Change4Life - Revision history

Claire Harkins at 18:37, 24 February 2012

2012-02-24T18:37:01Z

Melissa Jones: /* Advertising */

2010-11-29T22:28:15Z

Advertising

Melissa Jones: updated spinprofile links/ typos/

2010-11-29T22:25:51Z

updated spinprofile links/ typos/

Melissa Jones: /* PR */ updated re Freud and PR payments released

2010-11-29T22:17:50Z

PR: updated re Freud and PR payments released

Claire Robinson: /* Background */

2010-05-08T22:58:49Z

Background

Kerri Park: /* Background */

2010-01-12T18:27:01Z

Background

John Ashmore at 13:54, 14 September 2009

2009-09-14T13:54:09Z

David: /* PR */

2009-05-19T16:17:09Z

Kerri Park: /* PR */

2009-03-25T16:55:10Z

Kerri Park: /* Industry complaints */

2009-03-20T15:32:57Z

Industry complaints

@@ Line 3: / Line 3: @@
 [[Change4Life]] is a health initiative which, according to the Department of Health (DoH) website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
 [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>
+In 2012 [[Change4Life]] were asked by the [[Department of Health]] to extend their work to include promoting alcohol awareness. <ref> Department of Health, 5th February 2012 [http://www.dh.gov.uk/health/2012/02/c4l-alcohol-campaign/ Change4Life launches its first alcohol campaign] accessed 24th February 2012 </ref>
 == Background ==

@@ Line 25: / Line 25: @@
 On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
-[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>
+[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account], Accessed December 17 2008</ref>
-The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]]. During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
+The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]]. During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week [http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
 == PR ==

@@ Line 1: / Line 1: @@
 {{Template:Foodspin badge}}
-[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
+[[Change4Life]] is a health initiative which, according to the Department of Health (DoH) website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
 [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>
@@ Line 10: / Line 10: @@
 In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>
-Prior to the publication of Choosing Health, in May 2004 a [http://www.spinprofiles.org/index.php?title=Image:14.05_briefing_note.word95.doc‎ briefing note]<ref>Reply to FOI request received 2 April 2009</ref> from a coalition of industry representatives (including the [[Advertising Association]] and [[Food and Drink Federation]]) proposed a campaign resembling [[Change4Life]],"a government led but joint multi-media infromation programme, based on consistent food and health messages agreed between government and other partners."
+Prior to the publication of Choosing Health, in May 2004 a [http://www.powerbase.info/index.php?title=Image:14.05_briefing_note.word95.doc‎ briefing note]<ref>Reply to FOI request received 2 April 2009</ref> from a coalition of industry representatives (including the [[Advertising Association]] and [[Food and Drink Federation]]) proposed a campaign resembling [[Change4Life]],"a government-led but joint multi-media information programme, based on consistent food and health messages agreed between government and other partners."
-In March 2008 [[Peta Buscombe]], on behalf of the above industry coalition, issued an Industry Food Campaign Update<ref>Reply to FOI request from DCMS, received 2 April 2009</ref>, recieved by the Department of Culture, Media and Sport. The update claims to have "been in contact with over 100 separate companies and organisations ... and have had an overwhemlingly positive response."
+In March 2008 [[Peta Buscombe]], on behalf of the above industry coalition, issued an Industry Food Campaign Update<ref>Reply to FOI request from DCMS, received 2 April 2009</ref>, received by the Department of Culture, Media and Sport. The update claims to have "been in contact with over 100 separate companies and organisations ... and have had an overwhelmingly positive response."
 The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>
@@ Line 27: / Line 27: @@
 [http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>
-The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
+The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]]. During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
 [http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
 == PR ==
-The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; though the [[Department of Health]] must be aware that freud too have fast food clients.<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>
+The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; though the [[Department of Health]] must be aware that Freud also have fast food clients.<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>
 UK Coalition government documents showed this work brought in monthly fees between £40,000 - 45,000 for May - September 2010 via [[Central Office of Information]]. Change4Life will run until at least March 2011, with the fees expected to remain in this range. <ref>Matt Cartmell and David Woods,[http://www.prweek.com/uk/news/1042858/Government-transparency-data-reveals-Whitehall-spending-PR Government 'transparency' data reveals Whitehall spending on PR], PR Week UK, 25 November 2010, 6:00am, accessed 29 November 2010. </ref>
@@ Line 40: / Line 39: @@
 == Discord ==
-There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
+There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announced its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcement had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
 [http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
 Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
@@ Line 69: / Line 68: @@
 Answers to your first three questions can all be found in the [[Change4Life]] Terms of Engagement... attached.
-[http://www.spinprofiles.org/index.php/Image:HWHL_Commercial_Partner_Terms_of_Engagement_FINAL.pdf]
+[http://www.powerbase.info/index.php/Image:HWHL_Commercial_Partner_Terms_of_Engagement_FINAL.pdf]
 (Request - Details of what effects such sanctions would have on funding from a company to the [[Change4Life]] initiative)
@@ Line 86: / Line 85: @@
 ==Resources==
-Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009
+Department of Health, B4L [http://www.powerbase.info/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009
 ==Notes==
 <references/>
 [[Category:Foodspin Government Agencies]]

