Difference between revisions of "Publicis"

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The fourth largest communications groups in the world. From the [http://www.publicis.com/corporate/en/10000/11000.php Publicis Groupe website]
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#Redirect[[Publicis Groupe]]
 
 
:Publicis Groupe is the world's 4th largest communications group and ranks No. 3 in Europe and No. 4 in the US. Publicis Groupe is also the world's 2nd largest group in media buying and consultancy.
 
 
 
:The Groupe is structured around:
 
::- Advertising, with 3 global networks (Publicis, [[Leo Burnett Worldwide]] and [[Saatchi & Saatchi Worldwide]]), 2 creative multi-hub networks ([[Fallon Worldwide]] and 49%-owned [[Bartle Bogle Hegarty]]), and regional agencies with a high creative profile.
 
::- Media buying and consultancy, with a No. 1 position worldwide through two major global networks ([[Starcom MediaVest Group]] and [[ZenithOptimedia]]), as well as [[Médias & Régies Europe]] (sale of advertising space).
 
::- Specialized Agencies and Marketing Services (SAMS), in particular direct marketing, public relations, events, corporate and financial communications, multicultural and healthcare communications.
 
 
 
:The Groupe is present in 196 cities in 104 countries on 5 continents, with 36,384 employees.
 
 
 
:::2003 2004
 
:Revenues €3.86 billion €3.83 billion
 
:Operating Income €553 million €590 million
 
 
 
==Activities==
 
 
 
:Its activities include creative advertising, media and campaign planning, public relations and marketing. The group operates in Europe,Asia, the Americas and other parts of the world through through two networks - Saatchi & Saatchi (acquired in 2000) and Publicis Worldwide - and standalone units such as Nelson Communications. It boasts 170 offices in over 100 countries, with around 38,000 employees.
 
 
 
:Japanese print and advertising group [[Dentsu]] has a substantial stake (15% as of May 2002) in Publicis.
 
 
 
==History==
 
 
 
:The group dates from 1926, when Publicis was founded in Paris by [[Marcel Bleustein]] as a print advertising agency. It expanded into radio advertising (including operation of France's first commercial station prior to 1939) and operation of a chain of cinemas. After 1946 it expanded into the UK and Germany before buying existing advertising groups based in the US and creating new groups.
 
 
 
:In March 2002 Publicis, [[Bcom3]] and [[Dentsu]] announced agreement about merger of Publicis and Bcom3 (in practice a US$3 billion takeover by Paris) to create the world's fourth largest advertising group in the world. A "strategic, long-term partnership" between Dentsu (which had held 21% of Bcom3) and Publicis was announced at that time.
 
 
 
:Bcom3 encompassed Leo Burnett, [[D'Arcy Masius Benton & Bowles]], [[Manning Selvage & Lee]], [[Bartle Bogle Hegarty]], and [[Starcom MediaVest]].
 
 
 
:The expectation was that the expanded group would gain 49% of its US$4 billion revenues from North America, 37% from Europe and 14% from Japan and the rest of the world. It would be the largest advertising group in Europe and third largest in the US. Source [http://www.ketupa.net/publicis.htm]
 
 
 
 
 
Website [http://www.publicis.com/corporate/en/ http://www.publicis.com/corporate/en/]
 
 
 
==Subsidiaries==
 
 
 
*[[Capital MS&L]] - London
 
 
 
*[[MS&L]] - London
 
 
 
*[[Rowland Communications]] - London
 
 
 
 
 
 
 
    Publicis
 
    Bcom3
 
    Burrell Communications Group
 
    Fallon Worldwide
 
    Frankel & Co
 
    Nelson Communications
 
    Publicis Worldwide
 
    Publicis & Hal Riney
 
    Saatchi & Saatchi
 
    Leo Burnett
 
    D'Arcy Masius Benton & Bowles
 
    Manning Selvage & Lee
 
    Bartle Bogle Hegarty
 
    Starcom MediaVest
 
    Zenith Optimedia Group (75% held by Publicis, 25% held by Cordiant)
 
    Medicus Group
 
    Publicis Consultants
 
    Publicis Dialog
 
    Burrell, Conill
 
    Publicis Sanchez & Levitan
 
    Bromley Communications
 
    Lapiz
 
    New-A
 
    Vigilante
 
    Pangea
 
    Relay
 
    Publicis Prakit
 
    Publicis-Basic (Philippines)
 
    Publicis-Eureka (Singapore)
 
    Mojo Partners
 
    Publicis Capurro
 
    Publicis Unitros
 
    Hal Riney
 
    Evans Group
 
    Publicis Technology
 
    Casadevall-Pedren
 
    Publicis Welcomm (South Korea)
 
    Publicis Ad-link (China)
 
    Publicis Zen
 
    Publicis AMA
 
    Publicis CB
 
    Publi-graphics
 
    Publicis Dialog New York
 
    Gramercy Group
 
    Lobsenz/Stevens
 
 
 
==Further reading==
 
 
 
Ivan Fallon, The Brothers: The Saatchi & Saatchi Story (Chicago: Contemporary 1989)
 
Kevin Goldman Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire (New York: Simon & Schuster 1997)
 
Philip Kleinman's The Saatchi and Saatchi story (London: Weidenfeld & Nicolson 1989)
 
Alison Fendley's Saatchi & Saatchi: The Inside Story (New York: Arcade 1996).
 
 
 
Supercollector: A Critique of Charles Saatchi, (London: Ellipsis 2000) by Rita Hatton & John Walker.
 

Latest revision as of 12:06, 8 May 2006

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