File:14.05 briefing note.word95.doc

2010-01-12T17:50:57Z

Kerri Park:

Peta Buscombe

2009-05-16T08:15:51Z

Kerri Park: /* Background */

[[Image:Baroness buscombe.jpg|thumb|right|Peta Buscombe]]

==Background==

Baroness '''Peta Buscombe''' is former chief executive of the [[Advertising Association]] (AA) and Chairman of the [[Press Complaints Commission]] (PCC), as of March 2009.

Buscombe was cited as one of the top 10 networkers in the UK by prominant marketing magazine in 2008.<ref>Marketing Direct [http://www.brandrepublic.com/MarketingDirect/Features/803767/Power-100-Top-10-Networkers/?DCMP=ILC-SEARCH Top 10 Networkers], 1 May 2008, accessed 27 February 2009</ref>

Praising Buscombe's political connections, ''Marketing'' magazine reports she was "hired to be a change agent who could speak to government at the highest level" and that
:she has certainly fulfilled that brief. Under her stewardship, the profile of the organisation has rocketed and there is a real feeling that the AA has the ears of the people in power in a way that it did not before her arrival.<ref>Marketing magazine [http://www.marketingmagazine.co.uk/news/779790/Marketing-Profile-Baroness-Peta-Buscombe/ The Marketing Profile: Baroness Peta Buscombe], Charles, G, 29 Jan 2008, accessed 27 February 2009</ref>

As CEO of AA, [[Buscombe]] set up [[Business4Life]] (B4L), which according to its website it is 'a coalition of companies representing the food and drink, retail, media, advertising, fitness and health industries, which are partnering with Government to support its Change4Life movement.'<ref> Business4Life
[http://www.business4life.co.uk/home/ home page], Accessed December 4 2008 </ref>

Buscombe did not register her position as Chair of Business4Life on the House of Lord’s Interests. <ref>House of Lords website [http://www.publications.parliament.uk/pa/ld/ldreg/reg05.htm Register of Lords' Interests - Baroness Buscombe], 3 April 2009, accessed 12 April 2009</ref>

Buscombe's decision to leave the AA left some discrepancy over who would chair B4L. According to 'Marketing' magazine, those who know her believed she wanted to maintain her position with B4L, however the same article claimed that Buscombe and AA denied that she would continue.<ref>Marketing Magazine [http://www.marketingmagazine.co.uk/news/883566/Press-Complaints=chair-Peta-Buscombe-to-hold-onto-role-Business4Life/ Peta Buscombe to hold onto role Business4Life], Charles, G. 24 February 2009, accessed 12 April 2009</ref> Following email correspondence with [[Marisa Fitch]] (B4L contact on website) it was confirmed that [[Tim Lefroy]], new CEO of AA would replace Buscombe as B4L chair on taking up his position in the beginning of May 2009.<ref>Email from Marissa Fitch of [[Business4Life]], received 1 May 2009</ref>

==History==

According to the [[Press Complaints Commission]] website, Peta Buscombe
"trained as a barrister, she has had an extensive career in politics and the private sector. In 1998 she was made a Life Peer and has been a Conservative front bench spokesman in the House of Lords on several briefs including Trade and Industry, Social Security, Legal Affairs, Cabinet Office, Education and Skills, Home Office and Culture, Media and Sport.<ref>Press Complaints Commission website [http://www.pcc.org.uk/news/index.html?article=NTM5MA== News & Features] 14 November 2008, accessed 27 February 2009</ref>

==Views==
With regards to the rising numbers of obese children, Buscombe is promoting industry as being part of the solution, not the problem. Her creation [[Business4Life]] “aims to prevent stronger regulation.”<ref>Marketing, [http://www.marketingmagazine.co.uk/news/search/862757/Buscombe-exits-AA-press-complaints-role/ Buscombe exits AA for press complaints role], Barrett, L, 19 November 2008, accessed 27 February 2009</ref>

Previously, as spearhead of self-regulation of the advertising industry, Buscombe clashed with groups campaigning to place stricter regulations, particularly on advertising to children.
One such group was watchdog [[Which?]]. In a report published in late 2008 [[Which?]] claimed that regulations introduced in Jan 2008 by [[Ofcom]], did not stop ads for HFSS food being aired during the top 5 kids programs, with only 4 of the 20 most popular being covered. Buscombe responded, dismissing their claims as “sensationalist, unconstructive and missing the point.”<ref>The Herald [http://www.theherald.co.uk/news/news/display.var.2449022.0.children_exposed_to_adverts_for_unhealthy_food_despite_new_rules.php Children exposed to adverts for unhealthy food despite new rules], Chiesa, A, 19 September 2008, accessed 27 February</ref>

Commenting on the change in attitude and relationship between government ministers and the advertising industry, Buscombe states that there is “much better ease of access to government departments and a generally warmer reception by ministers.”<ref>Campaign [http://www.brandrepublic.com/Campaign/Features/Analysis/849434/Close-up-Live-Issue---Government-boost-brighter-creative-future/?DCMP=ILC-SEARCH Live Issue - Government boost for a brighter creative future], 26 September 2008, accessed 27 February 2009</ref>

==Notes==
<references/>

[[category:House of Lords|Buscombe, Peta]]

Peta Buscombe

2009-05-16T07:57:48Z

Kerri Park: /* Background */

[[Image:Baroness buscombe.jpg|thumb|right|Peta Buscombe]]

==Background==

Baroness '''Peta Buscombe''' is former chief executive of the [[Advertising Association]] (AA) and Chairman of the [[Press Complaints Commission]] (PCC), as of March 2009.

Buscombe was cited as one of the top 10 networkers in the UK by prominant marketing magazine in 2008.<ref>Marketing Direct [http://www.brandrepublic.com/MarketingDirect/Features/803767/Power-100-Top-10-Networkers/?DCMP=ILC-SEARCH Top 10 Networkers], 1 May 2008, accessed 27 February 2009</ref>

Praising Buscombe's political connections, ''Marketing'' magazine reports she was "hired to be a change agent who could speak to government at the highest level" and that
:she has certainly fulfilled that brief. Under her stewardship, the profile of the organisation has rocketed and there is a real feeling that the AA has the ears of the people in power in a way that it did not before her arrival.<ref>Marketing magazine [http://www.marketingmagazine.co.uk/news/779790/Marketing-Profile-Baroness-Peta-Buscombe/ The Marketing Profile: Baroness Peta Buscombe], Charles, G, 29 Jan 2008, accessed 27 February 2009</ref>

As CEO of AA, [[Buscombe]] set up [[Business4Life]] (B4L), which according to its website it is 'a coalition of companies representing the food and drink, retail, media, advertising, fitness and health industries, which are partnering with Government to support its Change4Life movement.'<ref> Business4Life
[http://www.business4life.co.uk/home/ home page], Accessed December 4 2008 </ref>

Buscombe's decision to leave the AA left some discrepancy over who would chair B4L. According to 'Marketing' magazine, those who know her believed she wanted to maintain her position with B4L, however the same article claimed that Buscombe and AA denied that she would continue.<ref>Marketing Magazine [http://www.marketingmagazine.co.uk/news/883566/Press-Complaints=chair-Peta-Buscombe-to-hold-onto-role-Business4Life/ Peta Buscombe to hold onto role Business4Life], Charles, G. 24 February 2009, accessed 12 April 2009</ref> Following email correspondence with [[Marisa Fitch]] (B4L contact on website) it was confirmed that [[Tim Lefroy]], new CEO of AA would replace Buscombe as B4L chair on taking up his position in the beginning of May 2009.<ref>Email from Marissa Fitch of [[Business4Life]], received 1 May 2009</ref>

==History==

According to the [[Press Complaints Commission]] website, Peta Buscombe
"trained as a barrister, she has had an extensive career in politics and the private sector. In 1998 she was made a Life Peer and has been a Conservative front bench spokesman in the House of Lords on several briefs including Trade and Industry, Social Security, Legal Affairs, Cabinet Office, Education and Skills, Home Office and Culture, Media and Sport.<ref>Press Complaints Commission website [http://www.pcc.org.uk/news/index.html?article=NTM5MA== News & Features] 14 November 2008, accessed 27 February 2009</ref>

==Views==
With regards to the rising numbers of obese children, Buscombe is promoting industry as being part of the solution, not the problem. Her creation [[Business4Life]] “aims to prevent stronger regulation.”<ref>Marketing, [http://www.marketingmagazine.co.uk/news/search/862757/Buscombe-exits-AA-press-complaints-role/ Buscombe exits AA for press complaints role], Barrett, L, 19 November 2008, accessed 27 February 2009</ref>

