Landmark Europe - Revision history

Claire Harkins at 08:52, 14 May 2012

2012-05-14T08:52:50Z

Claire Harkins: /* Alcohol industry work */

2009-09-21T13:19:57Z

Alcohol industry work

David at 16:05, 4 September 2009

2009-09-04T16:05:42Z

John Ashmore at 14:39, 4 September 2009

2009-09-04T14:39:59Z

John Ashmore at 14:39, 4 September 2009

2009-09-04T14:39:18Z

Claire Robinson: /* Alcohol Industry work */

2009-08-12T19:20:25Z

Alcohol Industry work

Claire Robinson at 19:20, 12 August 2009

2009-08-12T19:20:09Z

Claire Harkins: /* Alcohol Industry work */

2009-08-12T13:16:28Z

Alcohol Industry work

Claire Robinson at 18:17, 11 August 2009

2009-08-11T18:17:00Z

Claire Harkins: /* References */

2009-08-10T12:57:48Z

References

@@ Line 62: / Line 62: @@
 [[Category:Alcohol]]
 [[Category:Alcohol Lobby Groups]] [[Category:PR Industry]][[Category:Public relations firms]]
-[[Category:EU Lobbying]][[Category:Lobbying firms]][[category:EU Lobbying firms]][[Category:Food Industry lobby groups]]
+[[Category:EU Lobbying]][[Category:Lobbying firms]][[category:EU Lobbying firms]][[Category:Food Industry lobby groups]][[Category:Alcohol Industry in the EU]]

@@ Line 5: / Line 5: @@
 The [[European Forum for Responsible Drinking]] hired Landmark Europe to write a report to undermine research harmful to the alcohol industry. An ELSA project (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol), coordinated by STAP ([[National Foundation for Alcohol Prevention in the Netherlands]]) included representatives from 24 European countries. The two year project was intended to provide an assessment of national alcohol policy, their enforcement and how self-regulation of the advertising and marketing of alcoholic beverages in EU-Member States, applicant countries and Norway functions.<ref>Conclusions and recommendations of the ELSA-project [http://ec.europa.eu/health/ph_projects/2004/action3/docs/2004_3_16_frep_a6_en.pdf Alcohol Marketing in Europe: Strengthening Regulation to Protect Young People] accessed 8th August 2009 </ref> The report found that alcohol advertising was attractive to under-age drinkers and encourages increased consumption  and that the volume of advertisements young people were exposed to also pushed consumption up. {{Template:Lobbying Portal badge}}Landmark Europe claimed that the report did not provide any evidence of the link between advertising and under-age  consumption, were critical of the methodology and accused the authors of using a selective literature review and being out of touch with current European research.  <ref> Advertising Association [http://www.adassoc.org.uk/Advertising_Association_contribution_to_discussion_paper.pdf Contribution of the Advertising Association to the discussion paper - “Changing Scotland’s relationship with alcohol”] accessed 6th August 2009 </ref> This information was taken from the [[Advertising Association]]'s contribution  to the consultation launched by the [[Scottish Government]], “Changing Scotland’s relationship with alcohol".  Both the Advertising Association and the alcohol industry have much to fear if restrictions are placed on alcohol advertising.
-[[Landmark Europe]] also worked on the [[World Federation of Advertisers]]'s (WFA) brief delivered to the very first meeting of the [[European Alcohol and Health Forum]].  The WFA defines its priorities in the brief as "WFA is a founding member of the AHF ([[European Alcohol and Health Forum]]) and has submitted commitments to the AHF in partnership with members in the alcohol industry, focusing on initiatives to strengthen self-regulatory mechanisms for alcoholic beverage marketing. WFA is also a member of the [[Task Force on Marketing Communications]]." <ref> WFA EU Brief [http://www.annoncoer.dk/media/367.htm Alcohol advertising: European Alcohol and Health Forum discusses alcohol marketing] accessed 8th August 2009 </ref>
+[[Landmark Europe]] also worked on the [[World Federation of Advertisers]]'s (WFA) brief delivered to the very first meeting of the [[European Alcohol and Health Forum]].  The WFA defines its priorities in the brief as "WFA is a founding member of the AHF ([[European Alcohol and Health Forum]]) and has submitted commitments to the AHF in partnership with members in the alcohol industry, focusing on initiatives to strengthen self-regulatory mechanisms for alcoholic beverage marketing. WFA is also a member of the [[Task Force on Marketing Communications]]. <ref> WFA EU Brief [http://www.annoncoer.dk/media/367.htm Alcohol advertising: European Alcohol and Health Forum discusses alcohol marketing] accessed 8th August 2009 </ref>
 ==Food industry work==

