Difference between revisions of "Aquafina"
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| − | Aquafina claims that its bottled water is the “The taste of purity”, that it makes for a “happy body” and that it is “so pure we promise | + | Aquafina claims that its bottled water is the “The taste of purity”, that it makes for a “happy body” and that it is “so pure we promise nothing.”<ref>Aquafina, [http://www.aquafina.ca/en/default.aspx Aquafina], accessed 2 December 2008.</ref><ref>Tony Clarke (2005) 'Inside the Bottle: An Expose of the Bottled Water Industry’, Ottawa: The Polaris Institute, p.50.</ref> |
After much pressure [[Pepsi Cola]] announced on July 25 2008 that the labels of Aquafina will be changed to make it clear that Aquafina is simply tap water.<ref>CNNMoney.com, [http://money.cnn.com/2007/07/27/news/companies/pepsi_coke/ Pepsi says Aquafina is tap water], accessed 2 December 2008.</ref> Aquafina is taken from municipal water distribution systems and purified. The tap water is run through what [[Pepsi Co]] refers to as their “HydRO-7 Purification” treatment. Aquafina suggests, “What could be more perfect than the taste of water? Only one thing, the taste of water after it as gone through out state-of-the-art, seven-step purification process”. Tony Clarke notes, “‘Hyd’ stands for water, RO for reverse osmosis and 7 for the seven steps used to process tap water.”<ref>Tony Clarke (2005) 'Inside the Bottle: An Expose of the Bottled Water Industry’, Ottawa: The Polaris Institute, p.40.</ref> | After much pressure [[Pepsi Cola]] announced on July 25 2008 that the labels of Aquafina will be changed to make it clear that Aquafina is simply tap water.<ref>CNNMoney.com, [http://money.cnn.com/2007/07/27/news/companies/pepsi_coke/ Pepsi says Aquafina is tap water], accessed 2 December 2008.</ref> Aquafina is taken from municipal water distribution systems and purified. The tap water is run through what [[Pepsi Co]] refers to as their “HydRO-7 Purification” treatment. Aquafina suggests, “What could be more perfect than the taste of water? Only one thing, the taste of water after it as gone through out state-of-the-art, seven-step purification process”. Tony Clarke notes, “‘Hyd’ stands for water, RO for reverse osmosis and 7 for the seven steps used to process tap water.”<ref>Tony Clarke (2005) 'Inside the Bottle: An Expose of the Bottled Water Industry’, Ottawa: The Polaris Institute, p.40.</ref> | ||
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The [[Pepsi Bottling Group]] (PBG) owns the production and distribution rights to Aquafina - one of the world’s leading bottled water brands. Non-carbonated beverages is the fastest growing category of PBG’s business, and within this category, bottled water, including the Aquafina brand, is its leading beverage.<ref>Pepsi Bottling Group,[http://library.corporate-ir.net/library/10/109/109360/items/287475/PBG2007AnnualReport.pdf PBG 2007 Annual Report], accessed 2 December 2008.</ref> In 2003, Aquafina generated $8.1 billion, or 30 percent of PepsiCo’s $27 billion annual revenues.<ref>Tony Clarke (2005) 'Inside the Bottle: An Expose of the Bottled Water Industry’, Ottawa: The Polaris Institute, p.18.</ref> | The [[Pepsi Bottling Group]] (PBG) owns the production and distribution rights to Aquafina - one of the world’s leading bottled water brands. Non-carbonated beverages is the fastest growing category of PBG’s business, and within this category, bottled water, including the Aquafina brand, is its leading beverage.<ref>Pepsi Bottling Group,[http://library.corporate-ir.net/library/10/109/109360/items/287475/PBG2007AnnualReport.pdf PBG 2007 Annual Report], accessed 2 December 2008.</ref> In 2003, Aquafina generated $8.1 billion, or 30 percent of PepsiCo’s $27 billion annual revenues.<ref>Tony Clarke (2005) 'Inside the Bottle: An Expose of the Bottled Water Industry’, Ottawa: The Polaris Institute, p.18.</ref> | ||
