Media Monitoring Unit
Background
- Lewis set up a political consultancy with Leigh and Tony Kerpel, a former assistant to Edward Heath, now a political adviser to the Secretary of State for Education, Kenneth Baker. The consultancy was called Policy Research Associates, and one of its projects was called the Media Monitoring Unit. With immense labour, in November 1986, a colleague of Lewis's, Simon Clark, working in a flat in Holland Park Avenue, published his first Media Monitoring Report.
- It consisted of four sections. The first was an "assessment" of 11 current affairs programme series, including the BBC's "Panorama", Granada's "World in Action", Thames's "TV Eye", Channel 4's "Diverse Reports" and "A Week in Politics". Each programme was given one of six classifications, such as "programmes which promote left-wing targets", and so on. It then proceeded to tot up the proportion of programmes in each category, and tabulated the results.
- Thus, in the Media Monitoring Unit's opinion, for example, 24.3 percent of "Panorama's" output was found to exhibit "left-wing bias", as against 8.1 percent found to show "right-wing bias", with 51.4 percent "balanced". "Panorama" thus fared better at the Unit's hands than BBC2's "Open Space", said to be 59.3 percent "biased to the Left" and only 3.7 percent "balanced", with no programmes biased to the Right at all; or "World in Action", where again no trace of right-wing bias could be detected. Alas, however, if "non-political" programmes were excluded (an interesting concept, in the context of such a highly political, not to say ideological sifting), the media monitors found 94.1 percent of "Panorama's" output biased to the Left.[1]
People
Notes
- ↑ 'THE BBC AND THE POLITICIANS' [EXTRACT] by Godfrey Hodgson, Observer – 13 December 1987