@@ Line 3: / Line 3: @@
 ==Alcohol industry work==
-The [[European Forum for Responsible Drinking]] hired Landmark Europe to write a report to undermine research harmful to the alcohol industry. An ELSA project (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol), coordinated by STAP ([[National Foundation for Alcohol Prevention in the Netherlands]]) included representatives from 24 European countries. The two year project was intended to provide an assessment of national alcohol policy, their enforcement and how self-regulation of the advertising and marketing of alcoholic beverages in EU-Member States, applicant countries and Norway functions.<ref>Conclusions and recommendations of the ELSA-project [http://ec.europa.eu/health/ph_projects/2004/action3/docs/2004_3_16_frep_a6_en.pdf Alcohol Marketing in Europe: Strengthening Regulation to Protect Young People] accessed 8th August 2009 </ref> The report found that alcohol advertising was attractive to under-age drinkers and encourages increased consumption  and that the volume of advertisements young people were exposed to also pushed consumption up. {{Template:Lobbying badge}}Landmark Europe claimed that the report did not provide any evidence of the link between advertising and under-age  consumption, were critical of the methodology and accused the authors of using a selective literature review and being out of touch with current European research.  <ref> Advertising Association [http://www.adassoc.org.uk/Advertising_Association_contribution_to_discussion_paper.pdf Contribution of the Advertising Association to the discussion paper - “Changing Scotland’s relationship with alcohol”] accessed 6th August 2009 </ref> This information was taken from the [[Advertising Association]]'s contribution  to the consultation launched by the [[Scottish Government]], “Changing Scotland’s relationship with alcohol".  Both the Advertising Association and the alcohol industry have much to fear if restrictions are placed on alcohol advertising.
+The [[European Forum for Responsible Drinking]] hired Landmark Europe to write a report to undermine research harmful to the alcohol industry. An ELSA project (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol), coordinated by STAP ([[National Foundation for Alcohol Prevention in the Netherlands]]) included representatives from 24 European countries. The two year project was intended to provide an assessment of national alcohol policy, their enforcement and how self-regulation of the advertising and marketing of alcoholic beverages in EU-Member States, applicant countries and Norway functions.<ref>Conclusions and recommendations of the ELSA-project [http://ec.europa.eu/health/ph_projects/2004/action3/docs/2004_3_16_frep_a6_en.pdf Alcohol Marketing in Europe: Strengthening Regulation to Protect Young People] accessed 8th August 2009 </ref> The report found that alcohol advertising was attractive to under-age drinkers and encourages increased consumption  and that the volume of advertisements young people were exposed to also pushed consumption up. {{Template:Lobbying Portal badge}}Landmark Europe claimed that the report did not provide any evidence of the link between advertising and under-age  consumption, were critical of the methodology and accused the authors of using a selective literature review and being out of touch with current European research.  <ref> Advertising Association [http://www.adassoc.org.uk/Advertising_Association_contribution_to_discussion_paper.pdf Contribution of the Advertising Association to the discussion paper - “Changing Scotland’s relationship with alcohol”] accessed 6th August 2009 </ref> This information was taken from the [[Advertising Association]]'s contribution  to the consultation launched by the [[Scottish Government]], “Changing Scotland’s relationship with alcohol".  Both the Advertising Association and the alcohol industry have much to fear if restrictions are placed on alcohol advertising.
 [[Landmark Europe]] also worked on the [[World Federation of Advertisers]]'s (WFA) brief delivered to the very first meeting of the [[European Alcohol and Health Forum]].  The WFA defines its priorities in the brief as "WFA is a founding member of the AHF ([[European Alcohol and Health Forum]]) and has submitted commitments to the AHF in partnership with members in the alcohol industry, focusing on initiatives to strengthen self-regulatory mechanisms for alcoholic beverage marketing. WFA is also a member of the [[Task Force on Marketing Communications]]." <ref> WFA EU Brief [http://www.annoncoer.dk/media/367.htm Alcohol advertising: European Alcohol and Health Forum discusses alcohol marketing] accessed 8th August 2009 </ref>

