Stephen Day

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Stephen Day

Stephen Day is UK chief executive at giant PR and lobbying consultancy Burson Marsteller UK. He was previously COO, and managing director and chair of the public affairs practice from 2014.[1]

He is a former special adviser to the UK Conservative Party.

Career

Day was a special adviser for John Redwood the Conservative MP, a former shadow cabinet member for trade and industry, between 2000 and 2002.

In August 2005, Day was hired as an account director at Fleishman-Hillard, an associate director at Euro RSCG in September 2007 and managing director of Portcullis Public Affairs in March 2010.[2]

He then joined Burson Marsteller in April 2014 as managing director and chair of its public affairs practice. [3]

Controversial clients

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Key high-profile clients at Burson include supermarket Aldi, chemical giant Ineos and ride-sharing service Uber.

Shortly after Day left Portcullis, his former client Ineos also switched agencies.[4]

In an interview in 2015 he said:

Ineos are leading the way on fracking, we’re leading their work on fracking. So we’re dealing in issues – and I think this is Burson Marsteller’s heritage really - that are current and controversial.'
...It’s heavily regulated sectors where we’re strongest and people who’ve got an innovative and perhaps disruptive brand. We worked on the strike that Uber had and I led Burson Marsteller’s work across EMEA for that. Also Aldi is indicative of where we’re going. Aldi is another disruptive brand who’ve come into a market and shaken it up. We’re not afraid of controversy.[5]

Other client accounts Day has previously handled include: Hospital Corporation of America, Standard Chartered Bank, Johnson and Johnson[6] News International, Coca-Cola, Marks & Spencer and British Energy[3]

Education

Resources

See: Fracking lobbying firms

See: Fracking Spads

Notes

  1. Ian Griggs, BM public affairs chief Stephen Day promoted to top role, PRWeek, 20 January 2016, accessed 2 December 2016.
  2. 2.0 2.1 Stephen Day Linkedin, accessed 20 October 2014
  3. 3.0 3.1 Daniel Farey-Jones Burson-Marsteller hires Portcullis MD Stephen Day to head UK public affairs PR Week, 10 February 2014, accessed 20 October 2014
  4. David Singleton Ineos blow for Portcullis Public Affairs News, 23 July 2014, accessed 15 January 2015
  5. Conservative lobbyist seeks current and controversial clients, 4 May 2015
  6. Stephen Day Burson Marsteller, accessed 20 October 2014