Difference between revisions of "Kraft Foods Inc."

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Since Kraft became independent from [[Altria]] in March 2006 it has  become a magnet for big-name investors who like undervalued stocks.  
 
Since Kraft became independent from [[Altria]] in March 2006 it has  become a magnet for big-name investors who like undervalued stocks.  
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[[Irene Rosenfeld]] had developed a three year recovery plan for teh company. By 2009, she promises Kraft will be able to hit 7% to 9% annual growth in earnings per share and sales from the company's existing brands 4% annually.  
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[[Irene Rosenfeld]] had developed a three year recovery plan for the company. By 2009, she promises Kraft will be able to hit 7% to 9% annual growth in earnings per share and sales from the company's existing brands 4% annually.  
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At the present time (Oct 2007) Rosenfeld forecasts revenues will increase at least 4% in 2007, to $35.7 billion, excluding the pop from the company's $7.2 billion purchase of part of [[Groupe Danone]] (GDNNY). That's higher than the company's 0.7% growth in 2006, but short of the company's targets and also short shy of the 5% increases the company delivered from 2002 to 2005.  
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At the present time (Oct 2007) Rosenfeld forecasts revenues will increase at least 4% in 2007, to $35.7 billion, excluding the effects of the company's $7.2 billion purchase of part of [[Groupe Danone]] (GDNNY). That's higher than the company's 0.7% growth in 2006, but short of the company's targets and also short of the 5% increases the company delivered from 2002 to 2005.  
  
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Kraft will earn $2.85 billion in 2007, around $1.80 to $1.82 a share, leaving out one-time items. Add those in, and Kraft's net income drop to $2.45 billion, its poorest year since 2001.:{{ref|3}}  
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Kraft will earn $2.85 billion in 2007, around $1.80 to $1.82 a share, leaving out one-time items. Add those in, and Kraft's net income drop to $2.45 billion, its poorest year since 2001.{{ref|3}}  
 
   
 
   
  

Revision as of 14:52, 4 October 2007

Kraft Foods is a packaged food company formerly owned by tobacco giant Philip Morris/Altria[1]. In 2006, they purchased about $8.2 billion worth of commodities. The company is one of the world’s largest purchasers of several agricultural commodities, including such varied products as coffee, cocoa and select nuts.

People


Board of Directors

Chairman and Chief Executive Officer, Kraft Foods Inc.

Co-Chairman and Chief Executive Officer, Global Consumer Group, Citigroup, Inc.

President and Chief Executive Officer, Royal Numico N.V.

Chairman and Chief Executive Officer, Altria Group, Inc.

President and Chief Executive Officer, Newell Rubbermaid Inc.

President, The Scripps Research Institute

Chairman, PFI Group, LLC

Chief Executive Officer and Chairman, FINRA

Chairman, President and Chief Executive Officer, Carver Bancorp, Inc.


Employees

2006 Total Number of Kraft Employees by Region:[2]

  • North America 46,812
  • Asia Pacific 5,140
  • Latin America 15,703
  • European Union 16,039
  • Eastern Europe, Middle East and Africa (EEMA) 6,334


Finances

Since Kraft became independent from Altria in March 2006 it has become a magnet for big-name investors who like undervalued stocks. Irene Rosenfeld had developed a three year recovery plan for the company. By 2009, she promises Kraft will be able to hit 7% to 9% annual growth in earnings per share and sales from the company's existing brands 4% annually. At the present time (Oct 2007) Rosenfeld forecasts revenues will increase at least 4% in 2007, to $35.7 billion, excluding the effects of the company's $7.2 billion purchase of part of Groupe Danone (GDNNY). That's higher than the company's 0.7% growth in 2006, but short of the company's targets and also short of the 5% increases the company delivered from 2002 to 2005.

