National Social Norms Institute - Revision history

Melissa Jones: typo

2011-10-14T15:17:12Z

typo

Claire Harkins at 20:50, 12 October 2011

2011-10-12T20:50:33Z

Claire Harkins at 22:49, 12 May 2009

2009-05-12T22:49:06Z

David at 08:37, 10 March 2009

2009-03-10T08:37:11Z

Claire Harkins at 01:33, 10 March 2009

2009-03-10T01:33:48Z

Claire Harkins at 01:32, 10 March 2009

2009-03-10T01:32:08Z

Claire Harkins at 01:09, 10 March 2009

2009-03-10T01:09:08Z

Claire Harkins at 14:04, 3 March 2009

2009-03-03T14:04:57Z

Claire Harkins at 14:03, 3 March 2009

2009-03-03T14:03:39Z

New page

The [[National Social Norms Institute]] was established in 2006 at the [[University of Virginia]] the institute is funded by [[Anheuser Busch]]. The move to Virginia followed six years of the [[National Social Norms Resource Center]] at Northern Illinois University. The move to Virginia has broadened the scope of the group which now includes: research, evaluation, and dissemination of information on the social norms approach. <ref> National Social Norms Institute, [http://www.socialnorm.org/ Home Page] accessed 3rd March 2009</ref>

== References ==
<references/>

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 {{Template:Alcohol badge}}
-The [[National Social Norms Institute]] was established in 2006 at the [[University of Virginia]] the institute is funded by [[Anheuser Busch]], the producers of [[Budweiser]] beer.  The move to Virginia followed six years of the [[National Social Norms Resource Center]] at Northern Illinois University.  The move to Virginia has broadened the scope of the group which now includes: research, evaluation, and dissemination of information on the social norms approach. <ref> National Social Norms Institute, [http://www.socialnorm.org/ Home Page] accessed 3rd March 2009</ref>
+The [[National Social Norms Institute]] was established in 2006 at the [[University of Virginia]] It is funded by [[Anheuser Busch]], the producers of [[Budweiser]] beer.  The move to Virginia followed six years of the [[National Social Norms Resource Center]] at Northern Illinois University.  The move to Virginia has broadened the scope of the group which now includes: research, evaluation, and dissemination of information on the social norms approach. <ref> National Social Norms Institute, [http://www.socialnorm.org/ Home Page] accessed 3rd March 2009</ref>
-The social norms appproach was listed in the [[New York Times]] in 2001 as one of the most influential ideas of the year.  Originally, it developed from a study by [[H. Wesley Perkins]], a professor of sociology at Hobart and William Smith Colleges in Geneva, N.Y.  He found that students consistently overestimated how much alcohol their fellow students drank.  This increased the overall alcohol consumption of students, who would then try to conform to what they regarded as normal drinking behaviour.<ref> MARK FRAUENFELDER, New York Times, 9th December 2001 [http://query.nytimes.com/gst/fullpage.html?res=9B04E4DD143CF93AA35751C1A9679C8B63 THE YEAR IN IDEAS: A TO Z.; Social-Norms Marketing] accessed 9th March 2009 </ref>
+The social norms approach was listed in the [[New York Times]] in 2001 as one of the most influential ideas of the year.  Originally, it developed from a study by [[H. Wesley Perkins]], a professor of sociology at Hobart and William Smith Colleges in Geneva, N.Y.  He found that students consistently overestimated how much alcohol their fellow students drank.  This increased the overall alcohol consumption of students, who would then try to conform to what they regarded as normal drinking behaviour.<ref> MARK FRAUENFELDER, New York Times, 9th December 2001 [http://query.nytimes.com/gst/fullpage.html?res=9B04E4DD143CF93AA35751C1A9679C8B63 THE YEAR IN IDEAS: A TO Z.; Social-Norms Marketing] accessed 9th March 2009 </ref>
 The approach is increasingly being applied in American universities, targeting college students in order to challenge behaviours ranging from excessive alcohol consumption, illegal drug use and risky sexual behaviour.  The approach is basically a marketing strategy applied to social settings.  The idea behind it, according to the US Department of Education's [[Higher Education Center for Alcohol and Other Drug and Violence Prevention]]:

