David Sawday

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David Sawday is Director of Communications for the controversial British spyware/adware company, Phorm.

In April 1999 Sawday was a spokesman for Tesco. Tesco resisted customer opposition to GM foods and was one of the last major retailers in the UK to go GM-free for its own-brand products. In announcing the move to go GM free he is quoted as saying:

"We have been watching very carefully what our customers have been saying through our focus groups and research and it has not really been until late Febuary/March that there has been a significant shift in opinion on genetically-modified organisms."

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