Keepers of the Quaich - Revision history

Claire Harkins at 19:13, 5 July 2012

2012-07-05T19:13:56Z

David at 23:03, 3 July 2012

2012-07-03T23:03:24Z

David at 23:00, 3 July 2012

2012-07-03T23:00:35Z

David at 22:58, 3 July 2012

2012-07-03T22:58:34Z

David at 22:56, 3 July 2012

2012-07-03T22:56:56Z

David at 22:56, 3 July 2012

2012-07-03T22:56:33Z

Claire Harkins at 11:07, 13 October 2011

2011-10-13T11:07:59Z

Claire Harkins at 13:42, 15 September 2011

2011-09-15T13:42:19Z

David at 18:40, 20 February 2010

2010-02-20T18:40:53Z

Claire Harkins: /* Management Committee */

2009-06-02T08:33:25Z

Management Committee

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 [[Image:Athol Highlanders.PNG|thumb|right|500px|The Welcome for guests at the bi-annual Keepers of the Quaich Inductions from Jeremy Bell's Website <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]]
-The [[Keepers of the Quaich]] is an exclusive society founded in 1988 by large international alcohol companies to promote scotch whisky.  Membership is by invitation only, and members are sworn in at an induction ceremony held twice a year (spring and autumn) at [[Blair Castle]] in Perthshire, Scotland.  It is basically an exclusive public relations and marketing strategy, the group's purpose is to promote Scotch Whisky after declining sales throughout the 1980s, in domestic and global markets.  According to one of the members the group's mission statement is:
+The [[Keepers of the Quaich]] is an exclusive society founded in 1988 by large international alcohol companies to promote scotch whisky. [[James Espey]] a former senior alcohol industry executive was one of the founders. <ref> James Espey and Associates, [http://www.jamesespey.com/bio00.htm Biography] accessed 5th July 2012 </ref>  Membership is by invitation only, and members are sworn in at an induction ceremony held twice a year (spring and autumn) at [[Blair Castle]] in Perthshire, Scotland.  It is basically an exclusive public relations and marketing strategy, the group's purpose is to promote Scotch Whisky after declining sales throughout the 1980s, in domestic and global markets.  The ceremonies are intended to reward individuals who have made a valuable contribution to promoting scotch whisky.  According to one of the members the group's mission statement is:
 :To advance the standing and prosperity of one of Britain’s premier export industries, and to make more widely known its uniqueness, traditions, quality, service and benefits to the community it serves at home and in the markets of the world.<ref> Buxrud Website [http://www.buxrud.se/society.htm Keepers of the Quaich] accessed 14th November 2008 </ref>

