Powerbase - User contributions [en]

Adrian Furnham

2009-04-01T13:24:47Z

Mary Spowart:

==Background==

Adrian Furnham is Professor of Psychology at University College London.
In 1986 Furnham set up [[Applied Behavioural Research Awareness]] (ABRA)a management consultancy Company No. 01979999. The company specialised in research on corporate evaluation and design, performance appraisal, personnel and corporate assessment and selection, state-of-the art of literature reviews.<ref> City Speakers International
[http://www.cityspeakersinternational.co.uk/speakers/speaker_adrian_furnham.php Adrian Furnham],accessed January 23 2009.</ref>

Furnham also works as a business speaker via the agency [[City Speakers International]]. <ref> City Speakers International
[http://www.cityspeakersinternational.co.uk/speakers/speaker_adrian_furnham.php Adrian Furnham],accessed January 23 2009.</ref>

==Biographical Information==
===History===

* 1995 D.Litt Natal University
* 1991 D.Sc London University
* 1981 D.Phil Oxford University
* 1977 M.Sc Strathclyde University
* 1976 M.Sc Econ London University
* 1974 B.A Hons,M.A Natal University

===Current activities===

Furnham's current interests include: organisational psychology; psychometrics, especially personality assessment; complementary medicine; cross-cultural psychology, especially mental health and migration; economic socialisation.<ref> UCL Department of Psychology
[http://www.psychol.ucl.ac.uk/people/profiles/furnham_adrian.htm Adrian Furnhan], accessed January 6 2009.</ref>

==Views==

In November 2001, Furnham attended the [[Food Advertising Unit]]'s annual conference. The title of the conference was "Consumer Groups and Industry commit themselves to more and better dialogue". [[Brian Young]] a fellow member of the [[Advertising Education Forum]], academic forum also attended. During the debate Furnham highlighted the need for more and better quality research into the area of childhood obesity and television advertising. He argued that
"Children’s preferences and understandings come from a number of sources but particularly peers, schools and parents. There is no literature to support the case that television advertising, or indeed any form of advertising, is a direct route to children’s
preferences and eventual parental conflict." .<ref> Advertising Association
[http://www.adassoc.org.uk/fau/release_2001conferencedetails.pdf 2001 Conference], accessed January 23 2009.</ref>
<ref> Advertising Association
[http://www.adassoc.org.uk/fau/081101_proceedings.pdf Conference proceedings], accessed January 23 2009.</ref>

In 1996 Furnham attended the conference on Food and Drink Advertising to Children organised by the [[Food Advertising Unit]].
During the conference Furnham stated that,
"A child’s attention to food advertisements is necessary, but not
sufficient, to influence a child’s demands. Parental behaviour and
decisions are more influential. Banning advertisements to children has a negative educational effect about the real world.".<ref> Advertising Education Forum
[http://www.aeforum.org/aeforum.nsf/88e10e9813be5a4780256c5100355eb1/01d1ac805ba0264d8025679300503a96/$FILE/Cfau0005.pdf Conference on Food and Drink Advertising to Children], accessed January 23 2009.</ref>

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed August 1 2007.</ref>
* Member of the [[Social Affairs Unit]]<ref>Social Affairs Unit
[http://www.socialaffairsunit.org.uk/about_us.php About us],accessed January 19 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

Furnham's university website list over 700 publications.<ref>University College London
[http://www.psychol.ucl.ac.uk/people/profiles/furnham_adrian.htm Adrian Furnham], accessed January 19 2009.</ref>

In addition Furnham has three publications listed on the [[Social Affairs Unit]] website.

* 2002 Furnham published ''Growing up with Advertising''. In the publication Furnham argues that those who wish to introduce regulations to protect young people from the advertising of products do not have evidence that young people are at risk from advertising. Furnham states that learning how to handle advertisements is educative and a useful part of growing up.<ref> Social Affairs Unit
[http://socialaffairsunit.org.uk/digipub/content/view/10/27/ Growing up with Advertising],accessed January 19 2009.</ref>

* 2000 ''Children & Advertising: The allegations and the evidence''
* 1993 ''Reaching for the Counter. The new child consumers: regulation or education?''

===Contact===

:Address:
:Phone:020 7679 5395
:Email:a.furnham@ucl.ac.uk
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Furnham, Adrian]]
[[Category:Foodspin Scientists]]

Association of Professional Political Consultants

2009-03-19T17:48:03Z

Mary Spowart:

The Association of Professional Political Consultants is a lobby group for the lobbying profession. Its main function is to prevent openness and transparency by attempting to ensure that statutory regulation is not introduced in the UK. It has a Scottish branch - [[APPC Scotland]].

==People==
===Management Commitee January 2007===

*[[Gill Morris]] (Chairman) [[Connect Public Affairs]]
*[[Mark Adams]] [[Foresight Communications]]
*[[Lucy Burns]] [[Fishburn Hedges]]
*[[Michael Burrell]] [[Edelman]]
*[[Gavin Devine]] [[AS Biss & Co]]
*[[Helen Johnson]] [[Helen Johnson Consulting]] Ltd
*[[Robbie MacDuff]] [[Precise Public Affairs]]
*[[Jo Nove]]^ [[Greenhaus Public Communication]]
*[[Warwick Smith]] [[College Public Affairs]]

:^ Chair, APPC Scotland

==Members==
The current list of member organisations of the APPC is as follows (December 2006):
*[[Advocate Policy & Public Affairs]]
*[[APCO UK]]
*[[AS Biss & Co]]
*[[Burson Marstellar]]
*[[Chambre Public Affairs]]
*[[Cherton Enterprise]]
*[[Cicero Consulting ]]
*[[Citigate Public Affairs]]
*[[College Public Policy]]
*[[Connect Public Affairs]]
*[[Consolidated]]
*[[DJH Associates]]
*[[EPPA (UK)]]
*[[Edelman]]
*[[EUK Consulting Ltd]]
*[[Fishburn Hedges]]
*[[Fleishman-Hillard]]
*[[Foresight Communications]]
*[[Four Communications]]
*[[Outlook Public Affairs Ltd]]
*[[Grayling Political Strategy]]
*[[Greenhaus Communications]]
*[[Helen Johnson Public Affairs]]
*[[Hill & Knowlton]]
*[[Lansons PA]]
*[[LLM Communications ]]
*[[Lexington Communications ]]
*[[Morgan Allen Moore]]
*[[Precise Public Affairs]]
*[[The Policy Partnership]]
*[[PPS Group]]
*[[Politics International]]
*[[Portland]]
*[[Quintus Public Affairs Ltd]]
*[[Stratagem - NI]]
*[[The Waterfront Partnership]]
*[[Weber Shandwick Public Affairs]]
*[[The Whitehouse Consultancy]]

==Website==
http://www.appc.org.uk/
==Resources==

===APPC complaints procedure 2000===
* [http://www.spinwatch.org/files/wiki/APPC/APPC-COMPLAINTSDec'00.doc APPC COMPLAINTS, ARBITRATION AND DISCIPLINARY RULES AND PROCEDURES, December 2000]

===APPC Registers===
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_30_11_01.pdf APPC Register June 2001-November 2001]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_31_05_02.pdf APPC Register December 2001-May 2002]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_June02_November02.pdf APPC Register June 2002-November 2002]
*[http://www.spinwatch.org/files/wiki/APPC/dec_02_may_03.pdf APPC Register December 2002-May 2003]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_June03-Nov03.pdf APPC Register June 2003-November 2003]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_Dec03-May04.pdf APPC Register December 2003-May 2004]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_June04-Nov04.pdf APPC Register June 2004-November 2004]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_Dec04-May05.pdf APPC Register December 2004-May 2005]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_June05-Nov05.pdf APPC Register June 2005-November 2005]
December 2005-May 2006 missing
*[http://www.spinprofiles.org/images/7/76/APPC_Register_June_06_-_Aug_06.pdf APPC Register June 2006-Aug 2006]
*[http://www.spinprofiles.org/images/6/69/APPC_Register_Sep_06_-_Nov_06.pdf APPC Register Sept 2006-Nov 2006]

* [http://www.appc.org.uk/appc/filemanager/root/site_assets/pdfs/APPC_List.pdf APPC Register Dec 2006-Feb 2007]

*[http://www.appc.org.uk/appc/filemanager/root/site_assets/pdfs/List_APPC_Jun.pdf APPC Register Mar 2007-May 2007]

* [http://www.appc.org.uk/appc/filemanager/root/site_assets/pdfs/REGISTER_1204289001762.pdf APPC Register June 2007- Aug 2007]

* [http://www.appc.org.uk/appc/filemanager/root/site_assets/pdfs/REGISTER.pdf APPC Register Sept 2007 - Nov 2007]

* [http://www.appc.org.uk/appc/filemanager/root/site_assets/pdfs/appc_entries_7.pdf APPC Register Dec 2007 - Feb 2008]

* [http://www.appc.org.uk/appc/filemanager/root/site_assets/pdfs/appc_entries_1_march_to_31_may_2008_v3.pdf APPC Register Mar 2008- May2008]

* [http://www.appc.org.uk/appc/filemanager/root/site_assets/pdfs/appc_register_entry_for_1_june_to_31_august_2008_update_170209.pdf APPC Register June 2008-Aug 2008]

*[http://www.appc.org.uk/appc/filemanager/root/site_assets/pdfs/appc_register_1_september_2008_to_30_november_2008_update_170209.pdf APPC Register Sept 2008 - Nov 2008]

[[Category: Lobbying industry organisations]]

Association of Professional Political Consultants

2009-03-19T17:33:57Z

Mary Spowart:

The Association of Professional Political Consultants is a lobby group for the lobbying profession. Its main function is to prevent openness and transparency by attempting to ensure that statutory regulation is not introduced in the UK. It has a Scottish branch - [[APPC Scotland]].

==People==
===Management Commitee January 2007===

*[[Gill Morris]] (Chairman) [[Connect Public Affairs]]
*[[Mark Adams]] [[Foresight Communications]]
*[[Lucy Burns]] [[Fishburn Hedges]]
*[[Michael Burrell]] [[Edelman]]
*[[Gavin Devine]] [[AS Biss & Co]]
*[[Helen Johnson]] [[Helen Johnson Consulting]] Ltd
*[[Robbie MacDuff]] [[Precise Public Affairs]]
*[[Jo Nove]]^ [[Greenhaus Public Communication]]
*[[Warwick Smith]] [[College Public Affairs]]

:^ Chair, APPC Scotland

==Members==
The current list of member organisations of the APPC is as follows (December 2006):
*[[Advocate Policy & Public Affairs]]
*[[APCO UK]]
*[[AS Biss & Co]]
*[[Burson Marstellar]]
*[[Chambre Public Affairs]]
*[[Cherton Enterprise]]
*[[Cicero Consulting ]]
*[[Citigate Public Affairs]]
*[[College Public Policy]]
*[[Connect Public Affairs]]
*[[Consolidated]]
*[[DJH Associates]]
*[[EPPA (UK)]]
*[[Edelman]]
*[[EUK Consulting Ltd]]
*[[Fishburn Hedges]]
*[[Fleishman-Hillard]]
*[[Foresight Communications]]
*[[Four Communications]]
*[[Outlook Public Affairs Ltd]]
*[[Grayling Political Strategy]]
*[[Greenhaus Communications]]
*[[Helen Johnson Public Affairs]]
*[[Hill & Knowlton]]
*[[Lansons PA]]
*[[LLM Communications ]]
*[[Lexington Communications ]]
*[[Morgan Allen Moore]]
*[[Precise Public Affairs]]
*[[The Policy Partnership]]
*[[PPS Group]]
*[[Politics International]]
*[[Portland]]
*[[Quintus Public Affairs Ltd]]
*[[Stratagem - NI]]
*[[The Waterfront Partnership]]
*[[Weber Shandwick Public Affairs]]
*[[The Whitehouse Consultancy]]

==Website==
http://www.appc.org.uk/
==Resources==

===APPC complaints procedure 2000===
* [http://www.spinwatch.org/files/wiki/APPC/APPC-COMPLAINTSDec'00.doc APPC COMPLAINTS, ARBITRATION AND DISCIPLINARY RULES AND PROCEDURES, December 2000]

===APPC Registers===
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_30_11_01.pdf APPC Register June 2001-November 2001]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_31_05_02.pdf APPC Register December 2001-May 2002]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_June02_November02.pdf APPC Register June 2002-November 2002]
*[http://www.spinwatch.org/files/wiki/APPC/dec_02_may_03.pdf APPC Register December 2002-May 2003]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_June03-Nov03.pdf APPC Register June 2003-November 2003]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_Dec03-May04.pdf APPC Register December 2003-May 2004]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_June04-Nov04.pdf APPC Register June 2004-November 2004]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_Dec04-May05.pdf APPC Register December 2004-May 2005]
*[http://www.spinwatch.org/files/wiki/APPC/APPC_register_June05-Nov05.pdf APPC Register June 2005-November 2005]
December 2005-May 2006 missing
*[http://www.spinprofiles.org/images/7/76/APPC_Register_June_06_-_Aug_06.pdf APPC Register June 2006-August 2006]
*[http://www.spinprofiles.org/images/6/69/APPC_Register_Sep_06_-_Nov_06.pdf APPC Register September 2006-November 2006]

* [http://www.appc.org.uk/appc/filemanager/root/site_assets/pdfs/appc_register_entry_for_1_june_to_31_august_2008_update_170209.pdf APPC Register June 2008-August 2008]

[[Category: Lobbying industry organisations]]

David Buckingham

2009-03-19T16:07:27Z

Mary Spowart:

'''David Buckingham''' is an academic who specialises in examing the relationship between media and children.

Buckingham is Director of the Centre for the Study of Children, Youth and Media, which is based at the London Knowledge Lab, part of the Institute of Education, University of London.

He is an advisor to two food/advertising/toy industry front groups.

==Biographical Information==

===History===

Buckingham pioneered the development of research in media education in the UK, and has played a major role in the application of cultural studies approaches to analysing children's and young people's interactions with television and electronic media. He has directed more than 20 externally-funded research projects on these issues, funded by bodies such as the [[Economic and Social Research Council]], the [[Arts and Humanities Research Board]], the [[Broadcasting Standards Commission]], the [[Arts Council of England]], the [[European Commission]] and the [[Gulbenkian]], [[Spencer]] and [[Nuffield Foundations]].
He has been a consultant for [[UNESCO]], the [[United Nations]], [[Ofcom]] and the [[Institute for Public Policy Research]].
He has been a Visiting Scholar at the Annenberg School for Communications, University of Pennsylvania, a Visiting Professor at New York University, and a Visiting Professor at the [[Norwegian Centre for Child Research]].<ref> University of London
[https://wdb.ioe.ac.uk/RDS/public/Public_Expertise.aspx?ExpertiseID=28 David Buckingham],accessed January 9 2009.</ref>

===Current activities===
Buckingham is Chair of the panel assessing the impact of the commercial world on children as part of [[The Children's Plan]] ([[DCSF]]), report due in March 2009. Also on the panel are [[Sonia Livingstone]] and [[Brian Young]].<ref>Reply to FOI request from [[DCSF]] to kerri Park, received 26 February 2009</ref>

In January 2009 the [[Advertising Association]]'s report entitled "Children's wellbeing in a commercial world" was published. This report was produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". <ref> Advertising Association
[http://www.adassoc.org.uk/NEWS_RELEASE.pdf News Release], accessed March 12 2009</ref>

==Affiliations==

* Member of [[Mediasmart]] expert group

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to a FOI inquiry in January 2009 regarding his membership of the AEF, the University of London replied,

"Is David Buckingham a member of the AEF academic network as is
claimed on the AEF site? - Yes

What are the dates of his membership? Approximately 5 years

Is he paid in cash or kind? -Neither

He did a presentation)in an expert debate organised by the AEF in 2004." <ref> Email correspendnece between Matthew Grigson, Assistant Secretary, Institute of Education, University of London and Mary Craig, January 5-February 5 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

* 2004 - Young People, Sex and the Media; The Facts of Life?,D. Buckingham and Sara Bragg, Palgrave Macmillan
* 2003 - Media Education: Literacy, Learning and Contemporary Culture,D. Buckingham 2003, Polity
* 2002 - Education, Entertainment and Learning in the Home,D. Buckingham and Margaret Scanlon 2002, Open University
* 2002 - Small Screens: Television for Children, D. Buckingham 2002, (editor)Leicester University
* 2000 After the Death of Childhood; Growing Up in the Age of Electronic Media, D. Buckingham 2000, Polity
*2000 - The Making of Citizens: Young People, News and Politics, D. Buckingham, Routledge

===Contact===

:Address:
London Knowledge Lab,Institute of Education, University of London,
23-29 Emerald Street, London, WC1N 3QS
:Phone:+44 (0)20 7763 2180
:Email: d.buckingham@ioe.ac.uk

:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Buckingham, David]]
[[Category:Foodspin Scientists]]

Brian Young

2009-03-19T10:30:13Z

Mary Spowart:

==Background==

Brian Young is a Honorary University Fellow in the School of Psychology, University of Exeter.

* PhD (HK)
* BSc (Edin)

==Biographical Information==
===History===

Young has received grants from and produced reports for the [[Advertising Association]], the [[Charities Aid Foundation]] and the [[Independent Television Commission]] (ITC) the predecessor of [[Ofcom]].

Young's 1998 report ‘Emulation, Fears and Understanding: a review of recent research on children and television advertising, (March 1998), produced for the ITC, was used by the [[Advertising Association]] in June 2008 in support of their submission to the Department for Children, Schools and Families(DCSF) consultation on the impact of the commercial world on childhood. <ref>Advertising Association
[http://www.adassoc.org.uk/Advertising_Association_evidence_DCSF_June_2008.pdf Contribution by the AA TO DCSF Assessment on the impact of the commercial world on childhood], accessed January 12 2009. </ref>

== Current Activities ==

Young is a member of the panel assessing the impact of the commercial world on children as part of [[The Children's Plan]] ([[DCSF]]), report due in March 2009. Also on the panel are [[David Buckingham]] (Chair) and [[Sonia Livingstone]]. <ref>Reply to FOI request from [[DCSF]] to kerri Park, received 26 February 2009</ref>

In January 2009 the [[Advertising Association]] published their report entitled "Children's wellbeing in a commercial world". This report was produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline in children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". <ref> Advertising Association
[http://www.adassoc.org.uk/NEWS_RELEASE.pdf News Release], accessed March 12 2009</ref>

==Views==

In 2003, the [[Food Advertising Unit]] (FAU) of the [[Advertising Association]] (AA) gave evidence to the House of Commons Select Committee on Health in their investigation into obesity. In their evidence the FAU quoted Young as stating, “After a rigorous examination of the research literature we concluded that there is no serious and methodologically sound evidence that shows that food advertising leads to an increase in the consumption by children of whole categories of foods." <ref> Advertising Association
[http://www.adassoc.org.uk/fau/consultations_select_committee_300403.pdf FAU submission of written evidence to the inquiry], accessed January 12 2009. </ref>

Young made this statement about a report he had co-written in 1996 entitled "The role of Television Advertisng in Children's Food Choices". This report had been commissioned by the [[Ministry of Agriculture Fisheries and Food]] (MAFF) the predecessor of the [[Department for Environment, Food and Rural Affairs]] (DEFRA).
The report concluded, "There is no evidence to suggest that advertising is the principal influence on children’s
eating behaviour. Indeed the opposite is likely to be true, in that advertising is just one influence among many factors and that the child herself also brings to the relationship a greater or lesser
vulnerability to the messages contained within the advertisement.".
<ref> AEF
[http://www.aeforum.org/aeforum.nsf/88e10e9813be5a4780256c5100355eb1/55afea2d3fcbdaad80256c0f00347eae/$FILE/AUK1042.pdf The Role of Television Advertising in Children’s Food Choice ], accessed January 12 2009.</ref>

In 2003 Young undertook research into Food Advertising and Obesity. This research was commissioned by the [[Advertising Education Forum]] (AEF) and sponsored by the [[European Association of Communications Agencies]] (EACA). The conclusion of the report was that
"there is no evidence to show a direct causal relationship between food advertising and obesity levels. Some research has been
conducted demonstrating that extended exposure to television (and therefore hours spent sitting, rather than undertaking more physically rigorous activities) may increase the chances of obesity. There is, however, no research that demonstrates a link between exposure to advertising for certain types of foods, and an increase in consumption of those foods amongst adults and children. " <ref> Advertising Education Forum
[http://www.eaca.be/_upload/documents/research/obesity.pdf FOOD ADVERTISING,FOOD CHOICE AND OBESITY], accessed January 23 2009.</ref>

In November 2001, Young attended the [[Food Advertising Unit]]'s annual conference. The title of the conference was "Consumer Groups and Industry commit themselves to more and better dialogue". [[Adrian Furnham]] a fellow member of the [[Advertising Education Forum]], academic forum also attended. During the debate Young outlined the multi-factorial nature of the problem of childhood
obesity. He suggested that the role of advertising was widely misunderstood and stated that there was no academic evidence that advertising grew category size. He went on to state that
" Kids’ food preferences and choices are learnt from their culture before they become aware of advertising.".<ref> Advertising Association
[http://www.adassoc.org.uk/fau/release_2001conferencedetails.pdf 2001 Conference], accessed January 23 2009.</ref>
<ref> Advertising Association
[http://www.adassoc.org.uk/fau/081101_proceedings.pdf Conference proceedings], accessed January 23 2009.</ref>

==Affiliations==

* Member of the editorial board of the [[International Journal of Advertising]]<ref> International Journal of Advertising
[http://www.internationaljournalofadvertising.com/EditorialBoard.aspx Editorial Board], accessed January 12 2009.</ref>

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding his membership of the AEF, the University of Exeter replied stating,
" In response to your email I can confirm that Brian Young is a member of the AEF (Advertising Education Forum) as you mention this information is publicly available via the AEF website. The University does not hold details of his membership and we are therefore unable to respond to your remaining questions." <ref> Email correspondence between Caroline Dominey, Records Manager, University of Exeter and Mary Craig January 5- 14 2009.</ref>

==Publications, Contact, Resources and Notes==

===Publications===

* Young, B.M. (2007). Advertising literacy revisited: fat children and other things. Chapter 8. In Saren, et & al (eds) Critical Marketing: Defining the Field (pp. 113-124). Butterworth-Heinemann.
* Young, B.M. & Ayadi, K. (2006). Community partnerships designed for preventing childhood obesity. Young Consumers 7(4), 35-40.
* Young, B.M. (2005). Children and promotion: the role of advertising and marketing in innovation. Chapter 5. In B.Tufte, J.Rasmussen & L.B.Christensen (eds) Frontrunners or Copycats? (pp. 99-117). Copenhagen: .
* Webley, P., Burgoyne, C.B., Lea, S.E.G. & Young, B.M. (eds) (2001). The Economic Psychology of Everyday Life.Hove: Psychology Press.