← Older revision		Revision as of 20:50, 12 October 2011
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		+	{{Template:Alcohol badge}}
	The [[National Social Norms Institute]] was established in 2006 at the [[University of Virginia]] the institute is funded by [[Anheuser Busch]], the producers of [[Budweiser]] beer. The move to Virginia followed six years of the [[National Social Norms Resource Center]] at Northern Illinois University. The move to Virginia has broadened the scope of the group which now includes: research, evaluation, and dissemination of information on the social norms approach. <ref> National Social Norms Institute, [http://www.socialnorm.org/ Home Page] accessed 3rd March 2009</ref>		The [[National Social Norms Institute]] was established in 2006 at the [[University of Virginia]] the institute is funded by [[Anheuser Busch]], the producers of [[Budweiser]] beer. The move to Virginia followed six years of the [[National Social Norms Resource Center]] at Northern Illinois University. The move to Virginia has broadened the scope of the group which now includes: research, evaluation, and dissemination of information on the social norms approach. <ref> National Social Norms Institute, [http://www.socialnorm.org/ Home Page] accessed 3rd March 2009</ref>

← Older revision		Revision as of 22:49, 12 May 2009
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−	The [[National Social Norms Institute]] was established in 2006 at the [[University of Virginia]] the institute is funded by [[Anheuser Busch]]. The move to Virginia followed six years of the [[National Social Norms Resource Center]] at Northern Illinois University. The move to Virginia has broadened the scope of the group which now includes: research, evaluation, and dissemination of information on the social norms approach. <ref> National Social Norms Institute, [http://www.socialnorm.org/ Home Page] accessed 3rd March 2009</ref>	+	The [[National Social Norms Institute]] was established in 2006 at the [[University of Virginia]] the institute is funded by [[Anheuser Busch]], the producers of [[Budweiser]] beer. The move to Virginia followed six years of the [[National Social Norms Resource Center]] at Northern Illinois University. The move to Virginia has broadened the scope of the group which now includes: research, evaluation, and dissemination of information on the social norms approach. <ref> National Social Norms Institute, [http://www.socialnorm.org/ Home Page] accessed 3rd March 2009</ref>

	The social norms appproach was listed in the [[New York Times]] in 2001 as one of the most influential ideas of the year. Originally, it developed from a study by [[H. Wesley Perkins]], a professor of sociology at Hobart and William Smith Colleges in Geneva, N.Y. He found that students consistently overestimated how much alcohol their fellow students drank. This increased the overall alcohol consumption of students, who would then try to conform to what they regarded as normal drinking behaviour.<ref> MARK FRAUENFELDER, New York Times, 9th December 2001 [http://query.nytimes.com/gst/fullpage.html?res=9B04E4DD143CF93AA35751C1A9679C8B63 THE YEAR IN IDEAS: A TO Z.; Social-Norms Marketing] accessed 9th March 2009 </ref>		The social norms appproach was listed in the [[New York Times]] in 2001 as one of the most influential ideas of the year. Originally, it developed from a study by [[H. Wesley Perkins]], a professor of sociology at Hobart and William Smith Colleges in Geneva, N.Y. He found that students consistently overestimated how much alcohol their fellow students drank. This increased the overall alcohol consumption of students, who would then try to conform to what they regarded as normal drinking behaviour.<ref> MARK FRAUENFELDER, New York Times, 9th December 2001 [http://query.nytimes.com/gst/fullpage.html?res=9B04E4DD143CF93AA35751C1A9679C8B63 THE YEAR IN IDEAS: A TO Z.; Social-Norms Marketing] accessed 9th March 2009 </ref>