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 :To advance the standing and prosperity of one of Britain’s premier export industries, and to make more widely known its uniqueness, traditions, quality, service and benefits to the community it serves at home and in the markets of the world.<ref> Buxrud Website [http://www.buxrud.se/society.htm Keepers of the Quaich] accessed 14th November 2008 </ref>
-Members must be invited to join by those already within the society. To be selected, individuals must have at least five years experience within the Scotch Whisky industry and have made a "notable contribution" to the promotion of Scotch.<ref>Adrian Murray, The Wee Dram [http://www.weedram.co.uk/adrian-murray-keeper-of-the-quaich.php Members of the Keepers of the Quaich] accessed 14th November 2008 </ref> There are reportedly 1800 members in over 82 countries worldwide.  <ref> Scotland The Official Online Gateway [http://www.scotland.org/about/history-tradition-and-roots/features/culture/whisky-traditions.html Whisky Traditions] accessed 14th November 2008 </ref>  Those who are known to have attended as special guests or guest speakers include  [[Ronald Reagan]] and his wife Nancy, [[Prince Charles]], [[Caspar Weinberger]] and South Africa's former President [[Frederik Willem De Klerk]].  <ref>The Scotch Doc online[http://www.scotchdoc.com/tsd/meet/quaich.html Scotland's "Keepers of the Quaich" Inducts The Scotch Doc] accessed 14th November 2008</ref> [[Image:Tartan.PNG|right|thumb| The Keepers of the Quaich have their own Tartan <ref> Tartans and Fabrics By Scotweb [http://www.scotweb.co.uk/tartan/Keeper-of-the-Quaich/50129  Keeper of the Quaich Tartan] accessed 14th November 2008 </ref>]] In 2008 Scotland's First Minister [[Alex Salmond]] became a 'keeper' and rewarded the whisky industry with this endorsement: "Whisky is vital to the Scottish Government's number one priority - increasing sustainable economic growth. My Government fully backs the Scottish Whisky Association's push for greater legal protection in order to protect this iconic Scottish product in the global market." <ref> The Scottish Government [http://www.scotland.gov.uk/News/Releases/2008/04/14171257 FM joins Keepers of the Quaich] accessed 30th April 2009 </ref>
+Members must be invited to join by those already within the society. To be selected, individuals must have at least five years experience within the Scotch Whisky industry and have made a "notable contribution" to the promotion of Scotch.<ref>Adrian Murray, The Wee Dram [http://www.weedram.co.uk/adrian-murray-keeper-of-the-quaich.php Members of the Keepers of the Quaich] accessed 14th November 2008 </ref> There are reportedly 1800 members in over 82 countries worldwide.  <ref> Scotland The Official Online Gateway [http://www.scotland.org/about/history-tradition-and-roots/features/culture/whisky-traditions.html Whisky Traditions] accessed 14th November 2008 </ref>  Those who are known to have attended as special guests or guest speakers include  [[Ronald Reagan]] and his wife Nancy, [[Prince Charles]], [[Caspar Weinberger]] and South Africa's former President [[Frederik Willem De Klerk]].  <ref>The Scotch Doc online[http://www.scotchdoc.com/tsd/meet/quaich.html Scotland's "Keepers of the Quaich" Inducts The Scotch Doc] accessed 14th November 2008</ref> [[Image:Tartan.PNG|right|thumb| 400px|The Keepers of the Quaich have their own Tartan <ref> Tartans and Fabrics By Scotweb [http://www.scotweb.co.uk/tartan/Keeper-of-the-Quaich/50129  Keeper of the Quaich Tartan] accessed 14th November 2008 </ref>]] In 2008 Scotland's First Minister [[Alex Salmond]] became a 'keeper' and rewarded the whisky industry with this endorsement: "Whisky is vital to the Scottish Government's number one priority - increasing sustainable economic growth. My Government fully backs the Scottish Whisky Association's push for greater legal protection in order to protect this iconic Scottish product in the global market." <ref> The Scottish Government [http://www.scotland.gov.uk/News/Releases/2008/04/14171257 FM joins Keepers of the Quaich] accessed 30th April 2009 </ref>
 The [[Liberal Democrat]] Viscount, [[John Thurso]], one of twelve patrons of the group, told Whisky Magazine “We are all dedicated to whisky, to its purity and variety not only as a commodity but also as Scotland’s greatest export,” he orates. “We are like a constitutional aristocracy. We have no power but considerable influence. It is a great honour to be a Keeper of the Quaich but particularly to be a Patron.” <ref> Jane Slade [http://www.whiskymag.com/magazine/issue9/12005003.html A malt for all moods (Lord Thurso])] accessed 12th May 2009 </ref>

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 {{Template:Scotland badge}} {{Template:Alcohol badge}}
-[[Image:Athol Highlanders.PNG|thumb|right|400px|The Welcome for guests at the bi-annual Keepers of the Quaich Inductions from Jeremy Bell's Website <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]]
+[[Image:Athol Highlanders.PNG|thumb|right|500px|The Welcome for guests at the bi-annual Keepers of the Quaich Inductions from Jeremy Bell's Website <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]]
 The [[Keepers of the Quaich]] is an exclusive society founded in 1988 by large international alcohol companies to promote scotch whisky.  Membership is by invitation only, and members are sworn in at an induction ceremony held twice a year (spring and autumn) at [[Blair Castle]] in Perthshire, Scotland.  It is basically an exclusive public relations and marketing strategy, the group's purpose is to promote Scotch Whisky after declining sales throughout the 1980s, in domestic and global markets.  According to one of the members the group's mission statement is:
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 ==Structure==
-[[Image:Piping in the new recruits.PNG|thumb|left|400px|New recruits are led by pipers to the ceremony room <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]] There are two levels of members, the first being Keeper of the Quaich. There are around 1800 members at this level, all with the required five years of service positively promoting scotch whisky.  You have to be nominated by one of the leading companies. The second level is the Masters of the Quaich, who are selected from the Keepers by an executive committee that judges contenders on factors such as their brand reputations and market success.  There are around 104 Masters and this is seen as a great honour. <ref>Oakville Beaver.com 4th June 2008 [http://www.oakvillebeaver.com/news/business/article/181323 Raise a toast to newest Master of the Quaich] accessed 14th November 2008</ref>  One newly appointed Master told the Oakville Beaver:
+[[Image:Piping in the new recruits.PNG|thumb|left|500px|New recruits are led by pipers to the ceremony room <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]] There are two levels of members, the first being Keeper of the Quaich. There are around 1800 members at this level, all with the required five years of service positively promoting scotch whisky.  You have to be nominated by one of the leading companies. The second level is the Masters of the Quaich, who are selected from the Keepers by an executive committee that judges contenders on factors such as their brand reputations and market success.  There are around 104 Masters and this is seen as a great honour. <ref>Oakville Beaver.com 4th June 2008 [http://www.oakvillebeaver.com/news/business/article/181323 Raise a toast to newest Master of the Quaich] accessed 14th November 2008</ref>  One newly appointed Master told the Oakville Beaver:
 :When you are part of this group, you can call on fellow Keepers and Master Keepers and discuss business and Scotch whisky," he said. "To me, it is a whole library of people that you can call upon, if you need certain advice and support." <ref> Oakville Beaver.com 4th June 2008 [http://www.oakvillebeaver.com/news/business/article/181323 Raise a toast to newest Master of the Quaich] accessed 14th November 2008</ref>