===Contact===

:Address:
Washington Singer Building, Room 004, School of Psychology, Washington Singer Laboratories, Perry Road, Exeter, EX4 4QG
:Phone:0044 (0) 1392 264626
:Email:B.M.Young@exeter.ac.uk
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Young, Brian]]
[[Category:Foodspin Scientists]]

Laurel Devina Edmunds

2009-03-19T09:41:59Z

Mary Spowart:

Dr [[Laurel Devina Edmunds]] is a child/adolescent weight management specialist. Her areas of expertise include the psycho-social aspects of childhood obesity, interview-based research, reviewing the prevention and treatment evidence base and helping families with child weight management. She is an independent consultant and researcher. As of 2008 she works as a systematic reviewer (University of Teesside), exploring mothers' opinions for a new weaning intervention (RCPCH/University of Warwick) and as a psychologist in the children's obesity clinic at the Bristol Royal Children's Hospital. She runs workshops for health professionals and was one of the 'experts' in ITV's 'Transformed: Overweight Kids' 15th August 2005.
<ref> http://www.laureledmunds.com/ accessed 20 December 2007</ref>

== Qualifications ==
* Ph.D. University of Exeter 1994-1999 Primary prevention in children at risk of obesity as adults.
* PGCE University of Bristol 1991-1992 Biology with integrated science
* M.Sc University of Bath 1987-1988 Applied Biological Sciences with Business Studies
* B.Sc. (Hons) 2i University of Plymouth 1983-1986 Biological Sciences
* Art Foundation Course Staffordshire University 1981-1982

== Awards ==

* University of Oxford, Merit Award 2002
*[[Association for the Study of Obesity]], Junior Researcher Prize 1999
* University of Exeter, 3 year PhD Scholarship 1994-1997
*MAFF, Scholarship for MSc 1987-1988

== Activities ==

* Specialist Advisor - [[House of Commons Health Select Committee]] Inquiry into obesity 2003-2004
* Co-opted Expert to the NICE guidelines development group 2004
* Author- National childhood obesity weight management guidelines: Royal College of Paediatrics and Child Health and [[National Obesity Forum]] guidelines for primary care and paediatricians 2001-2002
* Member of the Royal College of Paediatrics and Child Health Research Group on Obesity 2003-date
* Member of the Obesity Advisory Panel at [[Health Development Agency]] 2002-2003
* Author: of childhood obesity articles in health professionals literature e.g. Obesity in Practice, [[National Obesity Forum]], Young Minds Magazine 2000-date
* Director of [[The Obesity Awareness and Solutions Trust]] (TOAST) 2004-2007 (TOAST closed at the end of 2007)
*[[Advertising Education Forum]],(AEF), Academic advisor (not listed on her own website)<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>
In reply to an e-mail inquiry in January 2009 regarding her membership of the AEF Edmunds stated that she had " forgotten all about this...I'm pretty sure I was invited(to join)...I haven't had much to do with them though." <ref> Email correspondence between Laurel Devina Edmunds and David Miller January 6 2009.</ref>

== Publications ==

Edmunds' website lists her publications including papers, book chapters and commissioned reports. Most of these articles cover childhood obesity.
Some of these publications have been jointly produced with Professor [[Carolyn Summerbell]] PhD, of the [[Association for the Study of Obesity]].<ref> http://www.laureledmunds.com/publications.php#reports accessed 20 December </ref>

== Contact details ==

* Tel: 01865 725012
* Mob: 07792514830
* Email: laureledmunds@gmail.com
* Website: http://www.laureledmunds.com

==Notes==
<references/>

[[Category:Academics|Edmunds, Laurel]]
[[Category:Foodspin Scientists]]

Adrian Furnham

2009-03-19T09:39:27Z

Mary Spowart:

==Background==

Adrian Furnham is Professor of Psychology at University College London.
In 1986 Furnham set up [[Applied Behavioural Research Awareness]] (ABRA)a management consultancy Company No. 01979999. The company specialised in research on corporate evaluation and design, performance appraisal, personnel and corporate assessment and selection, state-of-the art of literature reviews.<ref> City Speakers International
[http://www.cityspeakersinternational.co.uk/speakers/speaker_adrian_furnham.php Adrian Furnham],accessed January 23 2009.</ref>

Furnham also works as a business speaker via the agency [[City Speakers International]]. <ref> City Speakers International
[http://www.cityspeakersinternational.co.uk/speakers/speaker_adrian_furnham.php Adrian Furnham],accessed January 23 2009.</ref>

==Biographical Information==
===History===

* 1995 D.Litt Natal University
* 1991 D.Sc London University
* 1981 D.Phil Oxford University
* 1977 M.Sc Strathclyde University
* 1976 M.Sc Econ London University
* 1974 B.A Hons,M.A Natal University

===Current activities===

Furnham's current interests include: organisational psychology; psychometrics, especially personality assessment; complementary medicine; cross-cultural psychology, especially mental health and migration; economic socialisation.<ref> UCL Department of Psychology
[http://www.psychol.ucl.ac.uk/people/profiles/furnham_adrian.htm Adrian Furnhan], accessed January 6 2009.</ref>

==Views==

In November 2001, Furnham attended the [[Food Advertising Unit]]'s annual conference. The title of the conference was "Consumer Groups and Industry commit themselves to more and better dialogue". [[Brian Young]] a fellow member of the [[Advertising Education Forum]], academic forum also attended. During the debate Furnham highlighted the need for more and better quality research into the area of childhood obesity and television advertising. He argued that
"Children’s preferences and understandings come from a number of sources but particularly peers, schools and parents. There is no literature to support the case that television advertising, or indeed any form of advertising, is a direct route to children’s
preferences and eventual parental conflict." .<ref> Advertising Association
[http://www.adassoc.org.uk/fau/release_2001conferencedetails.pdf 2001 Conference], accessed January 23 2009.</ref>
<ref> Advertising Association
[http://www.adassoc.org.uk/fau/081101_proceedings.pdf Conference proceedings], accessed January 23 2009.</ref>

In 1996 Furnham attended the conference on Food and Drink Advertising to Children organised by the [[Food Advertising Unit]].
During the conference Furnham stated that,
"A child’s attention to food advertisements is necessary, but not
sufficient, to influence a child’s demands. Parental behaviour and
decisions are more influential. Banning advertisements to children has a negative educational effect about the real world.".<ref> Advertising Eduation Forum
[http://www.aeforum.org/aeforum.nsf/88e10e9813be5a4780256c5100355eb1/01d1ac805ba0264d8025679300503a96/$FILE/Cfau0005.pdf Conference on Food and Drink Advertising to Children], accessed January 23 2009.</ref>

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed August 1 2007.</ref>
* Member of the [[Social Affairs Unit]]<ref>Social Affairs Unit
[http://www.socialaffairsunit.org.uk/about_us.php About us],accessed January 19 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

Furnham's university website list over 700 publications.<ref>University College London
[http://www.psychol.ucl.ac.uk/people/profiles/furnham_adrian.htm Adrian Furnham], accessed January 19 2009.</ref>

In addition Furnham has three publications listed on the [[Social Affairs Unit]] website.

* 2002 Furnham published ''Growing up with Advertising''. In the publication Furnham argues that those who wish to introduce regulations to protect young people from the advertising of products do not have evidence that young people are at risk from advertising. Furnham states that learning how to handle advertisements is educative and a useful part of growing up.<ref> Social Affairs Unit
[http://socialaffairsunit.org.uk/digipub/content/view/10/27/ Growing up with Advertising],accessed January 19 2009.</ref>

* 2000 ''Children & Advertising: The allegations and the evidence''
* 1993 ''Reaching for the Counter. The new child consumers: regulation or education?''

===Contact===

:Address:
:Phone:020 7679 5395
:Email:a.furnham@ucl.ac.uk
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Furnham, Adrian]]
[[Category:Foodspin Scientists]]

Media Smart

2009-03-18T09:46:32Z

Mary Spowart:

Mediasmart is an organisation which is funded by fast-food, media and toy industries. Its website states that Media Smart is a

"non profit media literacy programme for school children aged 6 to 11 years old, focused on advertising.
Media Smart develops and provides, free of charge and on request, educational materials to primary schools that teach children to think critically about advertising in the context of their daily lives. Our materials use real examples of advertising to teach core media literacy skills.
Media Smart is funded by the advertising business in the UK and is supported by the UK and EU governments....In the UK, it is one of the only media literacy programmes in which Ofcom plays an active role.Media Smart plays a key role in developing significantly young people’s understanding and constructive use of modern media, including its advertising content. It is an important contributor to building a media literate society in the UK." <ref> Media Smart[http://www.mediasmart.org.uk/about.php About us],accessed 20 November 2008 </ref>

==History and Origins of Mediasmart==
The roots for Mediasmart are to be seen in the "Concerned Children's
Advertisers" organisation founded in Canada <ref> Concerned Children's Advertisers[http://www.cca-kids.ca/]</ref> which is also funded by transnational corporations. <ref> Concerned Children's Advertisers [http://cca-kids.ca/about_who/members.html]</ref>

:Media Smart is based on a model developed by Canadian advertisers in the late 1980s called Concerned Children's Advertisers (CCA). Backed by giants such as Coca-Cola, Hershey and Buena Vista, the $10m CCA programme now claims huge success in cutting concern about children's marketing over there. "The Canadians were originally pushed into action by a ban on children's advertising in French-speaking Canada, but since the programme has been up and running, complaints on the issue across the rest of Canada have fallen to around zero," says Jackson. "I'm not saying there's an urgent threat here, but we must take the long-term view." <ref> Daniel Rogers [http://specials.ft.com/creativebusiness/mar262002/FT3W6U7E8ZC.html Plans to keep the kids sweet]Published: March 25 2002 13:30GMT | Last Updated: March 25 2002 14:03GMT </ref>

Media Smart was incorporated as a business on 5 March 2002 and is a private company limited by guarantee. It is listed with Companies House as:- 
MEDIA SMART UK LIMITED: 
Company No. 04387708<ref> Companies House
[http://wck2.companieshouse.gov.uk/eea0984d6bb692f63657b56a44f0429b/compdetails Media Smart Details], accessed 20 November 2008 </ref>

== Independent report ==

In 2006 Media Smart commissioned an independent evaluation of their BeAdwise 2 teaching materials from [[The Centre for the Study of Children, Youth and Media]], Institute of Education, University of London. In 2007 the centre produced their independent report.
The overall conclusions of the report were positive.<ref> Media Smart
[http://www.mediasmart.org.uk/pdfs/Evaluation_Research.pdf Evaluation Report]accessed 20 November 2008 </ref>

The authors of the report were
* Professor [[David Buckingham]]
* Dr [[Rebecca Willett]]
* Dr [[Shakuntala Banaji]]
* Dr [[Susan Cranmer ]]
Buckingham and Willet are members of Media Smart's expert group.

==An independent organisation?==
* Mediasmart does not mention on it's website who its employees/staff are. The office address is given as:- 
Abford House: 
15 Wilton Road: 
London: 
SW1V 1NJ <ref> Media Smart [http://www.mediasmart.org.uk/contact_us.html]</ref>

This office is also the address of the [[Advertising Association]], which suggests that Mediasmart is based inside the Advertising Association's offices.

* The domain mediasmart.org.uk is also registered by Media Smart, but a who is with the British internet registry gives out a differing address for Media Smart: 
29 Cloth Fair 
London 
EC1A 7NN

This address houses the offices of [[Hudson Sandler]]
<ref> Hudson Smart [http://www.hudsonsandler.com/about_us/our_facilities.asp]</ref>
and the [[Global Consulting Group]](GCG)<ref> Global Consulting Group [http://www.hfgcg.com/global-consulting-group.htm]</ref>
both of which are subsidiaries of [[Huntsworth]]. The GCG entry in the [[APPC]] register lists Media Smart as a client between December 2004 and November 2005. <ref> [http://www.spinwatch.org/files/wiki/APPC/APPC_register_Dec04-May05.pdf APPC Register December 2004-May 2005]; [http://www.spinwatch.org/files/wiki/APPC/APPC_register_June05-Nov05.pdf APPC Register June 2005-November 2005]</ref> Prior to that Media smart was represented by [[Ergo Communications]] Services <ref>
[http://www.spinwatch.org/files/wiki/APPC/APPC_register_June04-Nov04.pdf APPC Register June 2004-November 2004 ]</ref> which was acquired by [[Huntsworth]] in 2004.

* In 2008 the Media Smart website listed a new address:- 
7th Floor North: 
Artillery House: 
11-19 Artillery Row: 
London SW1P 1RT: 
Telephone: 020 7526 3615 : 
Fax: 020 7526 3699 : 
Email: info@mediasmart.org.uk <ref> Media Smart [http://www.mediasmart.org.uk/contact.php new address], accessed 18 November 2008.</ref>

This office is also the new address of the [[Advertising Association]].<ref> The Advertising Association[http://www.adassoc.org.uk/html/contact_us.html Contact us], accessed 20 November 2008.</ref>

==Mediasmart international==
Mediasmart is spreading throughout the world. It has divisions in Belgium,
The Netherlands, Poland, Ireland, Finland and Germany.

===Germany - Mediasmart and Disney===
Mediasmart Germany (www.mediasmart.de) is owned according to the german internet registry <ref> DENIC[http://www.denic.de]</ref> by RTL DISNEY Fernsehen GmbH Co.KG.

==Staff==
*[[Paul Jackson]], chair

In 2005 Jackson was recorded to be
* Vice President of the [[World Federation of Advertisers]]
* Chairman of the [[Responsible Advertising and Children Group]] which represents the interests of European Advertisers,agencies and the media. <ref> Barbie Clarke
[http://www.kidsandyouth.com/8.05.pdf/ Social Issues Interview],Young Consumers, 2005. accessed November 2008 </ref>

==Expert Group==
* Professor [[David Buckingham]], Centre for the Study of Children, Youth and Media, Institute of Education
* Dr [[Rebekah Willett]], Centre for the Study of Children, Youth and Media, Institute of Education
* [[Jenny Grahame]], English and Media Centre
* [[Michael Simons]], English and Media Centre
* [[Andrew Carruthers]], Ofcom
* [[Simon White]], Department for Culture Media and Sport
* [[Tony Halston]], Department for Education and Skills
* [[Matteo Zacchetti]], European Commission
* [[Janet Moffat]], Melcombe Primary School
* [[Graham Brown]], Abbott Mead Vickers BBDO
* [[Anna Ch]]apman, Hasbro
* [[Laura Simons]], Independent consumer affairs consultant

== Expert Group (as of November 2008) ==

* [[David Buckingham]] Centre for the Study of Children, Youth and Media, Institute of Education
* [[Rebekah Willett]] Centre for the Study of Children, Youth and Media, Institute of Education
* [[Paul Jackson]] Media Smart’s Chairman
* [[Simon White]] Department for Culture, Media and Sport
* [[Jenny Grahame]] English and Media Centre
* [[Matteo Zacchetti]] European Commission
*[[Richard Cornish]] Hasbro
*[[Laura Simons]] Independent consumer affairs advisor
*[[Robin Blake]] Ofcom <ref>
Media Smart [http://www.mediasmart.org.uk/about-expert.php expert group], accessed 18 November 2008.</ref>

==Funders==

Media Smart is funded by corporate sponsors and partner organisations.

* [[Advertising Association]]
* [[British Toy and Hobby Association]]
* [[Business in the Community]]
* [[DDB London]]
* [[Ferrero]]
* [[Five]]
* [[GMTV]]
* [[Hasbro]]
* [[Incorporated Society of British Advertisers]] (ISBA)
* [[Institute of Practitioners of Advertising]] (IPA)
* [[Internet Advertising Bureau]] (IAB)
* [[ITV]]
* [[Jetix]]
* [[Kellogg]]
* [[Lego]]
* [[Mars]]
* [[Mattel]]
* [[McDonald’s]]
* [[Mindshare]]
* [[Turner Broadcasting]]
* [[Viacom Brand Solutions]]<ref> Media Smart [http://www.mediasmart.org.uk/about-supporters.php Supporters], accessed 20 November 2008</ref>

==Resources==
EU/US Conference on Good Practices
Action on Diet Physical Activity and Health
Working Group One

Paul Jackson, Media Smart Chairman
11 May 2006

==Notes==

<references/>

[[Category:Foodspin Front Groups]]

Brian Young

2009-03-12T16:30:49Z

Mary Spowart:

==Background==

Brian Young is a Honorary University Fellow in the School of Psychology, University of Exeter.

* PhD (HK)
* BSc (Edin)

==Biographical Information==
===History===

Young has received grants from and produced reports for the [[Advertising Association]], the [[Charities Aid Foundation]] and the [[Independent Television Commission]] (ITC) the predecessor of [[Ofcom]].