@@ Line 1: / Line 1: @@
 The [[National Social Norms Institute]] was established in 2006 at the [[University of Virginia]] the institute is funded by [[Anheuser Busch]].  The move to Virginia followed six years of the [[National Social Norms Resource Center]] at Northern Illinois University.  The move to Virginia has broadened the scope of the group which now includes: research, evaluation, and dissemination of information on the social norms approach. <ref> National Social Norms Institute, [http://www.socialnorm.org/ Home Page] accessed 3rd March 2009</ref>
-The social norms appproach was listed in the [[New York Times]] in 2001 as one of the most influential ideas of the year.  Originally, it developed from a study by H. Wesley Perkins, a professor of sociology at Hobart and William Smith Colleges in Geneva, N.Y.  He found that students consistently overestimated how much alcohol their fellow students drank.  This increased the overall alcohol consumption of students, who would then try to conform to what they regarded as normal drinking behaviour. <ref> MARK FRAUENFELDER, New York Times, 9th December 2001 [http://query.nytimes.com/gst/fullpage.html?res=9B04E4DD143CF93AA35751C1A9679C8B63 THE YEAR IN IDEAS: A TO Z.; Social-Norms Marketing] accessed 9th March 2009 </ref>
+The social norms appproach was listed in the [[New York Times]] in 2001 as one of the most influential ideas of the year.  Originally, it developed from a study by [[H. Wesley Perkins]], a professor of sociology at Hobart and William Smith Colleges in Geneva, N.Y.  He found that students consistently overestimated how much alcohol their fellow students drank.  This increased the overall alcohol consumption of students, who would then try to conform to what they regarded as normal drinking behaviour.<ref> MARK FRAUENFELDER, New York Times, 9th December 2001 [http://query.nytimes.com/gst/fullpage.html?res=9B04E4DD143CF93AA35751C1A9679C8B63 THE YEAR IN IDEAS: A TO Z.; Social-Norms Marketing] accessed 9th March 2009 </ref>
 :Social norms marketing (SNM) differs from traditional prevention approaches that identify problem behaviors and educate target audiences about their harm. Instead of identifying problems, SNM messages contain statistics about the nonproblem behavior of a majority of people in order to encourage that behavior in others. SNM broadcasts nonjudgmental messages about the behaviors of a majority of a well-identified target audience—for campus campaigns, for example, the audience is students attending a college or university. And, instead of using presentations, articles, and brochures, SNM uses mass media such as ads, posters, and flyers. <ref>US Department of Education's Higher Education Center for Alcohol and Other drug and Violence Prevention [http://www.higheredcenter.org/environmental-management/change/normative/social-norms Social Norms Marketing] accessed 9th march 2009 </ref>

@@ Line 1: / Line 1: @@
 The [[National Social Norms Institute]] was established in 2006 at the [[University of Virginia]] the institute is funded by [[Anheuser Busch]].  The move to Virginia followed six years of the [[National Social Norms Resource Center]] at Northern Illinois University.  The move to Virginia has broadened the scope of the group which now includes: research, evaluation, and dissemination of information on the social norms approach. <ref> National Social Norms Institute, [http://www.socialnorm.org/ Home Page] accessed 3rd March 2009</ref>
-The social norms appproach was listed in the [[New York Times]] in 2001 as one of the mosst influential ideas of the year.  Originally, it developed from a study by H. Wesley Perkins, a professor of sociology at Hobart and William Smith Colleges in Geneva, N.Y.  He found that students consistently overestimated how much alcohol their fellow students drank.  This increased the overall alcohol consumption of students, who would then try to conform to what they regarded as normal drinking behaviour. <ref> MARK FRAUENFELDER, New York Times, 9th December 2001 [http://query.nytimes.com/gst/fullpage.html?res=9B04E4DD143CF93AA35751C1A9679C8B63 THE YEAR IN IDEAS: A TO Z.; Social-Norms Marketing] accessed 9th March 2009 </ref>
+The social norms appproach was listed in the [[New York Times]] in 2001 as one of the most influential ideas of the year.  Originally, it developed from a study by H. Wesley Perkins, a professor of sociology at Hobart and William Smith Colleges in Geneva, N.Y.  He found that students consistently overestimated how much alcohol their fellow students drank.  This increased the overall alcohol consumption of students, who would then try to conform to what they regarded as normal drinking behaviour. <ref> MARK FRAUENFELDER, New York Times, 9th December 2001 [http://query.nytimes.com/gst/fullpage.html?res=9B04E4DD143CF93AA35751C1A9679C8B63 THE YEAR IN IDEAS: A TO Z.; Social-Norms Marketing] accessed 9th March 2009 </ref>
 The approach is increasingly being applied in American universities, targeting college students in order to challenge behaviours ranging from excessive alcohol consumption, illegal drug use and risky sexual behaviour.  The approach is basically a marketing strategy applied to social settings.  The idea behind it, according to the US Department of Education's Higher Education Center for Alcohol and Other drug and Violence Prevention:

@@ Line 1: / Line 1: @@
 The [[National Social Norms Institute]] was established in 2006 at the [[University of Virginia]] the institute is funded by [[Anheuser Busch]].  The move to Virginia followed six years of the [[National Social Norms Resource Center]] at Northern Illinois University.  The move to Virginia has broadened the scope of the group which now includes: research, evaluation, and dissemination of information on the social norms approach. <ref> National Social Norms Institute, [http://www.socialnorm.org/ Home Page] accessed 3rd March 2009</ref>
 == References ==
 <references/>
 [[Category:Alcohol]] [[Category:Alcohol Industry]] [[Category:Alcohol Science and Scientists]]

← Older revision		Revision as of 14:04, 3 March 2009
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	== References ==		== References ==
	<references/>		<references/>
		+	[[Category:Alcohol]] [[Category:Alcohol Industry]] [[Category:Alcohol Science and Scientists]]