@@ Line 10: / Line 10: @@
 Landmark Europe advises food industry clients on green issues and seems to be involved with the [[European Food SCP Roundtable]], judging by the following account:
-:[[Nestle]]'s [[Pascal Greverath]] chairs the environment committee of the [[CIAA]], Europe's food and drink industry confederation. At meetings held with the commission before the [[Sustainable Consumption and Production Action Plan|SCP]] action plan was adopted, he says, an approach involving the whole food chain was endorsed. 'But when they went with the retail forum idea, we told them we couldn't support it as a sector and were determined to continue our own sustainable food chain activities.' {{Template:Foodspin badge}}
+:[[Nestle]]'s [[Pascal Greverath]] chairs the environment committee of the [[CIAA]], Europe's food and drink industry confederation. At meetings held with the commission before the [[Sustainable Consumption and Production Action Plan|SCP]] action plan was adopted, he says, an approach involving the whole food chain was endorsed. 'But when they went with the retail forum idea, we told them we couldn't support it as a sector and were determined to continue our own sustainable food chain activities.'
 :This led to the establishment of the [[European Food SCP Roundtable]], which will focus exclusively on greening the food and drink supply chain. [[Herbert Aichinger]] admits producers 'felt a bit sidelined' and that some tension may have existed between producers and large retailers, many of whom produce own-brand products. In an effort to reach out to producers, the commission opted to co-chair the roundtable as it does the retail forum.

@@ Line 10: / Line 10: @@
 Landmark Europe advises food industry clients on green issues and seems to be involved with the [[European Food SCP Roundtable]], judging by the following account:
-:[[Nestle]]'s [[Pascal Greverath]] chairs the environment committee of the [[CIAA]], Europe's food and drink industry confederation. At meetings held with the commission before the [[Sustainable Consumption and Production Action Plan|SCP]] action plan was adopted, he says, an approach involving the whole food chain was endorsed. 'But when they went with the retail forum idea, we told them we couldn't support it as a sector and were determined to continue our own sustainable food chain activities.'
+:[[Nestle]]'s [[Pascal Greverath]] chairs the environment committee of the [[CIAA]], Europe's food and drink industry confederation. At meetings held with the commission before the [[Sustainable Consumption and Production Action Plan|SCP]] action plan was adopted, he says, an approach involving the whole food chain was endorsed. 'But when they went with the retail forum idea, we told them we couldn't support it as a sector and were determined to continue our own sustainable food chain activities.' {{Template:Foodspin badge}}
 :This led to the establishment of the [[European Food SCP Roundtable]], which will focus exclusively on greening the food and drink supply chain. [[Herbert Aichinger]] admits producers 'felt a bit sidelined' and that some tension may have existed between producers and large retailers, many of whom produce own-brand products. In an effort to reach out to producers, the commission opted to co-chair the roundtable as it does the retail forum.

