Asaf Talmor-Wertheimer

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Asaf Talmor-Wertheimer is CEO and founder of the Atarim Group.[1]

Together with Tal Zvi Nathanel and former IDF intelligence officer Erez Spatz, Talmor-Wertheimer founded Eganu.com, a multi-platform social network designed to encourage a closer connection between Israel and Diaspora Jews.[2]

In the winter of 2008/09, Talmor-Wertheimer spoke alongside Eran Reshef of Israeli start-up Collactive at the IDC Herzliya.

No less than 400 students, most of them from RRIS, attended a special New Media Advocacy conference this winter. The students were taught how to use their computers in their everyday lives to help promote Israel’s positive image online.[3]

During Israel's Operation Cast Lead invasion of the Gaza Strip, Talmor-Wertheimer took time off work to act as one of the group leaders of the Help Us Win social networking effort in support of the offensive.[4]

Notes

  1. Advocating New Media, Conferences and Seminars, p.44, The IDC Herzliyan, Spring 2009.
  2. Ian Richter, Eganu.com: Bringing a taste of Israel to the Diaspora, The Jewish Magazine, April 2008, p.30.
  3. Advocating New Media, Conferences and Seminars, p.44, The IDC Herzliyan, Spring 2009.
  4. Help Us Win - IDC Guerrilla Bloggers Fight war online, OPERATION CAST LEAD: IDC RESPONDS, p.55, The IDC Herzliyan, Spring 2009.