Freud Communications

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Freud Communications Limited is a PR company with offices in London, New York and Los Angeles. It was founded in July 3 1990 by Matthew Freud. It was previously known as Jaystone PLC.


History

  • The company was founded in 1990
  • In 1994, Freud Communications was sold to Abbott Mead Vickers (AMV) for a reported £10m
  • In 2001 Matthew Freud bought Freud Communications back after AMV was taken over by Omnicom [1]
  • In 2005 Freud Communications was sold to the Publicis Groupe
  • In 2007 Freud Communications acquired the advertising firm DFGW.

Advertising

In 2007 Freud Communications acquired the advertising firm DFGW. Freud was understood to have paid a negligible amount for the agency. Under the terms of the deal DFGW will be absorbed into Freud and will move its 12-strong team from London's High Holborn to Freud's offices in Mortimer Street. The agency will trade as Freud Communications. [2]

Publicis Groupe

In 2005 Freud Communications became part of the Publicis Groupe[3] The Publicis Groupe bought 50.1% of the company. It is thought the deal was worth around £35 million of which £14m went to Matthew Freud. Freud is believed to have retained around two-thirds of the 49.9 per cent not owned by Publicis.[4].

People

[5]

Former people

Clients

  • UK Department of Health - Change4Life anti-obesity campaign from September 2008. Coalition government documents released showed this work brought in monthly fees between £40,000 - 45,000 for May - September 2010 via Central Office of Information. Change4Life will run until at least March 2011, with the fees expected to remain in this range. [8]
  • Saudi Arabian Council for Economic and Development Affairs - Freud's are advising the Council, chaired by Deputy crown Prince Mohammed bin Salman, with the aim to reduce the country's dependence on oil revenues. The prince is rolling out a programme of economic and cultural modernisation which contributes to the Saudi Vision 2030. [9]

Contact Details

Company No. 02478112

55 Newman Street, London, W1T 3EB

Notes

  1. Ciar Byrne Freud makes £14m from sale of company The Independent,June 17 2005, Accessed December 20 2008
  2. Kunal Dutta, Freud moves into advertisingCampaign May 18 2007, Accessed December 20 2008
  3. Publicis Groupe Annual Report 2005, Accessed December 4 2008
  4. Jennifer Whitehead, "Publicis Groupe takes majority stake in Freud Communications", Brand Republic, June 17 2005. Accessed December 4 2008
  5. Directors Freuds, accessed 24 October 2014
  6. House of Lords Register of Members Interests, Accessed December 4 2008
  7. Clients Freuds, accessed 24 October 2014
  8. Matt Cartmell and David Woods,Government 'transparency' data reveals Whitehall spending on PR, PR Week UK, 25 November 2010, 6:00am, accessed 29 November 2010.
  9. 'Freuds advises Saudi royals modernisation programmes' PR Week, 8 May 2016, accessed 10 May 2016