Concerned Children's Advertisers - Revision history

Melissa Jones: /* People */

2011-04-28T04:36:18Z

People

Melissa Jones: /* People */

2011-04-28T04:34:47Z

People

Melissa Jones: Board members

2011-04-28T04:33:31Z

Board members

Melissa Jones: /* Funders */

2011-04-28T04:22:56Z

Funders

Melissa Jones at 04:21, 28 April 2011

2011-04-28T04:21:55Z

Melissa Jones at 04:19, 28 April 2011

2011-04-28T04:19:31Z

Melissa Jones at 04:08, 28 April 2011

2011-04-28T04:08:16Z

Melissa Jones at 04:04, 28 April 2011

2011-04-28T04:04:38Z

Melissa Jones: moving/editing info from Globalisation: Media Smart - history and aims page

2011-04-28T04:02:20Z

moving/editing info from Globalisation: Media Smart - history and aims page

New page

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[[NAME ]]

[[Image:Header.jpg|thumb|right|300px|Concerned Childrens Advertisers logo]]
The '''Concerned Children's Advertisers''' (CCA)is a model developed by Canadian advertisers in the late 1980s. It is a non-profit organisation of leading Canadian companies who partner with government, NGOs and issue experts to create social marketing and education programmes for children on issues that may be challenging in children’s lives. Over the past 17 years, CCA has focused on drug abuse prevention, child abuse prevention, child safety, self-esteem, healthy active living, bullying prevention and media literacy. <ref> Cathy Loblaw, Concerned Children’s Advertisers, [http://www.fcpmc.com/issues/hal/splash/loblaw-oped.pdf Canadian Industry an International Leader for Children's Health], Food & Consumer Products of Canada, Accessed 7 November 2010 </ref>

==Funders==
Like Media Smart, it is also funded by transnational corporations including:
* [[McDonald's]]
* [[Hershey's]]
* [[Walt Disney Studios]] <ref> [http://cca-arpe.ca/about_cca/members.html Concerned Children's Advertisers], Accessed 17 October 2010 </ref>

Cathy Loblaw, President the COO of CCA, says,
:“The work of CCA is possible because broadcasters allow free airtime for the PSA’s, agencies produce the ads free of charge, and companies that advertising to children support the process. The government is also involved in the initiatives as well as industry experts.”<ref> Barbie Clark interview with Cathy Loblaw and Diana Carradine, [http://emeraldinsight.com/journals.htm?articleid=1558612&show=pdf Concerned Children's Advertiser's Leads the way], Young Consumers, Published in 2005, Accessed 1 November 2010 </ref>

This shows its partners and agencies are very supportive of their plans and help CCA to gain as much coverage and support as possible. CCA's goal is to be the credible, caring and authoritative voice of responsible children's advertising and communications. They contribute to the health and media literacy of Canadian children through innovative and effective social marketing and education programs and promote ethics and responsibility in advertising to children. <ref> [http://www.cca-kids.ca/about_cca/mission_mandate.html CCA’s Mission and Mandate], Accessed 2 November 2010 </ref>

==Campaigns==
CCA's latest campaign, ‘Long Live Kids’, is focused on child obesity. Canadian industry is actively engaged in a healthy, active living campaign, in partnership with 17 leading NGOs and issue experts as well as [[Health Canada]]. In October 2004, CCA launched ''Long Live Kids'', a comprehensive programme addressing healthy eating, physical activity and media literacy. Reaching 96 per cent of children through nationally televised PSAs, supported by a parent, educator and community program, Long Live Kids is designed to help children in kindergarten to grade 8 “eat smart, move more and be media wise”. <ref> Cathy Loblaw, Concerned Children’s Advertisers, [http://www.fcpmc.com/issues/hal/splash/loblaw-oped.pdf Canadian Industry an International Leader for Children's Health], Accessed 7 November 2010 </ref>

Diana Caradine, Executive Director, states that
:‘Basically, children focus on taste and fun, we are giving them the tools to understand that there is a link between their health, what they eat, what they do, and how they interpret media messages. We empower them to make informed choices.’<ref> Barbie Clark interview with Cathy Loblaw and Diana Carradine, [http://emeraldinsight.com/journals.htm?articleid=1558612&show=pdf Concerned Children's Advertiser's leads the way], Young Consumers, Pulished in 2005, Accessed 1 November 2010 </ref>

==Affiliations==

===Contact===
:Address:
:...
:...
:...
:...
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:Phone:
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:Email:
:...
:Website:
:...

