Nation Branding - Revision history

Paul: add photo of campaign

2008-10-06T14:00:09Z

add photo of campaign

Paul: add practioner

2008-10-06T10:07:07Z

add practioner

Paul: ff --> new format; reformat bottom section

2008-10-06T10:00:14Z

ff --> new format; reformat bottom section

Paul: add PR company in Nation Branding

2008-10-06T09:59:01Z

add PR company in Nation Branding

Paul: add ref to internal link

2007-09-24T16:48:12Z

add ref to internal link

Paul: add practioner

2007-05-14T14:21:46Z

add practioner

Paul: add practioner

2007-05-13T23:03:14Z

add practioner

Paul: ch format

2007-01-23T10:53:39Z

ch format

Paul: simplify

2007-01-23T10:49:41Z

simplify

Paul: introduce link

2007-01-13T16:57:14Z

introduce link

@@ Line 21: / Line 21: @@
 In 2006, an international consumer survey found that Israel has the worst "brand name" of any country in the world.  Israeli government ministers initiated contacts with several public relations countries to launch a rebranding  campaign.  Berkowitz writes:
 : Although the new public relations effort is still in its formative stages, and a budget for it has yet to be developed, a staff person with the London-based global advertising firm [[Saatchi & Saatchi|Saatchi and Saatchi]] acknowledged that it is already working with the Israelis free of charge on the re-branding effort.<ref>Bill Berkowitz, [http://electronicintifada.net/v2/article6379.shtmlIsrael Looking for an Extreme Makeover], Electronic Intifada, 12 January 2007.</ref>
 In October 2008, the Israeli Foreign Ministry revealed that it had hired [[Acanchi]] to conduct a Nation branding project for Israel.<ref>Anshel Pfeffer, [http://www.haaretz.com/hasen/pages/ShArt.jhtml?itemNo=1026633 Foreign Ministry, PR firm rebrand Israel as land of achievements], Haaretz, 6 October 2008</ref>

@@ Line 26: / Line 26: @@
 ==Practioners==
 *[[Simon Anholt]]
 *[[Frank Luntz]]

@@ Line 20: / Line 20: @@
 In 2006, an international consumer survey found that Israel has the worst "brand name" of any country in the world.  Israeli government ministers initiated contacts with several public relations countries to launch a rebranding  campaign.  Berkowitz writes:
-: Although the new public relations effort is still in its formative stages, and a budget for it has yet to be developed, a staff person with the London-based global advertising firm [[Saatchi & Saatchi|Saatchi and Saatchi]] acknowledged that it is already working with the Israelis free of charge on the re-branding effort.{{ref|berko}}
+: Although the new public relations effort is still in its formative stages, and a budget for it has yet to be developed, a staff person with the London-based global advertising firm [[Saatchi & Saatchi|Saatchi and Saatchi]] acknowledged that it is already working with the Israelis free of charge on the re-branding effort.<ref>Bill Berkowitz, [http://electronicintifada.net/v2/article6379.shtmlIsrael Looking for an Extreme Makeover], Electronic Intifada, 12 January 2007.</ref>
 In October 2008, the Israeli Foreign Ministry revealed that it had hired [[Acanchi]] to conduct a Nation branding project for Israel.<ref>Anshel Pfeffer, [http://www.haaretz.com/hasen/pages/ShArt.jhtml?itemNo=1026633 Foreign Ministry, PR firm rebrand Israel as land of achievements], Haaretz, 6 October 2008</ref>
@@ Line 28: / Line 28: @@
 *[[Frank Luntz]]
-====RelatedResources====
+==References and Resources==
-#{{note|berko}}Bill Berkowitz, [http://electronicintifada.net/v2/article6379.shtmlIsrael Looking for an Extreme Makeover], Electronic Intifada, 12 January 2007.
+===Resources===

@@ Line 21: / Line 21: @@
 In 2006, an international consumer survey found that Israel has the worst "brand name" of any country in the world.  Israeli government ministers initiated contacts with several public relations countries to launch a rebranding  campaign.  Berkowitz writes:
 : Although the new public relations effort is still in its formative stages, and a budget for it has yet to be developed, a staff person with the London-based global advertising firm [[Saatchi & Saatchi|Saatchi and Saatchi]] acknowledged that it is already working with the Israelis free of charge on the re-branding effort.{{ref|berko}}
 ==Practioners==

@@ Line 13: / Line 13: @@
 ====Related Resources====
-*BBC, [http://news.bbc.co.uk/1/hi/business/1324788.stm BA turns tail on colours], BBC Online, 11 May 2001.
+*BBC, [http://news.bbc.co.uk/1/hi/business/1324788.stm BA turns tail on colours], BBC Online, 11 May 2001. (Accessed 24 September 2007).
 ===Hasbara===

← Older revision		Revision as of 10:49, 23 January 2007
Line 1:		Line 1:
−	'''Nation branding''' are marketing campaigns ~~by states~~ to improve the image of a nation state in the eyes of their own citizens or outsiders. These are marketing campaigns meant to change the image of a nation state without necessarily changing anything in the substance.	+	'''Nation branding''' are marketing campaigns meant to improve the image of a nation state in the eyes of their own citizens or outsiders. These are marketing campaigns meant to change the image of a nation state without necessarily changing anything in the substance.

	==Background==		==Background==