Young's 1998 report ‘Emulation, Fears and Understanding: a review of recent research on children and television advertising, (March 1998), produced for the ITC, was used by the [[Advertising Association]] in June 2008 in support of their submission to the Department for Children, Schools and Families(DCSF) consultation on the impact of the commercial world on childhood. <ref>Advertising Association
[http://www.adassoc.org.uk/Advertising_Association_evidence_DCSF_June_2008.pdf Contribution by the AA TO DCSF Assessment on the impact of the commercial world on childhood], accessed January 12 2009. </ref>

== Current Activities ==

Young is a member of panel assessing the impact of the commercial world on children as part of [[The Children's Plan]] ([[DCSF]]), report due in March 2009. Also on the panel are [[David Buckingham]] (Chair) and [[Sonia Livingstone]]. <ref>Reply to FOI request from [[DCSF]] to kerri Park, received 26 February 2009</ref>

In January 2009 the [[Advertising Association]] published their report entitled "Children's wellbeing in a commercial world". This report was produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". <ref> Advertising Association
[http://www.adassoc.org.uk/NEWS_RELEASE.pdf News Release], accessed March 12 2009</ref>

==Views==

In 2003, the [[Food Advertising Unit]] (FAU) of the [[Advertising Association]] (AA) gave evidence to the House of Commons Select Committee on Health in their investigation into obesity. In their evidence the FAU quoted Young as stating, “After a rigorous examination of the research literature we concluded that there is no serious and methodologically sound evidence that shows that food advertising leads to an increase in the consumption by children of whole categories of foods." <ref> Advertising Association
[http://www.adassoc.org.uk/fau/consultations_select_committee_300403.pdf FAU submission of written evidence to the inquiry], accessed January 12 2009. </ref>

Young made this statement about a report he had co-written in 1996 entitled "The role of Television Advertisng in Children's Food Choices". This report had been commissioned by the [[Ministry of Agriculture Fisheries and Food]] (MAFF) the predecessor of the [[Department for Environment, Food and Rural Affairs]] (DEFRA).
The report concluded, "There is no evidence to suggest that advertising is the principal influence on children’s
eating behaviour. Indeed the opposite is likely to be true, in that advertising is just one influence among many factors and that the child herself also brings to the relationship a greater or lesser
vulnerability to the messages contained within the advertisement.".
<ref> AEF
[http://www.aeforum.org/aeforum.nsf/88e10e9813be5a4780256c5100355eb1/55afea2d3fcbdaad80256c0f00347eae/$FILE/AUK1042.pdf The Role of Television Advertising in Children’s Food Choice ], accessed January 12 2009.</ref>

In 2003 Young undertook research into Food Advertising and Obesity. This research was commissioned by the [[Advertising Education Forum]] (AEF) and sponsored by the [[European Association of Communications Agencies]] (EACA). The conclusion of the report was that
"there is no evidence to show a direct causal relationship between food advertising and obesity levels. Some research has been
conducted demonstrating that extended exposure to television (and therefore hours spent sitting, rather than undertaking more physically rigorous activities) may increase the chances of obesity. There is, however, no research that demonstrates a link between exposure to advertising for certain types of foods, and an increase in consumption of those foods amongst adults and children. " <ref> Advertising Education Forum
[http://www.eaca.be/_upload/documents/research/obesity.pdf FOOD ADVERTISING,FOOD CHOICE AND OBESITY], accessed January 23 2009.</ref>

In November 2001, Young attended the [[Food Advertising Unit]]'s annual conference. The title of the conference was "Consumer Groups and Industry commit themselves to more and better dialogue". [[Adrian Furnham]] a fellow member of the [[Advertising Education Forum]], academic forum also attended. During the debate Young outlined the multi-factorial nature of the problem of childhood
obesity. He suggested that the role of advertising was widely misunderstood and stated that there was no academic evidence that advertising grew category size. He went on to state that
" Kids’ food preferences and choices are learnt from their culture before they become aware of advertising.".<ref> Advertising Association
[http://www.adassoc.org.uk/fau/release_2001conferencedetails.pdf 2001 Conference], accessed January 23 2009.</ref>
<ref> Advertising Association
[http://www.adassoc.org.uk/fau/081101_proceedings.pdf Conference proceedings], accessed January 23 2009.</ref>

==Affiliations==

* Member of the editorial board of the [[International Journal of Advertising]]<ref> International Journal of Advertising
[http://www.internationaljournalofadvertising.com/EditorialBoard.aspx Editorial Board], accessed January 12 2009.</ref>

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding his membership of the AEF, the University of Exeter replied stating,
" In response to your email I can confirm that Brian Young is a member of the AEF (Advertising Education Forum) as you mention this information is publicly available via the AEF website. The University does not hold details of his membership and we are therefore unable to respond to your remaining questions." <ref> Email correspondence between Caroline Dominey, Records Manager, University of Exeter and Mary Craig January 5- 14 2009.</ref>

==Publications, Contact, Resources and Notes==

===Publications===

* Young, B.M. (2007). Advertising literacy revisited: fat children and other things. Chapter 8. In Saren, et & al (eds) Critical Marketing: Defining the Field (pp. 113-124). Butterworth-Heinemann.
* Young, B.M. & Ayadi, K. (2006). Community partnerships designed for preventing childhood obesity. Young Consumers 7(4), 35-40.
* Young, B.M. (2005). Children and promotion: the role of advertising and marketing in innovation. Chapter 5. In B.Tufte, J.Rasmussen & L.B.Christensen (eds) Frontrunners or Copycats? (pp. 99-117). Copenhagen: .
* Webley, P., Burgoyne, C.B., Lea, S.E.G. & Young, B.M. (eds) (2001). The Economic Psychology of Everyday Life.Hove: Psychology Press.

===Contact===

:Address:
Washington Singer Building, Room 004, School of Psychology, Washington Singer Laboratories, Perry Road, Exeter, EX4 4QG
:Phone:0044 (0) 1392 264626
:Email:B.M.Young@exeter.ac.uk
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Young, Brian]]
[[Category:Foodspin Scientists]]

Sonia Livingstone

2009-03-12T16:30:20Z

Mary Spowart:

==Background==

Sonia Livingstone is Professor of Social Psychology in the Department of Media and Communications at the London School of Economics.

* DPhil Oxford
* BSc UCL

==Biographical Information==
===History===

===Current activities===

Livingstone is a member of panel assessing the impact of the commercial world on children as part of [[The Children's Plan]] ([[DCSF]]), report due in March 2009. Also on the panel are [[David Buckingham]] (Chair) and [[Brian Young]]. <ref>Reply to FOI request from [[DCSF]] to kerri Park, received 26 February 2009</ref>

In January 2009 the [[Advertising Association]] published their report entitled "Children's wellbeing in a commercial world". This report was produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". <ref> Advertising Association
[http://www.adassoc.org.uk/NEWS_RELEASE.pdf News Release], accessed March 12 2009</ref>

==Views==

In 2004 Livingstone, with [[Ellen Helsper]], undertook a review of research into the effects of television advertising on children on behalf of [[Ofcom]], the Office of Communications. The report ''Advertising Foods to Children: Understanding Promotion In The Context Of Children’s Daily Lives'', concluded that obesity was a complex issue with many causes and that there was litte empirical evidence to support an advertising ban. Any initiative to tackle obesity needed to cover various aspects and any ban would only be part of that overall initiative. One of the contributors who advised on the report was [[Brian Young]], a fellow member of the [[Advertising Education Forum]]. <ref> London School of Economics
[http://eprints.lse.ac.uk/21757/1/Advertising_foods_to_children.pdf Advertising foods to Children], accessed January 19 2009.</ref>

==Affiliations==

* Member of the[[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to a Freedom of Information email request in January 2009 regarding her membership of the AEF, the records manager of the London School of Economics sent the following reply
" Is Sonia Livingstone a member of the AEF academic network as is claimed on the AEF site? Yes.
What are the dates of her membership? From Jan 2005 to date.
What are the terms of the membership? They post Professor Livingstone's details on their website and keep her informed of their conferences and other events.
Is she paid in cash or kind? There are no payments involved.
Since joining, Professor Livingstone has kept four emails from the AEF, which show how often the AEF is in contact. " <ref> Email correspondence between Records Manager, London School of Economics, Rachael Maguire and Mary Craig January 5-14 2009.</ref>

* Member of panel assessing the impact of the commercial world on children as part of [[The Children's Plan]] ([[DCSF]]), report due in March 2009. Also on the panel are [[David Buckingham]] (Chair) and [[Brian Young]].<ref>Reply to FOI request from [[DCSF]] to kerri Park, received 26 February 2009</ref>

==Publications, Contact, Resources and Notes==
===Publications===

===Contact===

:Address:
Room S105,
Department of Media and Communications,
London School of Economics and Political Science,
Houghton Street,
London, WC2A 2AE

:Phone:+44 (0)20 7955 7710

:Email:s.livingstone@lse.ac.uk

:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Livingstone, Sonia]]
[[Category:Foodspin Scientists]]

Brian Young

2009-03-12T16:27:34Z

Mary Spowart:

==Background==

Brian Young is a Honorary University Fellow in the School of Psychology, University of Exeter.

* PhD (HK)
* BSc (Edin)

==Biographical Information==
===History===

Young has received grants from and produced reports for the [[Advertising Association]], the [[Charities Aid Foundation]] and the [[Independent Television Commission]] (ITC) the predecessor of [[Ofcom]].

Young's 1998 report ‘Emulation, Fears and Understanding: a review of recent research on children and television advertising, (March 1998), produced for the ITC, was used by the [[Advertising Association]] in June 2008 in support of their submission to the Department for Children, Schools and Families(DCSF) consultation on the impact of the commercial world on childhood. <ref>Advertising Association
[http://www.adassoc.org.uk/Advertising_Association_evidence_DCSF_June_2008.pdf Contribution by the AA TO DCSF Assessment on the impact of the commercial world on childhood], accessed January 12 2009. </ref>

== Current Activities ==

Young is a member of panel assessing the impact of the commercial world on children as part of [[The Children's Plan]] ([[DCSF]]), report due in March 2009. Also on the panel are [[David Buckingham]] (Chair) and [[Sonia Livingstone]]. <ref>Reply to FOI request from [[DCSF]] to kerri Park, received 26 February 2009</ref>

In January 2009 the Advertising Association published their report entitled "Children's wellbeing in a commercial world". This report was produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". <ref> Advertising Association
[http://www.adassoc.org.uk/NEWS_RELEASE.pdf News Release], accessed March 12 2009</ref>

==Views==

In 2003, the [[Food Advertising Unit]] (FAU) of the [[Advertising Association]] (AA) gave evidence to the House of Commons Select Committee on Health in their investigation into obesity. In their evidence the FAU quoted Young as stating, “After a rigorous examination of the research literature we concluded that there is no serious and methodologically sound evidence that shows that food advertising leads to an increase in the consumption by children of whole categories of foods." <ref> Advertising Association
[http://www.adassoc.org.uk/fau/consultations_select_committee_300403.pdf FAU submission of written evidence to the inquiry], accessed January 12 2009. </ref>

Young made this statement about a report he had co-written in 1996 entitled "The role of Television Advertisng in Children's Food Choices". This report had been commissioned by the [[Ministry of Agriculture Fisheries and Food]] (MAFF) the predecessor of the [[Department for Environment, Food and Rural Affairs]] (DEFRA).
The report concluded, "There is no evidence to suggest that advertising is the principal influence on children’s
eating behaviour. Indeed the opposite is likely to be true, in that advertising is just one influence among many factors and that the child herself also brings to the relationship a greater or lesser
vulnerability to the messages contained within the advertisement.".
<ref> AEF
[http://www.aeforum.org/aeforum.nsf/88e10e9813be5a4780256c5100355eb1/55afea2d3fcbdaad80256c0f00347eae/$FILE/AUK1042.pdf The Role of Television Advertising in Children’s Food Choice ], accessed January 12 2009.</ref>

In 2003 Young undertook research into Food Advertising and Obesity. This research was commissioned by the [[Advertising Education Forum]] (AEF) and sponsored by the [[European Association of Communications Agencies]] (EACA). The conclusion of the report was that
"there is no evidence to show a direct causal relationship between food advertising and obesity levels. Some research has been
conducted demonstrating that extended exposure to television (and therefore hours spent sitting, rather than undertaking more physically rigorous activities) may increase the chances of obesity. There is, however, no research that demonstrates a link between exposure to advertising for certain types of foods, and an increase in consumption of those foods amongst adults and children. " <ref> Advertising Education Forum
[http://www.eaca.be/_upload/documents/research/obesity.pdf FOOD ADVERTISING,FOOD CHOICE AND OBESITY], accessed January 23 2009.</ref>

In November 2001, Young attended the [[Food Advertising Unit]]'s annual conference. The title of the conference was "Consumer Groups and Industry commit themselves to more and better dialogue". [[Adrian Furnham]] a fellow member of the [[Advertising Education Forum]], academic forum also attended. During the debate Young outlined the multi-factorial nature of the problem of childhood
obesity. He suggested that the role of advertising was widely misunderstood and stated that there was no academic evidence that advertising grew category size. He went on to state that
" Kids’ food preferences and choices are learnt from their culture before they become aware of advertising.".<ref> Advertising Association
[http://www.adassoc.org.uk/fau/release_2001conferencedetails.pdf 2001 Conference], accessed January 23 2009.</ref>
<ref> Advertising Association
[http://www.adassoc.org.uk/fau/081101_proceedings.pdf Conference proceedings], accessed January 23 2009.</ref>

==Affiliations==

* Member of the editorial board of the [[International Journal of Advertising]]<ref> International Journal of Advertising
[http://www.internationaljournalofadvertising.com/EditorialBoard.aspx Editorial Board], accessed January 12 2009.</ref>

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding his membership of the AEF, the University of Exeter replied stating,
" In response to your email I can confirm that Brian Young is a member of the AEF (Advertising Education Forum) as you mention this information is publicly available via the AEF website. The University does not hold details of his membership and we are therefore unable to respond to your remaining questions." <ref> Email correspondence between Caroline Dominey, Records Manager, University of Exeter and Mary Craig January 5- 14 2009.</ref>

==Publications, Contact, Resources and Notes==

===Publications===

* Young, B.M. (2007). Advertising literacy revisited: fat children and other things. Chapter 8. In Saren, et & al (eds) Critical Marketing: Defining the Field (pp. 113-124). Butterworth-Heinemann.
* Young, B.M. & Ayadi, K. (2006). Community partnerships designed for preventing childhood obesity. Young Consumers 7(4), 35-40.
* Young, B.M. (2005). Children and promotion: the role of advertising and marketing in innovation. Chapter 5. In B.Tufte, J.Rasmussen & L.B.Christensen (eds) Frontrunners or Copycats? (pp. 99-117). Copenhagen: .
* Webley, P., Burgoyne, C.B., Lea, S.E.G. & Young, B.M. (eds) (2001). The Economic Psychology of Everyday Life.Hove: Psychology Press.

===Contact===

:Address:
Washington Singer Building, Room 004, School of Psychology, Washington Singer Laboratories, Perry Road, Exeter, EX4 4QG
:Phone:0044 (0) 1392 264626
:Email:B.M.Young@exeter.ac.uk
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Young, Brian]]
[[Category:Foodspin Scientists]]

Brian Young

2009-03-12T16:26:56Z

Mary Spowart:

==Background==

Brian Young is a Honorary University Fellow in the School of Psychology, University of Exeter.

* PhD (HK)
* BSc (Edin)

==Biographical Information==
===History===

Young has received grants from and produced reports for the [[Advertising Association]], the [[Charities Aid Foundation]] and the [[Independent Television Commission]] (ITC) the predecessor of [[Ofcom]].

Young's 1998 report ‘Emulation, Fears and Understanding: a review of recent research on children and television advertising, (March 1998), produced for the ITC, was used by the [[Advertising Association]] in June 2008 in support of their submission to the Department for Children, Schools and Families(DCSF) consultation on the impact of the commercial world on childhood. <ref>Advertising Association
[http://www.adassoc.org.uk/Advertising_Association_evidence_DCSF_June_2008.pdf Contribution by the AA TO DCSF Assessment on the impact of the commercial world on childhood], accessed January 12 2009. </ref>

== Current Activities ==

Young is a member of panel assessing the impact of the commercial world on children as part of [[The Children's Plan]] ([[DCSF]]), report due in March 2009. Also on the panel are David Buckingham (Chair) and Sonia Livingstone. <ref>Reply to FOI request from [[DCSF]] to kerri Park, received 26 February 2009</ref>

In January 2009 the Advertising Association published their report entitled "Children's wellbeing in a commercial world". This report was produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". <ref> Advertising Association
[http://www.adassoc.org.uk/NEWS_RELEASE.pdf News Release], accessed March 12 2009</ref>

==Views==

In 2003, the [[Food Advertising Unit]] (FAU) of the [[Advertising Association]] (AA) gave evidence to the House of Commons Select Committee on Health in their investigation into obesity. In their evidence the FAU quoted Young as stating, “After a rigorous examination of the research literature we concluded that there is no serious and methodologically sound evidence that shows that food advertising leads to an increase in the consumption by children of whole categories of foods." <ref> Advertising Association
[http://www.adassoc.org.uk/fau/consultations_select_committee_300403.pdf FAU submission of written evidence to the inquiry], accessed January 12 2009. </ref>

Young made this statement about a report he had co-written in 1996 entitled "The role of Television Advertisng in Children's Food Choices". This report had been commissioned by the [[Ministry of Agriculture Fisheries and Food]] (MAFF) the predecessor of the [[Department for Environment, Food and Rural Affairs]] (DEFRA).
The report concluded, "There is no evidence to suggest that advertising is the principal influence on children’s
eating behaviour. Indeed the opposite is likely to be true, in that advertising is just one influence among many factors and that the child herself also brings to the relationship a greater or lesser
vulnerability to the messages contained within the advertisement.".
<ref> AEF
[http://www.aeforum.org/aeforum.nsf/88e10e9813be5a4780256c5100355eb1/55afea2d3fcbdaad80256c0f00347eae/$FILE/AUK1042.pdf The Role of Television Advertising in Children’s Food Choice ], accessed January 12 2009.</ref>

In 2003 Young undertook research into Food Advertising and Obesity. This research was commissioned by the [[Advertising Education Forum]] (AEF) and sponsored by the [[European Association of Communications Agencies]] (EACA). The conclusion of the report was that
"there is no evidence to show a direct causal relationship between food advertising and obesity levels. Some research has been
conducted demonstrating that extended exposure to television (and therefore hours spent sitting, rather than undertaking more physically rigorous activities) may increase the chances of obesity. There is, however, no research that demonstrates a link between exposure to advertising for certain types of foods, and an increase in consumption of those foods amongst adults and children. " <ref> Advertising Education Forum
[http://www.eaca.be/_upload/documents/research/obesity.pdf FOOD ADVERTISING,FOOD CHOICE AND OBESITY], accessed January 23 2009.</ref>

In November 2001, Young attended the [[Food Advertising Unit]]'s annual conference. The title of the conference was "Consumer Groups and Industry commit themselves to more and better dialogue". [[Adrian Furnham]] a fellow member of the [[Advertising Education Forum]], academic forum also attended. During the debate Young outlined the multi-factorial nature of the problem of childhood
obesity. He suggested that the role of advertising was widely misunderstood and stated that there was no academic evidence that advertising grew category size. He went on to state that
" Kids’ food preferences and choices are learnt from their culture before they become aware of advertising.".<ref> Advertising Association
[http://www.adassoc.org.uk/fau/release_2001conferencedetails.pdf 2001 Conference], accessed January 23 2009.</ref>
<ref> Advertising Association
[http://www.adassoc.org.uk/fau/081101_proceedings.pdf Conference proceedings], accessed January 23 2009.</ref>

==Affiliations==

* Member of the editorial board of the [[International Journal of Advertising]]<ref> International Journal of Advertising
[http://www.internationaljournalofadvertising.com/EditorialBoard.aspx Editorial Board], accessed January 12 2009.</ref>

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding his membership of the AEF, the University of Exeter replied stating,
" In response to your email I can confirm that Brian Young is a member of the AEF (Advertising Education Forum) as you mention this information is publicly available via the AEF website. The University does not hold details of his membership and we are therefore unable to respond to your remaining questions." <ref> Email correspondence between Caroline Dominey, Records Manager, University of Exeter and Mary Craig January 5- 14 2009.</ref>

==Publications, Contact, Resources and Notes==

===Publications===

* Young, B.M. (2007). Advertising literacy revisited: fat children and other things. Chapter 8. In Saren, et & al (eds) Critical Marketing: Defining the Field (pp. 113-124). Butterworth-Heinemann.
* Young, B.M. & Ayadi, K. (2006). Community partnerships designed for preventing childhood obesity. Young Consumers 7(4), 35-40.
* Young, B.M. (2005). Children and promotion: the role of advertising and marketing in innovation. Chapter 5. In B.Tufte, J.Rasmussen & L.B.Christensen (eds) Frontrunners or Copycats? (pp. 99-117). Copenhagen: .
* Webley, P., Burgoyne, C.B., Lea, S.E.G. & Young, B.M. (eds) (2001). The Economic Psychology of Everyday Life.Hove: Psychology Press.

===Contact===

:Address:
Washington Singer Building, Room 004, School of Psychology, Washington Singer Laboratories, Perry Road, Exeter, EX4 4QG
:Phone:0044 (0) 1392 264626
:Email:B.M.Young@exeter.ac.uk
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Young, Brian]]
[[Category:Foodspin Scientists]]

David Buckingham

2009-03-12T16:23:05Z

Mary Spowart:

'''David Buckingham''' is an academic who specialises in examing the relationship between media and children. He is an advisor to two food/advertising/toy industry front groups.

