Sugar Association

A US industry-funded body that states that its mission is 'to provide sound scientific information to consumers and health communicators about the contributions sugar makes to our food supply and a healthful lifestyle'. When in 2003 the WHO recommended that sugar should comprise no more than 10 per cent of a person's diet, the Sugar Association (whose members include Coca-Cola, Pepsi and General Foods) lobbied Congress to withdraw $406m of WHO funding.