Public First is a lobbying firm founded by ex-government special adviser James Frayne, a high-profile lobbyist who has worked for former education secretary Michael Gove at the UK Department for Education; in think tanks; and in commercial lobbying agencies.
Public First is focused on persuading the public to support the interests of its corporate clients.
Frayne has a reputation for being one of the best of the current crop of Tory-leaning media strategists. Among critics, he is known for his promotion of deceptive astroturf campaigns for business interests. He is a former director policy and strategy at the Policy Exchange, a leading right-wing think tank.
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