PR and Lobbying agencies
In 2007, United Biscuits (through Publicasity) engaged in a 3 month, £2.5 million campaign entitled 'Share the Goodness'. This campaign involved...
- 'in-store promotions and displays, outdoor advertising and a door drop sampling campaign to 1 million households in the UK. The campaign will focus on the healthier offering of wholemeal in McVitie's Chocolate Digestives and the goodness of oats in McVitie's HobNobs. Both McVitie's Chocolate Digestives and McVitie's HobNobs will be positioned as a treat that consumers can feel good about'.