| − | [[Pepsi Bottling Group]] (PBG) is the world’s largest manufacturer, seller and distributor of [[PepsiCola]] beverages. PBG was incorporated in 1999 as a subsidiary of [[PepsiCo]] Inc.<ref>Pepsi Bottling Group,[http://library.corporate-ir.net/library/10/109/109360/items/287475/PBG2007AnnualReport.pdf PBG 2007 Annual Report], accessed 2 December 2008.</ref> PBG has approximately 70,000 employees and annual sales of nearly $14 billion. PBG’s 2008 gross profit | + | [[Pepsi Bottling Group]] (PBG) is the world’s largest manufacturer, seller and distributor of [[PepsiCola]] beverages. PBG was incorporated in 1999 as a subsidiary of [[PepsiCo]] Inc.<ref>Pepsi Bottling Group,[http://library.corporate-ir.net/library/10/109/109360/items/287475/PBG2007AnnualReport.pdf PBG 2007 Annual Report], accessed 2 December 2008.</ref> PBG has approximately 70,000 employees and annual sales of nearly $14 billion. PBG’s 2008 gross profit was $6.2 billion<ref>Pepsi Bottling Group, [http://library.corporate-ir.net/library/10/109/109360/items/287475/PBG2007AnnualReport.pdf PBG 2007 Annual Report], accessed 2 December 2008.</ref> Operations are based in the US, Canada, Mexico, Russia, Spain, Turkey and Greece.<ref>Pepsi Bottling Group, [http://ir.pbg.com/phoenix.zhtml?c=109360&p=irol-newsArticle&ID=1203609&highlight= Financial Press Releases: The Pepsi Bottling Group Reports Third Quarter 2008 Results], accessed 2 December 2008.</ref> PBG reported third quarter 2008 revenue of $3.8 billion – a 2 percent increase over 2007. |
==References== | ==References== | ||
Latest revision as of 19:26, 2 December 2008
Aquafina claims that its bottled water is the “The taste of purity”, that it makes for a “happy body” and that it is “so pure we promise nothing.”[1][2]
After much pressure Pepsi Cola announced on July 25 2008 that the labels of Aquafina will be changed to make it clear that Aquafina is simply tap water.[3] Aquafina is taken from municipal water distribution systems and purified. The tap water is run through what Pepsi Co refers to as their “HydRO-7 Purification” treatment. Aquafina suggests, “What could be more perfect than the taste of water? Only one thing, the taste of water after it as gone through out state-of-the-art, seven-step purification process”. Tony Clarke notes, “‘Hyd’ stands for water, RO for reverse osmosis and 7 for the seven steps used to process tap water.”[4]
The Pepsi Bottling Group (PBG) owns the production and distribution rights to Aquafina - one of the world’s leading bottled water brands. Non-carbonated beverages is the fastest growing category of PBG’s business, and within this category, bottled water, including the Aquafina brand, is its leading beverage.[5] In 2003, Aquafina generated $8.1 billion, or 30 percent of PepsiCo’s $27 billion annual revenues.[6]
Pepsi Bottling Group (PBG) is the world’s largest manufacturer, seller and distributor of PepsiCola beverages. PBG was incorporated in 1999 as a subsidiary of PepsiCo Inc.[7] PBG has approximately 70,000 employees and annual sales of nearly $14 billion. PBG’s 2008 gross profit was $6.2 billion[8] Operations are based in the US, Canada, Mexico, Russia, Spain, Turkey and Greece.[9] PBG reported third quarter 2008 revenue of $3.8 billion – a 2 percent increase over 2007.
References
- ↑ Aquafina, Aquafina, accessed 2 December 2008.
- ↑ Tony Clarke (2005) 'Inside the Bottle: An Expose of the Bottled Water Industry’, Ottawa: The Polaris Institute, p.50.
- ↑ CNNMoney.com, Pepsi says Aquafina is tap water, accessed 2 December 2008.
- ↑ Tony Clarke (2005) 'Inside the Bottle: An Expose of the Bottled Water Industry’, Ottawa: The Polaris Institute, p.40.
- ↑ Pepsi Bottling Group,PBG 2007 Annual Report, accessed 2 December 2008.
- ↑ Tony Clarke (2005) 'Inside the Bottle: An Expose of the Bottled Water Industry’, Ottawa: The Polaris Institute, p.18.
- ↑ Pepsi Bottling Group,PBG 2007 Annual Report, accessed 2 December 2008.
- ↑ Pepsi Bottling Group, PBG 2007 Annual Report, accessed 2 December 2008.
- ↑ Pepsi Bottling Group, Financial Press Releases: The Pepsi Bottling Group Reports Third Quarter 2008 Results, accessed 2 December 2008.