==Resources==

==Notes==
<references/>

[[Category:Foodspin]]
[[Category:Food_Industry_lobby_groups]]
[[Category:Foodspin_Front_Groups]]
[[Category:Foodspin_Policy_Groups]]

@@ Line 13: / Line 13: @@
 ==People==
-*Craig Hutchison — Chair, Senior Vice President, Marketing [[Loblaws Company Inc]].
+*[[Craig Hutchison]] — Chair, Senior Vice President, Marketing [[Loblaws Company Inc]].
-*Sherry MacLauchlan — (Vice-Chair), Director of Government Relations & Environmental Affairs [[McDonald's]] Restaurants of Canada Limited
+*[[Sherry MacLauchlan]] — (Vice-Chair), Director of Government Relations & Environmental Affairs [[McDonald's]] Restaurants of Canada Limited
-*Andy Alderman — (Treasurer), General Manager Canada [[Mattel]] Canada Inc.
+*[[Andy Alderman]] — (Treasurer), General Manager Canada [[Mattel]] Canada Inc.
-*Laura Baehr — (Executive Member), Vice President, Marketing for Kids Television [[Corus Entertainment]] Inc.
+*[[Laura Baehr]] — (Executive Member), Vice President, Marketing for Kids Television [[Corus Entertainment]] Inc.
-*Dr. Peggy Cunningham — (Executive Member), Professor; Director, School of Business Administration; Associate Dean Research, Faculty of Management; R.A. Jodrey Chair Dalhousie University
+*Dr. [[Peggy Cunningham]] — (Executive Member), Professor; Director, School of Business Administration; Associate Dean Research, Faculty of Management; R.A. Jodrey Chair Dalhousie University
 *[[Kathryn Matheson]] — (Executive Member), VP Quaker & Snacks/Foods Innovation [[Pepsico Foods]] Canada
-*John Lanthier — (Executive Member), Director of Sales, [[TELETOON]] Canada Inc.
+*[[John Lanthier]] — (Executive Member), Director of Sales, [[TELETOON]] Canada Inc.
 *[[Christine Lowry]] — (Executive Member), Vice President, Nutrition and Corporate Affairs [[Kellogg Canada]] Inc.
-*Catherine O'Brien — (Executive Member), Director of Corporate Affairs, [[Nestlé]] Canada
+*[[Catherine O'Brien]] — (Executive Member), Director of Corporate Affairs, [[Nestlé]] Canada
 ==Relationship with Media Smart==

@@ Line 13: / Line 13: @@
 ==People==
-*Craig Hutchison — Chair
+*Craig Hutchison — Chair, Senior Vice President, Marketing [[Loblaws Company Inc]].
-Senior Vice President, Marketing
+*Sherry MacLauchlan — (Vice-Chair), Director of Government Relations & Environmental Affairs [[McDonald's]] Restaurants of Canada Limited
 *Andy Alderman — (Treasurer), General Manager Canada [[Mattel]] Canada Inc.
 *Laura Baehr — (Executive Member), Vice President, Marketing for Kids Television [[Corus Entertainment]] Inc.
-*Dr. Peggy Cunningham — (Executive Member), Professor; Director, School of Business Administration; Associate Dean Research, Faculty of Management; R.A. Jodrey Chair
+*Dr. Peggy Cunningham — (Executive Member), Professor; Director, School of Business Administration; Associate Dean Research, Faculty of Management; R.A. Jodrey Chair Dalhousie University
-Dalhousie University
+*[[Kathryn Matheson]] — (Executive Member), VP Quaker & Snacks/Foods Innovation [[Pepsico Foods]] Canada
 *John Lanthier — (Executive Member), Director of Sales, [[TELETOON]] Canada Inc.
-*[[Christine Lowry]] — (Executive Member), Vice President, Nutrition and Corporate Affairs
+*[[Christine Lowry]] — (Executive Member), Vice President, Nutrition and Corporate Affairs [[Kellogg Canada]] Inc.
 *Catherine O'Brien — (Executive Member), Director of Corporate Affairs, [[Nestlé]] Canada