Previously, as spearhead of self-regulation of the advertising industry, Buscombe clashed with groups campaigning to place stricter regulations, particularly on advertising to children.
One such group was watchdog [[Which?]]. In a report published in late 2008 [[Which?]] claimed that regulations introduced in Jan 2008 by [[Ofcom]], did not stop ads for HFSS food being aired during the top 5 kids programs, with only 4 of the 20 most popular being covered. Buscombe responded, dismissing their claims as “sensationalist, unconstructive and missing the point.”<ref>The Herald [http://www.theherald.co.uk/news/news/display.var.2449022.0.children_exposed_to_adverts_for_unhealthy_food_despite_new_rules.php Children exposed to adverts for unhealthy food despite new rules], Chiesa, A, 19 September 2008, accessed 27 February</ref>

Commenting on the change in attitude and relationship between government ministers and the advertising industry, Buscombe states that there is “much better ease of access to government departments and a generally warmer reception by ministers.”<ref>Campaign [http://www.brandrepublic.com/Campaign/Features/Analysis/849434/Close-up-Live-Issue---Government-boost-brighter-creative-future/?DCMP=ILC-SEARCH Live Issue - Government boost for a brighter creative future], 26 September 2008, accessed 27 February 2009</ref>

==Notes==
<references/>

[[category:House of Lords|Buscombe, Peta]]

Peta Buscombe

2009-05-16T07:32:59Z

Kerri Park: /* Views */

[[Image:Baroness buscombe.jpg|thumb|right|Peta Buscombe]]

==Background==

Baroness '''Peta Buscombe''' is former chief executive of the [[Advertising Association]] and Chairman of the [[Press Complaints Commission]] (PCC), as of March 2009.

Buscombe was cited as one of the top 10 networkers in the UK by prominant marketing magazine in 2008.<ref>Marketing Direct [http://www.brandrepublic.com/MarketingDirect/Features/803767/Power-100-Top-10-Networkers/?DCMP=ILC-SEARCH Top 10 Networkers], 1 May 2008, accessed 27 February 2009</ref>

Praising Buscombe's political connections, ''Marketing'' magazine reports she was "hired to be a change agent who could speak to government at the highest level" and that
:she has certainly fulfilled that brief. Under her stewardship, the profile of the organisation has rocketed and there is a real feeling that the AA has the ears of the people in power in a way that it did not before her arrival.<ref>Marketing magazine [http://www.marketingmagazine.co.uk/news/779790/Marketing-Profile-Baroness-Peta-Buscombe/ The Marketing Profile: Baroness Peta Buscombe], Charles, G, 29 Jan 2008, accessed 27 February 2009</ref>

==History==

According to the [[Press Complaints Commission]] website, Peta Buscombe
"trained as a barrister, she has had an extensive career in politics and the private sector. In 1998 she was made a Life Peer and has been a Conservative front bench spokesman in the House of Lords on several briefs including Trade and Industry, Social Security, Legal Affairs, Cabinet Office, Education and Skills, Home Office and Culture, Media and Sport.<ref>Press Complaints Commission website [http://www.pcc.org.uk/news/index.html?article=NTM5MA== News & Features] 14 November 2008, accessed 27 February 2009</ref>

==Views==
With regards to the rising numbers of obese children, Buscombe is promoting industry as being part of the solution, not the problem. Her creation [[Business4Life]] “aims to prevent stronger regulation.”<ref>Marketing, [http://www.marketingmagazine.co.uk/news/search/862757/Buscombe-exits-AA-press-complaints-role/ Buscombe exits AA for press complaints role], Barrett, L, 19 November 2008, accessed 27 February 2009</ref>

Previously, as spearhead of self-regulation of the advertising industry, Buscombe clashed with groups campaigning to place stricter regulations, particularly on advertising to children.
One such group was watchdog [[Which?]]. In a report published in late 2008 [[Which?]] claimed that regulations introduced in Jan 2008 by [[Ofcom]], did not stop ads for HFSS food being aired during the top 5 kids programs, with only 4 of the 20 most popular being covered. Buscombe responded, dismissing their claims as “sensationalist, unconstructive and missing the point.”<ref>The Herald [http://www.theherald.co.uk/news/news/display.var.2449022.0.children_exposed_to_adverts_for_unhealthy_food_despite_new_rules.php Children exposed to adverts for unhealthy food despite new rules], Chiesa, A, 19 September 2008, accessed 27 February</ref>

Commenting on the change in attitude and relationship between government ministers and the advertising industry, Buscombe states that there is “much better ease of access to government departments and a generally warmer reception by ministers.”<ref>Campaign [http://www.brandrepublic.com/Campaign/Features/Analysis/849434/Close-up-Live-Issue---Government-boost-brighter-creative-future/?DCMP=ILC-SEARCH Live Issue - Government boost for a brighter creative future], 26 September 2008, accessed 27 February 2009</ref>

==Notes==
<references/>

[[category:House of Lords|Buscombe, Peta]]

The Children's Plan

2009-04-28T22:17:48Z

Kerri Park: /* Resources */

==Background==

The Children's Plan is an initiative launched by the [[Department for Children, Schools and Families]] (DCSF) in December 2007.

According to the [[DCSF]] website, "The Children's Plan aims to make England the best place in the world for children and young people to grow up.” The Plan fits alongside the initiative, [[Every Child Matters]].<ref>Department for Children, Schools and Families website [http://www.dcsf.gov.uk/childrensplan/implement.shtml Implementing the Children's Plan], accessed 10th February 2009</ref>

The Children's Plan is broken into five categories, Creating an Entitlement to Positive Activities; Play; Risky Behaviours: Young People and Alcohol; Parents engaging with children's learning; Children and young people's health. <ref>Department for Children, Schools and Families website [http://www.dcsf.gov.uk/childrensplan/facts.shtml Fact Sheets], accessed 10th February 2009</ref>

The Children's Plan highlights the importance of various actors in society working together to promote the well-being of children, including schools, children’s services, the voluntary sector and Government.

The government aims to put more money into safer places for children to play (especially the most disadvantaged); better health information for parents; and a review of primary school curriculum. Whereas emphasis is put on parents and families to take responsibility over issues of healthy eating and exercise. <ref>Department for Children, Schools and Families website [http://www.dcsf.gov.uk/childrensplan/facts-health.shtml Children and young people's health], accessed 10th February 2009</ref>

The National Obesity Forum (NOF) complained about The Children's Plan's stance on obesity, “NOF cannot but express its profound disappointment that the Children's Plan virtually ignored childhood obesity.” <ref>The National Obesity Forum website [http://www.nationalobesityforum.org.uk/obesity-news-centre-mainmenu-183/nof-and-westminster-mainmenu-184/361-childrens-plan.html NOF and Westminster], Tam Fry, 11th December 2007, accessed 10th February 2009</ref>

==The Children's Plan: A Progress Report==
The section on child obesity points to the £372m government intitiave [[Healthy Weight, Healthy Lives]] that has declared plans to lower obesity levels to that 2000 by 2020. The Children's Plan claims that in addition to this, it will invest £783m for sport in schools and
£650m for improving school food, which includes £150m for school dining areas/ kitchen improvements.
A free, healthy recipe cookbook for 11 year olds will also be published.

As part of the drive to improve the food eaten by children in schools, the Fuel 4 Kids scheme provides children under 11 years with healthy, free food: breakfast and mid-morning snack of milk and fruit.<ref>Department for Children, Schools and Families website [http://www.dcsf.gov.uk/oneyearon//progressreport/chapter1/page22.cfm?id=1898 The Children's Plan: A Progress Report], DCSF, December 2008, accessed 11th February 2009</ref>

==Research==

Conducting an assessment into the effects of the commercial world on the wellbeing of children, the [[DCSF]] is obtaining expert advice from a panel of independent academics by March 2009 <ref> Department for Children, Schools and Families website [http://www.dcsf.gov.uk/pns/DisplayPN.cgi?pn_id=2008_0070 Review into the impact of the commercial world], DCSF, 7 April 2008, accessed 26 February 2009</ref>. This panel is chaired by Professor [[David Buckingham]], who is an advisor to two advertising/ food/ toy industry front groups, [[MediaSmart]] and [[Advertising Education Forum]].

The other members of this panel are:
[[Agnes Nairn]] | [[Brian Young]] | [[Mary Jane Kehily]] | [[Lydia Martens]] | [[Hugh Cunningham]] | [[Sonia Livingstone]] | [[Virginia Morrow]] | [[Paddy Barwise]] | [[Mary MacLeod]]<ref>Reply to FOI request from [[DCSF]] to kerri Park, received 26 February 2009</ref>

As part of this assessment, the [[DCSF]] also claims to have conducted consultations with children and young people, parents and other interested parties<ref> Department for Children, Schools and Families website [http://www.dcsf.gov.uk/pns/DisplayPN.cgi?pn_id=2008_0070 Review into the impact of the commercial world], DCSF, 7 April 2008, accessed 26 February 2009</ref>.

