Nike & Corporate Social Responsibility

Corporate social responsibility (CSR) is a concept that has blossomed over the last fifteen years. Rather than being narrowly focused on the pursuit of profit at the expense of all else, businesses practicing CSR, should at least in theory, be behaving responsibly in the course of their profit-making, taking into account their economic, environmental and social impacts on society.

However, there is a lot of debate surrounding CSR practice, regarding both to what extent certain companies are living up to their responsibilities and regarding some of the possible ulterior motives involved in practicing CSR.