Strategic Awareness

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Revision as of 12:14, 3 March 2006 by Andy (talk | contribs) (Spreading the Message Via Third Parties)
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Background

A PR company set up in 2001 by Simone and Tony Emmett.

Spreading the Message Via Third Parties

Interviewed by PR Week in February 2006, Philip Dewhurst, from BNFL and chairman of the Nuclear Industry Association, admitted they wer using the classic PR technique of using a third party to push the nuclear message. "Now we use a company called Strategic Awareness, which uses in-depth research to help us develop our message. We spread that via third-party opinion because the public would be suspicious if we started ramming pro-nuclear messages down their throats".


Both Simone Emmett and Dewhurst “Beyond the Surface� – communicating nuclear energy Simone Emmett Managing Director, Strategic Awareness Philip NIA Chairman

http://www.niauk.org/energychoices2005/energychoices05.pdf