Kraft will earn $2.85 billion in 2007, around $1.80 to $1.82 a share, leaving out one-time items. Add those in, and Kraft's net income drop to $2.45 billion, its poorest year since 2001.[3]


Policy

Kraft claim that they are " are committed to responsible business conduct. We constantly strive to stay in touch with society’s changing expectations of us and determine where we can help make a meaningful difference to society." :[4]

To this end Kraft have several policy initiatives in various areas such as sustainable farming, nutrition and wellbeing and quality and food safety.


Nutrition and wellbeing

Under the policy area of nutrition and wellbeing Kraft claim they are investing in tackling childhood obesity worldide. Kraft UK & Ireland, are "helping children to find out about healthy lifestyles and create their ideal playgrounds through health4schools". This programme claims to take a holistic approach to "nurturing life-long healthy lifestyle habits in children, by encouraging them to grow their own food, plan and cook healthy meals, appreciate the benefits of breakfast and engage in active play". Each school that participates in ther programme receives a package of support and resources worth €7000, including a grant to pay for improvements to the playground. The programme is currently underway in 75 Gloucestershire schools and will Kraft are aiming to extend the programme to at least 100 schools in the future. The programme has been developed in partnership with the Local Education Authority and Business in the Community.[5] At the same time they have remained robust in defence of their policies on portion size, fat and sugar levels in certain products, lebaelling and advertising to children above 6.

Child labour

Kraft buy massive quantities of coffee and cocoa and have a statement on child labour which they claim is based on International Labor Organization (ILO) conventions and national laws. They state their comitment to "restrict employment to those age 15 or older, or the local minimum employment age, or the mandatory school age, whichever is higher."

They go on to state that they " communicate this policy to our direct suppliers, licensees and joint ventures, and we include a clear contractual obligation to meet these requirements as an ongoing condition of our business relationship. " This however, is then followed by the following comment " Global supply chains for raw materials, including some agricultural products of relevance to our business, can be lengthy and quite complex, reducing our potential influence and adding further hurdles to the challenge of understanding and effectively addressing issues that may exist." This appears to give Kraft a "get out" clause whereby any breaches of their code would have occured due to the complexities on the business and would be the fault of local producers not Kraft.

What is also troubling is what appears to be missing from the Kraft statement. There does not appear to be any commitment to a regime of inspection in the issue of child labour, or any commitment to pay for such a regime. And at no point does the statement indicate what would happen to any producers or supplier who broke the Karft code on child labour. [6]


Affiliations


PR/Lobbying Agencies/People


Corporate lobby groups


Community and Social Responsibility initiatives

Other services

References

  1. ^Altria Group Inc 2007 Altria Group, Inc. Completes Spin-off of Kraft Foods Inc.
  2. ^http://kraft.com/responsibility/people.aspx
  3. ^ http://www.businessweek.com/bwdaily/dnflash/content/sep2007/db20070924_882990.htm
  4. ^http://kraft.com/responsibility/home.aspx
  5. ^ http://kraft.com/responsibility/nhw_communitybased.aspx
  6. [20] http://kraft.com/responsibility/people_policy.aspx
  7. ^American Council for Fitness and Nutrition Members
  8. ^British Nutrition Foundation 2007 BNF Member Companies
  9. ^Kraft Foods Inc Community-based Health and Wellness Programs
  10. ^European Food Information Council About EUFIC
  11. ^The Bivings Group 2007 Client List
  12. ^PR Watch, Third Quarter 2003, Volume 10, No. 3 Cancer PR Firms Still Addicted to Tobacco Paul Goldberg
  13. ^Society of European Affairs Professionals 2007 Members of SEAP
  14. ^Corporate Watch GLENEAGLES: Lexis PR and corporate sponsorships
  15. ^Porter Novelli Porter Novelli Announces New Hungarian Partner Noguchi Communications Joins Agency Network
  16. ^Interbrand 2007 In A Biskit: Stops the Munchies
  17. ^Food and Drink Federation 2007 Full Members
  18. ^Kraft 2007 Kraft Cares: Focusing Our Giving to Make a Difference
  19. ^Brambles 2007 Chep Overview
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