==Biographical Information==

===History===

Buckingham pioneered the development of research in media education in the UK, and has played a major role in the application of cultural studies approaches to analysing children's and young people's interactions with television and electronic media. He has directed more than 20 externally-funded research projects on these issues, funded by bodies such as the [[Economic and Social Research Council]], the [[Arts and Humanities Research Board]], the [[Broadcasting Standards Commission]], the [[Arts Council of England]], the [[European Commission]] and the [[Gulbenkian]], [[Spencer]] and [[Nuffield Foundations]].
He has been a consultant for [[UNESCO]], the [[United Nations]], [[Ofcom]] and the [[Institute for Public Policy Research]].
He has been a Visiting Scholar at the Annenberg School for Communications, University of Pennsylvania, a Visiting Professor at New York University, and a Visiting Professor at the [[Norwegian Centre for Child Research]].<ref> University of London
[https://wdb.ioe.ac.uk/RDS/public/Public_Expertise.aspx?ExpertiseID=28 David Buckingham],accessed January 9 2009.</ref>

===Current activities===
Buckingham is Chair of the panel assessing the impact of the commercial world on children as part of [[The Children's Plan]] ([[DCSF]]), report due in March 2009. Also on the panel are [[Sonia Livingstone]] and [[Brian Young]].<ref>Reply to FOI request from [[DCSF]] to kerri Park, received 26 February 2009</ref>

In January 2009 the [[Advertising Association]]'s report entitled "Children's wellbeing in a commercial world" was published. This report was produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". <ref> Advertising Association
[http://www.adassoc.org.uk/NEWS_RELEASE.pdf News Release], accessed March 12 2009</ref>

==Affiliations==

* Member of [[Mediasmart]] expert group

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to a FOI inquiry in January 2009 regarding his membership of the AEF, the University of London replied,

"Is David Buckingham a member of the AEF academic network as is
claimed on the AEF site? - Yes

What are the dates of his membership? Approximately 5 years

Is he paid in cash or kind? -Neither

He did a presentation)in an expert debate organised by the AEF in 2004." <ref> Email correspendnece between Matthew Grigson, Assistant Secretary, Institute of Education, University of London and Mary Craig, January 5-February 5 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

* 2004 - Young People, Sex and the Media; The Facts of Life?,D. Buckingham and Sara Bragg, Palgrave Macmillan
* 2003 - Media Education: Literacy, Learning and Contemporary Culture,D. Buckingham 2003, Polity
* 2002 - Education, Entertainment and Learning in the Home,D. Buckingham and Margaret Scanlon 2002, Open University
* 2002 - Small Screens: Television for Children, D. Buckingham 2002, (editor)Leicester University
* 2000 After the Death of Childhood; Growing Up in the Age of Electronic Media, D. Buckingham 2000, Polity
*2000 - The Making of Citizens: Young People, News and Politics, D. Buckingham, Routledge

===Contact===

:Address:
London Knowledge Lab,Institute of Education, University of London,
23-29 Emerald Street, London, WC1N 3QS
:Phone:+44 (0)20 7763 2180
:Email: d.buckingham@ioe.ac.uk

:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Buckingham, David]]
[[Category:Foodspin Scientists]]

Advertising Association

2009-03-12T16:17:06Z

Mary Spowart:

According to its own wesite, <ref>Advertising Association[http://www.adassoc.org.uk/ Home page]</ref>

:The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.

== Reports ==

In January 2009 the Advertising Association published a report entitled "Children's wellbeing in a commercial world". This report had been produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". <ref> Advertising Association
[http://www.adassoc.org.uk/NEWS_RELEASE.pdf News Release], accessed March 12 2009</ref>

The academic panel was chaired by [[David Buckingham]], Professor of Education at the Institute of Education, London University and member of the [[Advertising Education Forum]](AEF).

==Affiliations==
*[[Business4Life]]
*[[Mediasmart]]
*[[Advertising Information Group]]

==Members==

The Advertising Association is a federation of 31 trade bodies and key organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.

===Advertisers===

[[ISBA]]
[[Proprietary Association of Great Britain]] (PAGB)
===Agencies===

[[Institute of Practitioners in Advertising]] (IPA)

[[Marketing Communication Consultants Association]] (MCCA)
===Media===
====Television====

[[BSkyB]]
[[Channel Four Television]]
[[Five]]
[[GMTV]]
ITV plc
[[Satellite and Cable Broadcasters' Group]] (SCBG)
[[Virgin Media Television]]
====Print====

Newspaper Publishers Association (NPA)
Newspaper Society (NS)
Periodical Publishers Association (PPA)
Scottish Newspaper Publishers Association (SNPA)
Yell (Yellow Pages)
====Posters====

Outdoor Advertising Association of Great Britain (OAA)
====Radio====

RadioCentre
====Cinema====

Cinema Advertising Association (CAA)
====Direct Marketing====

Direct Marketing Association (UK) Ltd (DMA)
Data Publishers Association (DPA)
Direct Selling Association (DSA)
Mail Order Traders' Association (MOTA)
[[Royal Mail]]
====Internet====

Internet Advertising Bureau (UK) (IAB)
====Other organisations====

Communication Advertising and Marketing Education Foundation
Institute of Sales Promotion
International Advertising Association - UK Chapter
Marketing Society
MRS (Market Research Society)
Point-of-Purchase Advertising International

== Food Advertising Unit ==

According to their own website, part of the AA’s remit is the [[Food Advertising Unit]], a centre for information and research into food advertising. Its prime focus is TV advertising to children.<ref>Advertising Association
[http://www.adassoc.org.uk/html/about_us.html About Us]</ref>

==References, Resources and Contact==
<references/>

[[Category:Food Industry lobby groups]]

Advertising Association

2009-03-12T16:12:14Z

Mary Spowart:

According to its own [http://www.adassoc.org.uk/ website]

:The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.

== Reports ==

In January 2009 the Advertising Association published a report entitled "Children's wellbeing in a commercial world". This report had been produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". <ref> Advertising Association
[http://www.adassoc.org.uk/NEWS_RELEASE.pdf News Release], accessed March 12 2009</ref>

The academic panel was chaired by [[David Buckingham]], Professor of Education at the Institute of Education, London University and member of the [[Advertising Education Forum]](AEF).

==Affiliations==
*[[Business4Life]]
*[[Mediasmart]]
*[[Advertising Information Group]]

==Members==

The Advertising Association is a federation of 31 trade bodies and key organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.

===Advertisers===

[[ISBA]]
[[Proprietary Association of Great Britain]] (PAGB)
===Agencies===

[[Institute of Practitioners in Advertising]] (IPA)

[[Marketing Communication Consultants Association]] (MCCA)
===Media===
====Television====

[[BSkyB]]
[[Channel Four Television]]
[[Five]]
[[GMTV]]
ITV plc
[[Satellite and Cable Broadcasters' Group]] (SCBG)
[[Virgin Media Television]]
====Print====

Newspaper Publishers Association (NPA)
Newspaper Society (NS)
Periodical Publishers Association (PPA)
Scottish Newspaper Publishers Association (SNPA)
Yell (Yellow Pages)
====Posters====

Outdoor Advertising Association of Great Britain (OAA)
====Radio====

RadioCentre
====Cinema====

Cinema Advertising Association (CAA)
====Direct Marketing====

Direct Marketing Association (UK) Ltd (DMA)
Data Publishers Association (DPA)
Direct Selling Association (DSA)
Mail Order Traders' Association (MOTA)
[[Royal Mail]]
====Internet====

Internet Advertising Bureau (UK) (IAB)
====Other organisations====

Communication Advertising and Marketing Education Foundation
Institute of Sales Promotion
International Advertising Association - UK Chapter
Marketing Society
MRS (Market Research Society)
Point-of-Purchase Advertising International

== Food Advertising Unit ==

According to their own website, part of the AA’s remit is the [[Food Advertising Unit]], a centre for information and research into food advertising. Its prime focus is TV advertising to children.<ref>Advertising Association
[http://www.adassoc.org.uk/html/about_us.html About Us]</ref>

== References ==

#{{Note|2}} http://www.fau.org.uk/html/briefing_papers.html
#{{Note|3}} http://www.fau.org.uk/html/industry_calling_for_a_respons.html
#{{Note|4}} http://www.fau.org.uk/html/advertising_and_diet.html

[[Category:Food Industry lobby groups]]

Advertising Association

2009-03-12T16:06:53Z

Mary Spowart:

According to its own [http://www.adassoc.org.uk/ website]

:The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.

== Reports ==

In January 2009 the Advertising Association published a report entitled "Children's wellbeing in a commercial world". This report had been produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". <ref> Advertising Association
[http://www.adassoc.org.uk/NEWS_RELEASE.pdf News Release], accessed March 12 2009<ref>

The academic panel was chaired by [[David Buckingham]], Professor of Education at the Institute of Education, London University and member of the [[Advertising Education Forum]](AEF).

==Affiliations==
*[[Business4Life]]
*[[Mediasmart]]
*[[Advertising Information Group]]

==Members==

The Advertising Association is a federation of 31 trade bodies and key organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.
===Advertisers===

[[ISBA]]
[[Proprietary Association of Great Britain]] (PAGB)
===Agencies===

[[Institute of Practitioners in Advertising]] (IPA)

[[Marketing Communication Consultants Association]] (MCCA)
===Media===
====Television====

[[BSkyB]]
[[Channel Four Television]]
[[Five]]
[[GMTV]]
ITV plc
[[Satellite and Cable Broadcasters' Group]] (SCBG)
[[Virgin Media Television]]
====Print====

Newspaper Publishers Association (NPA)
Newspaper Society (NS)
Periodical Publishers Association (PPA)
Scottish Newspaper Publishers Association (SNPA)
Yell (Yellow Pages)
====Posters====

Outdoor Advertising Association of Great Britain (OAA)
====Radio====

RadioCentre
====Cinema====

Cinema Advertising Association (CAA)
====Direct Marketing====

Direct Marketing Association (UK) Ltd (DMA)
Data Publishers Association (DPA)
Direct Selling Association (DSA)
Mail Order Traders' Association (MOTA)
[[Royal Mail]]
====Internet====

Internet Advertising Bureau (UK) (IAB)
====Other organisations====

Communication Advertising and Marketing Education Foundation
Institute of Sales Promotion
International Advertising Association - UK Chapter
Marketing Society
MRS (Market Research Society)
Point-of-Purchase Advertising International

== Food Advertising Unit ==

According to their own website, part of the AA’s remit is the [[Food Advertising Unit]], a centre for information and research into food advertising. Its prime focus is TV advertising to children.<ref>http://www.adassoc.org.uk/html/about_us.html</ref>

== References ==

#{{Note|1}} http://www.adassoc.org.uk/html/about_us.html
#{{Note|2}} http://www.fau.org.uk/html/briefing_papers.html
#{{Note|3}} http://www.fau.org.uk/html/industry_calling_for_a_respons.html
#{{Note|4}} http://www.fau.org.uk/html/advertising_and_diet.html

[[Category:Food Industry lobby groups]]

European Association of Communications Agencies

2009-03-12T15:42:03Z

Mary Spowart:

The Brussels based '''European Association of Communications Agencies''' (EACA) represents advertising and media agencies and associations in Europe. They aim to promote high standards within the advertising industry and to raise "awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies"<ref>EACA Website [http://www.eaca.be/content.asp?content=about About EACA] (Accessed: 2 July 2007)</ref>. As a result, The EACA is a leading trade association for European commercial communications agencies.

==Membership Structure ==
The membership structure is divided into four councils in order to oversee particular areas of interest.

*[[The International Agencies' Council]] (IAC) - the 14 largest international agencies in Europe
*[[National Associations' Council]] (NAC) - the national agency associations in 29 European markets, including all EU markets
*[[The Media Agencies' Council]] (MAC) - 7 international media networks.
*[[Integrated Marketing Communications Council]] (IMCC) - 10 national associations of leading salespromotion agencies in Europe
<ref>ibid.</ref>

==Beyond Europe==
The EACA is a founding member of a global communications network, in association with industry bodies in the US, Canada, Australia, New Zealand, Japan, South America and South Africa. The EACA has also signed co-operation agreements with leading communications organisations such as the [[World Advertising Research Centre]] (WARC), [[MayDream/AdForum]] and [[Ballester]].
<ref>ibid.</ref>

The EACA is also a founder member of the [[Advertising Education Forum]] (AEF).

==Affiliations==
*[[UNEP]] Sustainable Consumption Programme, Partner of the [[UN]]
*[[European Alcohol and Health Forum]]
<ref>ibid.</ref>

==References, Resources and Contact==
<references/>

[[Category:Foodspin Front Groups]]

European Association of Communications Agencies

2009-03-12T15:40:58Z

Mary Spowart:

World Federation of Advertisers

2009-03-12T14:39:00Z

Mary Spowart:

The [[World Federation of Advertisers]] is a global organization representing the common interests of marketers.

According to its website it has
"Through its network of 55 national advertiser associations on five continents and approximately 50 of the world’s top 100 marketers, WFA represents around 90% of global marketing communications, almost US$ 700 billion annually.
WFA champions responsible and effective marketing communications worldwide." <ref> WFA[http://www.wfanet.org/about.cfm about the WFA], accessed March 12 2009.</ref>

The WFA is one of the founder members of the [[Advertising Education Forum]](AEF).

== Children and Advertising ==

The WFA had a programme called the Responsible Advertising and Children Programme (RAC). According to their website the RAC is

"a cross-industry platform facilitated by WFA that brings together marketers, the media, agencies and partners from sectoral associations to provide global leadership by championing good practices in marketing communications to children.

RAC helps its members to anticipate and understand societal and parental aspirations regarding responsible marketing communications and children. This exercise is shaped by a continued dialogue and engagement with policy-makers, society and consumers.

RAC promotes and defends responsible marketing communications, ensures companies’ codes of conduct respond to market sensitivities and that regulatory discussions are supported by a coordinated industry response born from robust scientific evidence.

RAC members are committed to developing and promoting media literacy projects such as [[MediaSmart]] in schools worldwide. [[MediaSmart]]
is widely recognized by regulators, teachers and consumer groups as an effective and future-proof response to the challenge of protecting minors in a rapidly changing media environment. "<ref>
WFA[http://www.wfanet.org/advocacy_workgr_rac.cfm RAC Programme ], accessed March 12 2009.</ref>

==Website and contact==

* Address: 120 Avenue Louise, 1050 Brussels, Belgium
* Tel: +32 (2) 502 57 40
* Fax: +32 (2) 502 56 66
* E-mail: info@wfanet.org
* website: http://www.wfanet.org

==Notes==
<references/>

[[Category:Foodspin Front Groups]]

World Federation of Advertisers

2009-03-12T14:35:48Z

Mary Spowart:

The [[World Federation of Advertisers]] is a global organization representing the common interests of marketers.

According to its website it has
"Through its network of 55 national advertiser associations on five continents and approximately 50 of the world’s top 100 marketers, WFA represents around 90% of global marketing communications, almost US$ 700 billion annually.
WFA champions responsible and effective marketing communications worldwide." <ref> WFA[http://www.wfanet.org/about.cfm about the WFA], accessed March 12 2009.</ref>

The WFA is one of the founder members of the [[Advertising Education Forum]](AEF).

== Children and Advcertising ==

The WFA had a programme called the Responsible Advertising and Children Programme (RAC). According to their website the RAC is

"a cross-industry platform facilitated by WFA that brings together marketers, the media, agencies and partners from sectoral associations to provide global leadership by championing good practices in marketing communications to children.

RAC helps its members to anticipate and understand societal and parental aspirations regarding responsible marketing communications and children. This exercise is shaped by a continued dialogue and engagement with policy-makers, society and consumers.

RAC promotes and defends responsible marketing communications, ensures companies’ codes of conduct respond to market sensitivities and that regulatory discussions are supported by a coordinated industry response born from robust scientific evidence.

RAC members are committed to developing and promoting media literacy projects such as [[MediaSmart]] in schools worldwide. [[MediaSmart]]
is widely recognized by regulators, teachers and consumer groups as an effective and future-proof response to the challenge of protecting minors in a rapidly changing media environment. "<ref>
WFA[http://www.wfanet.org/advocacy_workgr_rac.cfm RAC Programme ], accessed March 12 2009.</ref>

==Website and contact==

* Address: 120 Avenue Louise, 1050 Brussels, Belgium
* Tel: +32 (2) 502 57 40
* Fax: +32 (2) 502 56 66
* E-mail: info@wfanet.org
* website: http://www.wfanet.org

==Notes==
<references/>

[[Category:Foodspin Front Groups]]

World Federation of Advertisers

2009-03-12T14:24:49Z

Mary Spowart: New page: The World Federation of Advertisers is a global organization representing the common interests of marketers. According to its website it has "Through its network of 55 national advert...

Change4Life

2009-03-11T14:38:07Z

Mary Spowart:

[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

== Background ==

The idea of the [[Change4Life]] initiative came out of the 2004 Government paper "Choosing Health", which discussed various health concerns such as smoking, drinking and obesity. The Government proposed a strategy to "raise awareness of the health risks of obesity, and the steps people can take through diet and physical activity to prevent obesity."

In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>

The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

The secretary of state for health [[Alan Johnson]] made a written statement to the House of Commons on November 11 2008 which outlined the details on the [[Change4Life]] initiative. Johnson described the initiative as "a lifestyle revolution which will help families eat well, move more and live longer. Under the banner [[Change4Life]], the Government are aiming to galvanise support from everyone in the country from grass-roots organisations to leading supermarkets and charities.".<ref> House of Commons Hansard [http://www.publications.parliament.uk/pa/cm200708/cmhansrd/cm081111/wmstext/81111m0001.htm#08111153000009 Written Ministerial Statements] November 11 2008, Accessed December 18 2008</ref>

== Funding ==

The bulk of the funding for the [[Change4Life]] initiative comes from a coalition of food retailers and manufacturers and media companies. A total of 33 companies, liaising with the Government through the Advertising Association's [[Business4Life]] coalition, have pledged to deliver a "media equivalent value" of £200 million of in-kind contribution.<ref> Whitehall pages [http://www.whitehallpages.net/modules.php?op=modload&name=News&file=article&sid=149246&topic=163&newlang=eng Change4Life], Accessed December 2008 </ref> The Advertising Association is a federation of trade bodies and organisations representing the advertising and promotional marketing industries. The Government has pledged £30 million towards the initiative although this is part of the £372 million pledged by the Department earlier this year to tackle obesity.<ref> Department of Health [http://www.dh.gov.uk/en/Publichealth/Healthimprovement/Obesity/DH_082383 Healthy Weight,Healthy lives A Cross Government strategy for England],Accessed December 4 2008</ref>

== Advertising ==

On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>

The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== PR ==

The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; a hypocritical stance from the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on PepsiCo's new nutritional advisory board with former Health Secretary [[Alan Milburn]]. The drinks manufacturer being a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>

== Discord ==

There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
<ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
Brent was quoted as playing down these differences and stated, "In any organisation you get differences of opinion. If you are working in a big company, these are expressed internally and don't get announced externally. In government, things get picked up and reported by the media." <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== Criticism ==

Criticism of the involvement of the business sector has also arisen.
[[Sustain]], the sustainable food and agriculture pressure group, raised concerns over the entry criteria for the companies involved in Business4Life. They wished to see a company's record on marketing to children and adoption of the 'traffic lights' nutritional labelling system as basic requirements for entry into the coalition. (The traffic lights system uses red, green or amber symbols to show whether a food meets nutritional criteria. It is overwhelmingly preferred by the public for its simplicity but avoided by the most large food companies and retailers, which prefer to give percentage figures of guideline daily amounts (GDA) – a system that requires a great deal of specialist nutritional knowledge to understand.) Sustain spokesperson [[Jeanette Longfield]] commented:
:If you don't have any criteria for entry you completely debase the currency. Rich big companies have bullied the Government, and the Government is blinded by the cash, or at least the promise of cash or cash equivalent.<ref> Just food [http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

[[Richard Watts]], coordinator for the [[Children's Food Campaign]], raised further concerns regarding Corporate Social Responsibility (CSR). Watts stated that there was a "significant danger" of businesses merely bolting on the [[Change4Life]] logo without being required to give any additional social commitments despite being included in a high-profile Government-backed campaign. <ref> Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

== Criteria and Monitoring ==

In reply to these criticisms the DoH has stated that there were entry requirements and that monitoring of companies would be conducted. Companies would be required to publicly support the aims of the campaign; carry messaging around diet and activity; contribute to behavioural change; undertake incremental activity; and use the [[Change4Life]] branding in certain specified ways.<ref>Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

In response to an FOI regarding the criteria by which companies in the [[Change4Life]] initiative would be monitored and the monitoring process itself the DoH stated

" (Request - Details of the criteria by which any company participating in the [[Change4Life]] initiative would have to adhere, the process by which companies would be monitored and what sanctions would be applied to any company no adhering to criteria)

Answers to your first three questions can all be found in the [[Change4Life]] Terms of Engagement... attached.
[http://www.spinprofiles.org/index.php/Image:HWHL_Commercial_Partner_Terms_of_Engagement_FINAL.pdf]

(Request - Details of what effects such sanctions would have on funding from a company to the [[Change4Life]] initiative)

Such sanctions would have no impact on the funding of the campaign, as the campaign is not being funded or sponsored by partners.

