Difference between revisions of "Century Council"
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:Previously, the Century Council has developed and disseminated educational curricula and materials for college and high-school aged students. We eagerly await the kindergarten version. The Century Council is funded by [[Allied Domecq]] Spirits & Wine North America, Bacardi U.S.A. Inc., [[Brown-Forman]], Constellation Brands, Cruzan Ltd., [[Diageo]], [[Future Brands LLC]], [[Pernod Ricard USA]] and Sydney Frank Importing Co. Inc. Nickelodeon bills itself as the “number-one” entertainment brand for kids and its U.S. television network is seen in 88 million homes.<ref> [http://www.cspinet.org/booze/WashingtonRpt0408.htm Washington Report] August 2004 Produced by the Alcohol Policies Project of the Center for Science in the Public Interest, Washington Report provides online information and updates about domestic and international alcohol-policy issues, including alcohol advertising and marketing, labeling, product development, taxation, and industry political and commercial initiatives. Washington Report also provides action alerts to inform advocates of opportunities to promote and influence pro-health alcohol policies.</ref> | :Previously, the Century Council has developed and disseminated educational curricula and materials for college and high-school aged students. We eagerly await the kindergarten version. The Century Council is funded by [[Allied Domecq]] Spirits & Wine North America, Bacardi U.S.A. Inc., [[Brown-Forman]], Constellation Brands, Cruzan Ltd., [[Diageo]], [[Future Brands LLC]], [[Pernod Ricard USA]] and Sydney Frank Importing Co. Inc. Nickelodeon bills itself as the “number-one” entertainment brand for kids and its U.S. television network is seen in 88 million homes.<ref> [http://www.cspinet.org/booze/WashingtonRpt0408.htm Washington Report] August 2004 Produced by the Alcohol Policies Project of the Center for Science in the Public Interest, Washington Report provides online information and updates about domestic and international alcohol-policy issues, including alcohol advertising and marketing, labeling, product development, taxation, and industry political and commercial initiatives. Washington Report also provides action alerts to inform advocates of opportunities to promote and influence pro-health alcohol policies.</ref> | ||
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| + | Recent research commissioned by The Century Council found that the alcohol industry are not to blame for underage drinking as in 65 percent of underage drinking cases the alcohol was obtain alcohol from family and friends. Only 7% of the underage drinkers surveyed obtained the alcohol directly from industry outlets. <ref>Reuters April 23rd, 2008 [ http://www.reuters.com/article/pressRelease/idUS229723+23-Apr-2008+PRN20080423 Diageo Supports Initiative to Combat Drunk Driving and Underage Drinking in Indiana] accessed 25th August 2008 </ref>. | ||
==Notes== | ==Notes== | ||
<references/> | <references/> | ||
[[Category:Alcohol]][[Category:Alcohol Front Groups]][[Category:Alcohol Industry]] | [[Category:Alcohol]][[Category:Alcohol Front Groups]][[Category:Alcohol Industry]] | ||
Revision as of 22:09, 25 August 2008
A drinks industry funded front group.
- Nickelodeon and the Century Council, a liquor-industry front group, recently launched a multi-media education program on alcohol aimed at parents and middle-school aged kids. The program, titled “Ask, Listen, Learn: Kids and Alcohol Don’t Mix” asserts that the key to stopping underage drinking is better communication between parents and children. The project will provide information and strategies to initiate the conversation about the dangers of underage drinking through a series of booklets, web sites, and public service announcements.
- Previously, the Century Council has developed and disseminated educational curricula and materials for college and high-school aged students. We eagerly await the kindergarten version. The Century Council is funded by Allied Domecq Spirits & Wine North America, Bacardi U.S.A. Inc., Brown-Forman, Constellation Brands, Cruzan Ltd., Diageo, Future Brands LLC, Pernod Ricard USA and Sydney Frank Importing Co. Inc. Nickelodeon bills itself as the “number-one” entertainment brand for kids and its U.S. television network is seen in 88 million homes.[1]
Recent research commissioned by The Century Council found that the alcohol industry are not to blame for underage drinking as in 65 percent of underage drinking cases the alcohol was obtain alcohol from family and friends. Only 7% of the underage drinkers surveyed obtained the alcohol directly from industry outlets. [2].
Notes
- ↑ Washington Report August 2004 Produced by the Alcohol Policies Project of the Center for Science in the Public Interest, Washington Report provides online information and updates about domestic and international alcohol-policy issues, including alcohol advertising and marketing, labeling, product development, taxation, and industry political and commercial initiatives. Washington Report also provides action alerts to inform advocates of opportunities to promote and influence pro-health alcohol policies.
- ↑ Reuters April 23rd, 2008 [ http://www.reuters.com/article/pressRelease/idUS229723+23-Apr-2008+PRN20080423 Diageo Supports Initiative to Combat Drunk Driving and Underage Drinking in Indiana] accessed 25th August 2008