In responce to a call from the panel of academics reporting to [[DCSF]], the [[Advertising Association]] (AA) produced a report 'Children's wellbeing in a commercial world'. According to the AA this report "explodes the myth of toxic childood". AA allege that the increase in exposure to the commercial world has no negative impact on the wellbeing of young people and in fact their study drawing on 15-year trend data, shows an increase in young people's self esteem and in some cases, reinforced values.
Referring to this report, chief executive of AA, Petra Buscombe claims "The picture that emerges is that aspects of the commercial world areimportant net promoters of children’s wellbeing, helping to promote more positive thinking and counterbalancing negative pressures in children’s lives."<ref> Advertising Association website [http://www.adassoc.org.uk/html/research_and_reports.html Research and Reports], accessed 26 February 2009</ref>

==Resources==
DCSF, [http://www.spinprofiles.org/index.php/Image:Timeline.pdf Timeline] for The Children's Plan<ref>Department for Children, Schools and Families website [http://www.dcsf.gov.uk/childrensplan/downloads/Children%27s%20Plan%20timeline.pdf Timeline] accessed 26 February 2009</ref>

DCSF, [http://www.spinprofiles.org/index.php/Image:Panel_membership.doc Panel members] assessing the impact of the commercial world on the wellbeing of children, reporting in March 2009, FOI received 26 February 2009

==Notes==

<references/>
[[Category:Children's Agencies]]

File:Panel membership.doc

2009-04-28T22:15:09Z

Kerri Park: Members of the panel appointed by DCSF to assess the impact of the commercial world on the wellbeing of children.

Members of the panel appointed by DCSF to assess the impact of the commercial world on the wellbeing of children.

Agnes Nairn

2009-04-07T12:05:21Z

Kerri Park: /* Research */

According to [[Agnes Nairn]]'s website, she “is a researcher, writer, consultant and speaker who investigates issues related to marketing and children. She is Professor of Marketing at two of Europe's leading Business Schools, [[EM-Lyon Business School]] in France and [[RSM Erasmus University]] in the Netherlands. She sits on the Executive Board of the [[International Journal of Market Research]] and is currently serving on two government expert panels for the [[DCSF]] and [[DoH]]/[[National Social Marketing Centre]].”<ref>Agnes Nairn's website [http://www.agnesnairn.co.uk/index.htm](2008), accessed 6 April 2009</ref>

==The Debate==

At an [[Institute of Ideas]] conference on 6 March 2009, [[Nairn]] argued four main points of unfairness in marketing to kids. She argues it is unfair to advertise to the very young; to prey on the social insecurities of teens; to disrupt family life and to use kids to market to their friends. Describing the debate as being polarised between moral panic vs. complacency; protection vs. empowerment, [[Nairn]] concludes by advocating both legislation and media education. Moving the argument away solely from the narrow focus of TV advertising to kids, she argues that legislation is required to protect kids from online advertising. Quoting from empirical research in her book (published in January 2009, co-written with [[Ed Mayo]], 'Consumer Kids: How Big Business is Grooming Our Children For Profit') that kids spend more time on the internet than at school or with parents therefore requiring legislation to protect them, “otherwise marketers will run rampant”.<ref>FORAtv website [http://fora.tv/2008/11/02/Battle_of_Ideas_Consuming_Children#chapter_19, Battle of Ideas: Consuming Children], 6 March 2009, accessed 6 April 2009</ref>

Writing in [[The New Statesman]], [[Peter Wilby]] states that [[Mayo]] and [[Nairn]] do not advocate legislation explicitly, instead that 'financial capability' should be taught in schools instead.<ref>Peter Wilby [http://www.newstatesman.com/books/2009/02/children-mayo-nairn-business They want your sprogs], The New Statesman 19 February 2009,accessed 6 April 2009</ref>

==Research==

In July 2007, [[Nairn]] et al published what they allege to be the first piece of UK research into the “in depth the connections between the wellbeing of our children and the commercial world that surrounds them” (Nairn et al, 2007: 3). The research was carried out on 557 'tweens' (9 – 13 year old).<ref>Nairn, A. Ormond, J. & Bottomley, P [http://www.agnesnairn.co.uk/policy_reports/watching_wanting_and_wellbeing_july_2007.pdf, watching, wanting and wellbeing: exploring the links], July 2007, accessed 6 April 2009</ref>

In the introduction by [[Ed Mayo]], he comments that national strategy of media literacy should be applied for the empowerment of children and parents; suggesting that Ofcom develop this. Also, “ending the abuses of internet marketing to children, through regulating promotions and classifying children’s personal information as sensitive, requiring parental consent”.

Findings:
* more media exposure, more materialistic
* higher levels of materialism has positive correlation with low self-esteem
* Higher levels of materialism also correlates with negative relations with family members
* This is in accordance with similar research conducted in US and the Netherlands
* Children from deprived families watch more TV and are more materialistic

Watching, wanting and wellbeing are connected.

“The report warns against simplistic claims, whether by commercial advocates of more marketing to children or by critics who argue that there is a ‘loss of childhood’ underway in Britain.”

==Notes==
<references/>
[[Category:?]]

Agnes Nairn

2009-04-07T12:04:18Z

Kerri Park:

According to [[Agnes Nairn]]'s website, she “is a researcher, writer, consultant and speaker who investigates issues related to marketing and children. She is Professor of Marketing at two of Europe's leading Business Schools, [[EM-Lyon Business School]] in France and [[RSM Erasmus University]] in the Netherlands. She sits on the Executive Board of the [[International Journal of Market Research]] and is currently serving on two government expert panels for the [[DCSF]] and [[DoH]]/[[National Social Marketing Centre]].”<ref>Agnes Nairn's website [http://www.agnesnairn.co.uk/index.htm](2008), accessed 6 April 2009</ref>

==The Debate==

At an [[Institute of Ideas]] conference on 6 March 2009, [[Nairn]] argued four main points of unfairness in marketing to kids. She argues it is unfair to advertise to the very young; to prey on the social insecurities of teens; to disrupt family life and to use kids to market to their friends. Describing the debate as being polarised between moral panic vs. complacency; protection vs. empowerment, [[Nairn]] concludes by advocating both legislation and media education. Moving the argument away solely from the narrow focus of TV advertising to kids, she argues that legislation is required to protect kids from online advertising. Quoting from empirical research in her book (published in January 2009, co-written with [[Ed Mayo]], 'Consumer Kids: How Big Business is Grooming Our Children For Profit') that kids spend more time on the internet than at school or with parents therefore requiring legislation to protect them, “otherwise marketers will run rampant”.<ref>FORAtv website [http://fora.tv/2008/11/02/Battle_of_Ideas_Consuming_Children#chapter_19, Battle of Ideas: Consuming Children], 6 March 2009, accessed 6 April 2009</ref>

Writing in [[The New Statesman]], [[Peter Wilby]] states that [[Mayo]] and [[Nairn]] do not advocate legislation explicitly, instead that 'financial capability' should be taught in schools instead.<ref>Peter Wilby [http://www.newstatesman.com/books/2009/02/children-mayo-nairn-business They want your sprogs], The New Statesman 19 February 2009,accessed 6 April 2009</ref>

==Research==

In July 2007, [[Nairn]] et al published what they allege to be the first piece of UK research into the “in depth the connections between the wellbeing of our children and the commercial world that surrounds them” (Nairn et al, 2007: 3). The research was carried out on 557 'tweens' (9 – 13 year old).<ref>Nairn, A. Ormond, J. & Bottomley, P [http://www.agnesnairn.co.uk/policy_reports/watching_wanting_and_wellbeing_july_2007.pdf, watching, wanting and wellbeing: exploring the links], July 2007, accessed 6 April 2009</ref>

In the introduction by [[Ed Mayo]], he comments that national strategy of media literacy should be applied for the empowerment of children and parents; suggesting that Ofcom develop this. Also, “ending the abuses of internet marketing to children, through regulating promotions and classifying children’s personal information as sensitive, requiring parental consent”.

Findings:
* the more media a child consumes, the more materialistic
* higher levels of materialism has positive correlation with low self-esteem
* Higher levels of materialism also correlates with negative relations with family members
* This is in accordance with similar research conducted in US and the Netherlands
* Children from deprived families watch more TV and are more materialistic

Watching, wanting and wellbeing are connected.

“The report warns against simplistic claims, whether by commercial advocates of more marketing to children or by critics who argue that there is a ‘loss of childhood’ underway in Britain.”

==Notes==
<references/>
[[Category:?]]