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 ==Structure==
-[[Image:Piping in the new recruits.PNG|thumb|left|New recruits are led by pipers to the ceremony room <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]] There are two levels of members, the first being Keeper of the Quaich. There are around 1800 members at this level, all with the required five years of service positively promoting scotch whisky.  You have to be nominated by one of the leading companies. The second level is the Masters of the Quaich, who are selected from the Keepers by an executive committee that judges contenders on factors such as their brand reputations and market success.  There are around 104 Masters and this is seen as a great honour. <ref>Oakville Beaver.com 4th June 2008 [http://www.oakvillebeaver.com/news/business/article/181323 Raise a toast to newest Master of the Quaich] accessed 14th November 2008</ref>  One newly appointed Master told the Oakville Beaver:
+[[Image:Piping in the new recruits.PNG|thumb|left|400px|New recruits are led by pipers to the ceremony room <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]] There are two levels of members, the first being Keeper of the Quaich. There are around 1800 members at this level, all with the required five years of service positively promoting scotch whisky.  You have to be nominated by one of the leading companies. The second level is the Masters of the Quaich, who are selected from the Keepers by an executive committee that judges contenders on factors such as their brand reputations and market success.  There are around 104 Masters and this is seen as a great honour. <ref>Oakville Beaver.com 4th June 2008 [http://www.oakvillebeaver.com/news/business/article/181323 Raise a toast to newest Master of the Quaich] accessed 14th November 2008</ref>  One newly appointed Master told the Oakville Beaver:
 :When you are part of this group, you can call on fellow Keepers and Master Keepers and discuss business and Scotch whisky," he said. "To me, it is a whole library of people that you can call upon, if you need certain advice and support." <ref> Oakville Beaver.com 4th June 2008 [http://www.oakvillebeaver.com/news/business/article/181323 Raise a toast to newest Master of the Quaich] accessed 14th November 2008</ref>

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 {{Template:Scotland badge}} {{Template:Alcohol badge}}
-[[Image:Athol Highlanders.PNG|thumb|left| 300px|The Welcome for guests at the bi-annual Keepers of the Quaich Inductions from Jeremy Bell's Website <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]]
+[[Image:Athol Highlanders.PNG|thumb|right|400px|The Welcome for guests at the bi-annual Keepers of the Quaich Inductions from Jeremy Bell's Website <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]]
 The [[Keepers of the Quaich]] is an exclusive society founded in 1988 by large international alcohol companies to promote scotch whisky.  Membership is by invitation only, and members are sworn in at an induction ceremony held twice a year (spring and autumn) at [[Blair Castle]] in Perthshire, Scotland.  It is basically an exclusive public relations and marketing strategy, the group's purpose is to promote Scotch Whisky after declining sales throughout the 1980s, in domestic and global markets.  According to one of the members the group's mission statement is:

