Henley Centre

The Henley Centre was founded in 1974 by academics associated with the Henley Management College in Oxfordshire, notably the economist James Morrell.

It was originally known as the Henley Centre for Forecasting, with a focus on business forecasting.

The Henley Centre has never been based in Henley. It was initially run as a non-profit organisation in partnership with the management college, before becoming privately owned in the early 1980s. It was acquired by WPP in the 1990s and now sits within the Kantar Group, WPP’s information, insight and consultancy division. Three of the core principles of the founders have remained consistent to Henley Centre’s approach: the importance of understanding consumer behaviour, a rigorous approach to analysing data, both quantitative and qualitative, and a focus on the future. Henley Centre HeadlightVision