← Older revision		Revision as of 04:33, 28 April 2011
Line 11:		Line 11:

	This shows its partners and agencies are supportive of their plans and help CCA to gain as much coverage and support as possible. CCA's goal is to be the credible, caring and authoritative voice of responsible children's advertising and communications. They contribute to the health and media literacy of Canadian children through innovative and effective social marketing and education programmes and promote ethics and responsibility in advertising to children. <ref> [http://www.cca-kids.ca/about_cca/mission_mandate.html CCA’s Mission and Mandate], Accessed 2 November 2010 </ref>		This shows its partners and agencies are supportive of their plans and help CCA to gain as much coverage and support as possible. CCA's goal is to be the credible, caring and authoritative voice of responsible children's advertising and communications. They contribute to the health and media literacy of Canadian children through innovative and effective social marketing and education programmes and promote ethics and responsibility in advertising to children. <ref> [http://www.cca-kids.ca/about_cca/mission_mandate.html CCA’s Mission and Mandate], Accessed 2 November 2010 </ref>
		+
		+	==People==
		+	*Craig Hutchison — Chair
		+	Senior Vice President, Marketing
		+	[[Loblaws Company Inc]].
		+	*Sherry MacLauchlan — (Vice-Chair), Director of Government Relations & Environmental Affairs
		+	[[McDonald's]] Restaurants of Canada Limited
		+	*Andy Alderman — (Treasurer), General Manager Canada [[Mattel]] Canada Inc.
		+	*Laura Baehr — (Executive Member), Vice President, Marketing for Kids Television [[Corus Entertainment]] Inc.
		+	*Dr. Peggy Cunningham — (Executive Member), Professor; Director, School of Business Administration; Associate Dean Research, Faculty of Management; R.A. Jodrey Chair
		+	Dalhousie University
		+	*[[Kathryn Matheson]] — (Executive Member), VP Quaker & Snacks/Foods Innovation
		+	[[Pepsico Foods]] Canada
		+	*John Lanthier — (Executive Member), Director of Sales, [[TELETOON]] Canada Inc.
		+	*[[Christine Lowry]] — (Executive Member), Vice President, Nutrition and Corporate Affairs
		+	[[Kellogg Canada]] Inc.
		+	*Catherine O'Brien — (Executive Member), Director of Corporate Affairs, [[Nestlé]] Canada

	==Relationship with Media Smart==		==Relationship with Media Smart==

@@ Line 7: / Line 7: @@
 It is funded by transnational corporations including [[McDonald's]], [[Hershey's]] and [[Walt Disney Studios]]. <ref> [http://cca-arpe.ca/about_cca/members.html Concerned Children's Advertisers], Accessed 17 October 2010 </ref>
-Cathy Loblaw, President the COO of CCA, says,
+[[Cathy Loblaw]], President of the CCA, says,
 :“The work of CCA is possible because broadcasters allow free airtime for the PSA’s, agencies produce the ads free of charge, and companies that advertising to children support the process. The government is also involved in the initiatives as well as industry experts.”<ref> Barbie Clark interview with Cathy Loblaw and Diana Carradine, [http://emeraldinsight.com/journals.htm?articleid=1558612&show=pdf Concerned Children's Advertiser's Leads the way], Young Consumers, Published in 2005, Accessed 1 November 2010 </ref>

