- 'Freshwater UK plc is engaged in the business of public relations (PR) and marketing consultants. It provided support to 329 clients during the fiscal year ended August 31, 2007. It provides a range of PR and marketing services across Britain and in other markets. Brands using Freshwater services include John Lewis, Lloyds TSB Insurance, Ryder Cup Europe, Specsavers, Bellway, RBS, Morphy Richards, Waterford Wedgwood, Energy, General Mills, Nivea Beaute, QVC and Edwards. Its Public sector clients include the Environment Agency, London School of Economics, Sheffield Hallam University, University of Birmingham, the Food Standards Agency, several NHS regions and trusts, and the Welsh Assembly Government. In November 2007, it acquired Lynx Public Relations Limited. In December 2007, it acquired The Waterfront Partnership and The Waterfront Conference Company Limited. In February 2008, the Company acquired Merlin Marketing and Public Relations, which is a PR, marketing and design agency'.
- Financial Times Freshwater UK Business Profile Accessed 4th April 2008