Tetra Strategy
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Tetra Strategy is a lobbying firm based in London, set up in 2007 by James O'Keefe, a former Labour Party staffer and Bell Pottinger director, and Lee Petar, one of the founding directors of BICOM (Britain Israel Communications Centre). [1]
Contents
Foundation
According to PR Week, O'Keefe left Good Relations Political to found Tetra in the summer of 2007, and subsequently recruited four of his old colleagues in the following weeks. These included Petar, the most senior, Heidi Moore ,Ruwan Kodi-Kara, and Katherine Nicholls. PR Week reported that the new agency had a 'strategic alliance' with Phil Hall Associates, a 14-strong PR firm run by ex-News of the World editor Phil Hall.[2]
Background
Tetra Strategy is a member of the Association of Professional Political Consultants (APPC). Listed on its website as affiliates and network partners are PHA Media, Longwood Associates and MAS Consulting España.
The firm states it is:
- based on a set of guiding principles; the importance of achieving order, even where chaos appears to be all around and that well thought-out strategies and careful organisation can resolve many problems which may seem at first insurmountable. [3]
People
- James O’Keefe Founding Partner
- Lee Petar Founding Partner
- Rt Hon Sir Richard Needham Non-executive Chairman
- Heidi Moore Account Director
- Ruwan Kodikara Account Director
- Julie Kirkbride Consultant (former Conservative MP)
- Catherine Nicholls Senior Account Manager
- Charli Collins Senior Account Executive
- Jamie Lyons - Director and Head of Media - former deputy political editor at News of the World [1]
- Luke Tryl -Account Executive [4]
- Thomas Nemes - Account Executive [4]
- Rachel Rouse -Account Executive [4]
Former staff
- Henry Reid Account Executive
Clients
Pre-APPC clients
The Jewish Chronicle reported in June 2008 that Tetra had won a contract representing the Emirate of Dubai, and that the company "has advised pro-Israel charity KKL and the Innocent drinks brand".[5]
March-May 2010 APPC filing
AMEC | Executive Office of the Government of Dubai | Hospedia | Mikhail Khordorkovsky | Society of Motor Manufacturers and Traders (SMMT) | Elbit | Tamares Capital | Dwr Cymru Welsh Water | London Brokerage Limited | SAP | Axeon | Toyota Motor Europe | Genting UK | Banks Developments | British School of Motoring | Redstone[6]
September-November 2010 APPC filing
AMEC | Executive Office of the Government of Dubai | Hospedia | Mikhail Khordorkovsky | Society of Motor Manufacturers and Traders (SMMT) | Elbit | Tamares Capital | Dwr Cymru Welsh Water | | SAP | Axeon | Toyota Motor Europe | Genting UK | Davis Block LLC | British School of Motoring | DRL[7]
Contact, Resources, Notes
Contact
Address: 158 Buckingham Palace Road
London SW1W 9TR
Website: http://www.tetra-strategy.co.uk/
Resources
Notes
- ↑ 1.0 1.1 David Singleton, Tetra Strategy hires News of the World's Jamie Lyons as head of media prweek.com, 06 October 2011,
- ↑ Good Relations loses four lobbyists to Tetra, PR Week, 14 September 2007.
- ↑ Tetra Strategy joins APPC APPC website, acc 24 October 2011
- ↑ 4.0 4.1 4.2 Tetra Strategy, Team, acc 24 October 2011
- ↑ Candice Krieger, Lee Petar goes from Bicom to doing PR for the Sheikh of Dubai, JC.com, 6 June 2008.
- ↑ APPC,"APPC Register Entry for 1 March 2010 to 31 May 2010", acccessed 27.08.10
- ↑ APPC,"Register Entry for 1 September 2010 to 30 November 2010", accessed 24.10.2011
