TV-am

TV-am was an ITV breakfast television franchise that broadcast to from February 1983 to December 1992.

It was intially headed by Peter Jay, a prominent neoliberal ideologue who was close to the future BBC Director-General John Birt. Together Jay and Birt had developed a critique of television which came to be known as the ‘mission to explain’ which became the philosophy of the new company. In 1983 Jay was forced to resign amid criticisms of his management style