@@ Line 3: / Line 3: @@
 [[Image:Athol Highlanders.PNG|thumb|right| The Welcome for guests at the bi-annual Keepers of the Quaich Inductions from Jeremy Bell's Website <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]]
-The [[Keepers of the Quaich]] is an exclusive society founded in 1988 by major companies within the whisky industry.  Membership is by invitation only, and members are sworn in at an induction ceremony held twice a year (spring and autumn) at [[Blair Castle]] in Perthshire, Scotland.  The primary rationale for the group is to promote Scotch Whisky after some decline in sales for the commodity at home and globally.  According to one source (a member) the group's mission statement is:
+The [[Keepers of the Quaich]] is an exclusive society founded in 1988 by large international alcohol companies to promote scotch whisky.  Membership is by invitation only, and members are sworn in at an induction ceremony held twice a year (spring and autumn) at [[Blair Castle]] in Perthshire, Scotland.  It is basically an exclusive public relations and marketing strategy, the group's purpose is to promote Scotch Whisky after declining sales throughout the 1980s, in domestic and global markets.  According to one of the members the group's mission statement is:
 :To advance the standing and prosperity of one of Britain’s premier export industries, and to make more widely known its uniqueness, traditions, quality, service and benefits to the community it serves at home and in the markets of the world.<ref> Buxrud Website [http://www.buxrud.se/society.htm Keepers of the Quaich] accessed 14th November 2008 </ref>
-Members must be invited to join by those already within the society. To be selected, individuals must have at least five years experience within the Scotch Whisky industry and have made a "notable contribution".<ref>Adrian Murray, The Wee Dram [http://www.weedram.co.uk/adrian-murray-keeper-of-the-quaich.php Members of the Keepers of the Quaich] accessed 14th November 2008 </ref> There are reportedly 1800 members in over 82 countries worldwide.  <ref> Scotland The Official Online Gateway [http://www.scotland.org/about/history-tradition-and-roots/features/culture/whisky-traditions.html Whisky Traditions] accessed 14th November 2008 </ref>  Those who are known to have attended as special guests or guest speakers include  [[Ronald Reagan]] and his wife Nancy, [[Prince Charles]], [[Caspar Weinberger]] and South Africa's former President [[Frederik Willem De Klerk]].  <ref>The Scotch Doc online[http://www.scotchdoc.com/tsd/meet/quaich.html Scotland's "Keepers of the Quaich" Inducts The Scotch Doc] accessed 14th November 2008</ref> [[Image:Tartan.PNG|right|thumb| The Keepers of the Quaich have their own Tartan <ref> Tartans and Fabrics By Scotweb [http://www.scotweb.co.uk/tartan/Keeper-of-the-Quaich/50129  Keeper of the Quaich Tartan] accessed 14th November 2008 </ref>]] In 2008 Scotland's First Minister [[Alex Salmond]] became a 'keeper' and rewarded the whisky industry with this endorsement: "Whisky is vital to the Scottish Government's number one priority - increasing sustainable economic growth. My Government fully backs the Scottish Whisky Association's push for greater legal protection in order to protect this iconic Scottish product in the global market." <ref> The Scottish Government [http://www.scotland.gov.uk/News/Releases/2008/04/14171257 FM joins Keepers of the Quaich] accessed 30th April 2009 </ref>
+Members must be invited to join by those already within the society. To be selected, individuals must have at least five years experience within the Scotch Whisky industry and have made a "notable contribution" to the promotion of Scotch.<ref>Adrian Murray, The Wee Dram [http://www.weedram.co.uk/adrian-murray-keeper-of-the-quaich.php Members of the Keepers of the Quaich] accessed 14th November 2008 </ref> There are reportedly 1800 members in over 82 countries worldwide.  <ref> Scotland The Official Online Gateway [http://www.scotland.org/about/history-tradition-and-roots/features/culture/whisky-traditions.html Whisky Traditions] accessed 14th November 2008 </ref>  Those who are known to have attended as special guests or guest speakers include  [[Ronald Reagan]] and his wife Nancy, [[Prince Charles]], [[Caspar Weinberger]] and South Africa's former President [[Frederik Willem De Klerk]].  <ref>The Scotch Doc online[http://www.scotchdoc.com/tsd/meet/quaich.html Scotland's "Keepers of the Quaich" Inducts The Scotch Doc] accessed 14th November 2008</ref> [[Image:Tartan.PNG|right|thumb| The Keepers of the Quaich have their own Tartan <ref> Tartans and Fabrics By Scotweb [http://www.scotweb.co.uk/tartan/Keeper-of-the-Quaich/50129  Keeper of the Quaich Tartan] accessed 14th November 2008 </ref>]] In 2008 Scotland's First Minister [[Alex Salmond]] became a 'keeper' and rewarded the whisky industry with this endorsement: "Whisky is vital to the Scottish Government's number one priority - increasing sustainable economic growth. My Government fully backs the Scottish Whisky Association's push for greater legal protection in order to protect this iconic Scottish product in the global market." <ref> The Scottish Government [http://www.scotland.gov.uk/News/Releases/2008/04/14171257 FM joins Keepers of the Quaich] accessed 30th April 2009 </ref>
