Ferrero SpA is an Italian manufacturer of chocolate and other confectionery products, founded by confectioner Pietro Ferrero in 1946 and based in Alba. The company now has more than 19,000 employees and is still owned by the Ferrero family.
Mind Advertising reports:
- Family business Ferrero is the one of world's biggest confectioners with a small portfolio of international brands including Ferrero Rocher specialty chocolates, Nutella spread and Tic Tac mints. But its biggest product is the Kinder portfolio, which encompasses a large number of different confectionery products, led by Kinder Surprise chocolate toy eggs. Kinder is one of Italy's most international brands with global sales in excess of E2bn. At home the group markets a substantial collection of additional products including beverages, and it also has a substantial presence in Germany. Advertising Age estimated global measured advertising expenditure of $557m in 2005, making Ferrero the world's #56 advertiser.