@@ Line 21: / Line 21: @@
 Media Smart in the UK has proved successful though has a narrower focus than CCA. Paul Jackson explains,
-:‘In the UK there are several organisations that deal with children’s issues. The COI is the largest advertiser in the UK, and it is running some excellent campaigns together with government departments on issues such as anti-bullying and anti-smoking. There are also organisations like the FAU (Food Advertising Unit) that is looking at the way in which food and drink is being advertised to children.We feel it is important in this country therefore not to broaden it, in the way that Concerned Children’s Advertisers in Canada has, but to focus on media literacy and advertising. Currently it is TV advertising we focus on, but we will be considering including a radio module, and maybe the internet.' <ref> Barbie Clark interview with Paul Jackson,[http://www.kidsandyouth.com/8.05.pdf Children are getting Media Smart in the UK], Young Consumers, Published in 2005, Accessed 2 November 2010 </ref>
+:‘In the UK there are several organisations that deal with children’s issues. The [[COI]] is the largest advertiser in the UK, and it is running some excellent campaigns together with government departments on issues such as anti-bullying and anti-smoking. There are also organisations like the FAU ([[Food Advertising Unit]]) that is looking at the way in which food and drink is being advertised to children.We feel it is important in this country therefore not to broaden it, in the way that Concerned Children’s Advertisers in Canada has, but to focus on media literacy and advertising. Currently it is TV advertising we focus on, but we will be considering including a radio module, and maybe the internet.' <ref> Barbie Clark interview with Paul Jackson,[http://www.kidsandyouth.com/8.05.pdf Children are getting Media Smart in the UK], Young Consumers, Published in 2005, Accessed 2 November 2010 </ref>
 ==Campaigns==
@@ Line 30: / Line 30: @@
 ==Affiliations==
 ===Contact===
@@ Line 43: / Line 44: @@
 ==Resources==
 ==Notes==

@@ Line 5: / Line 5: @@
 ==Funders==
-Like [[Media Smart]], it is also funded by transnational corporations including:
+It is funded by transnational corporations including [[McDonald's]], [[Hershey's]] and [[Walt Disney Studios]]. <ref> [http://cca-arpe.ca/about_cca/members.html Concerned Children's Advertisers], Accessed 17 October 2010 </ref>
 Cathy Loblaw, President the COO of CCA, says,
@@ Line 14: / Line 11: @@
 This shows its partners and agencies are supportive of their plans and help CCA to gain as much coverage and support as possible. CCA's goal is to be the credible, caring and authoritative voice of responsible children's advertising and communications. They contribute to the health and media literacy of Canadian children through innovative and effective social marketing and education programmes and promote ethics and responsibility in advertising to children. <ref> [http://www.cca-kids.ca/about_cca/mission_mandate.html CCA’s Mission and Mandate], Accessed 2 November 2010 </ref>
 ==Campaigns==
 CCA's latest campaign, ‘Long Live Kids’, is focused on child obesity. Canadian industry is actively engaged in a healthy, active living campaign, in partnership with 17 leading NGOs and issue experts as well as [[Health Canada]]. In October 2004, CCA launched ''Long Live Kids'', a comprehensive programme addressing healthy eating, physical activity and media literacy. Reaching 96 per cent of children through nationally televised PSAs, supported by a parent, educator and community program, Long Live Kids is designed to help children in kindergarten to grade 8 “eat smart, move more and be media wise”. <ref> Cathy Loblaw, Concerned Children’s Advertisers, [http://www.fcpmc.com/issues/hal/splash/loblaw-oped.pdf Canadian Industry an International Leader for Children's Health], Accessed 7 November 2010 </ref>
-Diana Caradine, Executive Director, states that
+[[Diana Caradine]], Executive Director, states that
 :‘Basically, children focus on taste and fun, we are giving them the tools to understand that there is a link between their health, what they eat, what they do, and how they interpret media messages. We empower them to make informed choices.’<ref> Barbie Clark interview with Cathy Loblaw and Diana Carradine, [http://emeraldinsight.com/journals.htm?articleid=1558612&show=pdf Concerned Children's Advertiser's leads the way], Young Consumers, Published in 2005, Accessed 1 November 2010 </ref>

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 {{Template:Foodspin badge}}
 [[Image:Header.jpg|thumb|right|300px|Concerned Childrens Advertisers logo]]
@@ Line 22: / Line 20: @@
 Diana Caradine, Executive Director, states that
 :‘Basically, children focus on taste and fun, we are giving them the tools to understand that there is a link between their health, what they eat, what they do, and how they interpret media messages. We empower them to make informed choices.’<ref> Barbie Clark interview with Cathy Loblaw and Diana Carradine, [http://emeraldinsight.com/journals.htm?articleid=1558612&show=pdf Concerned Children's Advertiser's leads the way], Young Consumers, Pulished in 2005, Accessed 1 November 2010 </ref>
 ==Affiliations==
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