Hanbury Strategy

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Hanbury Strategy is a Conservative-led lobbying firm set up by ex-David Cameron adviser Ameet Gill and Brexit campaigner and former British Bankers' Association director, Paul Stephenson in September 2016.[1] In June 2017, it hired Lizzie Loudon, former press secretary to the Prime Minister, Theresa May.[2]

According to the firm, it will be providing clients 'quite a lot of Brexit intelligence and Brexit insight'.[3]

Writing in the Sunday Times in Sept 2016, the founders say 'on any given issue there are millions who are open to persuasion and that campaigns are the best way to motivate them and lead change'.[4]


Secret clients

Hanbury is secretive about its lobbying clients. It is not signed up to the industry transparency registers, or the UK official register of lobbyists. When it was established, it said it could not name clients it had secured, but the founders said they include a tech start-up based nearby in East London, and a political campaign group.[5]

Red Tape Initiative

In May 2017 the Red Tape Initiative commissioned Hanbury to conduct 'in house research' and create a 'series of reports' that will be 'presented to the RTI in order to better inform its own campaign and supplement their own research efforts'.[6]

According to the Advisory Committee on Business Appointment, which 'approved' the commission, 'throughout the research project, Hanbury will not be working with other organisations and any work done with other organisations by the RTI, will be independent of Hanbury.

Two of Hanbury's employees work for the RTI.

Campaign of Emmanuel Macron

In May 2017 the Times reported that Gill was providing 'secret advice' to the campaign for the French president-elect Emmanuel Macron. Email correspondence and an invoice from Hanbury Strategy were among a cache of hacked documents. It included an email from Mr Gill to Ismael Emelien, the 29- year-old “right-hand man” of Mr Macron, described by Le Monde as an “essential cog in the campaign”. According to the Times, one email 'stressed the need to keep secret the involvement of Mr Gill and Hanbury', with a message from Emelien saying: “Thank you for keeping this top secret — nobody can see other than [two other campaign aides] you and me.”[7]

Other known clients

Clients known to have hired Hanbury due to the requirement for founder Ameet Gill, a former government adviser, to run the appoints by the Advisory Committee on Business Appointments.

  • Barclays Bank, includes work "in relation to how the decision to exit the European Union will potentially impact the business".
  • GSK, hired Hanbury to “provide strategic policy advice to members of GSK’s London office in connection with the implications of Brexit”, according to ACOBA letter.
  • Linklaters, to provide the law firm with policy advice “in connection with the impact of Brexit on their clients’ businesses”.
  • Herbert Smith Freehills, to provide the law firm with policy advice “in connection with the impact of Brexit on their clients’ businesses”.
  • Deliveroo, to provide non-Brexit related short-term strategic communcations to the takeaway delivery firm.[8]



  • website: www.hanburystrategy.com
  • Address: Hanbury Strategy, 60-80 Hanbury Street, London, E1 5JL


  1. ... form new agency, PR Week, 12 Sept 2016
  2. hires May’s ex-press secretary as partner, Public Affairs News, 14 June 2017
  3. ... form new agency, PR Week, 12 Sept 2016
  4. To win a vote, follow these simple rules, Sunday Times, 18 september 2016
  5. ... form new agency, PR Week, 12 Sept 2016
  6. May's ex-press aide joins Hanbury Strategy as agency bags Brexit briefs, PR Week, 14 June 2017
  7. Cameron aide gave ‘top secret’ advice to Macron, Times, 10 May 2017
  8. Ex-Tory aides bag Brexit briefs, Public Affairs News, 5 April 2017
  9. Osborne & Partners, Linkedin profile, accessed June 2017
  10. Nina Schick, Linkedin profile, accessed June 2017