@@ Line 34: / Line 34: @@
 The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; though the [[Department of Health]] must be aware that freud too have fast food clients.<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>
+[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sits on [[PepsiCo]]'s new nutritional advisory board with former Health Secretary [[Alan Milburn]]. [[PepsiCo]] is a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>
 == Discord ==

@@ Line 10: / Line 10: @@
 In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>
-Prior to the publication of Choosing Health, in May 2004 a [http://www.spinprofiles.org/index.php/Image:14.05_briefing_note.word95.doc‎ briefing note]<ref>Reply to FOI request received 2 April 2009</ref> from a coalition of industry representatives (inlcuding the [[Advertising Association]] and [[Food and Drink Federation]]) proposed a campaign resembling [[Change4Life]],"a government led but joint multi-media infromation programme, based on consistent food and health messages agreed between government and other partners."
+Prior to the publication of Choosing Health, in May 2004 a [http://www.spinprofiles.org/index.php?title=Image:14.05_briefing_note.word95.doc‎ briefing note]<ref>Reply to FOI request received 2 April 2009</ref> from a coalition of industry representatives (including the [[Advertising Association]] and [[Food and Drink Federation]]) proposed a campaign resembling [[Change4Life]],"a government led but joint multi-media infromation programme, based on consistent food and health messages agreed between government and other partners."
 In March 2008 [[Peta Buscombe]], on behalf of the above industry coalition, issued an Industry Food Campaign Update<ref>Reply to FOI request from DCMS, received 2 April 2009</ref>, recieved by the Department of Culture, Media and Sport. The update claims to have "been in contact with over 100 separate companies and organisations ... and have had an overwhemlingly positive response."

← Older revision		Revision as of 18:27, 12 January 2010
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	In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>		In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>
		+
		+	Prior to the publication of Choosing Health, in May 2004 a [http://www.spinprofiles.org/index.php/Image:14.05_briefing_note.word95.doc‎ briefing note]<ref>Reply to FOI request received 2 April 2009</ref> from a coalition of industry representatives (inlcuding the [[Advertising Association]] and [[Food and Drink Federation]]) proposed a campaign resembling [[Change4Life]],"a government led but joint multi-media infromation programme, based on consistent food and health messages agreed between government and other partners."
		+
		+	In March 2008 [[Peta Buscombe]], on behalf of the above industry coalition, issued an Industry Food Campaign Update<ref>Reply to FOI request from DCMS, received 2 April 2009</ref>, recieved by the Department of Culture, Media and Sport. The update claims to have "been in contact with over 100 separate companies and organisations ... and have had an overwhemlingly positive response."

	The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>		The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

← Older revision		Revision as of 13:54, 14 September 2009
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		+	{{Template:Foodspin badge}}
		+
	[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health		[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
	[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>		[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

← Older revision		Revision as of 16:17, 19 May 2009
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	== PR ==		== PR ==

−	The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; ~~a hypocritical stance from~~ the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>	+	The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; though the [[Department of Health]] must be aware that freud too have fast food clients.<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

← Older revision		Revision as of 16:55, 25 March 2009
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−	[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on PepsiCo's new nutritional advisory board with former Health Secretary [[Alan Milburn]]. ~~The drinks manufacturer being~~ a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>	+	[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on [[PepsiCo]]'s new nutritional advisory board with former Health Secretary [[Alan Milburn]]. [[PepsiCo]] is a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>
−

	== Discord ==		== Discord ==

@@ Line 76: / Line 76: @@
 == Industry complaints ==
-Computer games industry news website complained to the Advertising Standards Authority (ASA) about an advert under the Change4Life banner, created by Cancer Research, British Heart Foundation, Diabetes UK. The advert depicts a young boy holding a PlayStation controller, staring at a TV with the caption, “Risk an early death. Just do nothing”.
+Computer games industry news website [[MCV]] complained to the [[Advertising Standards Authority]] (ASA) about an advert under the Change4Life banner, created by [[Cancer Research]], [[British Heart Foundation]], [[Diabetes UK]]. The advert depicts a young boy holding a PlayStation controller, staring at a TV with the caption, “Risk an early death. Just do nothing”.
 ==Resources==