(Request- Copies of the internal briefing documents that were the basis for setting up the [[Change4Life]] initiative)

Attached is the Healthy Weight Healthy Lives Marketing Plan. [http://www.spinprofiles.org/index.php/Image:Healthy_Weight_Healthy_Lives_Marketing_Plan.pdf]".
<ref> Email correspondence between Department of Health and Mary Craig, January 21 - March 3 2009.</ref>

==Resources==
Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009

==Notes==
<references/>
[[Category:Foodspin Government Agencies]]

Change4Life

2009-03-11T14:36:43Z

Mary Spowart:

[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

== Background ==

The idea of the [[Change4Life]] initiative came out of the 2004 Government paper "Choosing Health", which discussed various health concerns such as smoking, drinking and obesity. The Government proposed a strategy to "raise awareness of the health risks of obesity, and the steps people can take through diet and physical activity to prevent obesity."

In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>

The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

The secretary of state for health [[Alan Johnson]] made a written statement to the House of Commons on November 11 2008 which outlined the details on the [[Change4Life]] initiative. Johnson described the initiative as "a lifestyle revolution which will help families eat well, move more and live longer. Under the banner [[Change4Life]], the Government are aiming to galvanise support from everyone in the country from grass-roots organisations to leading supermarkets and charities.".<ref> House of Commons Hansard [http://www.publications.parliament.uk/pa/cm200708/cmhansrd/cm081111/wmstext/81111m0001.htm#08111153000009 Written Ministerial Statements] November 11 2008, Accessed December 18 2008</ref>

== Funding ==

The bulk of the funding for the [[Change4Life]] initiative comes from a coalition of food retailers and manufacturers and media companies. A total of 33 companies, liaising with the Government through the Advertising Association's [[Business4Life]] coalition, have pledged to deliver a "media equivalent value" of £200 million of in-kind contribution.<ref> Whitehall pages [http://www.whitehallpages.net/modules.php?op=modload&name=News&file=article&sid=149246&topic=163&newlang=eng Change4Life], Accessed December 2008 </ref> The Advertising Association is a federation of trade bodies and organisations representing the advertising and promotional marketing industries. The Government has pledged £30 million towards the initiative although this is part of the £372 million pledged by the Department earlier this year to tackle obesity.<ref> Department of Health [http://www.dh.gov.uk/en/Publichealth/Healthimprovement/Obesity/DH_082383 Healthy Weight,Healthy lives A Cross Government strategy for England],Accessed December 4 2008</ref>

== Advertising ==

On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>

The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== PR ==

The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; a hypocritical stance from the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on PepsiCo's new nutritional advisory board with former Health Secretary [[Alan Milburn]]. The drinks manufacturer being a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>

== Discord ==

There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
<ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
Brent was quoted as playing down these differences and stated, "In any organisation you get differences of opinion. If you are working in a big company, these are expressed internally and don't get announced externally. In government, things get picked up and reported by the media." <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== Criticism ==

Criticism of the involvement of the business sector has also arisen.
[[Sustain]], the sustainable food and agriculture pressure group, raised concerns over the entry criteria for the companies involved in Business4Life. They wished to see a company's record on marketing to children and adoption of the 'traffic lights' nutritional labelling system as basic requirements for entry into the coalition. (The traffic lights system uses red, green or amber symbols to show whether a food meets nutritional criteria. It is overwhelmingly preferred by the public for its simplicity but avoided by the most large food companies and retailers, which prefer to give percentage figures of guideline daily amounts (GDA) – a system that requires a great deal of specialist nutritional knowledge to understand.) Sustain spokesperson [[Jeanette Longfield]] commented:
:If you don't have any criteria for entry you completely debase the currency. Rich big companies have bullied the Government, and the Government is blinded by the cash, or at least the promise of cash or cash equivalent.<ref> Just food [http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

[[Richard Watts]], coordinator for the [[Children's Food Campaign]], raised further concerns regarding Corporate Social Responsibility (CSR). Watts stated that there was a "significant danger" of businesses merely bolting on the [[Change4Life]] logo without being required to give any additional social commitments despite being included in a high-profile Government-backed campaign. <ref> Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

== Criteria and Monitoring ==

In reply to these criticisms the DoH has stated that there were entry requirements and that monitoring of companies would be conducted. Companies would be required to publicly support the aims of the campaign; carry messaging around diet and activity; contribute to behavioural change; undertake incremental activity; and use the [[Change4Life]] branding in certain specified ways.<ref>Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

In response to an FOI regarding the criteria by which companies in the [[Change4Life]] initiative would be monitored and the monitoring process itself the DoH stated

" (Request - Details of the criteria by which any company participating in the [[Change4Life]] initiative would have to adhere, the process by which companies would be monitored and what sanctions would be applied to any company no adhering to criteria)

Answers to your first three questions can all be found in the [[Change4Life]] Terms of Engagement... attached.
[http://www.spinprofiles.org/index.php/Image:HWHL_Commercial_Partner_Terms_of_Engagement_FINAL.pdf]

(Request - Details of what effects such sanctions would have on funding from a company to the [[Change4Life]] initiative)

Such sanctions would have no impact on the funding of the campaign, as the campaign is not being funded or sponsored by partners.

(Request- Copies of the internal briefing documents that were the basis for setting up the [[Change4Life]] initiative)

Attached is the Healthy Weight Healthy Lives Marketing Plan. [http://www.spinprofiles.org/index.php/Image:Healthy_Weight_Healthy_Lives_Marketing_Plan.pdf]

" <ref> Email correspondence between Department of Health and Mary Craig, January 21 - March 3 2009.</ref>

==Resources==
Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009

==Notes==
<references/>
[[Category:Foodspin Government Agencies]]

File:HWHL Commercial Partner Terms of Engagement FINAL.pdf

2009-03-11T14:29:45Z

Mary Spowart: Department of Health Change4Life Terms of Engagement

Department of Health Change4Life Terms of Engagement

File:Healthy Weight Healthy Lives Marketing Plan.pdf

2009-03-11T14:25:26Z

Mary Spowart: Department of Health Change4Life Marketing Plan

Department of Health Change4Life Marketing Plan

Change4Life

2009-03-11T14:17:46Z

Mary Spowart:

[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

== Background ==

The idea of the [[Change4Life]] initiative came out of the 2004 Government paper "Choosing Health", which discussed various health concerns such as smoking, drinking and obesity. The Government proposed a strategy to "raise awareness of the health risks of obesity, and the steps people can take through diet and physical activity to prevent obesity."

In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>

The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

The secretary of state for health [[Alan Johnson]] made a written statement to the House of Commons on November 11 2008 which outlined the details on the [[Change4Life]] initiative. Johnson described the initiative as "a lifestyle revolution which will help families eat well, move more and live longer. Under the banner [[Change4Life]], the Government are aiming to galvanise support from everyone in the country from grass-roots organisations to leading supermarkets and charities.".<ref> House of Commons Hansard [http://www.publications.parliament.uk/pa/cm200708/cmhansrd/cm081111/wmstext/81111m0001.htm#08111153000009 Written Ministerial Statements] November 11 2008, Accessed December 18 2008</ref>

== Funding ==

The bulk of the funding for the [[Change4Life]] initiative comes from a coalition of food retailers and manufacturers and media companies. A total of 33 companies, liaising with the Government through the Advertising Association's [[Business4Life]] coalition, have pledged to deliver a "media equivalent value" of £200 million of in-kind contribution.<ref> Whitehall pages [http://www.whitehallpages.net/modules.php?op=modload&name=News&file=article&sid=149246&topic=163&newlang=eng Change4Life], Accessed December 2008 </ref> The Advertising Association is a federation of trade bodies and organisations representing the advertising and promotional marketing industries. The Government has pledged £30 million towards the initiative although this is part of the £372 million pledged by the Department earlier this year to tackle obesity.<ref> Department of Health [http://www.dh.gov.uk/en/Publichealth/Healthimprovement/Obesity/DH_082383 Healthy Weight,Healthy lives A Cross Government strategy for England],Accessed December 4 2008</ref>

== Advertising ==

On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>

The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== PR ==

The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; a hypocritical stance from the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on PepsiCo's new nutritional advisory board with former Health Secretary [[Alan Milburn]]. The drinks manufacturer being a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>

== Discord ==

There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
<ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
Brent was quoted as playing down these differences and stated, "In any organisation you get differences of opinion. If you are working in a big company, these are expressed internally and don't get announced externally. In government, things get picked up and reported by the media." <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== Criticism ==

Criticism of the involvement of the business sector has also arisen.
[[Sustain]], the sustainable food and agriculture pressure group, raised concerns over the entry criteria for the companies involved in Business4Life. They wished to see a company's record on marketing to children and adoption of the 'traffic lights' nutritional labelling system as basic requirements for entry into the coalition. (The traffic lights system uses red, green or amber symbols to show whether a food meets nutritional criteria. It is overwhelmingly preferred by the public for its simplicity but avoided by the most large food companies and retailers, which prefer to give percentage figures of guideline daily amounts (GDA) – a system that requires a great deal of specialist nutritional knowledge to understand.) Sustain spokesperson [[Jeanette Longfield]] commented:
:If you don't have any criteria for entry you completely debase the currency. Rich big companies have bullied the Government, and the Government is blinded by the cash, or at least the promise of cash or cash equivalent.<ref> Just food [http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

[[Richard Watts]], coordinator for the [[Children's Food Campaign]], raised further concerns regarding Corporate Social Responsibility (CSR). Watts stated that there was a "significant danger" of businesses merely bolting on the [[Change4Life]] logo without being required to give any additional social commitments despite being included in a high-profile Government-backed campaign. <ref> Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

== Criteria and Monitoring ==

In reply to these criticisms the DoH has stated that there were entry requirements and that monitoring of companies would be conducted. Companies would be required to publicly support the aims of the campaign; carry messaging around diet and activity; contribute to behavioural change; undertake incremental activity; and use the [[Change4Life]] branding in certain specified ways.<ref>Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

In response to an FOI regarding the criteria by which companies in the [[Change4Life]] initiative would be monitored and the monitoring process itself the DoH stated

" (Request - Details of the criteria by which any company participating in the [[Change4Life]] initiative would have to adhere, the process by which companies would be monitored and what sanctions would be applied to any company no adhering to criteria)

Answers to your first three questions can all be found in the [[Change4Life]] Terms of Engagement... attached.

(Request - Details of what effects such sanctions would have on funding from a company to the [[Change4Life]] initiative)

Such sanctions would have no impact on the funding of the campaign, as the campaign is not being funded or sponsored by partners.

(Request- Copies of the internal briefing documents that were the basis for setting up the [[Change4Life]] initiative)

Attached is the Healthy Weight Healthy Lives Marketing Plan.

" <ref> Email correspondence between Department of Health and Mary Craig, January 21 - March 3 2009.</ref>

==Resources==
Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009

==Notes==
<references/>
[[Category:Foodspin Government Agencies]]

Change4Life

2009-03-11T14:00:28Z

Mary Spowart:

[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

== Background ==

The idea of the [[Change4Life]] initiative came out of the 2004 Government paper "Choosing Health", which discussed various health concerns such as smoking, drinking and obesity. The Government proposed a strategy to "raise awareness of the health risks of obesity, and the steps people can take through diet and physical activity to prevent obesity."

In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>

The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

The secretary of state for health [[Alan Johnson]] made a written statement to the House of Commons on November 11 2008 which outlined the details on the [[Change4Life]] initiative. Johnson described the initiative as "a lifestyle revolution which will help families eat well, move more and live longer. Under the banner [[Change4Life]], the Government are aiming to galvanise support from everyone in the country from grass-roots organisations to leading supermarkets and charities.".<ref> House of Commons Hansard [http://www.publications.parliament.uk/pa/cm200708/cmhansrd/cm081111/wmstext/81111m0001.htm#08111153000009 Written Ministerial Statements] November 11 2008, Accessed December 18 2008</ref>

== Funding ==

The bulk of the funding for the [[Change4Life]] initiative comes from a coalition of food retailers and manufacturers and media companies. A total of 33 companies, liaising with the Government through the Advertising Association's [[Business4Life]] coalition, have pledged to deliver a "media equivalent value" of £200 million of in-kind contribution.<ref> Whitehall pages [http://www.whitehallpages.net/modules.php?op=modload&name=News&file=article&sid=149246&topic=163&newlang=eng Change4Life], Accessed December 2008 </ref> The Advertising Association is a federation of trade bodies and organisations representing the advertising and promotional marketing industries. The Government has pledged £30 million towards the initiative although this is part of the £372 million pledged by the Department earlier this year to tackle obesity.<ref> Department of Health [http://www.dh.gov.uk/en/Publichealth/Healthimprovement/Obesity/DH_082383 Healthy Weight,Healthy lives A Cross Government strategy for England],Accessed December 4 2008</ref>

== Advertising ==

On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>

The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== PR ==

The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; a hypocritical stance from the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on PepsiCo's new nutritional advisory board with former Health Secretary [[Alan Milburn]]. The drinks manufacturer being a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>

== Discord ==

There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
<ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
Brent was quoted as playing down these differences and stated, "In any organisation you get differences of opinion. If you are working in a big company, these are expressed internally and don't get announced externally. In government, things get picked up and reported by the media." <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== Criticism ==

Criticism of the involvement of the business sector has also arisen.
[[Sustain]], the sustainable food and agriculture pressure group, raised concerns over the entry criteria for the companies involved in Business4Life. They wished to see a company's record on marketing to children and adoption of the 'traffic lights' nutritional labelling system as basic requirements for entry into the coalition. (The traffic lights system uses red, green or amber symbols to show whether a food meets nutritional criteria. It is overwhelmingly preferred by the public for its simplicity but avoided by the most large food companies and retailers, which prefer to give percentage figures of guideline daily amounts (GDA) – a system that requires a great deal of specialist nutritional knowledge to understand.) Sustain spokesperson [[Jeanette Longfield]] commented:
:If you don't have any criteria for entry you completely debase the currency. Rich big companies have bullied the Government, and the Government is blinded by the cash, or at least the promise of cash or cash equivalent.<ref> Just food [http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

[[Richard Watts]], coordinator for the [[Children's Food Campaign]], raised further concerns regarding Corporate Social Responsibility (CSR). Watts stated that there was a "significant danger" of businesses merely bolting on the [[Change4Life]] logo without being required to give any additional social commitments despite being included in a high-profile Government-backed campaign. <ref> Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

== Criteria and Monitoring ==

In reply to these criticisms the DoH has stated that there were entry requirements and that monitoring of companies would be conducted. Companies would be required to publicly support the aims of the campaign; carry messaging around diet and activity; contribute to behavioural change; undertake incremental activity; and use the [[Change4Life]] branding in certain specified ways.<ref>Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

In response to an FOI regarding the criteria by which companies in the [[Change4Life]] initiative would be monitored and the monitoring process itself the DoH stated

" (Request - Details of the criteria by which any company participating in the [[Change4Life]] initiative would have to adhere, the process by which companies would be monitored and what sanctions would be applied to any company no adhering to criteria)

Answers to your first three questions can all be found in the [[Change4Life]] Terms of Engagement... attached.

(Request - Details of what effects such sanctions would have on funding from a company to the [[Change4Life]] initiative)

Such sanctions would have no impact on the funding of the campaign, as the campaign is not being funded or sponsored by partners.

(Request- Copies of the internal briefing documents that were the basis for setting up the [[Change4Life]] initiative)

Attached is the Healthy Weight Healthy Lives Marketing Plan." <ref> Email correspondence between Department of Health and Mary Craig, January 21 - March 3 2009.</ref>

==Resources==
Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009

==Notes==
<references/>
[[Category:Foodspin Government Agencies]]

Change4Life

2009-03-11T13:59:08Z

Mary Spowart:

[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

== Background ==

The idea of the [[Change4Life]] initiative came out of the 2004 Government paper "Choosing Health", which discussed various health concerns such as smoking, drinking and obesity. The Government proposed a strategy to "raise awareness of the health risks of obesity, and the steps people can take through diet and physical activity to prevent obesity."

In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>

The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

The secretary of state for health [[Alan Johnson]] made a written statement to the House of Commons on November 11 2008 which outlined the details on the [[Change4Life]] initiative. Johnson described the initiative as "a lifestyle revolution which will help families eat well, move more and live longer. Under the banner [[Change4Life]], the Government are aiming to galvanise support from everyone in the country from grass-roots organisations to leading supermarkets and charities.".<ref> House of Commons Hansard [http://www.publications.parliament.uk/pa/cm200708/cmhansrd/cm081111/wmstext/81111m0001.htm#08111153000009 Written Ministerial Statements] November 11 2008, Accessed December 18 2008</ref>

== Funding ==

The bulk of the funding for the [[Change4Life]] initiative comes from a coalition of food retailers and manufacturers and media companies. A total of 33 companies, liaising with the Government through the Advertising Association's [[Business4Life]] coalition, have pledged to deliver a "media equivalent value" of £200 million of in-kind contribution.<ref> Whitehall pages [http://www.whitehallpages.net/modules.php?op=modload&name=News&file=article&sid=149246&topic=163&newlang=eng Change4Life], Accessed December 2008 </ref> The Advertising Association is a federation of trade bodies and organisations representing the advertising and promotional marketing industries. The Government has pledged £30 million towards the initiative although this is part of the £372 million pledged by the Department earlier this year to tackle obesity.<ref> Department of Health [http://www.dh.gov.uk/en/Publichealth/Healthimprovement/Obesity/DH_082383 Healthy Weight,Healthy lives A Cross Government strategy for England],Accessed December 4 2008</ref>

== Advertising ==

On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>

The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== PR ==

The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; a hypocritical stance from the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on PepsiCo's new nutritional advisory board with former Health Secretary [[Alan Milburn]]. The drinks manufacturer being a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>

== Discord ==

There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
<ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
Brent was quoted as playing down these differences and stated, "In any organisation you get differences of opinion. If you are working in a big company, these are expressed internally and don't get announced externally. In government, things get picked up and reported by the media." <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== Criticism ==

Criticism of the involvement of the business sector has also arisen.
[[Sustain]], the sustainable food and agriculture pressure group, raised concerns over the entry criteria for the companies involved in Business4Life. They wished to see a company's record on marketing to children and adoption of the 'traffic lights' nutritional labelling system as basic requirements for entry into the coalition. (The traffic lights system uses red, green or amber symbols to show whether a food meets nutritional criteria. It is overwhelmingly preferred by the public for its simplicity but avoided by the most large food companies and retailers, which prefer to give percentage figures of guideline daily amounts (GDA) – a system that requires a great deal of specialist nutritional knowledge to understand.) Sustain spokesperson [[Jeanette Longfield]] commented:
:If you don't have any criteria for entry you completely debase the currency. Rich big companies have bullied the Government, and the Government is blinded by the cash, or at least the promise of cash or cash equivalent.<ref> Just food [http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

[[Richard Watts]], coordinator for the [[Children's Food Campaign]], raised further concerns regarding Corporate Social Responsibility (CSR). Watts stated that there was a "significant danger" of businesses merely bolting on the [[Change4Life]] logo without being required to give any additional social commitments despite being included in a high-profile Government-backed campaign. <ref> Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

== Criteria and Monitoring ==

In reply to these criticisms the DoH has stated that there were entry requirements and that monitoring of companies would be conducted. Companies would be required to publicly support the aims of the campaign; carry messaging around diet and activity; contribute to behavioural change; undertake incremental activity; and use the Change4Life branding in certain specified ways.<ref>Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

In response to an FOI regarding the criteria by which companies in the [[Change4Life]] initiative would be monitored and the monitoring process itself the DoH stated

" (Request - Details of the criteria by which any company participating in the [[Change4Life]] initiative would have to adhere, the process by which companies would be monitored and what sanctions would be applied to any company no adhering to criteria)

Answers to your first three questions can all be found in the [[Change4Life]] Terms of Engagement... attached.