Lydia Martens

2009-04-06T19:55:25Z

Kerri Park: /* Research */

{{Template:Foodspin badge}}
[[Image:NAME_SURNAME.jpg|right|thumb|NAME SURNAME]]
[[Lydia Martens]] is Senior Lecturer in Sociology at Keele University.

==Research==

Martens is a member of panel assessing the impact of the commercial world on children as part of [[The Children's Plan]] ([[DCSF]]), report due in March 2009. Also on the panel are [[David Buckingham]] (Chair), [[Sonia Livingstone]] and [[Brian Young]]. <ref>Reply to FOI request from [[DCSF]], received 26 February 2009</ref>

Accoring to Martens university profile she has "Research interests in consumption infused with an interest in gender and the specific ways in which feminists have engaged with consumption...intersections between consumption and domestic life...and the adult child dimension of consumer culture".<ref>Keele University website [http://www.keele.ac.uk/depts/so/sociology/people/martens.htm, People], last modified 17 November 2008, accessed 6 April 2009</ref>

Martens has submitted a chapter for Buckingham and Tingstad's edited collection due out in 2010, 'Childhood and Consumer Culture'.

Martens was awarded £18,000 ESRC grant for a Seminar series on 'Mothers, Markets and Consumption' (2008-10)<ref>Keele University website [Keele University website, Research activities: grants, projects, papers], accessed 6 April 2009</ref>

==Personal Information==
===Curriculum Vitae===
:Durham University (2000-2006)
:University of Stirling (1997-2000)

===Contact===
:Address:
:Room CBC 0.018
:Research Institute for Life Course Studies
:Keele University
:Claus Moser Research Centre
:Keele
:Staffordshire
:ST5 5BG

:Phone:
: +44 (0) 1782 734125

:Email:
:l.d.martens@appsoc.keele.ac.uk

==Resources==

==Notes==
<references/>

[[Category:Foodspin|SURNAME, NAME]]
[[Category:Food_and_Agriculture_Industry|SURNAME, NAME]]
[[Category:Conflicts of Interest|SURNAME, NAME]]
[[Category:Food_lobbyists_and_PR_consultants|Surname, Name]]
[[Category:Food_Industry_lobby_groups]]
[[Category:Foodspin_Front_Groups]]
[[Category:Food_and_Agriculture_Industry]]
[[Category:Foodspin_Government_Agencies]]
[[Category:Food_lobbyists_and_PR_consultants|Surname, Firstname]]
[[Category:Foodspin_Policy_Groups]]
[[Category:Food_NGO%27s_and_Consumer_groups]]

Lydia Martens

2009-04-06T19:43:17Z

Kerri Park: New page: {{Template:Foodspin badge}} NAME SURNAME Lydia Martens is Senior Lecturer in Sociology at Keele University. ==Research== Martens is a member of...

{{Template:Foodspin badge}}
[[Image:NAME_SURNAME.jpg|right|thumb|NAME SURNAME]]
[[Lydia Martens]] is Senior Lecturer in Sociology at Keele University.

==Research==

Martens is a member of panel assessing the impact of the commercial world on children as part of [[The Children's Plan]] ([[DCSF]]), report due in March 2009. Also on the panel are [[David Buckingham]] (Chair), [[Sonia Livingstone]] and [[Brian Young]]. <ref>Reply to FOI request from [[DCSF]], received 26 February 2009</ref>

Accoring to Martens university profile she has "Research interests in consumption infused with an interest in gender and the specific ways in which feminists have engaged with consumption...intersections between consumption and domestic life...and the adult child dimension of consumer culture".<ref>Keele University website [http://www.keele.ac.uk/depts/so/sociology/people/martens.htm, People], last modified 17 November 2008, accessed 6 April 2009</ref>

Martens has submitted a chapter for Buckingham and Tingstad's edited collection due out in 2010, 'Childhood and Consumer Culture'.

==Personal Information==
===Curriculum Vitae===
:Durham University (2000-2006)
:University of Stirling (1997-2000)

===Contact===
:Address:
:Room CBC 0.018
:Research Institute for Life Course Studies
:Keele University
:Claus Moser Research Centre
:Keele
:Staffordshire
:ST5 5BG

:Phone:
: +44 (0) 1782 734125

:Email:
:l.d.martens@appsoc.keele.ac.uk

==Resources==

==Notes==
<references/>

[[Category:Foodspin|SURNAME, NAME]]
[[Category:Food_and_Agriculture_Industry|SURNAME, NAME]]
[[Category:Conflicts of Interest|SURNAME, NAME]]
[[Category:Food_lobbyists_and_PR_consultants|Surname, Name]]
[[Category:Food_Industry_lobby_groups]]
[[Category:Foodspin_Front_Groups]]
[[Category:Food_and_Agriculture_Industry]]
[[Category:Foodspin_Government_Agencies]]
[[Category:Food_lobbyists_and_PR_consultants|Surname, Firstname]]
[[Category:Foodspin_Policy_Groups]]
[[Category:Food_NGO%27s_and_Consumer_groups]]

Mary Jane Kehily

2009-04-06T17:03:20Z

Kerri Park:

{{Template:Foodspin badge}}
[[Image:NAME_SURNAME.jpg|right|thumb|NAME SURNAME]]
[[Mary Jane Kehily]] is a senior lecturer in the Centre for Childhood, Development and Learning, Open University.<ref>The Open University website [http://www.open.ac.uk/education-and-languages/people/people-profile.php?staff_id=888897, People Profile], accessed 6 April 2009</ref>

==Research==
Kehily is a member of the panel assessing the impact of the commercial world on the wellbeing of children as part of The Children's Plan (DCSF), report due in March 2009. Also on the panel are [[David Buckingham]] (Chair), [[Sonia Livingstone]] and [[Brian Young]].<ref>Reply to FOI request from [[DCSF]], received 26 February 2009</ref>

According to Open University website, research interests are in sexuality and schooling; narrative and identity and popular culture.<ref>The Open University website [http://www.open.ac.uk/education-and-languages/people/people-profile.php?staff_id=888897, People Profile], accessed 6 April 2009</ref>

==Personal Information==
===Curriculum Vitae===
BA (Hons.), M Soc Sci, PhD

===Contact===
:Address:
:Faculty of Education and Language Studies
:Centre for Childhood, Development and Learning
:Walton Hall
:Milton Keynes
:MK7 6AA

:Phone:
:+44 (0)845 300 60 90 ext. 59260

:Email:
:m.j.kehily@open.ac.uk

==Resources==

==Notes==
<references/>

[[Category:Foodspin|SURNAME, NAME]]
[[Category:Food_and_Agriculture_Industry|SURNAME, NAME]]
[[Category:Conflicts of Interest|SURNAME, NAME]]
[[Category:Food_lobbyists_and_PR_consultants|Surname, Name]]
[[Category:Food_Industry_lobby_groups]]
[[Category:Foodspin_Front_Groups]]
[[Category:Food_and_Agriculture_Industry]]
[[Category:Foodspin_Government_Agencies]]
[[Category:Food_lobbyists_and_PR_consultants|Surname, Firstname]]
[[Category:Foodspin_Policy_Groups]]
[[Category:Food_NGO%27s_and_Consumer_groups]]

Mary Jane Kehily

2009-04-06T16:09:32Z

Kerri Park: New page: {{Template:Foodspin badge}} NAME SURNAME Mary Jane Kehily is a senior lecturer in the Centre for Childhood, Development and Learning, Open Univer...

{{Template:Foodspin badge}}
[[Image:NAME_SURNAME.jpg|right|thumb|NAME SURNAME]]
[[Mary Jane Kehily]] is a senior lecturer in the Centre for Childhood, Development and Learning, Open University<ref>The Open University website [http://www.open.ac.uk/education-and-languages/people/people-profile.php?staff_id=888897, People Profile], accessed 6 April 2009</ref>

==Affiliations==

==Record and Controversies==

===Background of Conflicts===
(SECTION CAN BE LEFT OUT IF IRRELEVANT)
INTRODUCTORY INFORMATION ABOUT CONFLICTS

====TITLE GO HERE: (ADDITIONAL ARTICLE TITLE ON CONFLICTS)====
(SECTION CAN BE LEFT OUT IF IRRELEVANT)
TEXT HERE

====Conflicts of Interest====
(SECTION CAN BE LEFT OUT IF IRRELEVANT)
TEXT HERE

==Personal Information==
===Curriculum Vitae===

===Contact===
:Address:
:...
:...
:...
:...
:

:Phone:
: ...

:Email:
:...

:Website:
:...

