2008 Counter-Terrorism advertising campaign - Revision history

Melissa Jones: spelt out date

2010-08-18T13:54:40Z

spelt out date

Melissa Jones: tweak

2010-08-16T10:40:07Z

tweak

Melissa Jones: /* Counter-Terrorism Radio-Advert Banned */ minor tweak

2010-08-16T10:26:26Z

Counter-Terrorism Radio-Advert Banned: minor tweak

Melissa Jones: typos/tighten

2010-08-16T10:22:37Z

typos/tighten

Melissa Jones: typos

2010-08-16T10:16:40Z

typos

David at 10:53, 14 August 2010

2010-08-14T10:53:27Z

Rizwaan Sabir: /* Internet Website Hits */

2010-08-14T02:51:16Z

Internet Website Hits

Rizwaan Sabir: /* No. of Calls Resulting from Campaign */

2010-08-14T02:49:38Z

No. of Calls Resulting from Campaign

Rizwaan Sabir: /* No. of Calls Resulting from Campaign */

2010-08-14T02:41:09Z

No. of Calls Resulting from Campaign

Rizwaan Sabir: /* Response from Campaign */

2010-08-14T02:40:40Z

Response from Campaign

@@ Line 1: / Line 1: @@
 {{Template:Counter-Terrorism Portal badge}}
-<youtube size="small" align="right" caption="Audio Recording of Banned Radio Advert that appeared on Talksport. Retrieved on 12.08.10">lQubNQ5-ULc</Youtube>
+<youtube size="small" align="right" caption="Audio Recording of Banned Radio Advert that appeared on Talksport. Retrieved on 12 August 2010">lQubNQ5-ULc</Youtube>
 [[Image:Poster 1.jpg|thumb|300px|right|The official posters from 2008]]
 [[Image:Poster 2.jpg|thumb|300px|right|The official posters from 2008]]

@@ Line 30: / Line 30: @@
 * Encourage people to report "suspicious" activity
 * Educate people what constitutes "suspicious activity"
-* "Reinforce and remind" the public to remain "alert and vigilant" in the "fight against terrorism", and
+* "Reinforce and remind" the public to remain "alert and vigilant" in the "fight against terrorism"
 * To ensure the public understands that the Police is working hard to combat terrorism. <ref name="Poster Campaign"/>

@@ Line 94: / Line 94: @@
 ==Counter-Terrorism Radio-Advert Banned==
-In August 2010, a radio advert created by the [[Association of Chief Police Officers]] that was promoting the confidential [[Anti-Terrorist Hotline]] was banned by the Advertising Standards Agency under "Section 2, Rule 9 of the (Broadcast) Radio Advertising Standards Code (Good taste, decency and offence to public feeling)".<ref name="ASA">[http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/8/The-Association-of-Chief-Police-Officers/TF_ADJ_48887.aspx ASA Adjudication on The Association of Chief Police Officers], ''Advertising Standards Agency'',  11 August 2010, accessed 11.10.08</ref>
+In August 2010, a radio advert created by the [[Association of Chief Police Officers]] promoting the confidential [[Anti-Terrorist Hotline]] was banned by the Advertising Standards Agency under "Section 2, Rule 9 of the (Broadcast) Radio Advertising Standards Code (Good taste, decency and offence to public feeling)".<ref name="ASA">[http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2010/8/The-Association-of-Chief-Police-Officers/TF_ADJ_48887.aspx ASA Adjudication on The Association of Chief Police Officers], ''Advertising Standards Agency'',  11 August 2010, accessed 11.10.08</ref>
 It appeared on the Talksport radio channel,<ref>[http://www.bbc.co.uk/news/uk-10929203 Anti-terrorist hotline ad banned for being 'offensive'], ''BBC News'', 11 August 2010, accessed 11.08.10</ref> in which a man can be heard saying:
-:"The man at the end of the street doesn't talk much because he likes to keep himself to himself. He pays with cash because he doesn't have a bank card, and he keeps his curtains closed because his house is on a bus route. This may mean nothing, but together it could all add up to you having suspicions. We all have a role to play in combating terrorism. If you see anything suspicious, call the confidential [[Anti-Terrorist Hotline]] on 0800 xxxxxx. If you suspect it, report it".<ref>[http://www.youtube.com/watch?v=lQubNQ5-ULc Banned Anti Terrorism Hotline Radio Advert], ''Youtube'', accessed 11.08.10</ref>.
+:"The man at the end of the street doesn't talk much because he likes to keep himself to himself. He pays with cash because he doesn't have a bank card, and he keeps his curtains closed because his house is on a bus route. This may mean nothing, but together it could all add up to you having suspicions. We all have a role to play in combating terrorism. If you see anything suspicious, call the confidential [[Anti-Terrorist Hotline]] on 0800 xxxxxx. If you suspect it, report it".<ref>[http://www.youtube.com/watch?v=lQubNQ5-ULc Banned Anti Terrorism Hotline Radio Advert], ''Youtube'', accessed 11.08.10</ref>
 The advert was banned after 18 official complaints were made to the Advertising Standards Agency (ASA).

