William Kendall

William Kendall , in partnership with Nick Beart, a financial director took on much of the running of Green and Black's in ? He has become a public supporter of the Conservative Party and he signed a Financial Times letter in support of the above party. This highlights the fact that Green & Black's are interested in having their say and influencing the political system, as well as being prepared to use their hard earned money to do so. This is money which could have been put back into the communities in which they get their cocoa. It just shows that Green & Blacks are like any other company in that their interests come before that of the farmers and communities in which they extract their resources. It also hints that Green & Black's supports less state intervention and would rather be able to run their deals without the state on their backs, so to speak.

This assocciation with the Conservative Party also emphasises the money making thinking which Green & Black's have adopted. They realise that their high prices for chocolate are leading to their having a certain, more affluent target market, usually those who's political support would be geared towards the Conservatives. Green & Black's try to give off the image of being this cosy little company which is only interested in helping farmers in the Belize but really they are, l

It features the usual suspects - the JCB magnate, Tesco's Sir Laurie Magnus, Sir Christopher Gent and, more interestingly, William Kendall, CEO of Green & Black, whose fair-trade organic cocoa is a staple in so many Islington trolleys. Does this tell us something interesting about the Conservative party? Absolutely not. But it does tell you quite a lot about fair-trade organic cocoa. [1]

Link back to Green and Black's