==Resources==

==Notes==
<references/>

[[Category:Foodspin|SURNAME, NAME]]
[[Category:Food_and_Agriculture_Industry|SURNAME, NAME]]
[[Category:Conflicts of Interest|SURNAME, NAME]]
[[Category:Food_lobbyists_and_PR_consultants|Surname, Name]]
[[Category:Food_Industry_lobby_groups]]
[[Category:Foodspin_Front_Groups]]
[[Category:Food_and_Agriculture_Industry]]
[[Category:Foodspin_Government_Agencies]]
[[Category:Food_lobbyists_and_PR_consultants|Surname, Firstname]]
[[Category:Foodspin_Policy_Groups]]
[[Category:Food_NGO%27s_and_Consumer_groups]]

Nairn

2009-04-06T13:16:46Z

Kerri Park: Redirecting to Agnes Nairn

#redirect[[Agnes Nairn]]

Nairn

2009-04-06T13:16:30Z

Change4Life

2009-03-25T16:55:10Z

Kerri Park: /* PR */

[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

== Background ==

The idea of the [[Change4Life]] initiative came out of the 2004 Government paper "Choosing Health", which discussed various health concerns such as smoking, drinking and obesity. The Government proposed a strategy to "raise awareness of the health risks of obesity, and the steps people can take through diet and physical activity to prevent obesity."

In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>

The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

The secretary of state for health [[Alan Johnson]] made a written statement to the House of Commons on November 11 2008 which outlined the details on the [[Change4Life]] initiative. Johnson described the initiative as "a lifestyle revolution which will help families eat well, move more and live longer. Under the banner [[Change4Life]], the Government are aiming to galvanise support from everyone in the country from grass-roots organisations to leading supermarkets and charities.".<ref> House of Commons Hansard [http://www.publications.parliament.uk/pa/cm200708/cmhansrd/cm081111/wmstext/81111m0001.htm#08111153000009 Written Ministerial Statements] November 11 2008, Accessed December 18 2008</ref>

== Funding ==

The bulk of the funding for the [[Change4Life]] initiative comes from a coalition of food retailers and manufacturers and media companies. A total of 33 companies, liaising with the Government through the Advertising Association's [[Business4Life]] coalition, have pledged to deliver a "media equivalent value" of £200 million of in-kind contribution.<ref> Whitehall pages [http://www.whitehallpages.net/modules.php?op=modload&name=News&file=article&sid=149246&topic=163&newlang=eng Change4Life], Accessed December 2008 </ref> The Advertising Association is a federation of trade bodies and organisations representing the advertising and promotional marketing industries. The Government has pledged £30 million towards the initiative although this is part of the £372 million pledged by the Department earlier this year to tackle obesity.<ref> Department of Health [http://www.dh.gov.uk/en/Publichealth/Healthimprovement/Obesity/DH_082383 Healthy Weight,Healthy lives A Cross Government strategy for England],Accessed December 4 2008</ref>

== Advertising ==

On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>

The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== PR ==

The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; a hypocritical stance from the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on [[PepsiCo]]'s new nutritional advisory board with former Health Secretary [[Alan Milburn]]. [[PepsiCo]] is a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>

== Discord ==

There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
<ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
Brent was quoted as playing down these differences and stated, "In any organisation you get differences of opinion. If you are working in a big company, these are expressed internally and don't get announced externally. In government, things get picked up and reported by the media." <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== Criticism ==

Criticism of the involvement of the business sector has also arisen.
[[Sustain]], the sustainable food and agriculture pressure group, raised concerns over the entry criteria for the companies involved in Business4Life. They wished to see a company's record on marketing to children and adoption of the 'traffic lights' nutritional labelling system as basic requirements for entry into the coalition. (The traffic lights system uses red, green or amber symbols to show whether a food meets nutritional criteria. It is overwhelmingly preferred by the public for its simplicity but avoided by the most large food companies and retailers, which prefer to give percentage figures of guideline daily amounts (GDA) – a system that requires a great deal of specialist nutritional knowledge to understand.) Sustain spokesperson [[Jeanette Longfield]] commented:
:If you don't have any criteria for entry you completely debase the currency. Rich big companies have bullied the Government, and the Government is blinded by the cash, or at least the promise of cash or cash equivalent.<ref> Just food [http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

[[Richard Watts]], coordinator for the [[Children's Food Campaign]], raised further concerns regarding Corporate Social Responsibility (CSR). Watts stated that there was a "significant danger" of businesses merely bolting on the [[Change4Life]] logo without being required to give any additional social commitments despite being included in a high-profile Government-backed campaign. <ref> Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

== Criteria and Monitoring ==

In reply to these criticisms the DoH has stated that there were entry requirements and that monitoring of companies would be conducted. Companies would be required to publicly support the aims of the campaign; carry messaging around diet and activity; contribute to behavioural change; undertake incremental activity; and use the [[Change4Life]] branding in certain specified ways.<ref>Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

In response to an FOI regarding the criteria by which companies in the [[Change4Life]] initiative would be monitored and the monitoring process itself the DoH stated

" (Request - Details of the criteria by which any company participating in the [[Change4Life]] initiative would have to adhere, the process by which companies would be monitored and what sanctions would be applied to any company no adhering to criteria)

Answers to your first three questions can all be found in the [[Change4Life]] Terms of Engagement... attached.
[http://www.spinprofiles.org/index.php/Image:HWHL_Commercial_Partner_Terms_of_Engagement_FINAL.pdf]

(Request - Details of what effects such sanctions would have on funding from a company to the [[Change4Life]] initiative)

Such sanctions would have no impact on the funding of the campaign, as the campaign is not being funded or sponsored by partners.

(Request- Copies of the internal briefing documents that were the basis for setting up the [[Change4Life]] initiative)

Attached is the Healthy Weight Healthy Lives Marketing Plan. [http://www.spinprofiles.org/index.php/Image:Healthy_Weight_Healthy_Lives_Marketing_Plan.pdf]".
<ref> Email correspondence between Department of Health and Mary Craig, January 21 - March 3 2009.</ref>

== Industry complaints ==
Computer games industry news website [[MCV]] complained to the [[Advertising Standards Authority]] (ASA) about an advert under the Change4Life banner, created by [[Cancer Research]], [[British Heart Foundation]], [[Diabetes UK]]. The advert depicts a young boy holding a PlayStation controller, staring at a TV with the caption, “Risk an early death. Just do nothing”.

MCV complained that the advert was “unrepresentative of the positive effect video games have on the UK's youth”. The ASA claim 25 members of the public have also made complaints.<ref>Brand Republic Website [http://www.brandrepublic.com/News/888382/Change4Life-ad-draws-fire-computer-games-industry/?DCMP=ILC-SEARCH Change4Life ad draws fire from computer games industry], Bowser, J, 9 March 2009, accessed 19 March 2009</ref>

==Resources==
Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009

==Notes==
<references/>
[[Category:Foodspin Government Agencies]]

Change4Life

2009-03-20T15:32:57Z

Kerri Park: /* Industry complaints */

[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

== Background ==

The idea of the [[Change4Life]] initiative came out of the 2004 Government paper "Choosing Health", which discussed various health concerns such as smoking, drinking and obesity. The Government proposed a strategy to "raise awareness of the health risks of obesity, and the steps people can take through diet and physical activity to prevent obesity."

In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>

The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

The secretary of state for health [[Alan Johnson]] made a written statement to the House of Commons on November 11 2008 which outlined the details on the [[Change4Life]] initiative. Johnson described the initiative as "a lifestyle revolution which will help families eat well, move more and live longer. Under the banner [[Change4Life]], the Government are aiming to galvanise support from everyone in the country from grass-roots organisations to leading supermarkets and charities.".<ref> House of Commons Hansard [http://www.publications.parliament.uk/pa/cm200708/cmhansrd/cm081111/wmstext/81111m0001.htm#08111153000009 Written Ministerial Statements] November 11 2008, Accessed December 18 2008</ref>

== Funding ==

The bulk of the funding for the [[Change4Life]] initiative comes from a coalition of food retailers and manufacturers and media companies. A total of 33 companies, liaising with the Government through the Advertising Association's [[Business4Life]] coalition, have pledged to deliver a "media equivalent value" of £200 million of in-kind contribution.<ref> Whitehall pages [http://www.whitehallpages.net/modules.php?op=modload&name=News&file=article&sid=149246&topic=163&newlang=eng Change4Life], Accessed December 2008 </ref> The Advertising Association is a federation of trade bodies and organisations representing the advertising and promotional marketing industries. The Government has pledged £30 million towards the initiative although this is part of the £372 million pledged by the Department earlier this year to tackle obesity.<ref> Department of Health [http://www.dh.gov.uk/en/Publichealth/Healthimprovement/Obesity/DH_082383 Healthy Weight,Healthy lives A Cross Government strategy for England],Accessed December 4 2008</ref>

== Advertising ==

On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>

The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== PR ==

The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; a hypocritical stance from the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on PepsiCo's new nutritional advisory board with former Health Secretary [[Alan Milburn]]. The drinks manufacturer being a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>

