Sven Hughes

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Sven Hughes is the chief executive of London-based strategic communications firm Global Influence.

Hughes is also founder and CEO of Verbalisation, 'a Whitehall-based agency staffed largely by ex-military personnel and political campaigners. It’s ultra-discreet and does not boast about its clients but he will say, possibly because of my media hat, that recent clients include the FT and Dow Jones. Verbalisation’s thinking lay behind the Quilliam Foundation’s short film Not Another Brother, aimed by the counter-extremism think-tank at persuading young Muslims not to join IS.'[1]


Twitter @svenhughes


  1. Chris Blackhurst Sven Hughes: The Army reservist using psychological warfare to rethink marketing: Dissuading young Muslims from joining IS is just one campaign of the ex-soldier's consultancy Verbalisation Evening Standard, Friday 16 October 2015 13:28.