@@ Line 15: / Line 15: @@
 ==Police Rationale for Campaign==
-The rationale behind the poster campaign was explained by the lead-agency that devised the campaign, the [[Metropolitan Police]], who suggested that the campaign was crucial because even though the public of London was aware of terrorism issues , they lacked “alertness”. When Londoner’s thought about terrorism, they thought of “’bombs on tube/bus’, ‘man with rucksack’ because of past events. Their minds jump straight to the point of attack and therefore what they do not necessarily consider are the planning stages leading up to an attack.” The whole purpose of the campaign was to inform the public that rather than the actual attack, information was required about the preparation stages of an attack. Therefore, the campaign aimed to alert the public of the “community setting eg. home, local area, place of work etc…” <ref name="Poster Campaign">See Appendix 1, [http://www.mpa.gov.uk/committees/mpa/2007/070628-agm/09/ MPS response to the MPA report 'Counter Terrorism: the London Debate'], ‘‘Metropolitan Police Authority’’, Report 9, 28 June 2007, produced by the Commissioner, accessed 13.08.10</ref>
+The rationale behind the poster campaign was explained by the lead-agency that devised the campaign, the [[Metropolitan Police]], who suggested that the campaign was crucial because even though the public of London was aware of terrorism issues , they lacked “alertness”. When Londoners thought about terrorism, they thought of “’bombs on tube/bus’, ‘man with rucksack’ because of past events. Their minds jump straight to the point of attack and therefore what they do not necessarily consider are the planning stages leading up to an attack.” The purpose of the campaign was to inform the public that rather than the actual attack, information was required about its preparation stages. Therefore, the campaign aimed to alert the public of the “community setting eg. home, local area, place of work etc...” <ref name="Poster Campaign">See Appendix 1, [http://www.mpa.gov.uk/committees/mpa/2007/070628-agm/09/ MPS response to the MPA report 'Counter Terrorism: the London Debate'], ‘‘Metropolitan Police Authority’’, Report 9, 28 June 2007, produced by the Commissioner, accessed 13.08.10</ref>
 ==Objectives of Campaign==