== Discord ==

There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
<ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
Brent was quoted as playing down these differences and stated, "In any organisation you get differences of opinion. If you are working in a big company, these are expressed internally and don't get announced externally. In government, things get picked up and reported by the media." <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== Criticism ==

Criticism of the involvement of the business sector has also arisen.
[[Sustain]], the sustainable food and agriculture pressure group, raised concerns over the entry criteria for the companies involved in Business4Life. They wished to see a company's record on marketing to children and adoption of the 'traffic lights' nutritional labelling system as basic requirements for entry into the coalition. (The traffic lights system uses red, green or amber symbols to show whether a food meets nutritional criteria. It is overwhelmingly preferred by the public for its simplicity but avoided by the most large food companies and retailers, which prefer to give percentage figures of guideline daily amounts (GDA) – a system that requires a great deal of specialist nutritional knowledge to understand.) Sustain spokesperson [[Jeanette Longfield]] commented:
:If you don't have any criteria for entry you completely debase the currency. Rich big companies have bullied the Government, and the Government is blinded by the cash, or at least the promise of cash or cash equivalent.<ref> Just food [http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

[[Richard Watts]], coordinator for the [[Children's Food Campaign]], raised further concerns regarding Corporate Social Responsibility (CSR). Watts stated that there was a "significant danger" of businesses merely bolting on the [[Change4Life]] logo without being required to give any additional social commitments despite being included in a high-profile Government-backed campaign. <ref> Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

== Criteria and Monitoring ==

In reply to these criticisms the DoH has stated that there were entry requirements and that monitoring of companies would be conducted. Companies would be required to publicly support the aims of the campaign; carry messaging around diet and activity; contribute to behavioural change; undertake incremental activity; and use the [[Change4Life]] branding in certain specified ways.<ref>Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

In response to an FOI regarding the criteria by which companies in the [[Change4Life]] initiative would be monitored and the monitoring process itself the DoH stated

" (Request - Details of the criteria by which any company participating in the [[Change4Life]] initiative would have to adhere, the process by which companies would be monitored and what sanctions would be applied to any company no adhering to criteria)

Answers to your first three questions can all be found in the [[Change4Life]] Terms of Engagement... attached.
[http://www.spinprofiles.org/index.php/Image:HWHL_Commercial_Partner_Terms_of_Engagement_FINAL.pdf]

(Request - Details of what effects such sanctions would have on funding from a company to the [[Change4Life]] initiative)

Such sanctions would have no impact on the funding of the campaign, as the campaign is not being funded or sponsored by partners.

(Request- Copies of the internal briefing documents that were the basis for setting up the [[Change4Life]] initiative)

Attached is the Healthy Weight Healthy Lives Marketing Plan. [http://www.spinprofiles.org/index.php/Image:Healthy_Weight_Healthy_Lives_Marketing_Plan.pdf]".
<ref> Email correspondence between Department of Health and Mary Craig, January 21 - March 3 2009.</ref>

== Industry complaints ==
Computer games industry news website [[MCV]] complained to the [[Advertising Standards Authority]] (ASA) about an advert under the Change4Life banner, created by [[Cancer Research]], [[British Heart Foundation]], [[Diabetes UK]]. The advert depicts a young boy holding a PlayStation controller, staring at a TV with the caption, “Risk an early death. Just do nothing”.

MCV complained that the advert was “unrepresentative of the positive effect video games have on the UK's youth”. The ASA claim 25 members of the public have also made complaints.<ref>Brand Republic Website [http://www.brandrepublic.com/News/888382/Change4Life-ad-draws-fire-computer-games-industry/?DCMP=ILC-SEARCH Change4Life ad draws fire from computer games industry], Bowser, J, 9 March 2009, accessed 19 March 2009</ref>

==Resources==
Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009

==Notes==
<references/>
[[Category:Foodspin Government Agencies]]

Change4Life

2009-03-20T15:31:22Z

Kerri Park:

[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

== Background ==

The idea of the [[Change4Life]] initiative came out of the 2004 Government paper "Choosing Health", which discussed various health concerns such as smoking, drinking and obesity. The Government proposed a strategy to "raise awareness of the health risks of obesity, and the steps people can take through diet and physical activity to prevent obesity."

In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>

The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

The secretary of state for health [[Alan Johnson]] made a written statement to the House of Commons on November 11 2008 which outlined the details on the [[Change4Life]] initiative. Johnson described the initiative as "a lifestyle revolution which will help families eat well, move more and live longer. Under the banner [[Change4Life]], the Government are aiming to galvanise support from everyone in the country from grass-roots organisations to leading supermarkets and charities.".<ref> House of Commons Hansard [http://www.publications.parliament.uk/pa/cm200708/cmhansrd/cm081111/wmstext/81111m0001.htm#08111153000009 Written Ministerial Statements] November 11 2008, Accessed December 18 2008</ref>

== Funding ==

The bulk of the funding for the [[Change4Life]] initiative comes from a coalition of food retailers and manufacturers and media companies. A total of 33 companies, liaising with the Government through the Advertising Association's [[Business4Life]] coalition, have pledged to deliver a "media equivalent value" of £200 million of in-kind contribution.<ref> Whitehall pages [http://www.whitehallpages.net/modules.php?op=modload&name=News&file=article&sid=149246&topic=163&newlang=eng Change4Life], Accessed December 2008 </ref> The Advertising Association is a federation of trade bodies and organisations representing the advertising and promotional marketing industries. The Government has pledged £30 million towards the initiative although this is part of the £372 million pledged by the Department earlier this year to tackle obesity.<ref> Department of Health [http://www.dh.gov.uk/en/Publichealth/Healthimprovement/Obesity/DH_082383 Healthy Weight,Healthy lives A Cross Government strategy for England],Accessed December 4 2008</ref>

== Advertising ==

On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>

The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== PR ==

The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; a hypocritical stance from the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on PepsiCo's new nutritional advisory board with former Health Secretary [[Alan Milburn]]. The drinks manufacturer being a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>

== Discord ==

There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
<ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
Brent was quoted as playing down these differences and stated, "In any organisation you get differences of opinion. If you are working in a big company, these are expressed internally and don't get announced externally. In government, things get picked up and reported by the media." <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== Criticism ==

Criticism of the involvement of the business sector has also arisen.
[[Sustain]], the sustainable food and agriculture pressure group, raised concerns over the entry criteria for the companies involved in Business4Life. They wished to see a company's record on marketing to children and adoption of the 'traffic lights' nutritional labelling system as basic requirements for entry into the coalition. (The traffic lights system uses red, green or amber symbols to show whether a food meets nutritional criteria. It is overwhelmingly preferred by the public for its simplicity but avoided by the most large food companies and retailers, which prefer to give percentage figures of guideline daily amounts (GDA) – a system that requires a great deal of specialist nutritional knowledge to understand.) Sustain spokesperson [[Jeanette Longfield]] commented:
:If you don't have any criteria for entry you completely debase the currency. Rich big companies have bullied the Government, and the Government is blinded by the cash, or at least the promise of cash or cash equivalent.<ref> Just food [http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

[[Richard Watts]], coordinator for the [[Children's Food Campaign]], raised further concerns regarding Corporate Social Responsibility (CSR). Watts stated that there was a "significant danger" of businesses merely bolting on the [[Change4Life]] logo without being required to give any additional social commitments despite being included in a high-profile Government-backed campaign. <ref> Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

== Criteria and Monitoring ==

In reply to these criticisms the DoH has stated that there were entry requirements and that monitoring of companies would be conducted. Companies would be required to publicly support the aims of the campaign; carry messaging around diet and activity; contribute to behavioural change; undertake incremental activity; and use the [[Change4Life]] branding in certain specified ways.<ref>Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

In response to an FOI regarding the criteria by which companies in the [[Change4Life]] initiative would be monitored and the monitoring process itself the DoH stated

" (Request - Details of the criteria by which any company participating in the [[Change4Life]] initiative would have to adhere, the process by which companies would be monitored and what sanctions would be applied to any company no adhering to criteria)

Answers to your first three questions can all be found in the [[Change4Life]] Terms of Engagement... attached.
[http://www.spinprofiles.org/index.php/Image:HWHL_Commercial_Partner_Terms_of_Engagement_FINAL.pdf]

(Request - Details of what effects such sanctions would have on funding from a company to the [[Change4Life]] initiative)

Such sanctions would have no impact on the funding of the campaign, as the campaign is not being funded or sponsored by partners.