@@ Line 2: / Line 2: @@
 [[Landmark Europe]] is a public affairs and strategic communications firm set up by two prominent lobbyists, [[Jeremy Kane]] and [[Rocco Renaldi]].  Kane is the founder of [[Ergo Communications]] and of [[European Public Policy Advisers]] while Renaldi is the former head of Food & Consumer practice with [[Hill & Knowlton]].<ref> [http://www.brandrepublic.com/News/736020/B-M-promotion-prompts-revamp/?DCMP=ILC-SEARCH B-M promotion prompts revamp] ''PR Week'' UK 05-Sep-07, 18:00</ref> The new firm has two offices, one in London and the other in Brussels. The firm started out with five staff, managing, initially, four clients, one of which is the [[World Federation of Advertisers]].<ref>Ian Hall, Public Affairs News Website [http://www.publicaffairsnews.com/issues/articleview.asp?article_id=432 Kane and Renaldi team up to launch own agency in London and Brussels] accessed 5th June 2008</ref> The firm is, however, secretive about its clients and does not disclose them on its website. It has not registered with the European Commission lobby register in Brussels.
-==Alcohol Industry work==
+==Alcohol industry work==
 The [[European Forum for Responsible Drinking]] hired Landmark Europe to write a report to undermine research harmful to the alcohol industry. An ELSA project (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol), coordinated by STAP ([[National Foundation for Alcohol Prevention in the Netherlands]]) included representatives from 24 European countries. The two year project was intended to provide an assessment of national alcohol policy, their enforcement and how self-regulation of the advertising and marketing of alcoholic beverages in EU-Member States, applicant countries and Norway functions.<ref>Conclusions and recommendations of the ELSA-project [http://ec.europa.eu/health/ph_projects/2004/action3/docs/2004_3_16_frep_a6_en.pdf Alcohol Marketing in Europe: Strengthening Regulation to Protect Young People] accessed 8th August 2009 </ref> The report found that alcohol advertising was attractive to under-age drinkers and encourages increased consumption  and that the volume of advertisements young people were exposed to also pushed consumption up. {{Template:Lobbying badge}}Landmark Europe claimed that the report did not provide any evidence of the link between advertising and under-age  consumption, were critical of the methodology and accused the authors of using a selective literature review and being out of touch with current European research.  <ref> Advertising Association [http://www.adassoc.org.uk/Advertising_Association_contribution_to_discussion_paper.pdf Contribution of the Advertising Association to the discussion paper - “Changing Scotland’s relationship with alcohol”] accessed 6th August 2009 </ref> This information was taken from the [[Advertising Association]]'s contribution  to the consultation launched by the [[Scottish Government]], “Changing Scotland’s relationship with alcohol".  Both the Advertising Association and the alcohol industry have much to fear if restrictions are placed on alcohol advertising.

@@ Line 1: / Line 1: @@
 {{Template:Alcohol badge}}
-[[Landmark Europe]] is a public affairs and strategic communications firm set up by two prominent lobbyists, [[Jeremy Kane]] and [[Rocco Renaldi]].  Kane is the founder of [[Ergo Communications]] and of [[European Public Policy Advisers]] while Renaldi is the former head of Food & Consumer practice with [[Hill & Knowlton]].<ref> [http://www.brandrepublic.com/News/736020/B-M-promotion-prompts-revamp/?DCMP=ILC-SEARCH B-M promotion prompts revamp] ''PR Week'' UK 05-Sep-07, 18:00</ref> The new firm has two offices, one in London and the other in Brussels. The firm started out with five staff, managing, initially, four clients, one of which is the [[World Federation of Advertisers]].<ref>Ian Hall, Public Affairs News Website [http://www.publicaffairsnews.com/issues/articleview.asp?article_id=432 Kane and Renaldi team up to launch own agency in London and Brussels] accessed 5th June 2008</ref>. The firm is, however, secretive about its clients and does not disclose them on its website. It has not registered with the European Commission lobby register in Brussels.
+[[Landmark Europe]] is a public affairs and strategic communications firm set up by two prominent lobbyists, [[Jeremy Kane]] and [[Rocco Renaldi]].  Kane is the founder of [[Ergo Communications]] and of [[European Public Policy Advisers]] while Renaldi is the former head of Food & Consumer practice with [[Hill & Knowlton]].<ref> [http://www.brandrepublic.com/News/736020/B-M-promotion-prompts-revamp/?DCMP=ILC-SEARCH B-M promotion prompts revamp] ''PR Week'' UK 05-Sep-07, 18:00</ref> The new firm has two offices, one in London and the other in Brussels. The firm started out with five staff, managing, initially, four clients, one of which is the [[World Federation of Advertisers]].<ref>Ian Hall, Public Affairs News Website [http://www.publicaffairsnews.com/issues/articleview.asp?article_id=432 Kane and Renaldi team up to launch own agency in London and Brussels] accessed 5th June 2008</ref> The firm is, however, secretive about its clients and does not disclose them on its website. It has not registered with the European Commission lobby register in Brussels.
 ==Alcohol Industry work==