@@ Line 1: / Line 1: @@
 {{Template:Counter-Terrorism Portal badge}}
-<youtube size="small" align="right" caption="Audio Recording of Banned Radio Advert that appeared on Talksport. Retrived on 12.08.10">lQubNQ5-ULc</Youtube>
+<youtube size="small" align="right" caption="Audio Recording of Banned Radio Advert that appeared on Talksport. Retrieved on 12.08.10">lQubNQ5-ULc</Youtube>
 [[Image:Poster 1.jpg|thumb|300px|right|The official posters from 2008]]
 [[Image:Poster 2.jpg|thumb|300px|right|The official posters from 2008]]
@@ Line 23: / Line 23: @@
 * Collate "actionable information" to minimise the risk from terrorism
 * To "reassure" the public that the [[Metropolitan Police]] and other police forces are working hard to combat terrorism
-* To ensure that people who reside in vulnerable areas understand what constitutes suspicious activity and understand the avenues to report such suspicions - i.e., the [[Anti-Terrorist Hotline]].<ref name="Poster Campaign"/>
+* To ensure that people who reside in vulnerable areas understand what constitutes suspicious activity and understand the avenues to report such suspicions - ie., the [[Anti-Terrorist Hotline]].<ref name="Poster Campaign"/>
 ===Direct Objectives===
@@ Line 53: / Line 53: @@
 Research into the poster and radio campaign indicated that the best time to target people with the adverts was in the evening because when people were going into work, they did not let the threat of terrorism "get in the way of going about their day ... [and] ... were therefore, less likely to engage with a counter-terrorism message when in this work-focussed ... mode." <ref name="Poster Campaign"/>
-Research suggested that the best time to communicate the message of the campaign was when people were in a "home mode" and were on their way home to see "family and friends" becuase "people do not generally fear for themselves when thinking about terrorism" but fear for "those close to them" and therefore "by communicating our messages at a time when our audience are on their way home to see these people would make the communication resonate even more." <ref name="Poster Campaign"/>
+Research suggested that the best time to communicate the message of the campaign was when people were in a "home mode" and were on their way home to see "family and friends" because "people do not generally fear for themselves when thinking about terrorism" but fear for "those close to them" and therefore "by communicating our messages at a time when our audience are on their way home to see these people would make the communication resonate even more." <ref name="Poster Campaign"/>
 This requirement led to key evening press titles and radio slots to be chosen for dissemination of the campaign. <ref name="Poster Campaign"/>
@@ Line 73: / Line 73: @@
 * Outside of London, the campaign was a success and has succeeded "in generating awareness of the issue and its relevance to all [people], not just Londoners."
-* The campaign demonstrated that marketing has a role to play in providing people with not only information, but also [an] ability to positively affect people’s perceptions [and judgments] in regards to policing and safety."
+* The campaign demonstrated that marketing has a role to play in providing people with not only information, but also [an] ability to positively affect people’s perceptions [and judgements] in regards to policing and safety."
 ==No. of Calls Resulting from Campaign==
@@ Line 104: / Line 104: @@
 * 10 listeners believed that the add encouraged people to suspect and report law-abiding citizens to the police and thus found it offensive (This decision was upheld)
 * 16 listeners believed that the ad "encouraged people to harass or victimise their neighbours" and was therefore "harmful" (this was not upheld)
-*9 listeners believed that the advert played on the publics "fear" (this offence was not upheld).<ref name="ASA"/>
+*9 listeners believed that the advert played on the public's "fear" (this offence was not upheld).<ref name="ASA"/>
 In describing why it was banned, the ASA suggested it "could ... describe the behaviour of a number of law-abiding people within a community and we considered that some listeners, who might identify with the behaviours referred to in the ad, could find the implication that their behaviour was suspicious [and] offensive ... We therefore concluded that the ad could cause serious offence." <ref name="ASA"/>
@@ Line 122: / Line 122: @@
 In response to the poster campaign, many people have manipulated the posters to show their wide-sweeping remit and ambiguity. Notable examples include slogans such as:<ref>[http://boingboing.net/2009/03/26/remixes-of-the-paran.html Remixes of the Paranoid London Police anti-terror/suspect your neighbours posters] accessed - 23 November 2009</ref>
-*"A bomb won't go off here because years before George Bush invaded Iraq"
+*"A bomb won't go off here because years before George Bush invaded Iraq."
 *"Last week a man idly wondered: are these cameras really protecting my liberty, or infringing it? He's dead now."

@@ Line 86: / Line 86: @@
 ===Internet Website Hits===
-The new [[Anti-Terrorism Hotline]] pages on the [[Metropolitan Police Service]] website had 2,101 hits in March 2007. This increased to 11,306 in April 2007.<ref name="Poster Campaign"/>
+The new [[Anti-Terrorist Hotline]] pages on the [[Metropolitan Police Service]] website had 2,101 hits in March 2007. This increased to 11,306 in April 2007.<ref name="Poster Campaign"/>
 ==Counter-Terrorism Radio-Advert Banned==

@@ Line 83: / Line 83: @@
 *'''March:''' 681 calls
 *'''April:''' 346 calls
 ==Counter-Terrorism Radio-Advert Banned==

@@ Line 79: / Line 79: @@
 During the campaign, there was a significant rise in calls regarding suspicious activity to the [[Anti-Terrorist Hotline]] in 2007. The results were:<ref name="Poster Campaign"/>
-'''January:''' 318 calls
+*'''January:''' 318 calls
-'''February:''' 280 calls
+*'''February:''' 280 calls
-'''March:''' 681 calls
+*'''March:''' 681 calls
-'''April:''' 346 calls
+*'''April:''' 346 calls
 ==Counter-Terrorism Radio-Advert Banned==