Public First

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Twenty-pound-notes.jpg This article is part of the Lobbying Portal, a sunlight project from Spinwatch.

Public First is a lobbying firm founded in 2016 by ex-government special adviser James Frayne, a lobbyist who has worked for former education secretary Michael Gove at the UK Department for Education; in think tanks; and in commercial lobbying agencies.

Public First is focused on 'helping organisations change public policy and improve their reputations' - in other workpersuading the public to support the interests of its corporate clients.

Frayne has a reputation for being one of the best of the current crop of Tory-leaning media strategists. Among critics, he is known for his promotion of deceptive astroturf campaigns for business interests. He is a former director policy and strategy at the Policy Exchange, a leading right-wing think tank.

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