(Request - Details of what effects such sanctions would have on funding from a company to the Change4Life initiative)

Such sanctions would have no impact on the funding of the campaign, as the campaign is not being funded or sponsored by partners.

(Request- Copies of the internal briefing documents that were the basis for setting up the [[Change4Life]] initiative)

Attached is the Healthy Weight Healthy Lives Marketing Plan." <ref> Email correspondence between Department of Health and Mary Craig, January 21 - March 3 2009.</ref>

==Resources==
Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009

==Notes==
<references/>
[[Category:Foodspin Government Agencies]]

Change4Life

2009-03-11T13:43:42Z

Mary Spowart:

[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

== Background ==

The idea of the [[Change4Life]] initiative came out of the 2004 Government paper "Choosing Health", which discussed various health concerns such as smoking, drinking and obesity. The Government proposed a strategy to "raise awareness of the health risks of obesity, and the steps people can take through diet and physical activity to prevent obesity."

In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>

The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

The secretary of state for health [[Alan Johnson]] made a written statement to the House of Commons on November 11 2008 which outlined the details on the [[Change4Life]] initiative. Johnson described the initiative as "a lifestyle revolution which will help families eat well, move more and live longer. Under the banner [[Change4Life]], the Government are aiming to galvanise support from everyone in the country from grass-roots organisations to leading supermarkets and charities.".<ref> House of Commons Hansard [http://www.publications.parliament.uk/pa/cm200708/cmhansrd/cm081111/wmstext/81111m0001.htm#08111153000009 Written Ministerial Statements] November 11 2008, Accessed December 18 2008</ref>

== Funding ==

The bulk of the funding for the [[Change4Life]] initiative comes from a coalition of food retailers and manufacturers and media companies. A total of 33 companies, liaising with the Government through the Advertising Association's [[Business4Life]] coalition, have pledged to deliver a "media equivalent value" of £200 million of in-kind contribution.<ref> Whitehall pages [http://www.whitehallpages.net/modules.php?op=modload&name=News&file=article&sid=149246&topic=163&newlang=eng Change4Life], Accessed December 2008 </ref> The Advertising Association is a federation of trade bodies and organisations representing the advertising and promotional marketing industries. The Government has pledged £30 million towards the initiative although this is part of the £372 million pledged by the Department earlier this year to tackle obesity.<ref> Department of Health [http://www.dh.gov.uk/en/Publichealth/Healthimprovement/Obesity/DH_082383 Healthy Weight,Healthy lives A Cross Government strategy for England],Accessed December 4 2008</ref>

== Advertising ==

On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>

The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== PR ==

The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; a hypocritical stance from the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on PepsiCo's new nutritional advisory board with former Health Secretary [[Alan Milburn]]. The drinks manufacturer being a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>

== Discord ==

There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
<ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
Brent was quoted as playing down these differences and stated, "In any organisation you get differences of opinion. If you are working in a big company, these are expressed internally and don't get announced externally. In government, things get picked up and reported by the media." <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== Criticism ==

Criticism of the involvement of the business sector has also arisen.
[[Sustain]], the sustainable food and agriculture pressure group, raised concerns over the entry criteria for the companies involved in Business4Life. They wished to see a company's record on marketing to children and adoption of the 'traffic lights' nutritional labelling system as basic requirements for entry into the coalition. (The traffic lights system uses red, green or amber symbols to show whether a food meets nutritional criteria. It is overwhelmingly preferred by the public for its simplicity but avoided by the most large food companies and retailers, which prefer to give percentage figures of guideline daily amounts (GDA) – a system that requires a great deal of specialist nutritional knowledge to understand.) Sustain spokesperson [[Jeanette Longfield]] commented:
:If you don't have any criteria for entry you completely debase the currency. Rich big companies have bullied the Government, and the Government is blinded by the cash, or at least the promise of cash or cash equivalent.<ref> Just food [http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

[[Richard Watts]], coordinator for the [[Children's Food Campaign]], raised further concerns regarding Corporate Social Responsibility (CSR). Watts stated that there was a "significant danger" of businesses merely bolting on the [[Change4Life]] logo without being required to give any additional social commitments despite being included in a high-profile Government-backed campaign. <ref> Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

In reply to these criticisms the DoH has stated that there were entry requirements and that monitoring of companies would be conducted. Companies would be required to publicly support the aims of the campaign; carry messaging around diet and activity; contribute to behavioural change; undertake incremental activity; and use the Change4Life branding in certain specified ways.<ref>Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

==Resources==
Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009

==Notes==
<references/>
[[Category:Foodspin Government Agencies]]

David Buckingham

2009-02-23T16:02:39Z

Mary Spowart:

==Background==

David Buckingham is an academic who specialises in examing the relationship between media and children. He is an advisor to two food/advertising/toy industry front groups.

==Biographical Information==

===History===

Buckingham pioneered the development of research in media education in the UK, and has played a major role in the application of cultural studies approaches to analysing children's and young people's interactions with television and electronic media. He has directed more than 20 externally-funded research projects on these issues, funded by bodies such as the [[Economic and Social Research Council]], the [[Arts and Humanities Research Board]], the [[Broadcasting Standards Commission]], the [[Arts Council of England]], the [[European Commission]] and the [[Gulbenkian]], [[Spencer]] and [[Nuffield Foundations]].
He has been a consultant for [[UNESCO]], the [[United Nations]], [[Ofcom]] and the [[Institute for Public Policy Research]].
He has been a Visiting Scholar at the Annenberg School for Communications, University of Pennsylvania, a Visiting Professor at New York University, and a Visiting Professor at the [[Norwegian Centre for Child Research]].<ref> University of London
[https://wdb.ioe.ac.uk/RDS/public/Public_Expertise.aspx?ExpertiseID=28 David Buckingham],accessed January 9 2009.</ref>

===Current activities===

==Views==

==Affiliations==

* Member of [[Mediasmart]] expert group

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to a FOI inquiry in January 2009 regarding his membership of the AEF, the University of London replied,

"Is David Buckingham a member of the AEF academic network as is
claimed on the AEF site? - Yes

What are the dates of his membership? Approximately 5 years

Is he paid in cash or kind? -Neither

He did a presentation)in an expert debate organised by the AEF in 2004." <ref> Email correspendnece between Matthew Grigson, Assistant Secretary, Institute of Education, University of London and Mary Craig, January 5-February 5 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

* 2004 - Young People, Sex and the Media; The Facts of Life?,D. Buckingham and Sara Bragg, Palgrave Macmillan
* 2003 - Media Education: Literacy, Learning and Contemporary Culture,D. Buckingham 2003, Polity
* 2002 - Education, Entertainment and Learning in the Home,D. Buckingham and Margaret Scanlon 2002, Open University
* 2002 - Small Screens: Television for Children, D. Buckingham 2002, (editor)Leicester University
* 2000 After the Death of Childhood; Growing Up in the Age of Electronic Media, D. Buckingham 2000, Polity
*2000 - The Making of Citizens: Young People, News and Politics, D. Buckingham, Routledge

===Contact===

:Address:
London Knowledge Lab,Institute of Education, University of London,
23-29 Emerald Street, London, WC1N 3QS
:Phone:+44 (0)20 7763 2180
:Email: d.buckingham@ioe.ac.uk

:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Buckingham, David]]
[[Category:Foodspin Scientists]]

David Buckingham

2009-02-23T15:58:37Z

Mary Spowart:

==Background==

David Buckingham is an academic who specialises in examing the relationship between media and children. He is an advisor to two food/advertising/toy industry front groups.

==Biographical Information==

===History===

Buckingham pioneered the development of research in media education in the UK, and has played a major role in the application of cultural studies approaches to analysing children's and young people's interactions with television and electronic media. He has directed more than 20 externally-funded research projects on these issues, funded by bodies such as the [[Economic and Social Research Council]], the [[Arts and Humanities Research Board]], the [[Broadcasting Standards Commission]], the [[Arts Council of England]], the [[European Commission]] and the [[Gulbenkian]], [[Spencer]] and [[Nuffield Foundations]].
He has been a consultant for [[UNESCO]], the [[United Nations]], [[Ofcom]] and the [[Institute for Public Policy Research]].
He has been a Visiting Scholar at the Annenberg School for Communications, University of Pennsylvania, a Visiting Professor at New York University, and a Visiting Professor at the [[Norwegian Centre for Child Research]].<ref> University of London
[https://wdb.ioe.ac.uk/RDS/public/Public_Expertise.aspx?ExpertiseID=28 David Buckingham],accessed January 9 2009.</ref>

===Current activities===

==Views==

==Affiliations==

* Member of [[Mediasmart]] expert group

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to a FOI request the University of London replied,
"Is David Buckingham a member of the AEF academic network as is
claimed on the AEF site? YES
What are the dates of his membership? Approximately 5 years
Is he paid in cash or kind? Neither
He did a presentation)in an expert debate organised by the AEF in 2004." <ref> Email correspendnece between Matthew Grigson, Assistant Secretary, Institute of Education, University of London and Mary Craig, January 5-February 5 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

* 2004 - Young People, Sex and the Media; The Facts of Life?,D. Buckingham and Sara Bragg, Palgrave Macmillan
* 2003 - Media Education: Literacy, Learning and Contemporary Culture,D. Buckingham 2003, Polity
* 2002 - Education, Entertainment and Learning in the Home,D. Buckingham and Margaret Scanlon 2002, Open University
* 2002 - Small Screens: Television for Children, D. Buckingham 2002, (editor)Leicester University
* 2000 After the Death of Childhood; Growing Up in the Age of Electronic Media, D. Buckingham 2000, Polity
*2000 - The Making of Citizens: Young People, News and Politics, D. Buckingham, Routledge

===Contact===

:Address:
London Knowledge Lab,Institute of Education, University of London,
23-29 Emerald Street, London, WC1N 3QS
:Phone:+44 (0)20 7763 2180
:Email: d.buckingham@ioe.ac.uk

:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Buckingham, David]]
[[Category:Foodspin Scientists]]

Brian Young

2009-02-23T15:48:47Z

Mary Spowart:

==Background==

Brian Young is a Honorary University Fellow in the School of Psychology, University of Exeter.

* PhD (HK)
* BSc (Edin)

==Biographical Information==
===History===

Young has received grants from and produced reports for the [[Advertising Association]], the [[Charities Aid Foundation]] and the [[Independent Television Commission]] (ITC) the predecessor of [[Ofcom]].

Young's 1998 report ‘Emulation, Fears and Understanding: a review of recent research on children and television advertising, (March 1998), produced for the ITC, was used by the [[Advertising Association]] in June 2008 in support of their submission to the Department for Children, Schools and Families(DCSF) consultation on the impact of the commercial world on childhood. <ref>Advertising Association
[http://www.adassoc.org.uk/Advertising_Association_evidence_DCSF_June_2008.pdf Contribution by the AA TO DCSF Assessment on the impact of the commercial world on childhood], accessed January 12 2009. </ref>

===Current activities===

==Views==

In 2003, the [[Food Advertising Unit]] (FAU) of the [[Advertising Association]] (AA) gave evidence to the House of Commons Select Committee on Health in their investigation into obesity. In their evidence the FAU quoted Young as stating, “After a rigorous examination of the research literature we concluded that there is no serious and methodologically sound evidence that shows that food advertising leads to an increase in the consumption by children of whole categories of foods." <ref> Advertising Association
[http://www.adassoc.org.uk/fau/consultations_select_committee_300403.pdf FAU submission of written evidence to the inquiry], accessed January 12 2009. </ref>

Young made this statement about a report he had co-written in 1996 entitled "The role of Television Advertisng in Children's Food Choices". This report had been commissioned by the [[Ministry of Agriculture Fisheries and Food]] (MAFF) the predecessor of the [[Department for Environment, Food and Rural Affairs]] (DEFRA).
The report concluded, "There is no evidence to suggest that advertising is the principal influence on children’s
eating behaviour. Indeed the opposite is likely to be true, in that advertising is just one influence among many factors and that the child herself also brings to the relationship a greater or lesser
vulnerability to the messages contained within the advertisement.".
<ref> AEF
[http://www.aeforum.org/aeforum.nsf/88e10e9813be5a4780256c5100355eb1/55afea2d3fcbdaad80256c0f00347eae/$FILE/AUK1042.pdf The Role of Television Advertising in Children’s Food Choice ], accessed January 12 2009.</ref>

In 2003 Young undertook research into Food Advertising and Obesity. This research was commissioned by the [[Advertising Education Forum]] (AEF) and sponsored by the [[European Association of Communications Agencies]] (EACA). The conclusion of the report was that
"there is no evidence to show a direct causal relationship between food advertising and obesity levels. Some research has been
conducted demonstrating that extended exposure to television (and therefore hours spent sitting, rather than undertaking more physically rigorous activities) may increase the chances of obesity. There is, however, no research that demonstrates a link between exposure to advertising for certain types of foods, and an increase in consumption of those foods amongst adults and children. " <ref> Advertising Education Forum
[http://www.eaca.be/_upload/documents/research/obesity.pdf FOOD ADVERTISING,FOOD CHOICE AND OBESITY], accessed January 23 2009.</ref>

In November 2001, Young attended the [[Food Advertising Unit]]'s annual conference. The title of the conference was "Consumer Groups and Industry commit themselves to more and better dialogue". [[Adrian Furnham]] a fellow member of the [[Advertising Education Forum]], academic forum also attended. During the debate Young outlined the multi-factorial nature of the problem of childhood
obesity. He suggested that the role of advertising was widely misunderstood and stated that there was no academic evidence that advertising grew category size. He went on to state that
" Kids’ food preferences and choices are learnt from their culture before they become aware of advertising.".<ref> Advertising Association
[http://www.adassoc.org.uk/fau/release_2001conferencedetails.pdf 2001 Conference], accessed January 23 2009.</ref>
<ref> Advertising Association
[http://www.adassoc.org.uk/fau/081101_proceedings.pdf Conference proceedings], accessed January 23 2009.</ref>

==Affiliations==

* Member of the editorial board of the [[International Journal of Advertising]]<ref> International Journal of Advertising
[http://www.internationaljournalofadvertising.com/EditorialBoard.aspx Editorial Board], accessed January 12 2009.</ref>

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding his membership of the AEF, the University of Exeter replied stating,
" In response to your email I can confirm that Brian Young is a member of the AEF (Advertising Education Forum) as you mention this information is publicly available via the AEF website. The University does not hold details of his membership and we are therefore unable to respond to your remaining questions." <ref> Email correspondence between Caroline Dominey, Records Manager, University of Exeter and Mary Craig January 5- 14 2009.</ref>

==Publications, Contact, Resources and Notes==

===Publications===

* Young, B.M. (2007). Advertising literacy revisited: fat children and other things. Chapter 8. In Saren, et & al (eds) Critical Marketing: Defining the Field (pp. 113-124). Butterworth-Heinemann.
* Young, B.M. & Ayadi, K. (2006). Community partnerships designed for preventing childhood obesity. Young Consumers 7(4), 35-40.
* Young, B.M. (2005). Children and promotion: the role of advertising and marketing in innovation. Chapter 5. In B.Tufte, J.Rasmussen & L.B.Christensen (eds) Frontrunners or Copycats? (pp. 99-117). Copenhagen: .
* Webley, P., Burgoyne, C.B., Lea, S.E.G. & Young, B.M. (eds) (2001). The Economic Psychology of Everyday Life.Hove: Psychology Press.

===Contact===

:Address:
Washington Singer Building, Room 004, School of Psychology, Washington Singer Laboratories, Perry Road, Exeter, EX4 4QG
:Phone:0044 (0) 1392 264626
:Email:B.M.Young@exeter.ac.uk
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Young, Brian]]
[[Category:Foodspin Scientists]]

Laurel Devina Edmunds

2009-02-23T15:39:46Z

Mary Spowart:

Dr [[Laurel Devina Edmunds]] is a child/adolescent weight management specialist. Her areas of expertise include the psycho-social aspects of childhood obesity, interview-based research, reviewing the prevention and treatment evidence base and helping families with child weight management. She is an independent consultant and researcher. As of 2008 she works as a systematic reviewer (University of Teesside), exploring mothers' opinions for a new weaning intervention (RCPCH/University of Warwick) and as a psychologist in the children's obesity clinic at the Bristol Royal Children's Hospital. She runs workshops for health professionals and was one of the 'experts' in ITV's 'Transformed: Overweight Kids' 15th August 2005.
<ref> http://www.laureledmunds.com/ accessed 20 December 2007</ref>

== Qualifications ==
* Ph.D. University of Exeter 1994-1999 Primary prevention in children at risk of obesity as adults.
* PGCE University of Bristol 1991-1992 Biology with integrated science
* M.Sc University of Bath 1987-1988 Applied Biological Sciences with Business Studies
* B.Sc. (Hons) 2i University of Plymouth 1983-1986 Biological Sciences
* Art Foundation Course Staffordshire University 1981-1982

== Awards ==

* University of Oxford, Merit Award 2002
*[[Association for the Study of Obesity]], Junior Researcher Prize 1999
* University of Exeter, 3 year PhD Scholarship 1994-1997
*MAFF, Scholarship for MSc 1987-1988

== Activities ==

* Specialist Advisor - [[House of Commons Health Select Committee]] Inquiry into obesity 2003-2004
* Co-opted Expert to the NICE guidelines development group 2004
* Author- National childhood obesity weight management guidelines: Royal College of Paediatrics and Child Health and [[National Obesity Forum]] guidelines for primary care and paediatricians 2001-2002
* Member of the Royal College of Paediatrics and Child Health Research Group on obesity 2003-date
* Member of the Obesity Advisory Panel at [[Health Development Agency]] 2002-2003
* Author: of childhood obesity articles in health professionals literature e.g. Obesity in Practice, [[National Obesity Forum]], Young Minds Magazine 2000-date
* Director of [[The Obesity Awareness and Solutions Trust]] (TOAST) 2004-2007 (TOAST closed at the end of 2007)
*[[Advertising Education Forum]],(AEF), Academic advisor (not listed on her own website)<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>
In reply to an e-mail inquiry in January 2009 regarding her membership of the AEF Edmunds stated that she had " forgotten all about this...I'm pretty sure I was invited(to join)...I haven't had much to do with them though." <ref> Email correspondence between Laurel Devina Edmunds and David Miller January 6 2009.</ref>

== Publications ==

Edmunds' website lists her publications including papers, book chapters and commissioned reports. Most of these articles cover childhood obesity.
Some of these publications have been jointly produced with Professor [[Carolyn Summerbell]] PhD, of the [[Association for the Study of Obesity]].<ref> http://www.laureledmunds.com/publications.php#reports accessed 20 December </ref>

== Contact details ==

* Tel: 01865 725012
* Mob: 07792514830
* Email: laureledmunds@gmail.com
* Website: http://www.laureledmunds.com

==Notes==
<references/>

[[Category:Academics|Edmunds, Laurel]]
[[Category:Foodspin Scientists]]

Advertising Education Forum

2009-02-23T15:09:00Z

Mary Spowart:

AEF was set up by the [[World Federation of Advertisers]] and the [[European Association of Communications Agencies]] (EACA).<ref> EACA
[http://www.eaca.be/_upload/documents/papers/EACA%20guidelines%20for%20advertising%20to%20children.doc EACA Ethical Guidelines 2002], accessed January 19 2009.</ref> The AEF claims that it is "academically neutral" on its own website. It is in fact a front group for the Advertising and Food industries, which, unsurprisingly, fund it. The [[World Federation of Advertisers]] describes itself as an organisation that "champions and defends marketers’ interests on key issues at both a global and EU level".<ref> WFA [http://www.wfanet.org/advocacy_issues.cfm Advocacy Issues], accessed January 3 2009.</ref> This aim is pursued in relation to children and advertising by the following method: "WFA leads a global coalition of the advertising industry to identify, promote and replicate good practice and champion socially responsible initiatives, which go beyond compliance with industry standards." The AEF is listed as one project which helps to accomplish that aim.<ref>WFA [http://www.wfanet.org/advocacy_issues.cfm Advocacy Issues], accessed January 3 2009.</ref>

On its own website the AEF makes no mention of the leading role of the WFA. Instead it claims:

:The Advertising Education Forum (AEF) is a non-profit, academically neutral organisation that offers a comprehensive database of information on advertising and children and related issues. AEF provides open and free access to academic and scientific research on advertising and children and serves as a centre for information on the issue. AEF also provides information on advertising regulation in Europe.<ref>Advertising Education Forum [http://www.aeforum.org/ homepage], accessed 1 August 2007.</ref>

The AEF in fact operates to undermine independent research on the effects of advertising on children and works in consort with other food and ad industry lobby groups. For example the [[Food Advertising Unit]] another front group run by the industry is a member and [[Mediasmart]], another food/ad industry front group was also run from the offices of the [[Global Consulting Group]] the former PR agency of the AEF, and both are now clients of [[APCO Worldwide]].