(Request- Copies of the internal briefing documents that were the basis for setting up the [[Change4Life]] initiative)

Attached is the Healthy Weight Healthy Lives Marketing Plan. [http://www.spinprofiles.org/index.php/Image:Healthy_Weight_Healthy_Lives_Marketing_Plan.pdf]".
<ref> Email correspondence between Department of Health and Mary Craig, January 21 - March 3 2009.</ref>

== Industry complaints ==
Computer games industry news website complained to the Advertising Standards Authority (ASA) about an advert under the Change4Life banner, created by Cancer Research, British Heart Foundation, Diabetes UK. The advert depicts a young boy holding a PlayStation controller, staring at a TV with the caption, “Risk an early death. Just do nothing”.

MCV complained that the advert was “unrepresentative of the positive effect video games have on the UK's youth”. The ASA claim 25 members of the public have also made complaints.<ref>Brand Republic Website [http://www.brandrepublic.com/News/888382/Change4Life-ad-draws-fire-computer-games-industry/?DCMP=ILC-SEARCH Change4Life ad draws fire from computer games industry], Bowser, J, 9 March 2009, accessed 19 March 2009</ref>

==Resources==
Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009

==Notes==
<references/>
[[Category:Foodspin Government Agencies]]

Social Network Analysis

2009-03-20T09:20:32Z

Kerri Park:

Also known as [[Power Structure Research]]
==Background==

"Social Network Analysis, A Brief Introduction

Social network analysis [SNA] is the mapping and measuring of relationships and flows between people, groups, organizations, computers, web sites, and other information/knowledge processing entities. The nodes in the network are the people and groups while the links show relationships or flows between the nodes. SNA provides both a visual and a mathematical analysis of human relationships. Management consultants use this methodology with their business clients and call it Organizational Network Analysis [ONA].

To understand networks and their participants, we evaluate the location of actors in the network. Measuring the network location is finding the centrality of a node. These measures give us insight into the various roles and groupings in a network -- who are the connectors, mavens, leaders, bridges, isolates, where are the clusters and who is in them, who is in the core of the network, and who is on the periphery?" <ref>http://www.orgnet.com/sna.html</ref>

==Biographical Information==

===History===

===Current activities===

==Views==

==Affiliations==

==People==

==Funding==

==Clients==

==Publications, Contact, Resources and Notes==

===Publications===

===Contact===

:Address:

:Phone:

:Email:

:Website:

===Resources===

===Notes===

<references/>

[[Category:?]]

File:Baroness buscombe.jpg

2009-03-13T11:49:23Z

Kerri Park:

Change4Life

2009-03-05T16:48:30Z

Kerri Park:

[[Change4Life]] is a new health initiative which, according to the Department of Health (DoH)website, aims to "improve children’s diets and levels of activity so reducing the threat to their future health and happiness. Our goal is to help every family in England eat well, move more and live longer".<ref> Department of Health
[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life], Accessed December 4 2008</ref>

== Background ==

The idea of the [[Change4Life]] initiative came out of the 2004 Government paper "Choosing Health", which discussed various health concerns such as smoking, drinking and obesity. The Government proposed a strategy to "raise awareness of the health risks of obesity, and the steps people can take through diet and physical activity to prevent obesity."

In the longer term the Government wished to see a "significant part of the strategy delivered through campaigns that are jointly funded by government and industry."<ref>Department of Health [http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4094550 Choosing Health] November 2004, Accessed December 30 2008</ref>

The [[Change4Life]] section of the Department of Health's website contains more detail on the initiative. However, the vast majority of this detail appears to involve the use of the [[Change4Life]] logo and marketing and branding issues. There does not appear to be any substance as to what the initiative actually is or how it differs from previous and current Department of Health anti-obesity measures. <ref>Department of Health [http://www.dh.gov.uk/en/News/Currentcampaigns/Change4Life/index.htm Change4Life],Accessed December 4 2008</ref>

The secretary of state for health [[Alan Johnson]] made a written statement to the House of Commons on November 11 2008 which outlined the details on the [[Change4Life]] initiative. Johnson described the initiative as "a lifestyle revolution which will help families eat well, move more and live longer. Under the banner [[Change4Life]], the Government are aiming to galvanise support from everyone in the country from grass-roots organisations to leading supermarkets and charities.".<ref> House of Commons Hansard [http://www.publications.parliament.uk/pa/cm200708/cmhansrd/cm081111/wmstext/81111m0001.htm#08111153000009 Written Ministerial Statements] November 11 2008, Accessed December 18 2008</ref>

== Funding ==

The bulk of the funding for the [[Change4Life]] initiative comes from a coalition of food retailers and manufacturers and media companies. A total of 33 companies, liaising with the Government through the Advertising Association's [[Business4Life]] coalition, have pledged to deliver a "media equivalent value" of £200 million of in-kind contribution.<ref> Whitehall pages [http://www.whitehallpages.net/modules.php?op=modload&name=News&file=article&sid=149246&topic=163&newlang=eng Change4Life], Accessed December 2008 </ref> The Advertising Association is a federation of trade bodies and organisations representing the advertising and promotional marketing industries. The Government has pledged £30 million towards the initiative although this is part of the £372 million pledged by the Department earlier this year to tackle obesity.<ref> Department of Health [http://www.dh.gov.uk/en/Publichealth/Healthimprovement/Obesity/DH_082383 Healthy Weight,Healthy lives A Cross Government strategy for England],Accessed December 4 2008</ref>

== Advertising ==

On May 23 2008, it was announced that [[M&C Saatchi]] had won the advertising contract, worth £75 million, for [[Change4Life]].<ref> M & C Saatchi
[http://www.mcsaatchi.com/news_article.php?id=162 M&C Saatchi 75m DoH anti-obesity account],Accessed December 17 2008</ref>

The director of marketing within the Department of Health was [[Andrew Brent]] who had previously worked for [[Boots]] and [[Burger King]]. Brent left the DoH in September, after only five months, to join [[BSkyB]] as a group brand marketing director.[[BSkyB]] is one of the member organisations of [[Business4Life]].
During his time at the DoH Brent was in charge of hiring [[M&C Saatchi]], direct marketing specialist [[EHS Brann]] and media agency [[Manning Gottlieb OMD]]. <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== PR ==

The PR contract for [[Change4Life]] went to [[Freud Communications]] in August 2008. The web of connections and influence that surrounds [[Matthew Freud]] and the world of celebrity, politics and corporate CEOs, brings into question the competition over the pitch for the contract. It has been reported that two other agencies pitching for the contract were not considered due to their fast food clients; a hypocritical stance from the [[Department of Health]].<ref>PR Week [http://www.lexisnexis.com/uk/nexis/results/docview/docview.do?docLinkInd=true&risb=21_T5955657490&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_T5955657493&cisb=22_T5955657492&treeMax=true&treeWidth=0&csi=140610&docNo=5 Freud lands anti-obesity brief], 1 August 2008, accessed 5 March 2009</ref> On the books of [[Freud Communications]] are junk food manufacturers [[PepsiCo]], [[Pizza Hut]], [[KFC]], [[Walkers]] and alcohol company [[Diageo]].<ref>Freud Communications website [http://www.freud.com/ Our Clients], accessed 5 March 2009</ref>

[[Philip Gould]], former key pollster and architect of [[New Labour]] is deputy chairman at [[Freud Communications]]. Gould also sit on PepsiCo's new nutritional advisory board with former Health Secretary [[Alan Milburn]]. The drinks manufacturer being a client of Freud Communications and member of coalition [[Business4Life]].<ref>John Harris [http://www.guardian.co.uk/politics/2008/nov/13/elisabeth-murdoch-matthew-freud-politics Inside the court of London's golden couple], ''The Guardian'', 13 November 2008, accessed 5 March 2009</ref>

== Discord ==

There has been some discord within the DoH at the use of the private sector in the [[Change4Life]] initiative. When the [[Advertising Association]] (AA) initially announded its £200 million pledge of marketing support in July, a DoH spokesperson stated that the announcment had taken the department by surprise and that the AA had "jumped the gun". <ref> Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61843&u=pg_dtl_art_news&m=pg_hdr_art Public Concerns over Private interests] August 1 2008, Accessed December 17 2008</ref>
Baroness [[Peta Buscombe]], the then chief executive of the AA, replied by stating that: "I don't know why they are saying that. We have been planning the announcement with them for months."
<ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>
Brent was quoted as playing down these differences and stated, "In any organisation you get differences of opinion. If you are working in a big company, these are expressed internally and don't get announced externally. In government, things get picked up and reported by the media." <ref>Marketing Week
[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62459&u=pg_dtl_art_news&m=pg_hdr_art Pitfalls of public sector marketing], September 19 2008, Accessed December 17 2008</ref>

