Montgomerie says it will 'challenge out-of-date, incorrect and even dangerous thinking on economics, politics, technology, religion and the media'.
- Tim Montgomerie, founder editor of UnHerd; previously founded website Conservative Home, and the Centre for Social Justice think tank.
- Emily Glazebrook, CEO of UnHerd; formerly of the Spectator
- Chris Bullivant, UnHerd COO and columnist; ex-director of UK2020, the right-wing think tank set up by Owen Paterson; and previously Centre for Social Justice.
Columnists and guest writers
These include in 2017:
- Henry Olsen, author for National Review magazine, which describes Olsen as 'an elections analyst and political essayist who studies conservative politics in the US and abroad'. Olsen 'looks at election returns and poll data to understand why people vote the way they do and how conservative politicians and thinkers can best advance their ideas in the climate they face.' Olsen is also a senior fellow at the Ethics and Public Policy Center, ex-vice president of the American Enterprise Institute, ex-vice president at the Manhattan Institute, and ex-president of the Commonwealth Foundation
- Reihan Salam, executive editor of National Review, a fellow at the National Review Institute, and a columnist at Slate; also member of the board of New America, and an advisor to the Energy Innovation Reform Project and the Niskanen Institute. Co-author of Grand New Party: How Conservatives Can Win the Working Class and Save the American Dream.
- Nigel Cameron, founder of Washington think tank The Center for Policy on Emerging Technologies
- Douglas Murray, Associate Director at The Henry Jackson Society, founded the Centre for Social Cohesion
- James Kirkup, director of Social Market Foundation; ex-Telegraph
- Charlotte Pickles, ex-Reform think tank and previously Accenture
- Peter Franklin, ex-Conservative policy adviser to among others Oliver Letwin and Greg Clark
- Harriet Maltby, ex-Head of Policy for the Legatum Institute’s global Prosperity Index
- Ian Birrell, advisory board member of Bright Blue
- Liam Halligan, writer for Sunday Telegraph; on Advisory Board of the Social Market Foundation; previously with Prosperity Capital Management, the world's largest Russia/CIS-focused asset manager.
- Graeme Archer, ex-Telegraph writer
- Juliet Samuel, Telegraph columnist
- Katie Harrison, leads the Faith Research Centre at ComRes
- David Laws, ex-Lib Dem Minister
- Jonathan Aitken
- Colin Bloom, ex-International Director of the UK's Conservative Party. Sept 2017 launched the Wilberforce Alliance, a US/UK Christian organisation that says it will 'undertake political research and train future leaders'.
- Michael Burleigh
- Allan Mallinson, author and retired British Army officer
- Andy McSmith, journalist
- Lionel Shriver, writer
At least some of the money used to establish UnHerd came from hedge fund manager Paul Marshall.<ref>
- Website: https://unherd.com