As with many other front groups the AEF has established an 'academic' panel to attempt to give itself legitimacy:

:The AEF Academic Network is a global network of experts on the areas of children and advertising, industry self-regulation and childhood obesity. It was established in 2004 to support AEF objective of facilitating an informed debate on the issue of advertising to children. It represents the first structured organisation of its type, on these subjects, in the world. The AAN is a development of the AEF Academic Advisory Board (AAB) that was established in April 2000, and consisted of four members representing different areas of academic and scientific expertise in Europe.<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

== AAB Analysis ==

The AAB is said by the AEF to have published three analyses of studies relating to advertising and children.

*AAB Opinion on Gunilla Jarlbro's report on Children and Television Advertising: the players, the arguments and the research, 1994-2000.
*AAB Opinion on the Sustain study TV Dinners: What's being served up by the advertisers?
*AAB Opinion on the AEF study of Parental Perceptions of the Influences in Their Children's Lives.<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

The first study conducted in 2000 was about the influence of advertising on children, surveying 5,000 parents in 15 EU countries. The study highlighted the issue of who finances research influencing research results. The study concluded that children under the age of 12 were unlikely to be able to discern the underlying motives and aims of advertising. <ref>
[http://www.konsumentverket.se/Documents/bock_bro_fold/Barn_tvreklam_eng_Jarlbro.pdf Children and Television Advertising: the players, the arguments and the research, 1994-2000], accessed February 23 2009.</ref>
The AAB analysis of this study focused on the issue of who had financed the study and stated that the " study’s aim is, therefore, explicitly polemical, and must be seen as a defence of the Swedish ban on television advertising directed to children (up to
twelve years)". <ref> AEF
[http://www.aeforum.org/aeforum.nsf/88e10e9813be5a4780256c5100355eb1/21b7d5ea7fc8495780256a3900312a05/$FILE/AAB0001.pdf AAB Opinion], accessed February 23 2009.</ref>

==Members==
As disclosed on the [http://www.aeforum.org/about/ AEF website]
* [[Association of Advertisers in Ireland]]
* [[Coca-Cola Europe]]
* [[European Association of Communications Agencies]] (EACA)
* [[Ferrero Group]]
* [[Food Advertising Unit]] (FAU)
* [[Grocery Manufacturers of America]] (GMA)
* [[Hasbro Europe]]
* [[Incorporated Society of British Advertisers]] (ISBA)
* [[Kraft Foods]]
* [[Masterfoods]]
* [[Mattel Europe]]
* [[McDonald's Europe]]
* [[Nestlé]]
* [[Ogilvy & Mather]]
* [[Toy Industries of Europe]] (TIE)
* [[World Federation of Advertisers]] (WFA)

==PR/Lobbying Firms==
*[[Ergo Communications]]/[[Global Consulting Group]]
*[[APCO Worldwide]]

==Staff==
*[[Brian Ellis]]
*[[Francesca Fanucci]]
*[[Charlotte Hughes]], joined late 2005
*[[Mariella Palazollo]], left july 2005
*[[Tessa Pettman]], left July 2005

==Website and contact==
*Langham House,
1b Portland Place
London W1B 1PN
United Kingdom
*http://www.aeforum.org/

== Structure ==
The AEF is a private company limited by guarantee.

Company number 03807549

It was incorporated on 15/07/1999. <ref> Companies House
[http://wck2.companieshouse.gov.uk/f506a3faca72a61b5cbdb882c2fffa0d/compdetails Advertising Education Forum Limited],accessed January 12 2009.</ref>

==AEF Academic Network==
*[[David Ashton]] Imperial College School of Medicine UK
*[[Stefan Aufenanger]]^ University of Hamburg Germany
*[[Emma Banister]] University of Lancaster UK
*[[Ingo Barlovic]] German Institute for Research on Children and Advertising Germany
*[[Sukhbinder Barn]] Middlesex University UK
*[[Erling Bjurström]]^ Linkoping University Sweden
*[[Göran Bolin]] University College Huddinge Sweden
*[[Anita Borch]] SIFO National Institute for Consumer Research Norway
*[[Dina Borzekowski]] John Hopkins Bloomberg School of Public Health USA
*[[Joël Brée]]^ University of Caen France
*[[Valeria Bruno]] Freelance researcher Italy
*[[David Buckingham]] Institute of Education, University of London UK
*[[Sandy Bulmer]] Massey University New Zealand
*[[Margherita Caroli]] Department of Prevention and Public Health, Brindisi Italy
*[[Kara Chan]] Hong Kong Baptist University Hong Kong
*[[Daniel Chandler]] University of Wales UK
*[[Monique Dagnaud]] Ecole des Hautes Etudes en Sciences Sociales France
*[[Maria D'Alessio]] University of Rome 'La Sapienza' Italy
*[[Teresa Davis]] University of Sydney Australia
*[[Regina De Assis]] MULTIRIO Empressa Municipal de Multimeios Brazil
*[[Els De Bens]] University of Ghent Netherlands
*[[Kevin Durkin]] University of Strathclyde, Scotland UK
*[[Lynne Eagle]] Middlesex University UK
*[[Laurel Edmunds]] University of Oxford UK
*[[Alexander Fedorov]] Russian Association for Film and Media Education Russia
*[[Marie-Louise Fry]] University of Newcastle, New South Wales Australia
*[[Adrian Furnham]] University College London UK
*[[Ingrid Geretschlaeger]] Media Education Consultancy, Academy of Lower Austria Austria
*[[Elisabeth Götze]] Vienna University of Economics and Business Administration Austria
*[[Jeffrey Goldstein]] University of Utrecht Netherlands
*[[Merris Griffiths]] University of Wales UK
*[[Jason Halford]] University of Liverpool UK
*[[Elizabeth Handsley]] Flinders University Australia
*[[Debra Harker]] University of the Sunshine Coast Australia
*[[Jacinta Hawkins]] Massey University New Zealand
*[[Andrew Hill]] University of Leeds UK
*[[Renee Hobbs]] Temple University USA
*[[Elena Hradiska]] Komensky University Slovakia
*[[Stephen Kline]] Simon Fraser University Canada
*[[Dale Kunkel]] University of Arizona USA
*[[Dafna Lemish]] University of Tel Aviv Israel
*[[Sonia Livingstone]] London School of Economics UK
*[[Elisa Manna]] CENSIS - National Centre for Social Studies Italy
*[[Dominika Maison]] University of Warsaw Poland
*[[Richard Mizerski]] University of Western Australia Australia
*[[Mario Morcellini]] Università di Roma 'La Sapienza' Italy
*[[Roxana Morduchowicz]] Buenos Aires University Argentina
*[[Avril Nash]] University of Hertfordshire UK
*[[Hanne Niss]] Copenhagen Business School Denmark
*[[Ernest North]] University of Pretoria South Africa
*[[Anna Olejniczuk-Merta]] Kozminski Academy of Entrepreneurship and Management Poland
*[[Özlen Özgen]] Ankara University Turkey
*[[Alberto Pellai]] Università degli Studi di Milano Italy
*[[Maria Piacentini]] Lancaster University UK
*[[Karen Pine]] University of Hertfordshire UK
*[[Francesco Pira]] University of Trieste Italy
*[[Chris Pole]] University of Leicester UK
*[[Barry Popkin]] University of North Carolina USA
*[[Christine Roland-Levy]] University of Paris 5 France
*[[Margareta Rönnberg]] University of Gävle Sweden
*[[Naya Roussou]] Intercollege, Nicosia Cyprus
*[[Lisa Sutherland]] University of North Carolina USA
*[[Julie Tinson]] University of the West of England UK
*[[Sarah Todd]] University of Otago New Zealand
*[[Birgitte Tufte]] Copenhagen Business School Denmark
*[[Liisa Uusitalo]] Helsinki School of Economics Finland
*[[Dirk Voorhoof]] University of Ghent Belgium
*[[Marie Watiez]] Sésame Consultants Canada
*[[Brian Young]]^ Exeter University UK
*[[Ruth Zanker]] Christchurch Polytechnic Institute of Technology New Zealand
^ indicates the original four AAB members<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

=== Academic Network newsletter ===

The AEF website list the Academic Network Newsletters. The latest edition listed is from October 2005 and is the third of three. <ref> Advertising Education Forum
[http://www.aeforum.org/academics/AAN%20Quarterly%20N%203.pdf Newsletter],accessed January 12 2009.</ref>

==Notes==
<references/>

[[Category:Foodspin Front Groups]]

Advertising Education Forum

2009-02-23T14:45:23Z

Mary Spowart:

AEF was set up by the [[World Federation of Advertisers]] and the [[European Association of Communications Agencies]] (EACA).<ref> EACA
[http://www.eaca.be/_upload/documents/papers/EACA%20guidelines%20for%20advertising%20to%20children.doc EACA Ethical Guidelines 2002], accessed January 19 2009</ref> The AEF claims that it is "academically neutral" on its own website. It is in fact a front group for the Advertising and Food industries, which, unsurprisingly, fund it. The [[World Federation of Advertisers]] describes itself as an organisation that "champions and defends marketers’ interests on key issues at both a global and EU level".<ref>"[http://www.wfanet.org/advocacy_issues.cfm Advocacy Issues]", WFA website, accessed January 2009.</ref> This aim is pursued in relation to children and advertising by the following method: "WFA leads a global coalition of the advertising industry to identify, promote and replicate good practice and champion socially responsible initiatives, which go beyond compliance with industry standards." The AEF is listed as one project which helps to accomplish that aim.<ref>WFA [http://www.wfanet.org/advocacy_issues.cfm Advocacy Issues], accessed 3 January 2009</ref>

On its own website the AEF makes no mention of the leading role of the WFA. Instead it claims:

:The Advertising Education Forum (AEF) is a non-profit, academically neutral organisation that offers a comprehensive database of information on advertising and children and related issues. AEF provides open and free access to academic and scientific research on advertising and children and serves as a centre for information on the issue. AEF also provides information on advertising regulation in Europe.<ref>Advertising Education Forum [http://www.aeforum.org/ homepage], accessed 1 August 2007.</ref>

The AEF in fact operates to undermine independent research on the effects of advertising on children and works in consort with other food and ad industry lobby groups. For example the [[Food Advertising Unit]] another front group run by the industry is a member and [[Mediasmart]], another food/ad industry front group was also run from the offices of the [[Global Consulting Group]] the former PR agency of the AEF, and both are now clients of [[APCO Worldwide]].

As with many other front groups the AEF has established an 'academic' panel to attempt to give itself legitimacy:

:The AEF Academic Network is a global network of experts on the areas of children and advertising, industry self-regulation and childhood obesity. It was established in 2004 to support AEF objective of facilitating an informed debate on the issue of advertising to children. It represents the first structured organisation of its type, on these subjects, in the world. The AAN is a development of the AEF Academic Advisory Board (AAB) that was established in April 2000, and consisted of four members representing different areas of academic and scientific expertise in Europe.<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

== AAB Analysis ==

The AAB is said by the AEF to have published three analyses of studies relating to advertising and children.

*AAB Opinion on Gunilla Jarlbro's report on Children and Television Advertising: the players, the arguments and the research, 1994-2000.
*AAB Opinion on the Sustain study TV Dinners: What's being served up by the advertisers?
*AAB Opinion on the AEF study of Parental Perceptions of the Influences in Their Children's Lives.<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

The first study conducted in 2000 was about the influence of advertising on children, surveying 5,000 parents in 15 EU countries. The study highlighted the issue of who finances research influencing research results. The study concluded that children under the age of 12 were unlikely to be able to discern the underlying motives and aims of advertising. <ref>
[http://www.konsumentverket.se/Documents/bock_bro_fold/Barn_tvreklam_eng_Jarlbro.pdf Children and Television Advertising: the players, the arguments and the research, 1994-2000], accessed February 23 2009.</ref>
The AAB analysis of this study focused on the issue of who had financed the study and stated that the " study’s aim is, therefore, explicitly polemical, and must be seen as a defence of the Swedish ban on television advertising directed to children (up to
twelve years)". <ref> AEF
[http://www.aeforum.org/aeforum.nsf/88e10e9813be5a4780256c5100355eb1/21b7d5ea7fc8495780256a3900312a05/$FILE/AAB0001.pdf AAB Opinion], accessed February 23 2009.</ref>

==Members==
As disclosed on the [http://www.aeforum.org/about/ AEF website]
* [[Association of Advertisers in Ireland]]
* [[Coca-Cola Europe]]
* [[European Association of Communications Agencies]] (EACA)
* [[Ferrero Group]]
* [[Food Advertising Unit]] (FAU)
* [[Grocery Manufacturers of America]] (GMA)
* [[Hasbro Europe]]
* [[Incorporated Society of British Advertisers]] (ISBA)
* [[Kraft Foods]]
* [[Masterfoods]]
* [[Mattel Europe]]
* [[McDonald's Europe]]
* [[Nestlé]]
* [[Ogilvy & Mather]]
* [[Toy Industries of Europe]] (TIE)
* [[World Federation of Advertisers]] (WFA)

==PR/Lobbying Firms==
*[[Ergo Communications]]/[[Global Consulting Group]]
*[[APCO Worldwide]]

==Staff==
*[[Brian Ellis]]
*[[Francesca Fanucci]]
*[[Charlotte Hughes]], joined late 2005
*[[Mariella Palazollo]], left july 2005
*[[Tessa Pettman]], left July 2005

==Website and contact==
*Langham House,
1b Portland Place
London W1B 1PN
United Kingdom
*http://www.aeforum.org/

== Structure ==
The AEF is a private company limited by guarantee.

Company number 03807549

It was incorporated on 15/07/1999. <ref> Companies House
[http://wck2.companieshouse.gov.uk/f506a3faca72a61b5cbdb882c2fffa0d/compdetails Advertising Education Forum Limited],accessed January 12 2009.</ref>

==AEF Academic Network==
*[[David Ashton]] Imperial College School of Medicine UK
*[[Stefan Aufenanger]]^ University of Hamburg Germany
*[[Emma Banister]] University of Lancaster UK
*[[Ingo Barlovic]] German Institute for Research on Children and Advertising Germany
*[[Sukhbinder Barn]] Middlesex University UK
*[[Erling Bjurström]]^ Linkoping University Sweden
*[[Göran Bolin]] University College Huddinge Sweden
*[[Anita Borch]] SIFO National Institute for Consumer Research Norway
*[[Dina Borzekowski]] John Hopkins Bloomberg School of Public Health USA
*[[Joël Brée]]^ University of Caen France
*[[Valeria Bruno]] Freelance researcher Italy
*[[David Buckingham]] Institute of Education, University of London UK
*[[Sandy Bulmer]] Massey University New Zealand
*[[Margherita Caroli]] Department of Prevention and Public Health, Brindisi Italy
*[[Kara Chan]] Hong Kong Baptist University Hong Kong
*[[Daniel Chandler]] University of Wales UK
*[[Monique Dagnaud]] Ecole des Hautes Etudes en Sciences Sociales France
*[[Maria D'Alessio]] University of Rome 'La Sapienza' Italy
*[[Teresa Davis]] University of Sydney Australia
*[[Regina De Assis]] MULTIRIO Empressa Municipal de Multimeios Brazil
*[[Els De Bens]] University of Ghent Netherlands
*[[Kevin Durkin]] University of Strathclyde, Scotland UK
*[[Lynne Eagle]] Middlesex University UK
*[[Laurel Edmunds]] University of Oxford UK
*[[Alexander Fedorov]] Russian Association for Film and Media Education Russia
*[[Marie-Louise Fry]] University of Newcastle, New South Wales Australia
*[[Adrian Furnham]] University College London UK
*[[Ingrid Geretschlaeger]] Media Education Consultancy, Academy of Lower Austria Austria
*[[Elisabeth Götze]] Vienna University of Economics and Business Administration Austria
*[[Jeffrey Goldstein]] University of Utrecht Netherlands
*[[Merris Griffiths]] University of Wales UK
*[[Jason Halford]] University of Liverpool UK
*[[Elizabeth Handsley]] Flinders University Australia
*[[Debra Harker]] University of the Sunshine Coast Australia
*[[Jacinta Hawkins]] Massey University New Zealand
*[[Andrew Hill]] University of Leeds UK
*[[Renee Hobbs]] Temple University USA
*[[Elena Hradiska]] Komensky University Slovakia
*[[Stephen Kline]] Simon Fraser University Canada
*[[Dale Kunkel]] University of Arizona USA
*[[Dafna Lemish]] University of Tel Aviv Israel
*[[Sonia Livingstone]] London School of Economics UK
*[[Elisa Manna]] CENSIS - National Centre for Social Studies Italy
*[[Dominika Maison]] University of Warsaw Poland
*[[Richard Mizerski]] University of Western Australia Australia
*[[Mario Morcellini]] Università di Roma 'La Sapienza' Italy
*[[Roxana Morduchowicz]] Buenos Aires University Argentina
*[[Avril Nash]] University of Hertfordshire UK
*[[Hanne Niss]] Copenhagen Business School Denmark
*[[Ernest North]] University of Pretoria South Africa
*[[Anna Olejniczuk-Merta]] Kozminski Academy of Entrepreneurship and Management Poland
*[[Özlen Özgen]] Ankara University Turkey
*[[Alberto Pellai]] Università degli Studi di Milano Italy
*[[Maria Piacentini]] Lancaster University UK
*[[Karen Pine]] University of Hertfordshire UK
*[[Francesco Pira]] University of Trieste Italy
*[[Chris Pole]] University of Leicester UK
*[[Barry Popkin]] University of North Carolina USA
*[[Christine Roland-Levy]] University of Paris 5 France
*[[Margareta Rönnberg]] University of Gävle Sweden
*[[Naya Roussou]] Intercollege, Nicosia Cyprus
*[[Lisa Sutherland]] University of North Carolina USA
*[[Julie Tinson]] University of the West of England UK
*[[Sarah Todd]] University of Otago New Zealand
*[[Birgitte Tufte]] Copenhagen Business School Denmark
*[[Liisa Uusitalo]] Helsinki School of Economics Finland
*[[Dirk Voorhoof]] University of Ghent Belgium
*[[Marie Watiez]] Sésame Consultants Canada
*[[Brian Young]]^ Exeter University UK
*[[Ruth Zanker]] Christchurch Polytechnic Institute of Technology New Zealand
^ indicates the original four AAB members<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

=== Academic Network newsletter ===

The AEF website list the Academic Network Newsletters. The latest edition listed is from October 2005 and is the third of three. <ref> Advertising Education Forum
[http://www.aeforum.org/academics/AAN%20Quarterly%20N%203.pdf Newsletter],accessed January 12 2009.</ref>

==Notes==
<references/>

[[Category:Foodspin Front Groups]]

Liisa Uusitalo

2009-02-22T16:15:41Z

Mary Spowart:

==Background==

[[Liisa Uusitalo]] is professor of marketing at the Helsinki School of Economics, Finland.