-[[John Thurso]], one of twelve patrons of the group, told Whisky Magazine “We are all dedicated to whisky, to its purity and variety not only as a commodity but also as Scotland’s greatest export,” he orates. “We are like a constitutional aristocracy. We have no power but considerable influence. It is a great honour to be a Keeper of the Quaich but particularly to be a Patron.” <ref> Jane Slade [http://www.whiskymag.com/magazine/issue9/12005003.html A malt for all moods (Lord Thurso])] accessed 12th May 2009 </ref>
+The [[Liberal Democrat]] Viscount, [[John Thurso]], one of twelve patrons of the group, told Whisky Magazine “We are all dedicated to whisky, to its purity and variety not only as a commodity but also as Scotland’s greatest export,” he orates. “We are like a constitutional aristocracy. We have no power but considerable influence. It is a great honour to be a Keeper of the Quaich but particularly to be a Patron.” <ref> Jane Slade [http://www.whiskymag.com/magazine/issue9/12005003.html A malt for all moods (Lord Thurso])] accessed 12th May 2009 </ref>
 ==Powerful Guests==
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 :The story goes that the Fear an Tigh that evening was having quite a tussle with a particularly slippery haggis which jumped the knife and had to be snatched from the floor. "What's he doing?" whispered [[Nancy Reagan]], wife of the guest of honour – the former President of the United States [[Ronald Reagan]], to her neighbour on the top-table. "Addressing the haggis," replied Lord Elgin, the Society Patron and past Grand Master. "What for?" came her reply. "So we can eat it," replied Lord Elgin ([[Andrew Bruce]]) politely. This was met by a horrified cry of: "EAT IT? I'm not eating it!"<ref>Tom Bruce-Gardyne, Whiskey Magazine, 1th Dacember 2000 [http://www.whiskymag.com/magazine/issue13/12005070.html Dinner with the keeper] accessed 14th November 2008 </ref>.
-Other noteworthy attendees present with Gardyne included the Reverend [[John Cairns]] who delivered a robust and humourous poem he had penned about the virtues of Scotch.  [[John McGrath]], Chairman of [[Diageo]] in Scotland, proposed the Loyal toast.  He spoke of whisky's struggle against regulation, governments and taxation and how the struggle had united the defenders of the spirit.  Perhaps the most intersting observaton made by the author was about the purposer and role of this group:
+Other noteworthy attendees present with Gardyne included the Reverend [[John Cairns]] who delivered a robust and humourous poem he had penned about the virtues of Scotch.  [[John McGrath]], Chairman of [[Diageo]] in Scotland, proposed the Loyal toast.  He spoke of whisky's struggle against regulation, governments and taxation and how the struggle had united the defenders of the spirit.  Perhaps the most interesting observation made by the author was about the purpose and role of this group:
 :Many claim the big decisions affecting Scotch whisky are too often made outside Scotland, but watching the big guns on the top table one wondered what deals were being struck right here in the heart of Perthshire. The industry is currently in a state of jittery anticipation over the fate of its third biggest player – [[Seagrams]].  <ref>Tom Bruce-Gardyne, Whisky Magazine, 1th Dacember 2000 [http://www.whiskymag.com/magazine/issue13/12005070.html Dinner with the keeper] accessed 14th November 2008 </ref>.
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 <references/>
 [[Category:Alcohol]] [[Category:Scotland]] [[Category:Alcohol Industry]]
-[[Category:Alcohol Lobbyists and PR people]]
+[[Category:Alcohol Lobbyists and PR people]] [[Category:lobbying]]

← Older revision		Revision as of 18:40, 20 February 2010
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	[[Image:Athol Highlanders.PNG\|thumb\|right\| The Welcome for guests at the bi-annual Keepers of the Quaich Inductions from Jeremy Bell's Website <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]]		[[Image:Athol Highlanders.PNG\|thumb\|right\| The Welcome for guests at the bi-annual Keepers of the Quaich Inductions from Jeremy Bell's Website <ref> Sir Jeremy Bell Knight of Toasting Website [http://www.maninaskirt.com/keepers.htm Keepers of the Quaich] accessed 14th November 2008 </ref>]]

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 *[[Matthew Gloag]]
 *[[Derrick Fillingham]]
 ===Master of Ceremonies (FEAR AN TIGH)===