Scotch Whisky Association
Revision as of 15:13, 2 July 2007 by Claire Harkins (talk | contribs)
Scotch Whisky is one of the leading UK exports worth over £2bn annually. The Scotch Whisky Association is a the licenced trade association which represents over 95% of the Scotch whisky producers. According to their website the association aims to:
- To protect the integrity of Scotch Whisky worldwide
- To promote responsible attitudes to alcohol consumption
- To secure fair and equal access to international markets
- To tackle tax discrimination and secure appropriate regulation of the industry
- To promote Scotch Whisky as a quality product made from natural raw materials
- To represent the industry's interests at governmental level both at home and abroad
The Scotch Whisky Association is headed by an annually elected council of 12-16 members. The council then establishes committees to focus on areas of particular interest to the association's members. The group have offices in Edinburgh and London.
People
- Gavin Hewitt Chief Executive
