Representation Plus

Representation Plus is a UK PR and marketing consultancy for the travel and leisure industries, whose many clients include post-war Sri Lanka.

The company is owned by Alison Cryer, who has also owned UK travel PR specialist First Public Relations since 2012.

Helping Sri Lanka counteract its war-stained reputation

Representation Plus has handled the UK PR and even crisis management for Sri Lanka, with a brief to:

'counteract Sri Lanka’s image of civil unrest and position the emerging “Refreshing” new destination as a safe, desirable holiday location for the discerning traveller through highly pro-active PR activities aligning Sri Lanka with similar luxury consumer brands, events and celebrities. Crisis Management during and post the civil war, counteracting negative publicity. Activities included press trips, press releases, placing 8 feature articles per year, creating consumer event opportunities such as the Chelsea Flower Show with the Orchid Society and Bird Show with Bill Oddie.

For its money, Sri Lanka received from Representation's work:

RESULTS/ROI: Over £1.19 million of press coverage and £1.73 million of TV coverage over 2 years giving a total ROI of 29 fold on a total PR budget of £101,250. Helped to increase visitor figures by 50% in 2010 and put Sri Lanka on the luxury, value for money, family, beach, culture and wildlife holiday hotlists.

Clients

• Sri Lanka Tourism Board

Website

http://www.firstpr.co.uk/team

Contact

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