== Criticism ==

Criticism of the involvement of the business sector has also arisen.
[[Sustain]], the sustainable food and agriculture pressure group, raised concerns over the entry criteria for the companies involved in Business4Life. They wished to see a company's record on marketing to children and adoption of the 'traffic lights' nutritional labelling system as basic requirements for entry into the coalition. (The traffic lights system uses red, green or amber symbols to show whether a food meets nutritional criteria. It is overwhelmingly preferred by the public for its simplicity but avoided by the most large food companies and retailers, which prefer to give percentage figures of guideline daily amounts (GDA) – a system that requires a great deal of specialist nutritional knowledge to understand.) Sustain spokesperson [[Jeanette Longfield]] commented:
:If you don't have any criteria for entry you completely debase the currency. Rich big companies have bullied the Government, and the Government is blinded by the cash, or at least the promise of cash or cash equivalent.<ref> Just food [http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

[[Richard Watts]], coordinator for the [[Children's Food Campaign]], raised further concerns regarding Corporate Social Responsibility (CSR). Watts stated that there was a "significant danger" of businesses merely bolting on the [[Change4Life]] logo without being required to give any additional social commitments despite being included in a high-profile Government-backed campaign. <ref> Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

In reply to these criticisms the DoH has stated that there were entry requirements and that monitoring of companies would be conducted. Companies would be required to publicly support the aims of the campaign; carry messaging around diet and activity; contribute to behavioral change; undertake incremental activity; and use the Change4Life branding in certain specified ways.<ref>Just food
[http://www.just-food.com/article.aspx?id=104522 Food industry at heart of new anti-obesity drive] November 20 2008, Accessed December 30 2008</ref>

==Resources==
Department of Health, B4L [http://www.spinprofiles.org/index.php/Image:B4L_CommitmentC4L.pdf Commitment] to C4L, FOI received 5 February 2009

==Notes==
<references/>
[[Category:Foodspin Government Agencies]]

M&C Saatchi

2009-03-05T13:31:07Z

Kerri Park: /* Background */

==Background==
According to the M&C Saatchi website, "M&C Saatchi is founded on the principle of Brutal Simplicity. It is the only agency to be international from birth. It was born in 1995 in London, Sydney, New York, Hong Kong and Singapore. In 2004, M&C Saatchi floated 49% of the agency on AIM. There are currently 17 offices in 12 countries around the world. All share the same entrepreneurial spirit. All are founded on a shared belief."<ref>M&C Saatchi website [http://www.mcsaatchi.com/facts_global_network.php Facts & Figures], accessed 27 February 2009</ref>

On February 18 M&C Saatchi were informed that [[Matthew Freud]] had bought 3.3% stake in their company. Meaning that apart from the four founders (each owning 6.44%), Freud has the highest stake inthe company.<ref>The Daily Telegraph [http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/4802011/Matthew-Freud-buys-stake-in-MandC-Saatchi.html Matthew Freud buys stake in M&C Saatchi], Katherine Griffiths, 25 February 2009, accessed 5 March 2009</ref>

==Biographical Information==

===History===

===Current activities===
M&C Saatchi has the advertising contract for the government's [[Change4Life]] campaign, which claims to aim for a lifestyle revolution in an attempt to tackle the increase in childhood obesity in Enland.

Previous advertising contracts in 2008:[[Foster's]] | [[Kingsmill]] | [[Ladbrokes]] | [[Kronenbourg 1664]] | [[Ribena]]

==Views==

==Affiliations==

==People==
*[[Moray MacLennan]] Worldwide CEO (+44 20 7543 4524). One of founding members, also President of [[Institute of Practitioners in Advertising]] (IPA)
*[[Tom Dery]] Executive Chairman, Asia Pacific & US (+612 9270 2700)
*[[Maurice Saatchi]] Executive Director (+44 20 7543 4513)
*[[Jeremy Sinclair]] Chairman (+44 20 7543 4509)
*[[David Kershaw]] Chief Executive (+44 20 7543 4509)
*[[Bill Muirhead]] Executive Director (+44 20 7543 4506)

==Funding==

==Clients==

==Publications, Contact, Resources and Notes==

===Publications===

===Contact===

:Address: M&C SAATCHI, 36 Golden Square, London, W1F 9EE

:Phone: +44 (0)20 7543 4500

:Fax: +44 (0)20 7543 4501

:Website: http://www.mcsaatchi.com/index.php

===Resources===

===Notes===

<references/>

[[Category:?]]

M&C Saatchi

2009-03-05T13:29:59Z

Kerri Park: /* Background */

==Background==
According to the M&C Saatchi website, "M&C Saatchi is founded on the principle of Brutal Simplicity. It is the only agency to be international from birth. It was born in 1995 in London, Sydney, New York, Hong Kong and Singapore. In 2004, M&C Saatchi floated 49% of the agency on AIM. There are currently 17 offices in 12 countries around the world. All share the same entrepreneurial spirit. All are founded on a shared belief."<ref>M&C Saatchi website [http://www.mcsaatchi.com/facts_global_network.php Facts & Figures], accessed 27 February 2009</ref>

On February 18 M&C Saatchi were informed that [[Matthew Freud]] had bought 3.3% stake in their company. Meaning that apart from the four founders (each owning 6.44%), Freud has the highest stake inthe company.<ref>The Daily Telegraph [http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/4802011/Matthew-Freud-buys-stake-in-MandC-Saatchi.html Matthew Freud buys stake in M&C Saatchi], Katherine Griffiths 25 February 2009, accessed 5 March 2009</ref>

==Biographical Information==

===History===

===Current activities===
M&C Saatchi has the advertising contract for the government's [[Change4Life]] campaign, which claims to aim for a lifestyle revolution in an attempt to tackle the increase in childhood obesity in Enland.

Previous advertising contracts in 2008:[[Foster's]] | [[Kingsmill]] | [[Ladbrokes]] | [[Kronenbourg 1664]] | [[Ribena]]

==Views==

==Affiliations==

==People==
*[[Moray MacLennan]] Worldwide CEO (+44 20 7543 4524). One of founding members, also President of [[Institute of Practitioners in Advertising]] (IPA)
*[[Tom Dery]] Executive Chairman, Asia Pacific & US (+612 9270 2700)
*[[Maurice Saatchi]] Executive Director (+44 20 7543 4513)
*[[Jeremy Sinclair]] Chairman (+44 20 7543 4509)
*[[David Kershaw]] Chief Executive (+44 20 7543 4509)
*[[Bill Muirhead]] Executive Director (+44 20 7543 4506)

==Funding==

==Clients==

==Publications, Contact, Resources and Notes==

===Publications===

===Contact===

:Address: M&C SAATCHI, 36 Golden Square, London, W1F 9EE

:Phone: +44 (0)20 7543 4500

:Fax: +44 (0)20 7543 4501

:Website: http://www.mcsaatchi.com/index.php

===Resources===

===Notes===

<references/>

[[Category:?]]

M&C Saatchi

2009-03-05T13:04:25Z

Kerri Park: /* Background */

==Background==
According to the M&C Saatchi website, "M&C Saatchi is founded on the principle of Brutal Simplicity. It is the only agency to be international from birth. It was born in 1995 in London, Sydney, New York, Hong Kong and Singapore. In 2004, M&C Saatchi floated 49% of the agency on AIM. There are currently 17 offices in 12 countries around the world. All share the same entrepreneurial spirit. All are founded on a shared belief."<ref>M&C Saatchi website [http://www.mcsaatchi.com/facts_global_network.php Facts & Figures], accessed 27 February 2009</ref>

==Biographical Information==

===History===

===Current activities===
M&C Saatchi has the advertising contract for the government's [[Change4Life]] campaign, which claims to aim for a lifestyle revolution in an attempt to tackle the increase in childhood obesity in Enland.

Previous advertising contracts in 2008:[[Foster's]] | [[Kingsmill]] | [[Ladbrokes]] | [[Kronenbourg 1664]] | [[Ribena]]

==Views==

==Affiliations==

==People==
*[[Moray MacLennan]] Worldwide CEO (+44 20 7543 4524). One of founding members, also President of [[Institute of Practitioners in Advertising]] (IPA)
*[[Tom Dery]] Executive Chairman, Asia Pacific & US (+612 9270 2700)
*[[Maurice Saatchi]] Executive Director (+44 20 7543 4513)
*[[Jeremy Sinclair]] Chairman (+44 20 7543 4509)
*[[David Kershaw]] Chief Executive (+44 20 7543 4509)
*[[Bill Muirhead]] Executive Director (+44 20 7543 4506)

==Funding==

==Clients==

==Publications, Contact, Resources and Notes==

===Publications===

===Contact===

:Address: M&C SAATCHI, 36 Golden Square, London, W1F 9EE

:Phone: +44 (0)20 7543 4500

:Fax: +44 (0)20 7543 4501

:Website: http://www.mcsaatchi.com/index.php

===Resources===

===Notes===

<references/>

[[Category:?]]

Change4Life

2009-03-04T17:46:00Z

Kerri Park: /* Advertising */