==Biographical Information==
===History===

PhD (Econ.), Helsinki School of Economics 1979

===Current activities===

Uusitalo research interests include
* Consumer behavior
* Consumer culture
* Environmental behavior
* Social determinants of consumption
* Marketing communication
* Marketing of cultural organizations <ref> HSE
[http://www.hse.fi/EN/HKI/U/Liisa_Uusitalo/ Liisa Uusitalo], accessed February 9 2009.</ref>

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an email inquiry regarding her AEF membership Uusitalo stated,
"Obviously I am on their list of academic researchers who have studied advertising and children, but i have not so far given any information on my publications to the list, because this is not my major field of study, and I have the necessary contacts by attending the conferences. It is not really a formal membership, but very informal network. I have probably answered yes when being asked if I wish to have information on the topics advertising & children. I have probably become listed in association of some conference (probably at one of the conferences at the Copenhagen Business School on advertising research)...Very seldom they send aan information letter, I can’t remember the last time... I have never heard about any events organized by the network." <ref> Email correspondence between Liisa Uusitalo and David Miller January 9-12 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===
===Contact===
:Address:
:Phone:
:Email:Liisa.Uusitalo@hse.fi
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Uusitalo, Liisa]]
[[Category:Foodspin Scientists]]

Maria Piacentini

2009-02-22T16:06:10Z

Mary Spowart:

==Background==

Maria Piacentini is a senior lecturer at the University of Lancaster.

* PhD Open
* PG Cert. Strathclyde
* BSc Hons Strathclyde

==Biographical Information==
===History===

===Current activities===

Piacentini's research focuses on the consumption behaviour of vulnerable consumers.<ref> University of Lancaster
[http://www.lums.lancs.ac.uk/profiles/maria-piacentini/ Maria Piacentini],accessed January 7 2009.</ref>

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>
* Member of the [[Institute of Learning and Teaching]].
* Member of the [[European Academy of Marketing]]
* Member of the [[UK Academy of Marketing]]
* Member of the [[Association for Consumer Research]].<ref> University of Lancaster
[http://www.lums.lancs.ac.uk/profiles/maria-piacentini/ Maria Piacentini],accessed January 7 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

===Contact===

:Address:
:Phone:+44 (0) 1524 592399
:Email:m.piacentini@lancaster.ac.uk
:Website:
===Resources===

===Notes===
<references/>

[[Category:Academics|Piacentini, Maria]]
[[Category:Foodspin Scientists]]

Julie Tinson

2009-02-22T13:17:25Z

Mary Spowart:

==Background==

Julie Tinson is a senior lecturer in the department of Marketing at the University of Stirling.

==Biographical Information==
===History===

Tinson has an MA from Edinburgh University and a PhD from Napier University which sought to understand how social factors affected the expectations of women using the maternity provision.
She has previously worked at Southampton Business School for six years and Bristol Business School for four years.
She came to Stirling in 2005. <ref> Stirling University
[http://www.marketing.stir.ac.uk/Staff_information/Marketing/Julie%20Tinson/index.php Department of Marketing staff], accessed January 9 2009.</ref>

===Current activities===

Tinson's research covers the areas of media and advertising, gender, families and family decision making as well as the consumer behaviour of children and adolescents. <ref> Stirling University
[http://www.marketing.stir.ac.uk/Staff_information/Marketing/Julie%20Tinson/index.php Department of Marketing staff], accessed January 9 2009.</ref>

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

==Publications, Contact, Resources and Notes==
===Publications===
===Contact===
:Address:
Department of Marketing, University of Stirling, Stirling, FK9 4LA
:Phone:+ 44 (0) 1786 467389
:Email:j.s.tinson@stir.ac.uk
:Website:
===Resources===

===Notes===
<references/>

[[Category:Academics|Tinson, Julie]]
[[Category:Foodspin Scientists]]

Karen Pine

2009-02-20T10:39:36Z

Mary Spowart:

==Background==

Karen Pine is Professor of developmental psychology at the University of Herfordshire.

==Biographical Information==
===History===

===Current activities===

Among Pine's interests is the application of psychological theory to children's understanding of television advertising. She has been involved in projects (part funded by the [[Independent Television Commission]]) to look into the effects of alcohol advertising on children. Along with Dr. [[Avril Nash]] she has conducted research into pre-school children's brand awareness, commissioned by [[Channel 4]].<ref> University of Herfordshire
[http://psydb.herts.ac.uk/staff_list/FMPro?-db=staff_list_email&-format=recorddetail.html&-lay=details&-sortfield=surname&-max=2147483647&-recid=33557&-findall= School of Psychology],accessed January 9 2009</ref>

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding her membership of the AEF, the University of Hertfordshire replied stating that,
" (Dr Pine was) invited to join the network by AEF. (In 2004) The University was not involved in this decision – the membership is personal...There are no formal “terms of membership”. The forum provides a means by which academic researchers in areas related to advertising and children, food advertising and obesity, and advertising self-regulation are able to access a database of publications in this area. (Dr Pine has ) been contacted 3 – 4 times over the course of (her) association with AEF, but at irregular intervals." <ref> Email correspondence between Richard W Bunce, Head of Legal and Corporate Services, University of Hertfordshire and Mary Craig January 6- February 5 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

===Contact===

:Address:
School of Psychology, University of Hertfordshire, College Lane, Hertfordshire, AL10 9AB
:Phone:01707 285282
:Email : k.j.pine@herts.ac.uk
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Pine, Karen]]
[[Category:Foodspin Scientists]]

Avril Nash

2009-02-16T13:55:55Z

Mary Spowart:

==Background==

==Biographical Information==

Avril Nash is a lecturer in developmental psychology at the University of Hertfordshire.

===History===

===Current activities===

Nash's research to date has focused on television advertising and how children respond to its persuasive messages. Her doctoral project was part funded by [[Ofcom]] and supervised by Professor [[Karen Pine]] (University of Hertfordshire) and Professor [[David Messer]] (The Open University). The results of which informed policy change on alcohol advertising and youth appeal.<ref> University of Herfordshire
[http://psydb.herts.ac.uk/staff_list/FMPro?-db=staff_list_email&-format=recorddetail.html&-lay=details&-sortfield=surname&-max=2147483647&-recid=33547&-findall=], accessed January 9 2009.</ref>

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding her membership of the AEF, the University of Hertfordshire replied stating that,
" (Dr Nash was) invited to join the network by AEF. (In 2004) The University was not involved in this decision – the membership is personal...There are no formal “terms of membership”. The forum provides a means by which academic researchers in areas related to advertising and children, food advertising and obesity, and advertising self-regulation are able to access a database of publications in this area. (Dr Nash has ) been contacted 3 – 4 times over the course of (her) association with AEF, but at irregular intervals." <ref> Email correspondence between Richard W Bunce, Head of Legal and Corporate Services, University of Hertfordshire and Mary Craig January 6- February 5 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

===Contact===

:Address:
:Phone:01707 285072
:Email:a.s.nash@herts.ac.uk
:Website:
===Resources===

===Notes===
<references/>

[[Category:Academics|Nash, Avril]]
[[Category:Foodspin Scientists]]

Karen Pine

2009-02-16T13:55:35Z

Mary Spowart:

==Background==

Karen Pine is Professor of developmental psychology at the University of Herfordshire.

==Biographical Information==
===History===

===Current activities===

Among Pine's interests is the application of psychological theory to children's understanding of television advertising. She has been involved in projects (part funded by the [[Independent Television Commission]]) to look into the effects of alcohol advertising on children. Long with Dr. [[Avril Nash]] she has conducted research into pre-school children's brand awareness, commissioned by [[Channel 4]].<ref> University of Herfordshire
[http://psydb.herts.ac.uk/staff_list/FMPro?-db=staff_list_email&-format=recorddetail.html&-lay=details&-sortfield=surname&-max=2147483647&-recid=33557&-findall= School of Psychology],accessed January 9 2009</ref>

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding her membership of the AEF, the University of Hertfordshire replied stating that,
" (Dr Pine was) invited to join the network by AEF. (In 2004) The University was not involved in this decision – the membership is personal...There are no formal “terms of membership”. The forum provides a means by which academic researchers in areas related to advertising and children, food advertising and obesity, and advertising self-regulation are able to access a database of publications in this area. (Dr Pine has ) been contacted 3 – 4 times over the course of (her) association with AEF, but at irregular intervals." <ref> Email correspondence between Richard W Bunce, Head of Legal and Corporate Services, University of Hertfordshire and Mary Craig January 6- February 5 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

===Contact===

:Address:
School of Psychology, University of Hertfordshire, College Lane, Hertfordshire, AL10 9AB
:Phone:01707 285282
:Email : k.j.pine@herts.ac.uk
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Pine, Karen]]
[[Category:Foodspin Scientists]]

Avril Nash

2009-02-16T13:53:38Z

Mary Spowart:

==Background==

==Biographical Information==

Avril Nash is a lecturer in developmental psychology at the University of Hertfordshire.

===History===

===Current activities===

Nash's research to date has focused on television advertising and how children respond to its persuasive messages. Her doctoral project was part funded by [[Ofcom]] and supervised by Professor [[Karen Pine]] (University of Hertfordshire) and Professor [[David Messer]] (The Open University). The results of which informed policy change on alcohol advertising and youth appeal.<ref> University of Herfordshire
[http://psydb.herts.ac.uk/staff_list/FMPro?-db=staff_list_email&-format=recorddetail.html&-lay=details&-sortfield=surname&-max=2147483647&-recid=33547&-findall=], accessed January 9 2009.</ref>

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding her membership of the AEF, the University of Hertfordshire replied stating that,
" (Dr Nash was) invited to join the network by AEF. (In 2004) The University was not involved in this decision – the membership is personal...There are no formal “terms of membership”. The forum provides a means by which academic researchers in areas related to advertising and children, food advertising and obesity, and advertising self-regulation are able to access a database of publications in this area. (Dr Nash has ) been contacted 3 – 4 times over the course of (her) association with AEF, but at irregular intervals." <ref> Email correspondence between Richard W Bunce, Head of Legal and Corporate Services, University of Hertfordshire and Mary Craig January 5- February 5 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

===Contact===

:Address:
:Phone:01707 285072
:Email:a.s.nash@herts.ac.uk
:Website:
===Resources===

===Notes===
<references/>

[[Category:Academics|Nash, Avril]]
[[Category:Foodspin Scientists]]

Jason Halford

2009-02-16T11:08:24Z

Mary Spowart:

==Background==

Jason Halford is Associate Director of the Kissileff Laboratory for the Study of Human Ingestive Behaviour at the University of Liverpool.

* 1999 Chartered Health Psychologist (C. Psychol.). British Psychological Society
* 1994 Ph.D. University of Leeds
* 1991 B.Sc. (Hons), Psychology University of Leeds

==Biographical Information==
===History===

===Current activities===

Halford's research focusses on the psychobiological factors underlying the expression of appetite and their application to the understanding of the aetiology and treatment of obesity and binge eating. Among his key areas of interest are:

* Obesity.
* Binge eating behaviour.
* Cachexia.
* Appetite Regulation.
* Drug induced weight gain.
* Triggers of Eating Behaviour.<ref> University of Liverpool, [http://www.liv.ac.uk/psychology/staff/jhalford.html JHalford], accessed January 7 2009.</ref>

==Views==

Halford has undertaken research into the effects of television advertising on children's food choices. His latest research paper, written in 2008 with several colleagues, " Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status", concluded that,
"obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks." <ref> Cambridge Journals
[http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=2003228 Beyond-brand effect], accessed January 23 2009.</ref>

In 2004 Halford jointly published a paper with colleagues, "Effect of television advertisements for foods on food consumption in children". This paper concluded that,
"As suggested the relationship between TV viewing and childhood obesity appears not merely a matter of excessive sedentary activity. Exposure to food adverts promotes consumption." <ref> NCBI Publications
[http://www.ncbi.nlm.nih.gov/pubmed/15010186 Effect of television advertisements], accessed January 23 2009.</ref>

==Affiliations==

* Member of the [[Association for the Study of Obesity]].<ref> Association for the Study of Obesity
[http://www.aso.org.uk/portal.aspx?mlmenuid=1973&TargetPortal=35&ApplicationID=33&MID=&offset= Committee], accessed January 23 2009.</ref>

* Member of [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding his membership of the AEF, the University of Liverpool replied stating that,
" Dr Halford has authorised me to tell you that he has not carried out work for the Advertising Education Forum (AEF), nor has he received any payment, including in kind." <ref> Email correspondence between Dawn Kemp, School Administrator, School of Psychology, University of Liverpool and Mary Craig January 5-12 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===

===Contact===

:Address:
School of Psychology
Eleanor Rathbone Building,
University of Liverpool,
Bedford Street South,
Liverpool,
L69 7ZA

:Phone:+44 (0) 151 794 2952
:Email:j.c.g.halford@liverpool.ac.uk
:Website:
===Resources===

===Notes===
<references/>

[[Category:Academics|Halford, Jason]]
[[Category:Foodspin Scientists]]

Andrew Hill

2009-02-16T11:01:30Z

Mary Spowart:

==Background==

Andrew Hill is professor of medical psychology at the University of Leeds.

* 1992 CPsychol - Chartered Psychologist
* 1988 AFBPsS - Associate Fellow of the British Psychological Society
* 1987 PhD University of Leeds
* 1979 BSc (Hons) University of Leeds

==Biographical Information==
===History===

===Current activities===

Hill's current research includes areas in psychological issues relating to nutrition, obesity and eating disorders. The developmental origins of weight control - in particular, media, family and peer influences on children's weight and shape concerns and dieting behaviour. Self-esteem, self-appraisal and overweight - applied to child obesity and adult obesity.
Food cravings, aversions and appetite control
Obesity and eating disorders.<ref> University of Leeds
[http://www.leeds.ac.uk/lihs/psychiatry/staff/hill.htm Andrew Hill],accessed January 9 2009</ref>

==Views==

==Affiliations==

* Member of the [[Association for the Study of Obesity]]. <ref> Charities Commission [http://www.charity-commission.gov.uk/registeredcharities/ScannedAccounts/Ends48/0001100648_AC_20060630_E_C.PDF ASO Accounts 2006], accessed January 23 2009.</ref>

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an FOI inquiry in January 2009 regarding his membership of the AEF, the University of Leeds replied stating that,
" Professor Hill...confirmed that he has no personal arrangements with the Forum or the companies you mention under the University’s arrangements for its staff to undertake a limited amount of personal consultancy. His recollection is that some years ago he was invited to be listed amongst a collection of fellow academics working from different perspectives on issues of concern to him. He has not entered into any financial relationship with the Forum or indeed been approached for such purposes." <ref> Email correspondence between Janet R Jurica, Senior Assistant Registrar, University of Leeds and Mary Craig January 5 - February 3 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===
*MK Lewis and AJ Hill 'Food advertising on British children's television: a content analysis and experimental study with nine-year olds' International Journal of Obesity (1998) 22, 206±214.

===Contact===

:Address:Division of Psychiatry and Behavioural Sciences, University of Leeds, UK
:Phone:0113 34 32734
:Email:a.j.hill@leeds.ac.uk
:Website:

===Resources===

===Notes===
<references/>

[[Category:Foodspin|Hill, Andrew]]

Liisa Uusitalo

2009-02-09T19:20:08Z

Mary Spowart:

==Background==

[[Liisa Uusitalo]] is professor of marketing at the Helsinki School of Economics, Finland.

==Biographical Information==
===History===

PhD (Econ.), Helsinki School of Economics 1979

===Current activities===

Uusitalo research interests include
* Consumer behavior
* Consumer culture
* Environmental behavior
* Social determinants of consumption
* Marketing communication
* Marketing of cultural organizations <ref> HSE
[http://www.hse.fi/EN/HKI/U/Liisa_Uusitalo/ Liisa Uusitalo], accessed February 9 2009.</ref>

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an email inquiry regarding her AEF membership Uusitalo stated,
"Obviously I am on their list of academic researchers who have studied advertising and children, but i have not so far given any information on my publications to the list, because this is not my major field of study, and I have the necessary contacts by attending the conferences. It is not really a formal membership, but very informal network. I have probably answered yes when being asked if I wish to have information on the topics advertising & children. I have probably become listed in association of some conference (probably at one of the conferences at the Copenhagen Business School on advertising research)...Very seldom they send aan information letter, I can’t remember the last time... I have never heard about any events organized by the network." <ref> Email correspondence between Liisa Uusitalo Borch and David Miller January 9-12 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===
===Contact===
:Address:
:Phone:
:Email:Liisa.Uusitalo@hse.fi
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Uusitalo, Liisa]]
[[Category:Foodspin Scientists]]

Liisa Uusitalo

2009-02-09T19:12:42Z

Mary Spowart:

==Background==

==Biographical Information==
===History===

===Current activities===

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an email inquiry regarding her AEF membership Uusitalo stated,
"Obviously I am on their list of academic researchers who have studied advertising and children, but i have not so far given any information on my publications to the list, because this is not my major field of study, and I have the necessary contacts by attending the conferences. It is not really a formal membership, but very informal network. I have probably answered yes when being asked if I wish to have information on the topics advertising & children. I have probably become listed in association of some conference (probably at one of the conferences at the Copenhagen Business School on advertising research)...Very seldom they send aan information letter, I can’t remember the last time... I have never heard about any events organized by the network." <ref> Email correspondence between Liisa Uusitalo Borch and David Miller January 9-12 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===
===Contact===
:Address:
:Phone:
:Email:Liisa.Uusitalo@hse.fi
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Uusitalo, Liisa]]
[[Category:Foodspin Scientists]]

Liisa Uusitalo

2009-02-09T19:06:13Z

Mary Spowart:

==Background==

==Biographical Information==
===History===

===Current activities===

==Views==

==Affiliations==

==Publications, Contact, Resources and Notes==
===Publications===
===Contact===
:Address:
:Phone:
:Email:
:Website:
===Resources===

===Notes===
<references/>

[[Category:?]]

Anita Borch

2009-02-09T19:02:39Z

Mary Spowart:

==Background==

[[Anita Borch]] is a researcher at the SIFO National Institute for Consumer Research, Norway.

==Biographical Information==
===History===

Borch was educated cand. polit at the University of Oslo in 1994 with culture and consumer sociology as special field. She has worked at SIFO since 1994 and is now doing her PhD dealing with gambling at home.<ref> SIFO
[http://www.sifo.no/page/Staff/Ansatte_alphabetical_order/10443/48233-10600.html Anita Borch],accessed February 9 2009.</ref>

===Current activities===

Borch's current research interests include egaming behaviours amongst adolescents.

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an email inquiry regarding her AEF membership Borch stated,
"In fact I am not sure if I am a member or not. As far as I remember, I was supposed to be a member many years ago (seven, eight?), but I never completed a formula I was supposed to fill in. Thus I think one person contacted me once based on this AEF list. I could not answer her question. It is also possible that I once was asked to held a speach at a conference once based on this list, but as I couln't go, I send a collegue. I do not think she got paid. That's all." <ref> Email correspondence between Anita Borch and David Miller January 9-10 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===
===Contact===
:Address:
:Phone:
:Email:anita.borch@sifo.no
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Borch, Anita]]
[[Category:Foodspin Scientists]]

Anita Borch

2009-02-09T18:56:24Z

Mary Spowart:

==Background==

[[Anita Borch]] is a specialist in children's psychology at the SIFO National Institute for Consumer Research, Norway.

==Biographical Information==
===History===

===Current activities===

==Views==

==Affiliations==

* Member of the [[Advertising Education Forum]], Academic Network<ref>Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.</ref>

In reply to an email inquiry regarding her AEF membership Borch stated,
"In fact I am not sure if I am a member or not. As far as I remember, I was supposed to be a member many years ago (seven, eight?), but I never completed a formula I was supposed to fill in. Thus I think one person contacted me once based on this AEF list. I could not answer her question. It is also possible that I once was asked to held a speach at a conference once based on this list, but as I couln't go, I send a collegue. I do not think she got paid. That's all." <ref> Email correspondence between Anita Borch and David Miller January 9-10 2009.</ref>

==Publications, Contact, Resources and Notes==
===Publications===
===Contact===
:Address:
:Phone:
:Email:anita.borch@sifo.no
:Website:

===Resources===

===Notes===
<references/>

[[Category:Academics|Borch, Anita]]
[[Category:Foodspin Scientists]]

Anita Borch

2009-02-09T18:48:35Z

Mary Spowart:

==Background==

[[Anita Borch]] is a specialist in childrens psychology at the SIFO National Institute for Consumer Research, Norway.

==Biographical Information==
===History===

===Current activities===

==Views==

==Affiliations==

==Publications, Contact, Resources and Notes==
===Publications===
===Contact===
:Address:
:Phone:
:Email:
:Website:
===Resources===

===Notes===
<references/>

[[Category:?]]