyer's
Refrigerated products: (yoghurts, desserts, pasta, sauces): Nestlé, Buitoni, Herta, Tollhouse
Chocolate and confectionery: Nestlé, Crunch, Cailler, Galak/Milkybar, KitKat, Quality Street, Smarties, Baci, After Eight, Baby Ruth, Butterfinger, Lion, Aero, Polo, Rolo
Food Services and professional products: Chef, Davigel, Minor's, Santa Rica
Pet care: Friskies, Fancy Feast, Alpo, Mighty Dog, Gourmet, Mon Petit, Felix, Purina, Dog Chow, ONE, Pro Plan, Beneful, Tidy Cats
Flavours for the food industry: Food Ingredients Specialities (FIS)
Pharmaceutical products: Alcon
Pharmaceutical and cosmetic joint venture: Galderma, Laboratoires Innéov

Nestlé leads the way in Europe in the development of cosmeceuticals/ nutricosmetics. The joint venture between Nestlé and L'Oréal aims to produce a range of foods that will aim to improve the appearance of skin, hair and nails (and we thought fresh fruit did that...). The first product, which launched in France in March 2004, is Inneov Fermete, a nutritional complement developed for women over 40 who are concerned about skin firmness following menopause. It contains Lacto-Lycopene, which has been formulated with a combination of vitamin C and soya isoflavones to allow lycopene, a powerful antioxidant, to be easily absorbed into the body.[A] See section 'Corporate Crimes' section for more information on Nestle and L'Oreal 'Promoting untested nano-technology'.

Associated Company: L'Oréal. Nestlé is the biggest shareholder in this company. For more information see 'Who, Where, How Much?' section.

For background information on L'Oréal see http://www.corporatewatch.org.uk/news/animal_test_ban.htm

References
[6] Business Week Online, 11th June 2001, www.businessweek.com/magazine/content/01_24/b3736645.htm

[A] Footnote: 'Can you eat yourself beautiful?' Anna Smyth. The Scotsman 6/10/04

Nestle: Products and Projects - Revision history

David at 17:07, 19 February 2007